Promo Trade Show Playbook: Supplier Strategies for PPAI, ASI & Regional Events

Thinking of jumping into trade shows without a plan? You might be setting your brand up for wasted time and money.In this episode of Promo Playbook, Lisa Fosdick, Kimberly Miller Ballerene, and Adrienne Barker, MAS, unpack everything suppliers need to know about navigating promotional product shows—national expos, regionals, end-user events, and even the new wave of cruise-style networking experiences. From budgeting and booth strategy to relationship-building and smart follow-up, they reveal what really drives ROI at trade shows. Whether you’re brand new or a seasoned supplier, this episode will help you avoid costly mistakes and maximize your presence.Key Takeaways → Why attending a show as a guest first can save you thousands down the road → The hidden costs of exhibiting and why budgeting isn’t optional → How to handle rainmakers, takers, and complainers at your booth → The difference between retail shows and promo shows—and why expectations must shift → Why follow-up after the show is more important than anything you do at the showSpecial Thanks Hosts: Lisa Fosdick, Kimberly Miller Ballerene, and Adrienne Barker, MASConnect with Lisa: (27) Lisa Fosdick | LinkedInConnect with Kimberly: (27) Kimberly Miller Ballerene | LinkedInConnect with Adrienne: (27) Adrienne Barker, MAS | LinkedIn Follow Promo Playbook on LinkedIn: https://www.linkedin.com/company/the-promo-playbook/posts/?feedView=all