PODCAST · business
Test. Optimize. Scale.
by Digital Niche Agency
Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.
Episodes
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EP. 250: David Dressler - Tender Greens Co-Founder on Building a 1,200-Person Restaurant Brand
How do you grow one restaurant into a $100 million brand with 1,200 employees? David Dressler, co-founder of Tender Greens, started with a plan written into the company's name: 10 years, 3 guys, 30 restaurants. In this episode of Test. Optimize. Scale., host Jason Fishman interviews David…
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EP. 249: Eric Josovitz - The Finance Mistakes That Quietly Kill Startups
How much equity should a founder give away in a funding round? Eric Josovitz, founder and CEO of AdaptCFO, has a firm rule: never more than 30% per round. If you would need to give away more, go back and build more value first. In this episode of Test. Optimize. Scale., host Jason Fishman...
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EP. 248: Karl Pontau - Practical tips for networking and relationship management
Looking for practical networking and relationship management tips that work? Karl Pontau says it does not matter if your business is B2B or B2C. It is really H2H: human to human. In this episode of Test. Optimize. Scale., host Jason Fishman, CEO of Digital Niche Agency (DNA), interviews Karl...
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EP. 247: Rod Turner - Fear of missing out drives investor action.
Can your company pass the 15-second test? Rod Turner says if you cannot explain your business in 15 to 20 seconds online, your capital raise will not work, no matter how strong the company is. In this episode of Test. Optimize. Scale., host Jason Fishman, CEO of Digital Niche Agency (DNA),...
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EP. 246: Cate Diaz & Devin Ambron - The Three Signals That Make Investors Trust a Raise
How do the top crowdfunding campaigns raise millions while the bottom 50% stay stagnant? Cate Diaz and Devin Ambron have the data: their agency, Market Chemistry, has run just under 80 capital raises and helped startups secure over $225 million. In this episode of Test. Optimize. Scale., host…
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EP. 245: Cam Pritchard - Why Podcast Advertising Outperforms Social, TV, and Display
What is the highest-returning ad channel most brands ignore? Podcast advertising. On average, podcast ads return 4.2x on ad spend, compared to roughly 3.6x for social media advertising, with TV and display lower still. Yet half of all podcast ad spots go unsold. In this episode of Test. Optimize....
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EP. 244: Loralyn Mears - Mastering AI for Brand Visibility
If AI does not understand what you do, who you do it for, and the value you bring, it cannot recommend you. And if it cannot recommend you, you are invisible. Loralyn Mears, PhD, is the founder of STEERus and the author of Misinterpreted, a book about the hidden risk making brands and leaders...
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EP. 243: Hunter Harris - The 30-Minute Fix Most Engineering Teams Overlook
A 30-minute fix increased one company's revenue by $25M ARR. Hunter Harris has exited four companies and now helps Series A B2B SaaS startups fix the system problems slowing their engineering teams down. Hunter led product engineering at Silverpop, IBM, SalesLoft, Calendly, and Sendoso before...
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EP. 242: Itay Golan - The Next Era of Investment Banking Is Agentic
Itay Golan is the CEO of Deals Agent and a former bank executive with 15 years of experience across the deal lifecycle at firms such as DealLogic, S&P Capital IQ, and Bloomberg. In his second appearance on Test. Optimize. Scale: Itay breaks down how agentic AI is leveling the playing field in...
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EP. 241:Jeff Borschowa - Cloning Your Top Clients Creates a Powerful Referral Network
Most founders chase cold leads while their strongest growth channel sits untouched, the clients they already love. Referral expert Jeff Borschowa shows how to turn your top clients into a referral network that brings you more of the same. On this episode of Test. Optimize. Scale., Jeff Borschowa...
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EP. 240: Hiten Sonpal - The Playbook Behind the #1 Reg CF Campaign of 2025
Hiten Sonpal is the CEO of RISE Robotics and a robotics industry veteran with over 20 years of experience. He helped generate $2B in revenue and ship 9M units at iRobot, and now leads the company behind the Beltdraulic system, a patented fluid-free alternative to traditional hydraulics that...
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EP. 239: Jeff Coleman - How One Messaging Change Lifted Conversion Rates by 7%
-Jeff Coleman has been running Google Ads campaigns since 2004, back when clicks cost 25 cents and keywords were king. In this episode, Jeff breaks down exactly how search advertising has changed, what most campaigns are getting wrong right now, and the proven approach his team uses to build...
