Spilled Salt podcast artwork

PODCAST · business

Spilled Salt

Spilled Salt is an interview series in which Maureen Ballatori, Founder and CEO of 29 Design Studio, will dive into the fun and foibles inherent to being a founder of a food-, beverage-, or agriculture-based business.

  1. 58

    SS8 Ep 10: Francesca Galarus and How Mural City Cellars Built a Thriving Urban Winery by Prioritizing Community Over Convention

    Mural City Cellars co-owner Francesca Galarus joins the Spilled Salt podcast to share how she built a thriving urban winery in Philadelphia by prioritizing community, inclusion, and bold business strategy.

  2. 57

    SS8 Ep 9: Launching a First-of-Its-Kind Functional Dairy Product with Bec Pfeffer

    Maola Local Dairies Senior Brand Manager Bec Pfeffer joins the Spilled Salt podcast to discuss the launch of Maola More, a lactose-free ultra-filtered milk with protein and prebiotic fiber, and what it takes to bring a first-of-its-kind functional dairy product to market.

  3. 56

    SS8 Ep 8: From Farm to Can: How Oakridge Dairy Is Reinventing Fresh Milk With Moozy

    Seth Bahler of Oakridge Dairy joins host Maureen Ballatori on the Spilled Salt podcast to share how he turned a struggling 130-year-old family dairy into a fresh milk innovation brand.

  4. 55

    SS8 Ep 7: Andrew Jason on Ag Tech’s Reset: Funding Pressure and the Future of Innovation

    Andrew Jason of Grand Farm joins this episode of Spilled Salt, exploring ag tech innovation, startup funding challenges, ecosystem building, and opportunities in global agtech partnerships.

  5. 54

    SS8 Ep 6: Inside CPG Growth: Fred Hart on Packaging Design and Brand Strategy

    In this episode of the Spilled Salt podcast, Fred Hart joins host Maureen Ballatori to share insights on how packaging design, brand strategy, and evolving market dynamics are shaping growth and innovation in the CPG industry.

  6. 53

    SS8 Ep 5: Julie Camardo on Five Generations of Culture, Margins, and Servant Leadership

    Julie Camardo, CEO of Zweigle's Inc., shares how she navigated succession, razor-thin meat industry margins, and company culture to lead a 140-year-old food brand into its next generation.

  7. 52

    SS8 Ep 4: How Paul Mabry and Pour Now are Closing the Gap Between Alcohol Beverage Marketing and Sales

    In this episode, Paul Mabray explains how Pour Now helps alcohol beverage brands measure sales attribution, improve beverage ecommerce, and create a better path from marketing to purchase.

  8. 51

    SS8 Ep 3: Limited Releases and Cult Brand Loyalty: Steve Turner’s Playbook for Food Brand Growth

    In this episode of the Spilled Salt podcast, Steve Turner of Turner’s Dairy explains how limited releases, partnerships, and creative marketing helped their fourth generation brand stay relevant and grow.

  9. 50

    SS8 Ep 2: Bob Bailey and How AI Is Reshaping Strategy for Modern Businesses

    In this episode of the Spilled Salt podcast, Truth Collective founder Bob Bailey explores how his agency is using AI to reshape brand strategy and creative workflows.

  10. 49

    SS8 Ep 1: How Seen Nutrition is Scaling a Real Food Calcium Brand with Evidence-Based Innovation in Women’s Health

    Season 8 of Spilled Salt kicks off with Maureen Ballatori and Dr. Jennifer Han, co-Founder and co-CEO of Seen Nutrition as they discuss building a real food calcium brand and driving evidence-based innovation in the bone health and functional food market.   Learn more about Agency 29 at www.agency29.com. Learn more about Seen Nutrition at www.seennutrition.com.

  11. 48

    SS7 Ep10: Finger Lakes Wine and Agritourism: Insights from the 2025 Community Development Society Conference

    In a special recording for the Spilled Salt podcast at the 2025 Community Development Society Conference, five leaders in the Finger Lakes wine and agritourism industry shared strategies for workforce development, inclusive leadership, economic sustainability, and authentic storytelling.

  12. 47

    SS7 Ep 9: Inside AgTech Alchemy: A New Way to Gather, Share, and Grow in Agricultural Innovation

    In this episode of the Spilled Salt podcast, AgTech Alchemy co-founders discuss how their grassroots community is reshaping the ag tech landscape through in-person events, open dialogue, and collaborative problem-solving.

  13. 46

    SS7 Ep 8: Inside New York’s Largest Regenerative Farm with Mike Kreher

    Mike Kreher of Kreher Family Farms, New York’s largest regenerative farm, discusses redefining soil health and sustainability through outcome-based practices and advanced agtech tools on the Spilled Salt podcast.

