PODCAST · business
The 1% Edge
by Carlos Nouche
Welcome to The 1% Edge Podcast with Carlos Nouche! The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more.Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.
Episodes
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E92 - The Hard Truths of Business Growth | John Hetherington
In this episode of the 1% Edge podcast, Carlos Nouche and John Hetherington discuss the hard truths of growing a business, emphasizing the importance of results over hard work, effective goal setting, and the common pitfalls in hiring. They explore the role of AI in enhancing productivity while...
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E91 - The Cost Of Starting Owner | Julie Case
In this episode, Julie Case shares her journey from corporate tech executive to startup founder, highlighting the sacrifices, challenges, and strategies involved in building Cadents, an AI-native risk intelligence platform. Discover insights on maintaining passion, adapting to market changes, and...
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E90 - Scale Isn't An Accident | Ryan Lazar
In this episode, Ryan Lazar shares insights on scaling a business through process, leadership, and discipline. Discover practical frameworks, the importance of cross-functional alignment, and how to build a culture of accountability to drive growth. Key Topics Scaling a business through process...
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E89 - AI Can't Replace This | Eric Hugunin
In this episode, Carlos Nouche interviews Eric Hugunin, VP of Sales at Ringover, about the irreplaceable human touch in sales amidst AI advancements. They explore how relationships, trust, and personal interactions remain key differentiators that AI cannot replicate, and discuss practical ways to...
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E88 - Transforming Business with AI: A New Approach | Lena Chukhno
In this episode of the 1% Edge Podcast, Carlos Nouche and Lena Chukhno discuss the evolving landscape of go-to-market strategies for AI solutions. They explore the differences between selling AI and traditional SaaS, emphasizing the importance of focusing on business outcomes rather than just...
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E87 - Winning with Rhythm: The Key to Sales Leadership | Michael Biedermann
In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with sales leader Michael Biedermann about the importance of rhythm and foundations in sales leadership. They discuss how curiosity is a vital skill for sales leaders, the common mistakes made in training, and the significance of...
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E86 - The Art of Closing Techniques for Sales Professionals | James Muir
In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with James Muir, founder and CEO of Best Practice International, about effective sales closing techniques. They discuss the surprisingly low close rates in sales, the importance of asking the right questions, and the concept of the...
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E85 - Winning at Work and Home: The Myth of Balance | Cory Carlson
In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Cory Carlson, an author and executive coach, about the challenges and strategies of achieving success at work and home. They discuss the myth of work-life balance, the importance of communication, and practical time management...
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E84 - Changing The Sales Mindset | Brent Adamson
In this episode of the 1% Edge, host Carlos Nouche engages with Brent Adamson, a renowned author and researcher in B2B sales. They explore the evolving landscape of sales, particularly the challenges and opportunities presented by modern buyer behaviors. Brent emphasizes the importance of…
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E83 - The Hidden Truth About AI: It All Starts With Data | Ann Davis
In this episode of the 1% Edge podcast, Carlos Nouche speaks with Ann Davis, CRO at Crunchbase, about the critical role of data in AI, the challenges organizations face in implementing AI solutions, and the transformative potential of AI in sales and business growth. They discuss the importance…
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E82 - Sales Is Changing Forever: The Future of B2B Sales Explained I Kyle Hegarty
In this episode of The 1% Edge Podcast, host Carlos Nouche sits down with global sales trainer, keynote speaker, and author Kyle Hegarty to discuss how the world of B2B sales is rapidly evolving. Buyers today are more informed, more independent, and often complete most of their research before…
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E81 - The Conversation to Action Gap: How AI Is Changing Work and Sales I Warren Kucker
In this episode of The 1% Edge Podcast, host Carlos Nouche sits down with Warren Kucker, Co-founder at Basiq.Work, to discuss one of the biggest hidden problems inside modern organizations: the conversation-to-action gap. Every meeting, sales call, and strategy session generates valuable…
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E80 - Discovery That Converts: How to Quantify Business Pain | Meredith Chandler
In this episode of the 1% Edge podcast, Carlos Nouche speaks with Meredith Chandler, head of sales at Aligned, about the critical role of discovery in the sales process. They discuss how effective discovery involves asking the right questions to uncover customer pain points, the importance of...
