The 1851 Growth Club Podcast | Helping you buy, sell and grow your franchise

This won't be for everyone, but in the 1851 Growth Club, all brands pay $20,000 – no more, no less. What this means is that we can help guide the franchisee to the right brand that will provide them with the greatest chance to win at franchising. Additionally, of the $20,000, half is paid by the zee and half is paid by the zor. 1851 Growth Club was built on this kind of transparency, empowering the franchisee and franchisor to focus on the mutual success of their endeavor. Join Our Community: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchising #FRANCAMP #1851strong #franchise #business

Nick Powills, CEO of 1851 Growth Club, discusses the role and structure fees. Transparency regarding fees to the franchisee is an essential part the sales process. 1851 Growth Club can provide franchise buyers the insight they need to ask the right questions, and make an informed decision on the franchise business that is best for them. Learn more about what 1851 Growth Club can do for you: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchising #FRANCAMP #1851strong #franchise #business

Entering the world of franchising can be daunting at first but immensely rewarding, both financially and personally. 1851 Growth Club was established to help both new and seasoned franchisees navigate the complex world of franchising. Being successful in franchising is not a sprint, but a marathon. How to successfully grow, scale and exit starts with having the right plan and having a partner who can explain how to best leverage broker networks and other resources throughout your franchising journey. 1851Growth Club welcomes others committed to transparency, integrity and honesty in franchising. How to Get Started: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchising #FRANCAMP #1851strong #franchise #business

Franchising is an important opportunity for individuals and businesses to invest in an established and proven business model. There are three types of people or businesses that enter franchising: candidates looking to build wealth or find a lifestyle fit, franchisees who want to operate a franchise brand, and suppliers seeking to provide services or products to the franchise industry. 1851 Growth Club supports franchisors and franchisees at every stage of their franchise journey. How to Get Started: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchising #FRANCAMP #1851strong #franchise #business

Becoming a franchise owner is a beautiful thing, however, there is very little guidance on how the process work. At www.1851franchise.com, we take an honest approach to the buying process -- doing our very best to give you, the #franchise buyers the right tools when finding the right #franchiseopportunities How much can you afford to invest? What are you passionate about? How do you perform due diligence when talking with a #franchisee or #franchisor ? What is #franchising ? What = winning? These are all things to talk through in the buying process. And then, two more very important things to think about: What does your exit look like? How do you scale? Visit www.1851franchise.com for more stories of success, as well as resources to help you on your buying journey. How to Get Started: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchising #FRANCAMP #1851strong #franchise #business

Greed is the killer of greatness. Thus, at 1851 Growth Club, we believe in empowering you with the freedom to work within any broker network. 1851 Growth Club is on a mission to improve franchisee education and franchisor growth (someone who scales impacts the zor tremendously). Thus, if you are on that mission with us, we want you to win. Winning for you will be in the volume of the RIGHT deals. How to Get Started: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchising #FRANCAMP #1851strong #franchise #business

The Growth Club commission model is set at $20,000 per deal done. Our universal commission structure removes some of the politics common within broker networks, ensures no franchisors get blacklisted for saying “no” and helps tell the right stories to the right franchisees. Is this for everybody? No. But for those looking for a higher volume of quality deals, we can offer you a transparent model that fits into your budget and helps you build scaling franchisees. How to Get Started: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchising #FRANCAMP #1851strong #franchise #business

Why You? Why Now? Determine your unique selling proposition and make it concise and compelling, like a successful pickup line. The why you/why now approach is about discovering the reasons why people would want to join your franchise and communicating those reasons clearly. If you're unsure, ask others for their input. Your messaging and positioning must be strong to effectively reach potential buyers. Remember, whether you're selling a small item or a franchise, you're trying to convince people across the internet to go from being interested to making an inquiry. This exercise may be challenging but is crucial for franchise success. How to Get Started: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchising #FRANCAMP #1851strong #franchise #business

Are you a member of the franchise broker community? 1851 Growth Club is here as a resource for you with the tools to help support your clients. Advantages of 1851 Growth Club: Marketing Engine 1851 Engine Website Development Free Inventory of Vetted Zors Access to our database of brands Through the 1851 Growth Club you can enter an investment range and get a listing of brands, plus GC brands that pay commission. You can enter a state and see if they are expanding, and hone in on where the demand is. You can review an FDD (if in the database) Universal Broker Agreement (here's what brands pay). Learn More About 1851 Growth Club Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchisebroker #franchising #FRANCAMP #1851strong #franchise #business

To really grow your franchise brand, you must show proof of concept and a true return on investment. You must have a clear positioning of the opportunity (we call this the why you/why now). And, you have to have clear metrics/data (build predictability in the funnel). We perform a franchise viability study and then go to work enhancing your offering. As your fractional director of franchise sales or marketing, you can leverage our history, experience, and insights in the franchise space to work with your team to help you achieve your franchisee candidates. How to Get Started: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchising #FRANCAMP #1851strong #franchise #business

