PODCAST · business
Supplier Promo Playbook
by Supplier Promo Playbook
Welcome to the Supplier Promo Playbook, the ultimate podcast for promotional product suppliers looking to thrive in a fast-changing industry. Hosted by Lisa Fosdick, Kimberly Ballerene, and Adrienne Barker, MAS, three seasoned pros with decades of combined experience. This show provides the real-world insights and tactical strategies you need to succeed in the supplier-to-distributor channel. Each episode unpacks
Episodes
-
Beyond Branded Merch: The Business of Incentive Travel with Tamara Borello
What if your next big opportunity in promotional products isn't a product at all, but an experience? In this episode of Promo Supplier Playbook, Lisa Fosdick and Adrienne Barker, MAS, welcome Tamara Borello of Givventure to explore how incentive travel, corporate experiences, and experiential...
-
Company Stores That Sell With Print-on-Demand and Automation
Company stores are changing. Print-on-demand, automation, pop-up shops, personalization, and better data are helping promotional products distributors create profitable branded merchandise programs without excessive inventory, administrative work, or outdated technology. In this episode of Promo...
-
What Is Promo? Exploring Distributors, Decorators and On-Demand Opportunities
What is promo, and who qualifies as a promotional products distributor today? The promotional products industry extends far beyond traditional distributors and bulk orders. It includes independent business owners, home-based decorators, marketing agencies, event planners, printers, company-store...
-
Making Promo Programs Supplier-Friendly with Eric Granata with PromoPilot
Technology does not have to be overwhelming, expensive, or reserved for the industry’s largest companies. Eric Granata, MAS, founder of PromoPilot, joins the Promo Playbook to explain how suppliers and distributors can use automation, AI, and better data management to build more efficient and...
-
How Niche Suppliers Create Big Wins
What separates great distributors from average ones? It is not having access to the biggest suppliers. It is knowing how to solve problems creatively. In this special panel discussion, Lisa Fosdick, MAS and Adrienne Barker, MAS sit down with four successful niche suppliers who prove that thinking...
-
Wildgrain Enters Promo With Fresh Ideas
What happens when a fast growing direct to consumer food brand steps into the promotional products industry? You get a conversation packed with innovation, logistics, personalization, and a whole lot of fresh baked strategy. In this episode of The Supplier Promo Playbook, hosts Adrienne Barker,...
-
NEPPA Presents: AI Strategies for Promo Professionals
Bonus Episode Beyond the Hype Real World AI Strategies for Promo Professionals Recorded live at a special New England Promotional Products Association education event, this episode of The Promo Playbook brings together some of the promotional products industry’s leading voices for a candid...
-
How Suppliers Win with PPAI Insights from Josh Ellis
What does it really take for a supplier to stand out in the promotional products industry? In this powerful episode of The Supplier Promo Playbook, hosts Adrienne Barker, Lisa Fosdick, and Kimberly Ballerene sit down with Josh Ellis, Senior Director of Media, Research, and Public Affairs at...
-
What happens when three innovative suppliers share what is really shaping the future of promo?
How are smart suppliers adapting as the promotional products industry evolves? Recorded live from PPAI Expo, Kimberly Ballerene takes listeners onto the show floor for conversations with leaders from Hydropeak, Sportique and Taylor Corporation to explore supplier growth, customer expectations,...
-
How SnugZ Scaled to $92M in Promo
What does it really take to grow a promotional products company from $29M to over $92M—and stay competitive in a rapidly changing industry? In this episode of The Promo Playbook, co-hosts Lisa Fosdick and Kimberly Ballerene lead a powerful conversation with Brittany David, SnugZ USA's Chief…
more -
PPAI Expo Supplier Interviews: Kanga Coolers, Organic Tee Star, Fatty Pack, Fire & Pine
What do the suppliers who actually win at PPAI do differently when every distributor is overwhelmed with options? Recorded live on the PPAI Expo show floor in Las Vegas, hosts Lisa Fosdick and Adrienne Barker hand the mic to Kimberly Ballerene for rapid-fire, booth-side interviews with four...