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E79 - Building Genuine Relationships in Sales and Business I Larry Long Jr
In this episode of The 1% Edge Podcast, host Carlos Nouche sits down with keynote speaker, sales coach, and CEO of LLJR Enterprises, Larry Long Jr., to discuss the real driver behind long-term business success: genuine relationships. Larry explains why, even in an AI-driven world, human…
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E78 - Building a High Performance Sales Culture I Todd Priest
In this episode of The 1% Edge, Carlos Nouche sits down with sales leader Todd Priest to explore what truly creates a strong and lasting company culture. Many organizations claim to have a great culture, but very few understand what it takes to actually build one. Todd Priest shares practical...
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E77 - From Reactive Training to Predictive Enablement in Sales I Christina Brady
Sales teams spend millions on training, enablement tools, and coaching programs, yet many still struggle to improve performance. Why does traditional sales enablement fail? In this episode of The 1% Edge Podcast, Carlos Nouche sits down with Christina Brady, CEO and Co-Founder of Luster, to…
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E76 - The Patterns Others Miss | S.J. King
In this episode of the 1% Edge podcast, host Carlos Nouche speaks with S.J. King, an author and former CEO, about the importance of recognizing patterns in business and decision-making. S.J. shares his journey from corporate success to understanding the deeper aspects of leadership and wisdom. He...
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E75 - The 1% Improvement Mindset That Builds Great Leaders I Jarrod Lopiccolo
In this episode of the 1% Edge podcast, Carlos Nouche and Jarrod Lopiccolo discuss the importance of striving for incremental improvement in both personal and professional life. They explore how to foster meaningful connections in an increasingly AI-driven world, emphasizing the need for empathy,...
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E74 - How to Build a Powerful Personal Brand on LinkedIn Using AI | Mandy McEwen
In this episode of the 1% Edge podcast, Carlos Nouche speaks with Mandy McEwen about the significance of personal branding in the age of AI, particularly on platforms like LinkedIn. They discuss how personal branding is essential for professionals at all stages of their careers, the importance of...
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E73 - How comedy skills can transform the way teams communicate, collaborate, and lead
In this episode of the 1% Edge podcast, Carlos Nouche interviews Kevin Hubschmann, founder of Laugh Dot Events, about how comedy skills can enhance communication and collaboration in professional settings. Kevin discusses the importance of active listening, the art of pausing, and effective...
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E72 - How do you sell based on Value? | Eric Shaver
The conversation explores the critical gap in financial literacy among enterprise salespeople and the importance of effective communication with executives. Eric Shaver emphasizes that many sales professionals struggle to engage in meaningful financial discussions, which can hinder their...
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E71 - BREAKING THE SILOS OF SALES AND PRE-SALES | Art Fromm
In this episode, Carlos Nouche and Art Fromm discuss the critical relationship between sales and pre-sales teams, emphasizing the need for collaboration and breaking down silos. They explore the distinct roles of sales and pre-sales, the importance of discovery and qualification in the sales...
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E70 - BUILDING A GREAT COMPANY CULTURE THAT LASTS | Jeff Forrest Sr.
Most company cultures don't survive leadership transitions or tough years. WPC's has thrived for 50 years across three generations. Jeff Forrest Sr., President and CEO of WPC, reveals how his Central Florida construction company built a culture so strong it's now led by his son in the third...
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E69 - Leading Sales Teams in the Age of AI Agents | Kristie K. Jones
In this episode, Kristie K. Jones, author of Selling Your Way IN and founder of Sales Acceleration Group, explores what it takes to lead effectively when your team includes both people and digital coworkers. The sales profession is at a critical inflection point. With AI agents poised to replace...
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E68 - Stop Making These Sales Meeting Mistakes | Mario Martinez Jr.
In this episode, Mario Martinez Jr., CEO and Founder of Vengreso and creator of FlyMSG, shares proven strategies to cut through the noise and engage today's digitally connected buyers. Mario breaks down why traditional cold outreach no longer works and reveals the exact multi-channel approach…
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E67 - THE POWER OF EMPATHY IN BUSINESS | John DeRaeve
In this episode of the 1% Edge podcast, host Carlos Nouche and guest John DeRaeve explore the profound impact of empathy in both sales and leadership. They discuss how empathy fosters trust, enhances customer relationships, and can be a differentiator in a competitive landscape. John shares...