  14. 45

    SS7 Ep 7: Julia Taylor on Rebalancing Land Management with Goats

    In this episode of Spilled Salt, Maureen is joined by Julia Taylor of Rosemary and Pine, a goatscaping business focused on regenerative land management. From career burnout to building a purpose-driven farm, Julia’s story highlights ag entrepreneurship, ecological innovation, and the power of community.

  15. 44

    SS7 Ep 6: Jennifer Newman Shares Lessons Learned from Beer, Data, and a Well-Timed Exit

    Founder and former brewer Jennifer Newman joins host Maureen Ballatori to share hard-won lessons on scaling startups, navigating market shifts, and why data-driven decisions matter in both tech and the beverage industry.

  16. 43

    SS7 Ep 5: Scott Meyer and How Artificial Intelligence Is Transforming Work in Food, Bev, and Ag

    Scott Meyer of Chipp.ai joins host Maureen Ballatori on the Spilled Salt podcast to share how food, beverage, and agriculture businesses can use AI tools to save time, boost efficiency, and protect data.

  17. 42

    SS7 Ep 4: How Matias Figliozzi, UNIBAIO and Micro Particles are Transforming AgriTech

    Matias Figliozzi joins Maureen Ballatori on the Spilled Salt podcast to share how he turned his passion for economic development into an award-winning agri-tech startup, using UNIBAIO’s biotechnology to make agrochemicals more sustainable and efficient.

  18. 41

    SS7 Ep 3: Cybersecurity on the Farm and How Kristin Demoranville Is Protecting Our Food, Animals, and Future

    Cybersecurity expert Kristin Demoranville joins Maureen Ballatori on the Spilled Salt podcast, sharing her mission to simplify cybersecurity and prepare farm and agricultural organizations to respond quickly.

  19. 40

    SS7 Ep 2: Lessons From the Lab: John Eaton on R&D, Manufacturing, and Scaling in the Beverage Industry

    In this episode of the Spilled Salt podcast, John Eaton of UltraPhil joins Maureen Ballatori to discuss how startups can avoid costly mistakes through early validation, cross-functional collaboration, and expert guidance in beverage manufacturing.

  20. 39

    SS7 Ep 1: Soil Health, Technology, and the Farmer’s Bottom Line at Cultivate 2025

    Welcome back to season 7 of the Spilled Salt podcast! In this episode, host Maureen Ballatori is joined by a panel of experts at Cultivate 2025 to discuss soil health challenges, including profitability, soil testing metrics, carbon credits, and ag tech adoption. 

  21. 38

    SS6 Ep 9: From the Field to the Lab and Back Again: How Murli Manohar is Shaping the Future of Agriculture

    In this episode of Spilled Salt, host Maureen Ballatori sits down with biotech entrepreneur and scientist Murli Manohar to discuss his journey from farming in rural India to the cutting edge of agricultural innovation. 

  22. 37

    SS6 Ep 8: Crushing Grapes on Two Continents: Colleen Hardy on the Realities of Modern Winemaking

    In this episode of Spilled Salt, host Maureen Ballatori sits down with Colleen Hardy, co-founder of Living Roots Wine & Co., to explore the unlikely, intercontinental story behind one of the wine industry's most agile and resilient boutique brands.

  23. 36

    SS6 Ep 7: Adapt or Die: Cassidy Johnston on the Modernization of Beef Cattle Operations

    On this episode of Spilled Salt, rancher Cassidy Johnston brings fresh insight to modern beef operations, advocating adaptability, sustainability, and smart management.

  24. 35

    SS6 Ep 6: Exploring AgTech Investment Strategies with Adam Bergman

    Host Maureen Ballatori sits down with Adam Bergman, Managing Director of Ecotech Capital, for a candid conversation on the state of ag tech investment strategies for startups and the broader implications of sustainability in agriculture.

  25. 34

    SS6 Ep 5: Traditional Method Sparkling Wine Finds New Life in the Finger Lakes with Little Clover Wine Company

    In this episode of the Spilled Salt, Erin McMurrough, founder of Little Clover Wine Company, joins Maureen on the podcast, sharing her journey in brand building, leveraging non-traditional marketing, and adapting to consumer demand.

  26. 33

    SS6 Ep 4: Building a Better-For-You Snack Brand with Tom Seymour

    In this episode of the Spilled Salt podcast, Tom Seymour shares his insights on the food and beverage industry, from launching a better-for-you snack to navigating CPG startup strategies. 

  27. 32

    SS6 Ep 3: Damian Mason on Farm Fields and Funny Business

    In this episode of the Spilled Salt podcast, Maureen Ballatori is joined by Damian Mason, who shares his journey from growing up on a farm to blending agriculture, business, and humor today.