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EP. 238: Jack Hoss - How Real Estate Investors Are Using AI to Flip Houses
Jack Hoss is the owner of RealDealCrew and host of the RealDealCast podcast, with over 850 episodes recorded. In this episode, Jack breaks down how he flips houses in the Fargo/Moorhead market, how he uses AI to underwrite multifamily deals, and the local SEO strategy that keeps his business...
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EP. 237: Kevin Cahill - Daily Actions to Grow Your Real Estate Business
Most real estate agents are grinding for now buyers and now sellers. The agents who actually build wealth are doing something completely different every single day. Kevin Cahill has been a managing broker since 1999, recruited and trained thousands of agents across multiple states, co-founded...
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EP. 236: Tom Ruwitch - Why Your Marketing Repels Prospects Instead of Attracting Them
Most marketing fails not because of the platform, the budget, or the targeting. It fails because the story is feeble. Tom Ruwitch is the founder of Story Power Marketing and Implementum. He co-founded Sports Huddle in the late 90s, growing it from 2 to 85 people in 18 months and raising $5.5M in...
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How to Earn the Exit You Want | Ep. #235 with Nick Avaria | Test. Optimize. Scale.
90% of agencies never sell, and most owners who do sell hate the price they get. This episode breaks down the boring work that separates the rare agencies that actually exit well from the ones that underperform. Our guest Nick Avaria is the founder of Agency Acquisitions out of Vancouver, Canada....
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EP #234- August Biniaz: Why the Inferior Product with Better Marketing Always Wins
Most people think the best product wins. August Biniaz disagrees, and he's built a multi-million dollar real estate private equity firm to prove it. August is the Chief Investment Officer and co-founder of CPI Capital, a real estate private equity firm with two verticals: multifamily value add...
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EP #233- James Wolff: What you need to know about the dramatic shifts in capital raising
Most founders raise capital the wrong way. This episode explains why — and what to do instead. James A. Wolff is a partner at Greenspoon Marder LLP, a NASA and NIAC award recipient, and one of the sharper minds working at the intersection of securities law and emerging technology. He spent years…
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EP #232- Gene Eidelman: We have an opportunity to take on a social issue and say, we have a solution
In this episode of Test. Optimize. Scale, Jason Fishman sits down with Gene Eidelman, co-founder and CEO of Azure Printed Homes, to discuss how 3D printed housing could reshape the future of construction. Gene shares his journey from real estate developer to startup founder and explains how his...
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EP #231- Sharif Bennett: Filmmakers need to be more business savvy
In this episode, Sharif Bennett, co-founder of CineBlock, shares insights on how regulated investment crowdfunding is transforming entertainment financing. Discover how fans and investors can directly support and profit from film projects, revolutionizing traditional Hollywood funding models. Key...
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EP #230- Ori Ohayon & Tory Ricalis: Streamlining Real Estate Transactions Using Blockchain Technology
In this episode, Jason Fishman hosts Ori Ohayon and Tory Ricalis, co-founders of Titl, to discuss how blockchain and AI are transforming real estate transactions. They share insights into their journey from identifying inefficiencies in traditional property dealings to developing a platform that...
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Ep. 229- George Rivera: The New Way of Delegation is Transferring Ownership
In this episode, Jason Fishman interviews George Rivera, an entrepreneur and author, discussing the transformative power of the "buy back time" framework. George shares his journey from burnout to building a $50 million company while working just 30 hours a week, emphasizing the importance of...
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Ep. 228- Bob Cohen: Overnight Marketing Success is a Myth
In this episode, Jason Fishman interviews Bob Cohen, a business advisor at Braintree, discussing the intricacies of entrepreneurship, crowdfunding, and capital formation. Bob shares his journey into the world of investment crowdfunding, the importance of capital in entrepreneurship, and the role…
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Ep. 227- Dr. Jacques Jospitre: Telehealth and the Future of Psychiatry
In this episode, Dr. Jacques Jospitre takes us on a journey through the innovative landscape of mental health care, focusing on the integration of technology at SohoMD. Explore how functional medicine and telehealth are breaking barriers in psychiatry, and learn about the crucial roles of…
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Ep. 226- Dr. Jeremy Weisz: How Podcasting Drives Partnerships, Referrals, and Real ROI
Podcasting doesn't fail because of audio quality, gear, or branding. It fails when there's no clear return on the time invested. In Episode 226 of Test.Optimize.Scale, Jason Fishman sits down with Dr. Jeremy Weisz to break down how podcasting can become a predictable engine for partnerships,...
