All Episodes

What Legal and Tax Marketers Get Wrong About ITR World Tax Rankings

How to Deliver Holiday Greetings Without the December Dash

Inside the Inbox: What Gets a Pitch Read at Roads & Bridges

Think Like an Editor: Getting Published in Law360

What AEC Marketers Need to Know About Pursuit Intelligence Tools

What Actually Gets You in the Lawdragon 500

Know Before They Go: Knowledge Transfer as an AEC Marketing Strategy

How to Submit for IFLR1000 (And Actually Get Ranked)

The AEI Professional Project Awards: Why AEC Firms Should Pursue Them

Closing the Loop: How CFOs Help Law Firms Connect Marketing Spend to Actual Profitability

The Case for Pursuing the CURT Awards of Excellence

What Makes a Law Firm Leading? Bloomberg Law's Data-Driven Approach to Rankings

Under the Hard Hat: Mental Health and Safety Culture in Construction

Inside Legal 500: Submission Strategy and AI's Growing Role in Firm Selection

Why AEC Firms Keep Getting Client Experience Wrong and How to Fix It

How Law Firms Get Ranked: An Insider Look at Benchmark Litigation

Inside the DBIA Project/Team Awards: What Judges Really Want

Your Chambers Submission Playbook: Tips From the Research Directors

Inside ENR's Rankings: What AEC Firms Should Focus On

Best Lawyers CEO: When AI Fails, Credible Legal Rankings Win

Midsize Law Firms: Two Key Questions to Stop Random Acts of Marketing

Win and Keep In-House Clients: A General Counsel's Insights for Law Firms

AI as an Accelerant: Tools Helping Legal Marketing Teams Compete Smarter

The Science Behind Best Lawyers: Insights to Maximize Your Law Firm's Recognition

Breaking Down Silos: How to Build a Culture of Sharing in Law Firms

The Art of Alignment: Branding in Decentralized AEC Firms

How to Get Attorneys to Buy In on Legal Marketing Plans

Ending the Standoff: AEC Marketers vs. Technical Experts

The MIT Program: How Strong Habits Drove 82% New Business Growth at One Law Firm

The Legal Marketer's Blind Spot: Start Treating Lawyers as Clients

Challenging AEC's Myth That "Anyone Can Do Marketing"

Beyond Business Cards: Authentic Networking for New Law Firm Partners

AEC Strategy Driven by True Connection, Not Transactional Relationships

Giving Up Carbon-Copy Market Entry Tactics in AEC Firms

Attorney Work-Life Balance: Managing Boundaries and Client Relations

Turning Data into Decisions: Research-Driven Strategies for AEC Firms

The Rewards When DEI Drives Innovation in Law Firms

Exploring Mentorship Outside Traditional Channels as AEC Marketers

Breaking Misconceptions: How Legal Marketers Are Innovating and Advancing the Field

The Benefits of Peer Relationships for Legal Professionals

Marketing's Role in Winning the War for AEC Talent

Planning Law Firm Events Where Authentic Relationships Flourish

The Path to Refreshing and Modernizing Gannett Fleming's Brand

What other sectors teach us about legal marketing

Crafting AEC content that captivates and inspires learning

Why your attorneys should feel like part of the marketing team

Lessons from marketing a legacy construction firm on its 100th anniversary

What non-attorney CEOs bring to law firm operations

Marketing analytics, photography and a people-centric strategy

Mental health in law: Strategies for firm leaders

Architecture marketer spotlight: Benefits of niche marketing for architecture firms

Legal marketer spotlight: A servant leadership approach to law firm marketing

Architecture marketer spotlight: Winning AEC business with tailored proposals

Why a DEI strategy is a competitive advantage for law firms

Architecture marketer spotlight: Insights into strengthening a firm's identity and positioning

How law firms are using videos to generate and nurture leads

Advancing diversity, equity and inclusion opportunities in AEC

How to run a better law firm business

Building genuine connections as business developers and marketers

AI for law firms: The good, the bad and the future

How AEC firms can use employee phone videos to fuel connection and engagement

Architecture marketer spotlight: Building client experience into a firm's brand

Architecture marketer spotlight: Knowledge management and marketing in harmony

Architecture marketer spotlight: The warp speed evolution of AEC marketing with Jennifer Haferbecker

Insights on scaling and selling multi-million dollar professional services firms

The value of market research for architecture, engineering and construction firms

Virtual communication for legal professionals

Branding your architecture, engineering and construction firm

Shifting mindsets: Scaling your law firm business as a female owner with Davina Frederick

Ditching the billable-hour model with the ADVOS Pro P3 Method

Reducing stigma and promoting wellness in the legal industry with Cynthia Voth

Building resilience and wellness in law firms with Renee Branson

Niching and podcasting: Tools for attracting new legal clients

Using legal tech to improve marketing and operations with Daniel Steinberg

Mastering proposal writing with the A3 format

Do partnership and video marketing strategies work for law firms?

Building better AEC teams by leading with emotional intelligence

AEC business development trends and strategies for a constantly evolving market

Legal tech trends: How technology is transforming the legal industry

Happy holidays! A marketer's reflection on the legal industry

Bye 2022! A marketer's reflection on the AEC industry

Building AEC websites that attract new business and support operations

Developing a strong strategic plan for your law firm

How to improve your legal marketing strategy for the Hispanic market

Insights into today's facility owners with Howie Ferguson, executive director of the Construction Owners Association of America

The role of sales in professional services firms with Mark Wainwright of Wainwright Insight

Nurturing leadership and culture within law firms with Marcie Borgal Shunk of The Tilt Institute

Digital marketing tips for AEC firms with Lindsay Diven of Marketers Take Flight

How law firms can master responding to RFPs with Matthew Prinn of RFP Advisory Group

The legal media series: Valerie A. Danner With Legal Management Magazine

The market for 'revenue enablers' in today's law firms with Jennifer Johnson of Calibrate Legal

Teaching you how to write and manage winning AEC proposals with Matt Handal of Help Everybody Everyday

Account-based marketing for AEC firms with Perryn Olson of REX.one

Leadership, education and diversity in architecture with Marc Teer of Black Spectacles

Navigating the legal industry's rapid changes with Gerry Riskin of Edge International

How to make virtual events more engaging, interactive and magical with Ken Sky

How law firm culture impacts business development with David Freeman

Business development tips from a former big-law attorney turned coach with Elise Holtzman of The Lawyer's Edge

How law firms can survive a PR crisis with crisis simulations featuring Bill Coletti of Kith Crisis Management

How law firms can make lasting changes in diversity and inclusion with Chris Kirby and Dominica McGinnis of Bridgefield Group