PODCAST · business
Successful Barrister
by $uccessful Barrister
Welcome to the one and only podcast that's more thrilling than a last-minute court adjournment, 'The Successful Barrister! The podcast discusses marketing, management, and life skills for lawyers, which probably won't get you disbarred.
Episodes
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Ep. 115 - Why Bother? Because Nothing Happens for Your Law Firm if You Don’t
Did you know you’re your own worst enemy? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry talk some life, leadership, and business lessons from the book Life is Luck by John Morgan. Hear why big dreams require uncomfortable…
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Ep. 114 - Making Workplace Change Stick: Tips, Pitfalls, and Strategies for Your Law Firm
Did you know the biggest threat to a law firm’s success is success? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry share how to make workplace change stick in your law firm, inspired by the book Leading Change by John P.…
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Ep. 113 - How to Avoid Scams by Using Financial Controls in Your Law Firm
Did you know one of your employees could be stealing from you right now? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry explain how to avoid scams by using financial controls in your law firm. Hear whether you should trust your...
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Ep. 112 - How to Manage Your KPIs, Dashboards, and Metrics with Accountability as a Law Firm
Did you know you’re probably tracking the wrong things? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry reveal how to manage your KPIs (Key Performance Indicators), dashboards, and metrics with accountability as a law firm. Hear...
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Ep. 111 - Why We're Not Building Our Own AI Agent for Our Law Firm…Yet
Do you want to be a software company? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry share why they’re not building their own AI agent for their law firm…yet. Hear whether to build your own AI agent for your law firm or…
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Ep. 110 - You Asked, We Answered (Part 2): Successful Barrister Listener Questions for Marc Whitehead
Did you know our listeners ask the smartest questions? That’s the smartest thing Marc’s ever said. In this special Part 2 episode of the Successful Barrister, Marc Whitehead & Diana Berry continue to answer your listener questions. Hear why AI can’t make legal decisions, how to keep your youthful...
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Ep. 109 - You Asked, We Answered (Part 1): Successful Barrister Listener Questions for Marc Whitehead
Did you know the secret’s not in the answer, it’s in the question? That’s the dumbest thing Marc’s ever said. In this special Part 1 episode of the Successful Barrister, Marc Whitehead & Diana Berry answer your listener questions. Hear the type of clients you should never work with in your law...
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Ep. 108 - What Should You Look for in a COO for Your Law Firm? The Best DiSC Profile for a Chief Operating Officer
Did you know Marc’s more important than Diana is? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry continue their COO talks by sharing what you should look for in a Chief Operating Officer for your law firm. Hear the DiSC profile...
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Ep. 107 - When Should You Hire a COO for Your Law Firm? How to Know Your Law Firm Is Ready for a Chief Operating Officer
Why the heck did Marc hire Diana anyway? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry reveal when to hire a COO (Chief Operating Officer) for your law firm. Hear why your law firm needs a COO, what a COO should own in a law...
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Ep. 106 - Improving Your Law Firm Client Experience for More Client Referrals: Findings from Case Status Legal CX Report 2026
Did you know winning for your client isn’t enough to get them to refer you? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry share how to improve your law firm client experience for more client referrals, based on findings from…
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Ep. 105 - The 11 Mental Models Every Successful Lawyer Should Know: How to Make Smarter Decisions for Your Law Firm
Did you know the smartest lawyers don’t necessarily know more? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry reveal the 11 mental models every successful lawyer should know. Hear how to make smarter decisions for your law…
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Ep. 104 - What John Morgan Got Right about Luck: Engineering Opportunity Instead of Waiting for It
Did you know the harder I work, the luckier I get? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry share what John Morgan got right about luck in his new book, Life is Luck. Hear why luck favors motion instead of waiting, how to...
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Ep. 103 - Top 10 Lessons for Trial Lawyers from Lanier Trial Academy 2026
Did you know I just spent 3 days learning how to tell stories? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry reveal their top 10 lessons for trial lawyers from Lanier Trial Academy 2026. While designed for trial lawyers, these...
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Ep. 102 - Top 5 Takeaways from PILMMA Super Summit 2026: How to Grow Your Law Firm
I bet you don’t know what PILMMA stands for. That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry share their top 5 takeaways from PILMMA Super Summit 2026 in San Antonio. PILMMA is the Personal Injury Lawyer Marketing & Management...
