Sweetspot Podcast

In dieser Episode von True Design Crime fahre ich mit euch raus – auf die Autobahn. Genauer gesagt: zu einem Rastplatz, an dem ein Poster hängt, das alles falsch macht, was Markenkommunikation falsch machen kann. Ein übertrieben jubelnder Mann wirbt dort für ein Gewinnspiel: Jeder 20. Sanifair-Wertbon gewinnt – einen Kaffee. Klingt wie ein schlechter Scherz? Ist aber leider echt. Und visuell eine Katastrophe: stockfotogeprägte Euphorie, leere Versprechen, fragwürdiges Marketing. Wir sprechen über die Ästhetik dieses Posters, das Geschäftsmodell von Sanifair – und warum ein bezahlter Toilettengang keine Bühne für pseudoemotionale Lotterie-Glücksmomente ist. 💡 Im Fazit zeige ich Alternativen: ehrliche Kommunikation, sinnvolle Belohnung, weniger Fake-Jubel – mehr Verständnis für ein echtes Kundenbedürfnis. 🎧 Jetzt hören auf https://truedesigncrime.com/ und überall, wo es Podcasts gibt!

In der neuen Folge True Design Crime schneidet Host Marc Thaddaeus Suess durch die legendäre Wortspielkultur in der Friseurbranche: Von „Vier Haareszeiten“ bis „Wash & Wuff“ – was als Branding beginnt, endet oft als Kult. 💇‍♂️ Was macht einen guten Namen aus? 🎯 Wie funktioniert Naming als Positionierungsstrategie? 📣 Und warum erinnern wir uns an „Hairmonie“, aber nie an „Salon XY“? Die haarsträubendste Podcast-Folge der Woche – mit echtem Mehrwert für Branding-Fans, Kreative und alle, die bald selbst ein Business benennen wollen. 🎧 Jetzt hören auf https://truedesigncrime.com/ und überall, wo es Podcasts gibt! ✂️ Und: Was ist euer Lieblings- oder schlimmster Salon-Name?

From Iowa to L.A. Streetwear – The fashion entrepreneur jounrey of Miller McCoy In my latest Sweetspot Podcast episode, I sit down with fashion entrepreneur and brand strategist Miller McCoy – founder of Limitless Manufacturing Group and HUMAN Clothing. Starting with a screen printer in his basement at just 15, Miller turned personal adversity into creative power, building one of L.A.’s fastest-growing brand incubators. From designing for rappers like BlocBoy JB to shaping the future of fashion manufacturing, Miller shares his raw, real journey through hustle, healing, and high-growth business. We talk about: - Why storytelling is at the heart of every great product - How pain shaped his path - What young creatives need to know about fashion and brand building today 🎧 Listen now and get inspired All episodes on www.sweetspot-studio.com

Wer hätte gedacht, dass ein Textmarker mal mehr über deinen Lifestyle aussagt als dein Auto? Willkommen zur absurdesten Kooperation des Jahres: Stabilo x Dolce & Gabbana. In der 5. Fallakte des True Design Crime Podcasts untersuche ich ein ästhetisches Verbrechen, das im Schreibwarenladen begann – mit vier bunten Markern für 30 Euro – und in der Welt der Distinktionssehnsüchte endet.
Denn wenn sich das deutsche Traditionsunternehmen Stabilo mit dem italienischen Pomp-Label Dolce & Gabbana zusammentut, entsteht kein Designwunder, sondern ein ironisches Symbol für performativen Luxus im Alltag. Was bedeutet es, wenn ein Alltagsobjekt zur Bühne für Status und Selbstinszenierung wird?
 Warum verkauft sich Stabilo unter Wert – und D&G gleich mit?
 Und wie hätte diese Kollaboration aussehen können, wenn sie wirklich innovativ gedacht wäre? Zwischen Büro, Bildung und Barockmuster fragen wir uns:
Was schreiben wir hier eigentlich noch – und für wen? 🎧 Jetzt reinhören und mitdenken.

Lebenskunst statt Lifestyle – Autor Frank Berzbach spricht mit Marc T. Süß über Kreativität, Disziplin, Haltung und natürlich sein neues Buch "Das Alphabet der Lebenskunst".

Mit Evil+Juice versucht die österreichische Marke Rauch, ein ähnliches Konzept wie Liquid Death auf den Markt zu bringen. In dieser Episode von True Design Crime nehmen wir beide Marken auseinander: Warum funktioniert Liquid Death so gut? Warum scheitert Evil+Juice? Und warum ist Wasser in Alu-Dosen trotz aller Nachhaltigkeitsversprechen vielleicht gar keine so gute Idee?