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Ep. 225- Matt Venturi & Kayle Watson: How IPO Shares Are Allocated and Who Actually Gets Access
Most people assume IPO shares are allocated based on demand and fairness. In reality, access to IPOs is tightly controlled, with most shares going to a small group of large institutions while retail investors, employees, and customers are left out. In this episode of Test Optimize and Scale, we…
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Ep. 224- Stewart Beal: The Real Reason Cheap Real Estate Becomes Expensive
Cheap real estate appears to be an easy win. Lower prices, lower risk, faster cash flow. That assumption gets a lot of investors into trouble. In this episode of Test. Optimize. Scale, Stewart Beal breaks down why low-priced properties often create the biggest headaches and how early mistakes…
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Ep. 223 - -Jack Krevitt: Waiting For Perfect Timing Kills Momentum
In this episode of Test. Optimize. Scale, we sit down with Jack Krevitt, co-founder of Zen Rock and principal at 50T, to break down why waiting for perfect conditions is one of the fastest ways founders lose momentum. Jack shares how his background in traditional finance shaped his view of…
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Test. Optimize. Scale. Episode #222 Brian Mac Mahon: Make The Call Most Founders Delay
Most founders wait too long to make the hardest decision. Brian Mac Mahon explains why delay is often more dangerous than failure. In Episode 222 of Test. Optimize. Scale: Jason Fishman sits down with Brian Mac Mahon, founder of Expert Dojo, to unpack the decisions founders avoid and the...
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Test. Optimize. Scale. Episode 221- John Andrade: Why Most Entrepreneurs Never Make It.
In this episode, host Jason Fishman sits down with John Andrade, entrepreneur, author, and founder of GO4CEO, to reveal the hard truths behind why so many businesses struggle to reach their potential. With over 25 years of experience leading management, sales, and strategy for organizations and…
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Test. Optimize. Scale. Episode Ep. 220- Dwan Bent Twyford: Fear is Killing Your Marketing
Too many marketing plans die before they ever get off the ground. Episode 220 dives into how fear slows down creators and founders, and how to build momentum by taking bolder, faster action. You'll hear how to identify a niche that actually works, how to turn a community into a real audience...
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Ep. 219 - Marty Tate:The Biggest Misconceptions Founders Still Have
Most founders underestimate how much strategy, preparation, and marketing it actually takes to run a successful Reg CF or Reg A+ crowdfunding campaign. Legal compliance matters — but according to attorney Marty Tate, one of the most respected experts in regulated investment crowdfunding, momentum...
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Ep. 218 - Brian Korn: How Regulation Crowdfunding Really Works
Most founders think Regulation Crowdfunding is a quick way to raise capital — but it's far more strategic. In this episode of Test. Optimize. Scale, Jason Fishman sits down with Brian Korn, Head of FinTech & Blockchain at Manatt, Phelps & Phillips, and board member of the Crowdfunding…
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Ep. 217 - Chris Sanchez: Ex‑Busboy Exposes Why Your Sales Team Sucks
Discover what makes or breaks a high-performance sales team in this enlightening episode featuring Chris Sanchez, a veteran sales leader who has built multiple seven and eight-figure teams across agencies, coaching programs, and consulting businesses. Chris shares his journey from being a busboy…
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Ep. 216 - Greg Burke : The Shocking Reason Most Crowdfunding Campaigns Miss Out on Millions
Why do many equity crowdfunding campaigns fail to meet long-term success despite strong fundraising? In this episode of Test. Optimize. Scale., Jason Fishman interviews Greg Burke, a seasoned researcher focused on private capital markets and startup investing trends. The discussion centers on a…
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Ep. 215 - Dr. Canaan Williams : Housing that Saves Lives
Dr. Canaan Van Williams is a nationally recognized leader in Social Impact Affordable Housing, known for turning distressed, undervalued real estate into vibrant communities that deliver both above-market returns and measurable impact. With over 25 years of experience and more than $36 million in...
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Ep. 214 - Josh Cohn: Innovation Will Die Without Crowdfunding.
Josh Cohn, Chief Commercial Officer of EndoSound, joins Test. Optimize. Scale. to share how his team is changing access to GI procedures through innovative medical technology and equity crowdfunding. With 17 years of experience in the medical device industry, Josh has built a track record of...
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Ep. 213 - Clint Brauer: Tilling destroys the soil. Greenfield Robotics has another way.
Can AI-powered robots save farming? Clint Brauer, a former California tech executive turned Kansas farmer, believes they can. As Founder of Greenfield Robotics, Clint is leading the charge with autonomous robots that cut weeds, reduce herbicide use, and even apply nutrients—helping farmers grow...
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Ep. 212 - Jason Brents: From California teacher to film producer raising millions.
In this episode, we talk with Jason Brents, founder of Phantastes Films and co-founder of OneDoor Studios and MyStreme.com. Jason shares his background in world literature, his experience in global film production, and his path from teaching in California to working in real estate development in...
