PODCAST · business
Spill The Ink
by Michelle Calcote King, Steven Gallo
Welcome to Spill the Ink, a podcast by Reputation Ink featuring growth and visibility experts from professional services firms, including law firms and AEC firms.
Episodes
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What Legal and Tax Marketers Get Wrong About ITR World Tax Rankings
In this episode of Spill the Ink, Michelle Calcote King sits down with John Harrison, Head of Research at ITR World Tax, to break down how the rankings and awards process actually works and why it matters for tax and legal marketers. Here's a Glimpse of What You'll Learn What actually separates a...
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How to Deliver Holiday Greetings Without the December Dash
A holiday greeting that goes out on time starts with one person who owns the project and a team willing to plan earlier than feels necessary. In this episode of "Spill the Ink," host Michelle Calcote King talks with Jessi Bruton, group creative director at Reputation Ink, about how law firms, AEC...
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Inside the Inbox: What Gets a Pitch Read at Roads & Bridges
Gavin Jenkins, Head of Content at Roads & Bridges (Endeavor Business Media), reads dozens of pitches a week deciding what gets covered and what doesn't. In this episode of Spill the Ink, Jenkins joins host Steven Gallo to walk through what actually catches his attention in a pitch email, how...
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Think Like an Editor: Getting Published in Law360
In this episode of Spill the Ink, Ellen Jones, Senior Editor of Expert Analysis at Law360, pulls back the curtain on what actually gets attorneys published in one of legal media's most widely read outlets. Law360 distributes newsletters to more than 3 million recipients every business day, and…
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What AEC Marketers Need to Know About Pursuit Intelligence Tools
In this episode of Spill the Ink, Steven Gallo talks with Troy Meyer, Director of Marketing & Insights at Kantiv, about what pursuit intelligence tools actually are, how they differ from general AI platforms and what AEC marketers need to evaluate before choosing one. Before Troy joined Kantiv…
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What Actually Gets You in the Lawdragon 500
In this episode of "Spill the Ink," Michelle Calcote King talks with Katrina Dewey, founder of Lawdragon, and Alison Preece, director of rankings and content, about how the Lawdragon 500 actually works. They cover the selection process behind Lawdragon's 36 guides, what separates a targeted,...
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Know Before They Go: Knowledge Transfer as an AEC Marketing Strategy
In this episode of "Spill the Ink," Steven Gallo talks with Barbara Stiles, FSMPS, CPSM, senior consultant in the Strategic Growth Advisory practice at Stambaugh Ness, about why institutional knowledge is one of the most valuable — and most vulnerable — assets an AEC firm has, and what marketing...
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How to Submit for IFLR1000 (And Actually Get Ranked)
In this episode of "Spill the Ink," Michelle Calcote King sits down with Shailyn Tirado, Global Head of Research at Legal Benchmarking Group, to discuss what it takes to succeed in the IFLR1000 rankings process. Shailyn explains the program's three-pronged research methodology, what firms...
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The AEI Professional Project Awards: Why AEC Firms Should Pursue Them
In this episode of "Spill the Ink," Steven Gallo sits down with Nick Piteo, PE, a principal at Simpson Gumpertz & Heger and chair of the AEI Professional Project Awards jury. Nick pulls back the curtain on what the jury is actually looking for, why the collaboration between marketers and…
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Closing the Loop: How CFOs Help Law Firms Connect Marketing Spend to Actual Profitability
In this episode of "Spill the Ink," Michelle Calcote King sits down with John Scott, partner and virtual CFO at Anders, to explore how law firms can use financial data to make smarter marketing decisions. The conversation covers which practice areas deserve more investment and how to build the...
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The Case for Pursuing the CURT Awards of Excellence
In this episode of "Spill the Ink," Steven Gallo sits down with Greg Sizemore and Gregory Palmer of the Construction Users Roundtable (CURT) to discuss the organization's annual Awards of Excellence: what they recognize, how the judging process works and what AEC firms can gain from putting...