-
Marketing Noise vs Marketing Results with guest Gloria Lafont: What Promo Distributors Miss
What if the reason your marketing is not working is not your products but your foundation, your follow-up, and your message? In this episode of The Promo Playbook, hosts Lisa Fosdick and Adrienne Barker sit down with Gloria LaFont of Action Marketing to talk about what distributors actually need…
more -
From Pixel to Print: How Offshore Vector Art Teams Power Scalable Success for Promo Suppliers
Ever opened an “art file” that looked fine… until you tried to print it and suddenly it turned into pixel soup? In this episode of The Promo Playbook, hosts Lisa Fosdick, Adrienne Barker, and Kim Ballerene break down why production-ready vector art is the quiet hero of the promotional products...
-
Boutique Supplier Outreach That Works: Regionals, Email, LinkedIn, and Old School Follow Up
Are you a boutique supplier trying to get distributors to notice you without becoming “that annoying email” they delete before coffee? In this bite-sized episode, Adrienne Barker, Lisa Fosdick, and Kim Ballerene break down practical outreach strategies suppliers can actually execute, especially…
more -
Supplier and Distributor Communication. How to Build Strong Partnerships in the Promo Industry
What happens when suppliers and distributors stop ghosting each other, start communicating clearly, and treat every email as if it mattered? This episode breaks down the small habits that build big trust in the promo channel. In this upbeat and real conversation, Lisa Fosdick, Kim Ballerene, and...
-
How to Win at PPAI Expo: Insider Prep, Strategy, and Show Floor Mastery
Are you heading to the PPAI Expo this January, and secretly wondering how the pros actually work this show without burning out, getting lost, or missing the good stuff? ➡️ In this energetic, no-fluff episode of The Promo Playbook, Lisa Fosdick, Adrienne Barker, and Kim Ballerine break down the...
-
No Minimums, No Limits: Inside the On-Demand Revolution with SplashBrands and Digital On Demand
What if you could deliver fully branded products with no minimums, no inventory, and lightning-fast turnaround? Welcome to the future of promo — where on-demand printing meets innovation. Summary In this episode of The Promo Playbook, hosts Lisa Fosdick, Adrienne Barker, and Kim Ballerene explore...
-
Small Bite On The Power of Self Promos
Still think self-promos are just giveaways? Think again. In this new Supplier Promo Playbook episode, hosts Lisa Fosdick, Adrienne Barker, MAS, and Kimberly Ballerene break down the hot topic of spec samples — the powerful marketing tools suppliers use to showcase their products with a...
-
Why Distributors Should Partner with Boutique Suppliers & Retail Brands: Fresh Ideas, Stronger Relationships, and Higher Margins in Promo
Why should distributors take a chance on boutique suppliers or retail brands? In this insightful episode of The Promo Playbook, hosts Lisa Fastig, Kimberly Miller Ballerene, and Adrienne Barker, MAS break down the real value of working with smaller, creative suppliers and established retail…
more -
PromoStandards Integration Guide for Suppliers and Distributors
Are you still faxing purchase orders, emailing spreadsheets, or chasing inventory updates? Then this episode is your wake-up call. Summary → In this masterclass edition of Promo Playbook, hosts Lisa Fosdick, Adrienne Barker, MAS, and Kimberly Miller Ballerene welcome Amy Rabideau, MAS, VP of…
more -
Supplier Credit Playbook for Cashflow
Are your terms, invoices, and credit checks fueling growth—or starving cash flow? In this episode of Promo Playbook, Lisa Fosdick, Adrienne Barker, MAS, and Kimberly Miller Ballerene delve into the financial aspects of running a successful supplier business. They share practical strategies for...
-
Samples & Virtuals That Sell: The Supplier Playbook to Close Orders Faster
Are your samples and virtual mockups speeding up orders—or silently slowing them down? In this Promo Playbook episode, Lisa Fosdick, Adrienne Barker, and Kim Miller Ballerene team up to reveal the real levers behind faster closes in the promo channel: smart sample strategy and dialed-in virtuals....
