Storyselling
by Richard King
Join Elliott Rayner, storytelling expert, as he explores the skill of effective storytelling in the field of product marketing.During the series, Elliott welcomes a range of leading product marketers plying their trade at globally recognized brands, as he focuses on the four stages of the process: the story, the speaker, the listener, and the response.
Episodes
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Using storytelling to break down B2B and B2C marketing | Nick Knuppe, Senior Director of Product Marketing at Juni
In this episode of Storyselling, host Elliott Rayner, CMO at Arion, welcomes Nick Knuppe, Senior Director of Product Marketing at Juni. Nick outlines the differences between B2B and B2B, and how product storytelling can be used to break down the two worlds.
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Using emotion and engagement in product storytelling | Louis Debatte-Monroy, Director of Product Marketing at Backbase
In this episode of Storyselling, Elliott Rayner, CMO at Arion welcomes Louis Debatte-Monroy, Director of Product Marketing at Backbase. Emotion and engagement are critical to successful storytelling, and in their chat, Louis explains why this approach is successful in the fintech market, an...
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Using storytelling to manage new product releases | Theresa Gschwandtner, Head of Product Marketing at Qonto
In this episode of Storyselling, host Elliott Rayner is joined by Theresa Gschwandtner, Head of Product Marketing at Qonto. Elliott discusses how Theresa and her team at Qonto turn around and manage new features, with new additions made as often as every two weeks. Tune in as Elliott seeks to...
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Product storytelling in B2B fintech: a taste of what to expect | Elliott Rayner, CMO at Arion
In the first episode of the second series of Storyselling, Lawrence Chapman, Senior Copywriter at Product Marketing Alliance, chats with podcast host Elliott Rayner, CMO at Arion. Elliott gives an insight into what listeners can expect of the second season, as he prepares to switch his attention...
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Using feedback to craft future storytelling | Andreas Konrads, Capgemini
In the fifth and final episode of the Storyselling podcast, Elliott Rayner is joined by Andreas Konrads, Senior Consultant at Capgemini and an expert in sport, technology, and sustainability. Elliott and Andreas are focusing on the response, specifically how to get effective feedback and insights...
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How to establish brand identity with tone of voice | Matt Dehaty, Gymshark
In episode four of Storyselling, host Elliott Rayner is joined by Matt Dehaty, Head of Product Management at Gymshark. During their chat, Elliott and Matt focus on the speaker, and the importance of looking into the identity of your individual brand to ensure you deliver with a unique tone of voice.
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Why is product storytelling important? | Elliott Rayner, ARION
In the first episode of Storyselling, we sit down with host Elliott Rayner to discuss why storytelling is important in the world of product marketing, and what the listener can expect from the upcoming episodes in the series.
About this show
Join Elliott Rayner, storytelling expert, as he explores the skill of effective storytelling in the field of product marketing.During the series, Elliott welcomes a range of leading product marketers plying their trade at globally recognized brands, as he focuses on the four stages of the process: the story, the speaker, the listener, and the response.
Hosted by
Richard King