  28. 31

    SS6 Ep 2: Developing Intuitive Agtech with Gripp CEO Tracey Wiedmeyer

    In this episode of the Spilled Salt podcast, Maureen is joined by Tracey Wiedmeyer, who shares the thrills and spills of life in an agtech startup, the journey of developing Gripp’s intuitive software for farmers, and how listening to the end user has become the key to his success.

  29. 30

    SS6 Ep 1: Exploring the Bioeconomy with Former USDA Sr. Advisor Gregory Jaffe

    In this episode of the Spilled Salt podcast, Greg Jaffe joins host Maureen Ballatori to share his insights on agtech innovation, sustainable agriculture policy, and bioeconomy strategies, including transforming crop waste into energy and navigating the regulatory landscape for startups and agtech leaders.

  30. 29

    SS5 Ep 8: From One Jar to Many: How Pauly Guglielmo Went from Hustle to Flow with Craft Cannery

    Listen in to this episode of Spilled Salt to learn how Pauly Guglielmo turned his side-gig pasta sauce into a thriving business and launched Craft Cannery, a contract manufacturing company for food startups.

  31. 28

    SS5 Ep 7: Breeding the New Apple Varieties of the Future with Susan Brown

    Join host Maureen Ballatori and Dr. Susan Brown in this episode of Spilled Salt to learn how breeding premium managed apple varieties is revolutionizing the apple industry and meeting consumer demand for high-quality, flavorful apples.

  32. 27

    SS5 Ep 6: Anytime Spritz and Intentional Consumption with Regenerative Organic Spirits

    On this episode of Spilled Salt, explore how regenerative organic spirits, like Anytime Spritz, are leading the way in sustainable agriculture. Learn how farmers, agtech, and innovative brands are reshaping the alcohol industry with climate-smart practices and a commitment to regenerative organic farming.

  33. 26

    SS5 Ep 5: How Dylan Vaca and the DeLong Company’s Grown Climate Smart Initiative are Leading the Way in Sustainable Agriculture

    On this episode of Spilled Salt, Dylan Vaca and Maureen Ballatori discuss the DeLong Company's Grown Climate Smart initiative that helps farmers adopt sustainable practices through financial incentives and brand partnerships.

  34. 25

    SS5 Ep 4: How Sarah Hartmann Launched a Frozen CPG Brand to a Warm Audience

    On this episode of Spilled Salt, Sarah Hartmann, founder of Vêsucré, shares the ups and downs of building a sustainable and inclusive plant-based dessert brand in the frozen CPG space.

  35. 24

    SS5 Ep 3: Building a Legacy in Agriculture with Jolene Brown

    On this episode of Spilled Salt, discover key insights from Jolene Brown on building and sustaining a successful agriculture business. Learn about the importance of legacy, succession planning, and balancing emotion with logic in family-run farms.

  36. 23

    SS5 Ep 2: Matt Brown and the Role of Traceability in Food and Beverage

    When margins are tight, achieving scale is crucial for success. This is where a robust resource planning system can make all the difference. In this episode of the Spilled Salt podcast, Maureen Ballatori sat down with Matt Brown, CEO of Wherefour, Inc., to discuss the importance of traceability in today’s food, beverage, and agriculture industries.

  37. 22

    SS5 Ep 1: Jim Trezise on Advocacy for Wine in the Anti-Alcohol Movement

    Jim Trezise shares his journey in the wine industry on this episode of Spilled Salt, highlighting how strategic action, collaboration, and advocacy have transformed the wine industry, and offering valuable lessons for beverage entrepreneurs on resilience, adaptability, and leveraging public-private partnerships.

  38. 21

    SS4 Ep 9: BONUS How to Launch a Podcast That’s Worth the Squeeze

    Thinking of hitting record on your own podcast? In this episode of Spilled Salt, host Maureen Ballatori chats with editor and producer Jennifer Bosch Gyuricska on the whys and hows of podcasting as a powerful content marketing tool for food, beverage, and agriculture brands.

  39. 20

    SS4 Ep 8: Creating a Win-Win Situation for Autonomous Tractors with Ben Alfi of Bluewhite

    In this episode of the Spilled Salt podcast, host Maureen Ballatori chats with Bluewhite CEO Ben Alfi on transforming tractors into autonomous vehicles, enhancing farm efficiency, and safety.

  40. 19

    SS4 Ep 7: Advocating for Biointensive Viticulture with Paul Brock of Silver Thread Winery

    Meet Paul Brock in this episode of Spilled Salt, a champion of sustainable viticulture who alongside wife Shannon is leading Silver Thread Vineyard with innovation and integrity.

  41. 18

    SS4 Ep 6: Growing Successful Food Service Brands with Matt Cotton of Rooted Food Sales

    Matt Cotton, founder of Rooted Food Sales, shares insights on navigating food service and bringing new brands to the table. From finding operator interest to working with distributors, his journey offers valuable lessons for food industry entrepreneurs.