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Ep. 101 - The 5 Finance Numbers That REALLY Matter for Your Law Firm
Did you know a law firm can grow revenue every year and still go broke? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry reveal the 5 finance numbers that REALLY matter for your law firm. Hear how to stop scaling chaos in your…
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Ep. 100 - Podcast Lessons from 100 Episodes of the Successful Barrister: Why Every Lawyer Needs Their Own Content Marketing Platform
Did you know the biggest reason this podcast exists is because another podcaster trash talked Marc? That’s the absolute dumbest thing Marc’s ever said. In this special 100th episode of the Successful Barrister, Marc Whitehead & Diana Berry share the podcast lessons they’ve learned creating 100...
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Ep. 99 - The 5 Versions of Marc Whitehead: Marc’s Origin Story & Secrets for Growing Your Law Firm
Did you know the secret to success is not in the answers, it’s in the questions? That’s the dumbest thing Marc’s ever said. In this 99th episode of the Successful Barrister, Marc Whitehead & Diana Berry talk Marc’s origin story & secrets for growing your law firm. Hear The 5 Versions of Marc...
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Ep. 98 - Get on the Plane: Top Lessons for Building a Successful Law Firm
Did you know the best investment I ever made was in an airplane ticket? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry talk the top lessons for building a successful law firm, highlighting key moments from Marc’s journey…
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Ep. 97 - How Our Flywheel Is Giving Our Law Firm Momentum
Did you know most law firms are pushing square wheels? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry reveal how their flywheel is giving their law firm momentum, as an update to Marc’s favorite podcast episode, “Ep. 6 - Is a...
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Ep. 96 - What Mark Lanier Got Right about AI
Did you know the most dangerous lawyer in the room is the one using AI? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry do a deep dive on how lawyers are actually using AI to win more cases & grow their law firm, as an update to...
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Ep. 95 - How to Stop Being the Chokepoint as a Law Firm Owner: Become a CEO Instead of a Producer
Did you know firing yourself is one of the smartest things you can do? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry talk the CEO vs. Producer roles in a law firm, and reveal how to stop being the chokepoint as a law firm…
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Ep. 94 - Primal Intelligence vs. Artificial Intelligence for Lawyers: How Future Lawyers Can Use AI Smarter Instead of Fearing It
Did you know the future lawyer is part human & part machine? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry explore how future lawyers can use AI smarter instead of fearing it, inspired by the book Primal Intelligence by Angus...
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Ep. 93 - The Law Firm Owner Dependency Trap: How to Ensure Your Law Firm Excels without You
Did you know if your law firm can’t run without you, you don’t have a business - you own a job? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry discuss The Law Firm Owner Dependency Trap aka how to ensure your law firm excels...
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Ep. 92 - Planning the Future of Your Law Firm: Succession, MSOs, and Hiring the Next Generation of Lawyers
Did you know leaving your law office can make you money? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry share their favorite sessions from the Fireproof Conference in Austin. Hear the value in getting coached as a law firm…
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Ep. 91 - Organizational Behavior for Law Firms: Stop Confusing Activity with Results in Your Law Firm
Did you know most law firm owners confuse activity with results? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry explore organizational behavior for law firms, and why you should stop confusing activity with results in your law...
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Ep. 90 - How to Use Marketing Psychology to Make Clients Choose Your Law Firm
Did you know you’re losing your clients to confusion, not to competitors? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry dive into marketing psychology to understand how to make clients choose your law firm. Hear how clients...
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Ep. 89 - Why Every Law Firm Needs a Client Relations Department
Did you know a client relations department is more important than AI? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry explore why every law firm needs a client relations department. Hear how they built a client relations...
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Ep. 88 - The Top Marketing & Intake Reports Every Law Firm Needs to Track
Did you know your marketing & intake team can kill your best leads without anybody noticing? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry reveal the top marketing & intake reports every law firm needs to track. Hear why lead...
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Ep. 87 - 6 Operations Systems Every Law Firm Needs to Retain More Clients
Did you know your clients will tell you whether your operations are working or not? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry share 6 operations systems every law firm needs to retain more clients. Hear why ops are so...
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Ep. 86 - Command and Control Leadership for Law Firms
Did you know command and control can make or break your law firm? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry discuss command and control leadership for law firms following their workshop at the Atticus quarterly meeting in...
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Ep. 85 - 5 Operations Reports You Can’t Live without in Your Law Firm
Did you know the right report can make you money? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry reveal the 5 operations (ops) reports you can’t live without in your law firm. Hear the background of closed without a fee, how...