Falsche Federführung bei Montblanc: Wie die Luxus Marke mit ihrer Kampagne "The Art of The Library Spirit" scheitert.

Barbershops – Rückzugsort für Männer oder Design-Höllen voller Geschmackssünden? In dieser Folge von True Design Crime analysiere ich den bizarren Fall einer Barbershop Einrichtung.

Ein ikonischer Luxus-Autobauer gibt sich ein neues Gesicht – und sorgt für hitzige Diskussionen. In der ersten Episode von True Design Crimes nimmt Marc Süß das Rebranding von Jaguar unter die Lupe.

Willkommen bei True Design Crime – dem Podcast, der tief in die Abgründe von Design-Verbrechen, Marketing-Sünden und Werbe-Katastrophen eintaucht. Host Marc Süß nimmt echte Fälle unter die Lupe, spricht mit Branchenprofis und deckt kreative Fehltritte auf.

Marc Suess sits down with Ben Rousseau, an award-winning light artist and designer known for creating breathtaking installations that transform both commercial and residential spaces. His commitment to craftsmanship and emotional connection shines through as he discusses the transformative power of light in shaping not only spaces but also how people feel within them. More episodes on www.sweetspot.studio

In the latest episode of the Sweetspot Podcast, host Marc Süß sits down with Nikita Kumar, a podcasting expert known for her ability to craft engaging narratives that not only captivate listeners but also strengthen brand identities. Find more episodes on www.sweetspot.studio

Claudia Weber & Gero Maatz: Prozessdesign für Erfolg und Freude (🇩🇪 ) In dieser Podcastfolge trifft Marc T. Süß die beiden WeMap Gründer Claudia Weber und Gero Maatz und spricht mit ihnen über Prozessdesign. Alle Folgen auf www.sweetspot-studio.com

Unlock the Power of Storytelling and Archetypes with Jungian Psychologist Suzanne Schreve. Join the conversation: If you have any questions about archetypes or storytelling, you can ask Suzanne in the comment section, using the Hashtag #questionforsuzanne Watch the video podcast on YouTube. More episodes on www.sweetspot.studio

In dieser Podcastfolge trifft Marc T. Süß den Unternehmensberater Dr. Dirk Weiß (Maison Blanc, Confias AI Solutions) und spricht mit ihm über Künstliche Intelligenz für die Unternehmensstrategie. Alle Podcast Episoden auf www.sweetspot.studio

Prof. Dr. Marcus S. Kleiner, Medien- und Kulturwissenschaftler, spricht mit Marc T. Süß über Künstliche Intelligenz, Algorithmen und die Frage der Kontrolle. Mehr Folgen auf www.sweetspot.studio

Deevo Tindall (Branding Strategist and Content Creator) talks to Marc T. Suess about the work, self-reflection and turning points of a creative life.

Singer-Songwriter Dimitrios Papavasileiou (Pàppa D.) talks to Marc T. Suess about his music, his creative journey, and how he navigates his career. All episodes on www.sweetspot.studio

Marketing expert Kasper Sierslev talks to Marc Suess about in-house marketing teams from strategy to implementation, creativity and the changes in the marketing industry. All episodes on www.sweetspot.studio

Singer-songwriter Sam Stokes talks to Marc Suess about her debut album "Common Ground", her poetry, the creative process and her artistic journey. A big inspiration for all musicians, artists and also entrepreneurs who look to connect with their creativity … All episodes on www.sweetspot.studio

Marc talks about how creatives and brand-builders can collaborate with AI tools – and why they will never replace the human creative process! All episodes on sweetspot.studio

Marc opens the doors to his studio and talks about his latest project, the zodiac gin „Höhere Mächte“. More episodes on sweetspot.studio

Marc Suess talks to Molly Mandelberg, a spiritual entrepreneur, strategist, and transformation facilitator. All episodes on www.sweetspot.studio

After visiting Amsterdam, Marc talks about the great design of the city flag – and what we can learn from it when it comes to branding in general. Listen to the creative coffee break podcast to learn more about brand building & brand design on: www.sweetspot-studio.com/podcast

In this creative coffee break podcast, Marc introduces three creative techniques that will help you to set goals for the new year and actually achieve them!