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What Makes a Law Firm Leading? Bloomberg Law's Data-Driven Approach to Rankings
In this episode of "Spill the Ink," Michelle Calcote King speaks with Molly Huie, team lead for rankings, surveys and awards at Bloomberg Industry Group, about the Leading Law Firm Survey and Data-Driven Departments programs. Molly walks through how Bloomberg Law scores firms across four pillars…
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Under the Hard Hat: Mental Health and Safety Culture in Construction
In this episode of "Spill the Ink," Steven Gallo speaks with Sonya Bohmann, Executive Director of the Construction Industry Alliance for Suicide Prevention, about the mental health crisis hiding in plain sight across the AEC industry. Suicide claims more than five times as many construction...
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Inside Legal 500: Submission Strategy and AI's Growing Role in Firm Selection
In this episode of "Spill the Ink," Michelle Calcote King sits down with Barnaby Merrill, US editor at Legal 500, to unpack everything legal marketers need to know about one of the industry's most established rankings programs. Barnaby walks through what makes a strong submission, how referee...
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Why AEC Firms Keep Getting Client Experience Wrong and How to Fix It
Why AEC Firms Keep Getting Client Experience Wrong and How to Fix It In this episode of "Spill the Ink," Steven Gallo sits down with Jerry Gennaria, president and CEO of TOKY, a full-service branding and design consultancy, to unpack why most AEC firms treat client experience and culture as...
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How Law Firms Get Ranked: An Insider Look at Benchmark Litigation
In this episode of Spill the Ink, Michelle Calcote King talks with Michael Rafalowich, Managing Editor and Head of Research at Benchmark Litigation, the leading intelligence platform dedicated to identifying and ranking top litigators and litigation firms across the U.S. and Canada. He shares...
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Inside the DBIA Project/Team Awards: What Judges Really Want
As design-build project delivery methods continue to gain ground in the U.S. construction industry, the DBIA Project and Team Awards have become one of the most coveted — and most misunderstood — recognitions in AEC. In this episode of Spill the Ink, host Steven Gallo sits down with Praful...
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Your Chambers Submission Playbook: Tips From the Research Directors
The Chambers and Partners guide is one of the most trusted resources in the legal industry, used by in-house counsel worldwide to find and evaluate outside counsel. With roughly 350,000 legal professionals interviewed globally each year across 1,800 practice areas in the U.S. alone, the rankings...
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Inside ENR's Rankings: What AEC Firms Should Focus On
In Steven Gallo's inaugural episode as Spill the Ink co-host, we're launching a new series diving into the premier awards and rankings programs across the AEC industry. First up is Engineering News-Record's (ENR) prestigious top lists and survey rankings. Emell Derra Adolphus, Senior Editor of…
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Best Lawyers CEO: When AI Fails, Credible Legal Rankings Win
As AI search engines grapple with hallucinations and unreliable information, people (and AI systems themselves) are doubling down on trusted "sources of truth" like peer-reviewed rankings to deliver accurate recommendations. In this episode of "Spill the Ink," Phil Greer, CEO of Best Lawyers,...
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Midsize Law Firms: Two Key Questions to Stop Random Acts of Marketing
Inside midsize law firms, things can get loud. They're often in a stage where they're in constant motion, frequently hosting events, updating websites and sponsoring conferences. But when asked about the end results, the answer isn't always clear. Erika Steinberg, founder of CMO2Go, says the...
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Win and Keep In-House Clients: A General Counsel's Insights for Law Firms
Landing a new client is just the beginning. For law firms working with in-house counsel, the greater challenge lies in maintaining long-term relationships that evolve beyond transactional exchanges. Candisse Williamson, General Counsel at Hartbeat, Kevin Hart's global media company, brings a…
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AI as an Accelerant: Tools Helping Legal Marketing Teams Compete Smarter
AI tools are changing the marketing game for small and midsized law firms, making it easier for them to compete with the bigger players in their markets. In this episode of "Spill the Ink," Michelle Calcote King interviews Jennifer Scotton, the Chief Marketing Officer at Constangy, to discuss how...