-
Promo Supplier Cash Flow: Onboarding, Credit Checks & Getting Paid
Are your onboarding and credit processes protecting your cash flow—or putting your promo business at risk? In this Promo Playbook mini-bite, hosts Lisa Fosdick, Kimberly Miller Ballerene, and Adrienne Barker, MAS unpack the financial side of running a promotional products supplier business. We...
-
Promo Trade Show Playbook: Supplier Strategies for PPAI, ASI & Regional Events
Thinking of jumping into trade shows without a plan? You might be setting your brand up for wasted time and money. In this episode of Promo Playbook, Lisa Fosdick, Kimberly Miller Ballerene, and Adrienne Barker, MAS, unpack everything suppliers need to know about navigating promotional product...
-
Understanding the Promo Industry Structure: Suppliers, Distributors & the Layers of Success
Confused about how the promotional products industry really works? In this episode of the Supplier Promo Playbook Podcast, hosts Lisa Fosdick, Adrienne Barker, MAS, and Kimberly Miller Ballerene break down the layered structure of the promo world. From the many types of suppliers to the evolving...
-
Pricing Strategies & Sales Process Tips for Promotional Products Suppliers
In this episode of the Supplier Promo Playbook, co-hosts Lisa Fosdick and Adrienne Barker, along with MAS team member Kimberly Miller Ballerene, founder of The Promo Playbook and a respected leader in the promotional products industry, tackle one of the most crucial—and often…
more -
Building a Promo Brand That Distributors Trust: Positioning, Pricing & Platform Strategy
What makes one promo supplier stand out while others struggle to get noticed — even with a great product? In this powerhouse episode of Supplier Promo Playbook, co-hosts Lisa Fosdick and Adrienne Barker, MAS, are joined by Kimberly Miller Ballerene, founder of The Promo Playbook and a longtime...
-
What Promo Suppliers Must Know About Selling to Buying Groups, Franchises, and National Distributors.
Thinking about selling to top promo distributors like HALO, Geiger, or Proforma? Wondering what buying groups or franchise networks expect from suppliers? In this must-listen episode of Supplier Promo Playbook, hosts Lisa Fosdick and Adrienne Barker, along with guest Kim, break down what it…
more -
Can Your Consumer Product Survive in the Promo Industry?
What happens when a successful consumer product tries to enter the promotional products space — and why do so many suppliers underestimate what it takes? 📝 In this kickoff episode of Supplier Promo Playbook, hosts Lisa Fosdick and Adrienne Barker, MAS pull back the curtain on what it really…
more -
Trailer: What to Expect from Supplier Promo Playbook
Welcome to the Supplier Promo Playbook — the podcast built for suppliers in the promotional products industry who are ready to grow smarter, faster, and stronger. In this short trailer, you'll meet your hosts Lisa Fosdick and Adrienne Barker, two seasoned experts with decades of experience…
more
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Welcome to the Supplier Promo Playbook, the ultimate podcast for promotional product suppliers looking to thrive in a fast-changing industry.
Hosted by Lisa Fosdick, Kimberly Ballerene, and Adrienne Barker, MAS, three seasoned pros with decades of combined experience. This show provides the real-world insights and tactical strategies you need to succeed in the supplier-to-distributor channel.
Each episode unpacks
HOSTED BY
Supplier Promo Playbook
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Supplier Promo Playbook have?
Supplier Promo Playbook currently has 30 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Supplier Promo Playbook about?
Welcome to the Supplier Promo Playbook, the ultimate podcast for promotional product suppliers looking to thrive in a fast-changing industry. Hosted by Lisa Fosdick, Kimberly Ballerene, and Adrienne Barker, MAS, three seasoned pros with decades of combined experience. This show provides the...
How often does Supplier Promo Playbook release new episodes?
Supplier Promo Playbook has 30 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Supplier Promo Playbook?
You can listen to Supplier Promo Playbook on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Supplier Promo Playbook?
Supplier Promo Playbook is created and hosted by Supplier Promo Playbook.
URL copied to clipboard!