  42. 17

    SS4 Ep 5: Future-Proofing Farms with Warren Lee and Lachlan Campbell of ProAgni

    In this episode of the Spilled Salt podcast, Warren Lee and Lachlan Campbell capture the essence of ProAgni's journey, their focus on sustainable farming practices, and the innovative solutions they bring to the agriculture industry.

  43. 16

    SS4 Ep 4: Launching and Scaling in a Competitive Industry with Bluebird Hardwater's Will Blum

    In this episode of Spilled Salt, Will Blum, the founder of Bluebird Hardwater, shares his journey launching a new brand and scaling their product offerings in the highly regulated alcohol sector.   For a full transcript of this episode, visit https://agency29.com/blog/launching-and-scaling-in-a-competitive-industry-with-bluebird-hardwaters-will-blum.

  44. 15

    SS4 Ep 3: Driving Data-Informed Agriculture and Precision Pollination with BeeHero’s Omer Davidi

    Meet Omer Davidi, CEO of BeeHero, on this episode of Spilled Salt. He’s  revolutionizing precision pollination and empowering farmers with data-driven solutions, reshaping the future of agriculture.   Read the full transcript at https://agency29.com/blog/driving-data-informed-agriculture-and-precision-pollination-with-beeheros-omer-davidi/.

  45. 14

    SS4 Ep 2: A Passion for Journalism and Emerging Brands: NOSH's Monica Watrous

    Listen in to Spilled Salt as Host Maureen Ballatori and guest Monica Watrous explore media coverage, entrepreneurship, and transparency - and building it all under the public eye - in the dynamic CPG industry.   Read the full transcript at https://agency29.com/blog/a-passion-for-journalism-and-emerging-brands-noshs-monica-watrous/.

  46. 13

    SS4 Ep 1: Breaking Down Barriers One Bottle at a Time: Wine Stories with Maiah Johnson Dunn

    Follow along on this episode of Spilled Salt as Maiah Johnson Dunn shares her journey from marketing maven to Finger Lakes-based wine enthusiast. A big part of Maiah’s work is breaking down barriers to inclusivity and demystifying wine. She dreams of someday opening her own winery.   For a full episode transcript, visit https://agency29.com/blog/breaking-down-barriers-one-bottle-at-a-time-wine-stories-with-maiah-johnson-dunn/.

  47. 12

    SS3 Ep 8: Empowering New Food and Beverage Entrepreneurs with Rhonda Destino

    From community advocacy to food entrepreneurship, Rhonda Destino is shaping the small business landscape in Rochester, NY. Don’t miss this episode of Spilled Salt as Rhonda and host Maureen Ballatori discuss navigating local government, fostering collaboration, and overcoming funding challenges for food ventures.

  48. 11

    SS3 Ep 7: The Art of Venture Capital with Adie Akuffo-Afful

    Adie Akuffo-Afful joins Maureen Ballatori on the Spilled Salt podcast to discuss entrepreneurial ventures, including WeFunder, a business concept linking local businesses, and a fractional art investment platform. Listen in for his insights on innovative projects, stakeholder satisfaction, funding opportunities and business growth strategies.

  49. 10

    SS3 Ep 6: Building a Brand with Kaari Stannard of Yes! Apples

    Meet Kaari Stannard, CEO and Founder of  Yes! Apples as she shares her thrills and spills from growing apples to brand creation. Kaari shares insights into family businesses, challenges, and innovative strategies shaping the future of fresh produce.

  50. 9

    SS3 Ep 5: Science and the Vine: Matt Schrader’s Making Friends with Wine

    Join Maureen Ballatori and Matt Schrader in conversation on Spilled Salt as they discuss Matt’s unconventional journey from microbiology to winemaking. Matt shares how he’s strategic in the winemaking process, the importance of consistency in flavor profiles, and how he’s helping new consumers make friends with wine.

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ABOUT THIS SHOW

Spilled Salt is an interview series in which Maureen Ballatori, Founder and CEO of 29 Design Studio, will dive into the fun and foibles inherent to being a founder of a food-, beverage-, or agriculture-based business.

HOSTED BY

Agency 29

CATEGORIES

Frequently Asked Questions

How many episodes does Spilled Salt have?

Spilled Salt currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Spilled Salt about?

Spilled Salt is an interview series in which Maureen Ballatori, Founder and CEO of 29 Design Studio, will dive into the fun and foibles inherent to being a founder of a food-, beverage-, or agriculture-based business.

How often does Spilled Salt release new episodes?

Spilled Salt has 50 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Spilled Salt?

You can listen to Spilled Salt on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Spilled Salt?

Spilled Salt is created and hosted by Agency 29.
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