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The Science Behind Best Lawyers: Insights to Maximize Your Law Firm's Recognition
Understanding the methodology behind legal rankings can transform how law firms approach the nomination process. In this "Spill the Ink" episode, Elizabeth Petit, Vice President of Research and Development at Best Lawyers, pulls back the curtain on the peer-review process that has been the…
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Breaking Down Silos: How to Build a Culture of Sharing in Law Firms
Attorneys are trained to be cautious and confidential, and these instincts often extend beyond client matters into a general reluctance to promote their own achievements. This creates a challenge for law firm marketers trying to publicize wins, celebrate successes and build the firm's reputation…
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The Art of Alignment: Branding in Decentralized AEC Firms
When AEC firms grant decentralized offices free rein to create their own messaging, the results can be damaging: wasted resources, confused clients, weakened competitive positioning and marketing teams that unknowingly sabotage each other's work. Yet many firms continue operating this way…
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How to Get Attorneys to Buy In on Legal Marketing Plans
Good marketing ideas alone won't get attorneys to follow through. In this "Spill the Ink" episode, Michelle Calcote King talks to Sheenika Gandhi, Chief Marketing Officer at Greenberg Glusker, who reveals her proven strategies for transforming attorney resistance into marketing commitment.…
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Ending the Standoff: AEC Marketers vs. Technical Experts
In this episode of "Spill the Ink," Michelle Calcote King sits down with Gabe Lett, Chief Marketing Officer at Prairie Engineers, to explore what happens when technical experts dictate marketing decisions and marketing teams get buried in proposal work. According to Gabe, the results are...
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The MIT Program: How Strong Habits Drove 82% New Business Growth at One Law Firm
Many law firms invest in excellent business development coaching, see fantastic initial results, then watch performance gradually decline. Anna Hedgepeth, Chief Strategy Officer at Cranfill Sumner, observed this cycle happening firsthand at her firm and set out to develop a psychology-based…
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The Legal Marketer's Blind Spot: Start Treating Lawyers as Clients
You can't sell a product effectively without understanding it. In law firms, that product is the attorneys. To sell legal services, legal marketers need to invest in not just learning the firm's clients and industries, but also the nuances of the attorneys they support and the economics that…
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Challenging AEC's Myth That "Anyone Can Do Marketing"
The misconception that "anyone can do marketing" creates barriers that relegate AEC marketers to tactical roles rather than strategic business partners. In this "Spill the Ink" episode, Michelle Galindez, Director of Marketing and Communications at Syska Hennessy Group, discusses practical...
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Beyond Business Cards: Authentic Networking for New Law Firm Partners
In this episode, Michelle Calcote King sits down with Megan Senese, co-founder and principal at stage, a woman-owned legal marketing and business development consultancy, to discuss how newly minted partners can develop authentic networking approaches that generate business. Through her own…
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AEC Strategy Driven by True Connection, Not Transactional Relationships
Technical expertise is merely table stakes in the AEC industry. How firms approach their relationship-building is the true differentiator, with the potential to completely change the game for decision-makers. Brad Thurman, Chief Marketing Officer at Wallace Design Collective, shares his…
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Giving Up Carbon-Copy Market Entry Tactics in AEC Firms
"We didn't want to be somebody that just came in and it was about the bottom line and the revenue. It was about being a part of the community." In this episode, Michelle Calcote King sits down with Optima Engineering Director of Marketing & Growth Suzanne Epps to discuss why it is a mistake for…
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Attorney Work-Life Balance: Managing Boundaries and Client Relations
In this episode of "Spill the Ink," Michelle Calcote King speaks with Amanda Waesch, who chairs marketing and business development at Brennan, Manna & Diamond (BMD), about navigating work-life balance in the demanding legal profession. Amanda shares her experiences developing her firm's inaugural...
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Turning Data into Decisions: Research-Driven Strategies for AEC Firms
Most AEC firms recognize research's potential and understand they can't rely on assumptions or gut feelings to stay ahead of the curve. Still, many firms struggle to implement effective research programs that inform their strategic decisions. In this episode of "Spill the Ink," Michelle speaks…
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The Rewards When DEI Drives Innovation in Law Firms
Law firms are often seen as slow to change, but diversity, equity, and inclusion (DEI) can be powerful drivers of innovation. In this episode, Michelle Calcote King speaks with Terra Davis, Chief Diversity and Talent Development Officer at Knobbe Martens, about the business benefits of embracing...
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Exploring Mentorship Outside Traditional Channels as AEC Marketers
Professional learning and growth can bloom from unexpected relationships — and these opportunities are abundant in technical industries like architecture, engineering and construction. In this episode of "Spill the Ink," Michelle Calcote King sits down with Reagan Branham, Chief Marketing Officer...