Today Marc answers a question from a listener: How to build an artist brand? How to stay true to artistic production and still create a brand that helps build visibility in the market. Listen to all episodes on sweetspot.studio

Understanding Robert Pfaller’s concept of “interpassivity” will help you gain a new perspective on your client's needs and even develop new services or products. Learn more about brand building, storytelling, and brand design on: www.sweetspot.studio

Freshly brewed inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess. Learn more about brand building, design, and storytelling on www.sweetspot-studio.com

Freshly brewed inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess. Learn more about brand building, design, and storytelling on www.sweetspot-studio.com

Freshly brewed inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess. Learn more about brand building, design, and storytelling on www.sweetspot-studio.com

Freshly brewed inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess. Learn more about brand building, design, and storytelling on www.sweetspot-studio.com

Freshly brewed inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess. Learn more about brand building, design, and storytelling on www.sweetspot-studio.com

Freshly brewed inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess. Learn more about brand building, design, and storytelling on www.sweetspot-studio.com

Freshly brewed inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess. Learn more about brand building, design, and storytelling on www.sweetspot-studio.com

Freshly brewed inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess. Learn more about brand building, design, and storytelling on www.sweetspot-studio.com

Freshly brewed Inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess. Learn more about brand building, design, and storytelling on www.sweetspot-studio.com

Marc T. Suess talks to Diane Foy about her creative career, and how she coaches artists to find their "why" and make an impact. -- This podcast is produced by Sweetspot Studio – a design and media company, founded by creative director and brand consultant Marc Suess. The studio helps brands, artists and entrepreneurs find a meaningful story to share through design, content creation and media products. Listen to more episodes and find your brand sweetspot: www.sweetspot-studio.com

Freshly brewed Inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative coffee break with Marc T. Suess. Learn more about brand building, design, and storytelling on www.sweetspot-studio.com

Freshly brewed Inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative coffee break with Marc Suess. Learn more about brand building, design, and storytelling on www.sweetspot-studio.com

Freshly brewed Inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative coffee break with Marc Suess. Learn more about brand building, design, and storytelling on www.sweetspot-studio.com If you want to learn more about brand building, design, and storytelling check out my website www.sweetspot-studio.com/

Marc Suess talks to Raffaela Seitz, innovation expert and co-lead of a cross-innovation hub. Raffaela shares her thoughts on the innovation landscape in Germany, differences in creative and innovation culture, and which trends or technologies will drive innovation in the future. -- This podcast is produced by Sweetspot Studio – a design and media company, founded by creative director and brand consultant Marc Suess. The studio helps brands, artists and entrepreneurs find a meaningful story to share through design, content creation and media products. Listen to more episodes and find your brand sweetspot: www.sweetspot-studio.com

Marc Suess talks to Graham Brown, traveling entrepreneur, owner of a brand podcast agency, and sophisticated storyteller. -- This podcast is produced by Sweetspot Studio – a design and media company, founded by creative director and brand consultant Marc Suess. The studio helps brands, artists and entrepreneurs find a meaningful story to share through design, content creation and media products. Listen to more episodes and find your brand sweetspot: www.sweetspot-studio.com

Marc Suess talks to Dr. Thomas A. Coucoulis about personal branding, how your personality affects your business decisions, and the positive side of not giving a f***! -- This podcast is produced by Sweetspot Studio – a design and media company, founded by creative director and brand consultant Marc Suess. The studio helps brands, artists and entrepreneurs find a meaningful story to share through design, content creation and media products. Listen to more episodes and find your brand sweetspot: www.sweetspot-studio.com

Marc Suess talks to Thomas Coucoulis, aka the Rampenpfau (German for “Stage Peacock”), about confident appearance, the anxiety of public speaking, and how to cope with it. -- This podcast is produced by Sweetspot Studio – a design and media company, founded by creative director and brand consultant Marc Suess. The studio helps brands, artists and entrepreneurs find a meaningful story to share through design, content creation and media products. Listen to more episodes and find your brand sweetspot: www.sweetspot-studio.com

Marc Suess talks to Alejandra Villacis about her role and purpose as a designer, creative training and education, as well as the cultural differences in the industry. Listen to all episodes on http://sweetspot-studio.com/podcast

Marc Suess talks to Ryan Alford, marketing expert, agency founder, and host of one of the top marketing podcasts in the US. A chat about personal brands, creative practices, and the future of marketing. All episodes and more on https://sweetspot-studio.com/

Marc Suess talks to Daniela Sinicropi about her journey from the US to Tuscany – and how she turned this into her job as a freelance architect, helping expats find their home in Italy. Listen to more episodes and find your brand sweetspot: www.sweetspot-studio.com

Marc Suess talks to Susanne Weber-Euler about her job as head of design at the luxury brand niche beauty, cross-media content strategies, and how creativity can impact brand success. If you want to work on your brand design or brand storytelling, check out www.sweetspot-studio.com

Marc Suess talks to Matt Smith about his company Lunicorn from founding to exit, life design for entrepreneurs, and the role of entertainment in brand communication.

Marc Suess talks to Michael Ehrenwirth about re-inventing and re-vitalizing a traditional brand, the creative craft of mixology, and what entrepreneurs can learn from the hospitality industry.