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Ep. 211 - Andrew Easton: We're bridging institutional capital with real-world assets.
This week's guest is Andrew Easton. Andrew is the founder and CEO of Mastermind, a Bitcoin mining and tokenization company bridging institutional capital with real-world assets. With a background that spans Northrop Grumman, EY, Amazon, Walmart Labs, and high-profile consulting projects for…
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Ep. 210 - Adam Torkildson: You May Not Know About This SEO Strategy
This week's guest is Adam Torkildson. Adam is a former SEO account manager turned entrepreneur who's transforming how agencies scale. After years in the trenches at SEO.com, Adam built the Tork Media Distribution Network to eliminate the biggest headaches in PR and marketing, securing guaranteed...
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Ep. 209 - Doug Wilmore: This Carbon Forestry Project Scaled 25x
This week's guest is Doug Wilmore, the Co-Chair and CEO of World Tree, where he leads one of the most innovative models in regenerative agriculture and climate-focused investing. World Tree combines agroforestry and sustainable timber practices to sequester carbon, protect native ecosystems, and...
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Ep. 207 – Charles Kropke: Why Every Launch Needs Flexibility & How to Pivot for Growth
From Emmy-winning documentaries to rebuilding a 102-year-old schooner, Charles Kropke reveals how passion + Reg CF are powering a new wave of entrepreneurial growth. Discover what founders should TEST, how to OPTIMIZE broken models, and when to SCALE. Kropke, CEO of Windjammer, shares lessons…
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T.O.S Podcast EP #206: "Lead with value, not promotion." W/Michael Schreiber
I'm joined by Michael Schreiber, an award-winning journalist and founder of MediaFeed. Michael began his career as an award-winning journalist, producing acclaimed documentaries and in-depth reporting on topics like the credit card industry. Today, he's at the forefront of helping businesses and...
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T.O.S Podcast EP #205: "Your Purpose Is Your Vision." w/ Daniel Kooman
This week's guest is Daniel Kooman, founder of UnveilTV and director/producer at Unveil Studios. With 18+ years of experience, Daniel creates original content for global platforms like BBC and ABC. He's passionate about storytelling that inspires real-world impact through films, series, and...
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Podcast EP 204: "Use your experience to build something new." w/ Devin Melnyk
This week's guest is Devin Melnyk. With over 25 years of hands-on experience in the cannabis industry and eight years steering operations in Canada's legal market, Devin Melnyk brings unmatched expertise and insight to HiNote AI. As a key player in building Pure Sunfarms, one of Canada's premier...
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T.O.S. EP #203 "What did we get right? What did we get wrong? What can we change?" W/Kevin Drolet
This week's guest is Kevin Drolet, a business strategist, storyteller, and advocate focused on accelerating impact-driven innovation. He's the Founder of Climate Hive, a collective of experts dedicated to supporting tech companies with the tools they need to scale, from marketing strategy and...
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T.O.S. EP #202 "Building a greener tomorrow while building capital." W/Matthew Mead
My guest this week is Matthew Mead. Mattie Mead is a Sun Valley, Idaho based entrepreneur who has a passion for reenvisioning the materials used in construction and beyond. In 2016, he was a TEDx speaker on the topic of "Building a Better World." As the CEO and Founder of Hempitecture, he is...
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T.O.S. EP #201 "A true pioneer in investor crowdfunding." W/Gene Massey
My guest this week is Gene Massey. Gene Massey is the Chairman/CEO of MediaShares.com, a consulting firm that helps companies prepare their offerings for Crowdfunding platforms and brokerages. Using Regulation CF and Regulation A+, companies can raise capital from even non-accredited investors...
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T.O.S. EP #200 "Whose lives are we changing today?" W/Tim Martinez
My guest this week is Tim Martinez. Tim is known for being a true catalyst for change. As a sought-after thought leader and mentor, he has dedicated his career to helping the world's visionaries redefine what is possible. His transformative insights and no-limits mindset have aligned him with the...
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ABOUT THIS SHOW
Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.
HOSTED BY
Digital Niche Agency
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Frequently Asked Questions
How many episodes does Test. Optimize. Scale. have?
Test. Optimize. Scale. currently has 246 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Test. Optimize. Scale. about?
Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.
How often does Test. Optimize. Scale. release new episodes?
Test. Optimize. Scale. publishes regularly with 246 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Test. Optimize. Scale.?
You can listen to Test. Optimize. Scale. on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Test. Optimize. Scale.?
Test. Optimize. Scale. is created and hosted by Digital Niche Agency.
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