PODCAST · business
Soulful Essence
by Sabrina Jetton
Discover how to use archetypes to build a brand you love and identify your superfan who will lead to business growth.
Episodes
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09: Explore the Hero Archetype
The Hero Archetype promises independence. Brands that value challenge tap into the universal patterns of the hero and exist to champion threats and foes in the world.
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08: Get to Know the Innocent
The Innocent Archetype promises paradise. Brands that value innocence tap into that child-like view of the world and exist to offer optimism, simplicity, and hope.
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07: Discover the Explorer
The Explorer Archetype promises independence. Brands that value exploration tap into the universal patterns of the explorer and exist to guide people to new adventures in the world.
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06: Get to know the Caregiver Archetype
The Caregiver Archetype promises belonging. brands that express the caregiver archetype value family and offer a promise of compassion and care to the world.
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05: Learn about the Good Guy Archetype
The Good Guy Archetype promises belonging. Brands that express and value everyday ‘familiar’ experiences tap into the universal patterns of the good guy and deliver practicality, inclusion and kindness to the world.
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04: Immerse in the Lover Archetype
The Lover Archetype promises belonging. Brands that express the lover archetype to the world often deliver pleasure in the form of passion, indulgence and rich celebrated experiences.
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03: Explore Your Brand Positioning
Your brand’s unique position in the market can help differentiate you from your competition, help you attract the right customers and grow your business like mad! Archetypes provide a unique lens through which to look at your competitive landscape. Identify your unique brand position using...
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02: Find Your Brand’s True North
Discover your True North. Gain clarity and confidence as you define your core archetype and understand how archetypes help to focus your brand and communication.
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01: Discover Your Brand Essence
Archetypal psychology can help you to define the intrinsic meaning of the products and services you create and guide your brand identity, expression and business evolution leading to increased customer loyalty and exponential business growth.
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Frequently Asked Questions
How many episodes does Soulful Essence have?
Soulful Essence currently has 9 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Soulful Essence about?
Discover how to use archetypes to build a brand you love and identify your superfan who will lead to business growth.
How often does Soulful Essence release new episodes?
Soulful Essence has 9 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Soulful Essence?
You can listen to Soulful Essence on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Soulful Essence?
Soulful Essence is created and hosted by Sabrina Jetton.
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