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Breaking Misconceptions: How Legal Marketers Are Innovating and Advancing the Field
In this episode, John Byrne, the Chief Marketing Officer at Gould & Ratner and the 2025 President of the Legal Marketing Association, disputes the idea that legal marketing is behind other professional services industries. He and Michelle Calcote King discuss how forward-thinking law firms are...
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The Benefits of Peer Relationships for Legal Professionals
Emily McKeown and Lindsay Tiffany have a standing meeting to collaborate and advise each other on legal marketing and business development issues. The twist? They work for separate law firms. Their firms serve different geographic markets, so they aren't in direct competition, but Emily and…
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Marketing's Role in Winning the War for AEC Talent
With a tight labor market casting a dark shadow over our heads, architecture, engineering and construction firm marketers are increasingly stepping in to support talent recruiting, engagement and retention. Bryce Batts, the Co-Founder of AEC staffing firm Career Collective, sits down with us to...
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Planning Law Firm Events Where Authentic Relationships Flourish
Firm-sponsored events strengthen community ties and create opportunities for attorneys to network with potential clients. But the traditional "lunch and learn" format simply doesn't spark joy with everyone. In this episode, Gail Lamarche, Director of Marketing and Business Development at…
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The Path to Refreshing and Modernizing Gannett Fleming's Brand
To excel in an industry that never stops innovating, you have to be willing to grow and evolve with it. Architecture, engineering and construction (AEC) marketers often have to walk the delicate line between honoring their firms' rich history and showcasing how they're embracing innovation.…
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What other sectors teach us about legal marketing
It's easy to get lost in the complexities of a legal issue and the nuances of an industry, but effective marketing should always center around one thing: how does it make people feel about your firm? This is one of many insights that Strauss Troy's director of marketing Jennifer Gault has…
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Crafting AEC content that captivates and inspires learning
With endless amounts of stimuli constantly grabbing for our attention, convincing audiences to read complex technical information can be a hard sell. As Kleinschmidt's marketing and communications director, GinaRenee Autrey pursues opportunities where her engineers can blend creativity and...
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Why your attorneys should feel like part of the marketing team
On paper, Julia Thomas is a one-woman band as Dean Mead's marketing director. But in reality, she works in tandem with more than 100 unofficial marketers. Yep — attorneys and staff have a crucial supporting role to play as advocates for their firm and its brand, and Julia has made it her mission…
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Lessons from marketing a legacy construction firm on its 100th anniversary
Reaching 100 years is a commendable accomplishment for any business and should be celebrated to the fullest extent. As Dana Galvin Lancour leads Barton Malow's centennial marketing campaign, she joins us to discuss the challenges and opportunities in marketing a legacy construction firm with deep...
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What non-attorney CEOs bring to law firm operations
It's as untraditional as it gets, but having a non-attorney in the driving seat of your law firm can do wonders for streamlining operations, enhancing the client experience and strengthening team culture. But it's not without its challenges — as our guest discovered when he built a law firm from...
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Marketing analytics, photography and a people-centric strategy
Michael Mantese brought a fresh perspective to Eskew Dumez Ripple, a nationally recognized architecture firm, when he joined in 2017. Coming from a New York City digital marketing and advertising agency, he brought a data-driven, people-centric approach to the firm's marketing and content…
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Mental health in law: Strategies for firm leaders
Reports of attorneys grappling with issues like anxiety, depression and substance abuse remain alarmingly high as the legal industry continues fighting for ground in the battle against mental health and well-being issues. This Mental Health Awareness Month and Well-Being in Law Week, we've…
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ABOUT THIS SHOW
Welcome to Spill the Ink, a podcast by Reputation Ink featuring growth and visibility experts from professional services firms, including law firms and AEC firms.
HOSTED BY
Michelle Calcote King, Steven Gallo
CATEGORIES
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Frequently Asked Questions
How many episodes does Spill The Ink have?
Spill The Ink currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Spill The Ink about?
Welcome to Spill the Ink, a podcast by Reputation Ink featuring growth and visibility experts from professional services firms, including law firms and AEC firms.
How often does Spill The Ink release new episodes?
Spill The Ink has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Spill The Ink?
You can listen to Spill The Ink on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Spill The Ink?
Spill The Ink is created and hosted by Michelle Calcote King, Steven Gallo.
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