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E66 - Mastering the Art of Hiring | Scott Barton
In this episode of the 1% Edge podcast, host Carlos Nouche and guest Scott Barton, Head of Sales at Bluevine, delve into the intricacies of hiring the right candidates. They discuss the importance of identifying key traits, effective interviewing techniques, and the evolving landscape of...
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E65 - UNLOCKING BUSINESS GROWTH THROUGH MARKETING STRATEGIES | Lisanne Murphy
In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Lisanne Murphy, founder of Lumina Growth Lab, about unlocking business growth through innovative marketing strategies. They discuss the importance of understanding the customer journey, the psychology of buyers, and how to...
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E64 - REVOLUTIONIZING SALES: AUTOMATED GO-TO-MARKET STRATEGIES | Dave Boyce
In this episode of the 1% Edge Podcast, Carlos Nouche and Dave Boyce discuss the evolving role of sales managers in today's business environment. They explore the definition of sales management, the responsibilities of sales managers, and the challenges they face in maximizing team performance.…
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E63 - THE POWER OF PEOPLE-FIRST CULTURE | Aron Bohlig
In this episode of the 1% Edge Podcast, Carlos Nouche and Aron Bohlig discuss a three-part actionable playbook for closing seven-figure deals that require board approval. They explore the importance of understanding senior approvals, crafting effective ROI summaries, navigating the complexities…
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E62 - Why “experience” is the most Underestimated Competitive Advantage in modern organizations
In this episode of the 1% Edge podcast, host Carlos Nouche engages with Shane Yost, founder and CEO of XA³, to explore the critical role of experience as a competitive advantage in modern organizations. Shane emphasizes that simply implementing new software does not guarantee improved outcomes;...
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E61 - UNLOCKING THE SECRETS OF TOP SALES PERFORMERS | John Westman
In this episode of the 1% Edge Podcast, host Carlos Nouche interviews John Westman, a VP at Citius Pharmaceuticals, Inc and author of 'Client Champion.' They discuss the beliefs and behaviors of top 1% sales performers, emphasizing the importance of trust, relationships, and continuous learning…
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E60 - THE BEAUTY OF THE JOURNEY: LESSONS FROM LIFE | Graeme Coyne
In this episode of the 1% Edge podcast, host Carlos Nouche and guest Graeme Coyne delve into the concept of purpose, exploring how it relates to personal and professional journeys. They discuss the importance of enjoying the journey rather than fixating solely on destinations, reflecting on…
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E59 - THE POWER OF PEOPLE FIRST CULTURE | Sean Farrell
In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Sean Farrell, CEO of QDS, about the importance of a people-first culture in business. They discuss how understanding employees as whole individuals can lead to greater success, the significance of hiring for cultural fit, and...
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E58 - Why Sales Performance Is Stagnating: The Growing Seller & Buyer Disconnect | Andy Paul
In this episode of the 1% Edge Podcast, Carlos Nouche and Andy Paul discuss the stagnation in sales performance despite increased investments in training and technology. They explore the disconnect between sellers and buyers, emphasizing the need for sellers to understand the buyer's journey and...
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E57 - PRACTICAL WAYS THAT MAKE HUMANS MORE PRODUCTIVE WITH AI | Matt Ericksen
In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Matt Ericksen, Vice President of Sales and Operations at Griswold, about practical ways to enhance human productivity in the age of AI. They discuss the challenges of AI implementation, the importance of maximizing human...
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E56 - ART OF DETACHMENT AND IT'S ROLE IN SALES, SALES LEADERSHIP, AND EVEN CULTURE | Warren Spiwak
In this episode of the 1% Edge Podcast, Carlos Nouche and Warren Spiwak discuss the art of detachment in sales, emphasizing the importance of building trust and authentic relationships with clients. Warren shares insights from his extensive experience in the insurance industry, highlighting how...
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E55 - THINK OUTSIDE THE BOX, ESPECIALLY WHEN IT COMES TO SALES | Miram Ebrahim
In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Miram Ebrahim about the importance of thinking outside the box in sales. They discuss how unique strategies and personal experiences can lead to success, the necessity of structure and organization in achieving goals, and the power...
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E54 - THE POWER OF RELATIONSHIPS IN BUSINESS AND IN LIFE | Jakob Wahl
In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Jakob Wahl, President and CEO of IAAPA, about the significance of relationships in business. They explore how building a community of trust and empathy can lead to long-term success, the importance of maintaining relationships...