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Ep. 84 - Culture Matters More than Ever in Your Law Firm
Did you know your culture might be more important than your next AI tool? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry share why culture matters more than ever in your law firm. Hear how to define & reinforce your core…
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Ep. 83 - Why Strategy Means Making Choices for Your Law Firm
Did you know Trader Joe’s can teach you everything you need to know about running a law firm? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry discuss law firm strategy and why strategy means making choices for your law firm.…
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Ep. 82 - How to Get Cited by AI as a Law Firm
Did you know getting visible in AI is easy? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry continue their AI Search discussion by sharing how to get cited by AI as a law firm. Hear the attributes that AI Search rewards, how to...
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Ep. 81 - AI Search: What You Need to Know as a Law Firm
Did you know Google is obsolete? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry break down what you need to know about AI Search as a law firm. Hear why Google Search is changing so much, how to focus on AI citations as your…
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Ep. 80 - How to Transform Your Intake Team as a Law Firm
Did you know your intake team can make more money for you than your attorneys? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry reveal how to transform your intake team as a law firm. Hear how to standardize your intake process…
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Ep. 79 - Tech Tools We Can’t Live without as a Law Firm
Did you know deciding which tech tool to use is easy? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry showcase the tech tools they can’t live without as a law firm. Hear how to decide which tech tools to implement in your law...
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Ep. 78 - How to Build a Diversified Marketing Portfolio as a Law Firm
Did you know building a diversified marketing portfolio is easy? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry break down how to build a diversified marketing portfolio as a law firm. Hear why diversification matters in your...
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Ep. 77 - How Leaders Can Inspire Accountability in Your Law Firm
Did you know teaching your team accountability is easy? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry share the 3 habits that make or break leaders in your law firm from the hit book How Leaders Can Inspire Accountability by...
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Ep. 76 - Retrial: A Free Marketing Plan for 2026
Happy New Year! In the spirit of the season, Marc has a gift for you in today’s mini-episode: a free copy of his marketing plan. He has presented his plan to lawyers across the country. Some key points from this episode: -Are lawyers too focused on being profitable? Marc believes this is the…
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Ep. 75 - Retrial: Using The 4-Hour Workweek to Create Your Lifestyle Law Firm
Happy Holidays! Enjoy this special holiday message & gift from Marc. Did you know you can work 4 hours/week and still make a ton of money? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry talk the key lessons from the iconic...
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Ep. 74 - Die with Zero: Maximizing Your Life as a Lawyer
Did you know dying with zero is the goal? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry talk lessons on lifestyle & law from the hit book Die with Zero by Bill Perkins. Hear how to find a task to delegate, how to design your...
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Ep. 73 - How to Eliminate Burnout in Your Law Firm
You should take some time off. That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry get real about burnout - and how to eliminate burnout in your law firm. Hear why burnout is so prevalent in the legal field, whether multitasking can...
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Ep. 72 - Critical Business Skills for Success at Your Law Firm
Did you know learning critical business skills is easy? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry talk through the 5 critical business skills for success at your law firm. Hear how to think like a CEO, how to choose your...
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Ep. 71 - The Summit by Atticus: What We Learned about Mindset, Relationships, and Culture from the 3 Keynote Speakers
Did you know showing up for the 3rd day is the key to your success? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry recap their takeaways from keynote speakers Dre Baldwin, Barb Betts, and Matthew Emerzian at The Summit by...
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Ep. 70 - When to Hire a Marketing Director for Your Law Firm
Does Diana want to be Marc’s Marketing Director? That’s absolutely the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry reveal when it’s time to hire a Marketing Director for your law firm - and how to do it successfully. Hear the…
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Ep. 69 - Providing Unreasonable Hospitality to Grow Your Law Firm
Did you know unreasonable hospitality can be a competitive advantage in your law firm? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry share how to offer Unreasonable Hospitality for the benefit of your law firm, inspired by the...
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Ep. 68 - The Marketing Flywheel: Building & Keeping Marketing Momentum in Your Law Firm
Did you know answering 5 simple questions can solve all your marketing problems? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry talk through how to build & keep marketing momentum in your law firm. Hear why small consistent...
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Ep. 67 - Should You Scale Your Law Firm?
Did you know growing your law firm isn’t always a great idea? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry debate whether it’s actually in your best interest to scale your law firm. Hear why growth isn’t always as beneficial…
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Ep. 66 - Trust Lessons from the Blue Angels: High Trust Leadership for Your Law Firm
Did you know you can learn everything you need to know about trust from the Blue Angels? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry take notes on trust from the Blue Angels in High Trust Leadership by Captain George Dom.…
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ABOUT THIS SHOW
Welcome to the one and only podcast that's more thrilling than a last-minute court adjournment, 'The Successful Barrister! The podcast discusses marketing, management, and life skills for lawyers, which probably won't get you disbarred.
HOSTED BY
$uccessful Barrister
CATEGORIES
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