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E53 - PUTTING IN THE REPS: THE SECRET TO GROWTH IN SALES, LIFE, AND BEYOND | Jarrett Hopper
In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Jarrett Hopper, Vice President of Sales at Savista, about the importance of 'putting in the reps' in sales and life. They discuss the challenges faced in sales, the significance of continuous learning, and the role of…
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E52 - GROWING A BUSINESS FROM ZERO AND DOING SOMETHING GOOD FOR THE WORLD | Cole Tenney
In this episode of The 1% Edge, host Carlos Nouche sits down with Cole Tenney, President of Woobie, to discuss what it takes to grow a mission-driven business from zero—while making a meaningful impact in the world. Cole shares his journey from military service to entrepreneurship and explains…
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E51 - NAVIGATING HUMAN CONNECTION IN THE AI ERA | Karen Eber
In this episode of the 1% Edge podcast, host Carlos Nouche engages with Karen Eber, an expert in storytelling and communication, to explore the complexities of human interaction in the age of AI and social media. They discuss the dual nature of modern communication, the importance of emotional...
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E50 - HIGH-TOUCH ENGAGEMENT IN TODAY'S DIGITAL WORLD | Brian Leonard
In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Brian Leonard, Vice President of Sales at Quill, about the significance of high touch engagement in a digital world. They discuss the importance of building relationships in sales, adapting to face-to-face interactions, and...
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E49 - WORK LIKE YOU LIVE | Chris Faklaris
In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Chris Faklaris, a former professional soccer player and current CRO at Kahua, about the parallels between sports and work. They discuss Chris's 50 by 50 adventure, where he set out to complete 50 athletic challenges in a year, and...
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E48 - MASTERING THE ED-TECH GAME | Ari Paparo
In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Ari Paparo, a seasoned expert in ad tech, about the evolution of digital advertising, the dominance of Google, and the impact of AI on the industry. They discuss strategies for B2B companies, the role of podcasting and social...
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E47 -THE CUSTOMER GROWTH STALL - SIGNALS THAT MOST COMPANIES MISS | Ellie Wu
In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Ellie Wu, founder of C-Suite CX, about the phenomenon of customer growth stalls. They explore the signs of growth stalls, the importance of internal processes, and how founders can better understand their customers' needs. Ellie...
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E46 - MAXIMIZING SALES PERFORMANCE IN A CHANGING ENVIRONMENT | Dave Brock
In this episode of the 1% Edge Podcast, Carlos Nouche and Dave Brock discuss the evolving role of sales managers in today's business environment. They explore the definition of sales management, the responsibilities of sales managers, and the challenges they face in maximizing team performance.…
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EP45 - THE NEW SALES PLAYBOOK FOR 2025 | Dan Tyre
In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Dan Tyre, a seasoned sales expert and founder of Tyre Angel. They discuss the evolving landscape of sales in 2025, particularly the impact of AI on sales processes. Dan emphasises the need for salespeople to adapt by becoming...
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E44 - NAVIGATING WORK-LIFE BALANCE | Mark Reynolds
In this episode of the 1% Edge podcast, Carlos Nouche and Mark Reynolds discuss the complexities of achieving work-life balance. They explore personal well-being strategies, the importance of family connections, and effective leadership dynamics. Mark shares his insights on prioritizing personal...
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E43 - SELL LIKE NO-ONE ELSE: 3 WINNING TRAITS FOR TODAY'S MARKET | David Galvin
In this episode of the 1% Edge podcast, host Carlos Nouche and guest David Galvin discuss the essential traits that differentiate successful salespeople in today's market. They emphasize the importance of positive tenacity, grit, and a structured process in sales. David shares personal anecdotes...
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ABOUT THIS SHOW
Welcome to The 1% Edge Podcast with Carlos Nouche! The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more.Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.
HOSTED BY
Carlos Nouche
CATEGORIES
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Frequently Asked Questions
How many episodes does The 1% Edge have?
The 1% Edge currently has 94 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The 1% Edge about?
Welcome to The 1% Edge Podcast with Carlos Nouche! The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including...
How often does The 1% Edge release new episodes?
The 1% Edge has 94 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The 1% Edge?
You can listen to The 1% Edge on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The 1% Edge?
The 1% Edge is created and hosted by Carlos Nouche.
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