In many sales situations, you say you are passionate about pizza yet are told you should buy another industry. Why? Higher commissions are paid by that brand. This is unfair to you. You end up being convinced that your “personality” is a fit. Why do we take this approach? 1851 Growth Club believes success is best matched with your passion and goals, and should not be dictated by a commission. Instead, we provide our clients with the tools and resources necessary to make an informed decision that does align with their passions. How to Get Started: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchising #FRANCAMP #1851strong #franchise #business

You would never join a club without asking what you get as part of being included, right? With The Growth Club, you gain access to our marketing engine, 1851 engine, website development resources, and our inventory. And we aren't exclusive — we want you to use us as part of your tool kit, not as the only tool in your toolbox. 1851 landing page Access to 1851 inventory Monthly strategy calls Website development Digital ad management Lead sharing through 1851 university Join Our Community: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchising #FRANCAMP #1851strong #franchise #business

When considering buying a franchise, it's crucial to carefully analyze all financial aspects of the business, including fees and average unit volume. Look for a franchise that aligns with your financial capabilities and growth potential. Consider factors like franchise fees, operational costs, payback period and potential profits. It's not always about having all the cash upfront — qualities like determination and hard work can make up for financial limitations. Ultimately, only you will know your risk tolerance and financial situation, but seeking professional advice can provide further guidance. Contact 1851 Growth Club for a free consultation. How to Get Started: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchising #FRANCAMP #1851strong #franchise #business

Budgeting for franchise growth is very brand- or category-specific and must take into account competition from brokers, advertising and all other parties aiming to attract the candidate's attention. A common approach to franchise budgeting is to consider the franchise fee as the cost of acquisition, but it is also crucial to understand the deal value, which is the expected royalty over a certain period. The Growth Club recommends allocating a budget of $25,000 per deal on average, or considering a rolling budget. Remember, consistency in budgeting is crucial and turning off investments can lead to stagnation. Want to learn more? Come Join the 1851 Growth Club: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchising #FRANCAMP #1851strong #franchise #business

Franchising offers 4,000 brand opportunities for buyers who are financially qualified and ready to invest. Franchising is a time-tested business model where franchisees gain the rights to operate under a franchisor's established brand, benefiting from a proven business structure, marketing strategies, and ongoing support. But successful franchising requires a balance between entrepreneurial independence and brand conformity, which is why understanding how franchising works is vital. Resources like 1851 Growth Club can provide valuable insights and coaching for buyers on their journey. How to Get Started: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchising #FRANCAMP #1851strong #franchise #business

Want 1851 Growth Club to vet opportunities for you? You can engage us to guide you through the research phase or the entire process. In many of these coaching situations, there won't be a commission paid, as we won't convince you to go with a brand that MUST be in our inventory. How to Get Started: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchising #FRANCAMP #1851strong #franchise #business

Franchisors, want to accelerate your sales process? The 1851 Growth team will help you qualify your candidates. We offer a service that is not retainer-based service, but rather hourly, as your lead volume will change month-to-month. We don't just ask your candidates if they have the money and right territory, but instead dive into their story, their passions and their concerns so that you can communicate effectively with them. How to Get Started: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchising #FRANCAMP #1851strong #franchise #business

For our franchise broker partners, as a member of the 1851 Growth Club, we will help drive qualified candidates to you. We will send you leads within your state, on a rotational basis, so that you can coach your franchisee candidates all the way through to a successful finish line! Additionally, local leads also enable our franchise broker partners to live in the same market where they want to succeed and support business development in their communities. How to Get Started: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchising #FRANCAMP #1851strong #franchise #business

When buying a franchise, you pay a franchise fee. Fees have skyrocketed over the last few years to pay commissions to the broker who said they “coach you for free” and then to the outsourced sales team who is NOT on the franchisor's team. 1851 Growth Club does not operate that way. We value transparency and want our partners to focus on their success. In support of that, we have a flat commission model of $20,000 Learn more about 1851 Growth Club: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchising #FRANCAMP #1851strong #franchise #business

While this service is reserved for Premium Growth Club Membership, we will manage the complete sales process – positioning, marketing, qualification, candidate nurturing, decision day, and sale. How is 1851 Growth Club different? Unlike other FSOs, we have built our broker network, facilitate lead generation, and leverage the power and authority of 1851 Franchise. Also, when paying commissions in this model, we finance the fees over 20 months. AND, if the franchisee doesn't open, the fee halts. How to Get Started: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchising #FRANCAMP #1851strong #franchise #business

At the 1851 Growth Club, our approach is rooted in honesty. The Growth Club believes in above-board dealings post-disclosure. We intend to shift the norm in the industry. The reality is that nobody works for free. Brokers, coaches, and consultants, while valuable assets to the franchise community, get paid for their services. They typically receive a cut from the franchise fee in exchange for coaching prospective franchisees about the franchising process and brand suitability. This coaching aims to maximize the franchisee's success potential. The missing piece is often transparency about this process. Growth Club aims to inform franchise buyers about this process so they can find the right brand for them. Learn more about what 1851 Growth Club can do for you: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchising #FRANCAMP #1851strong #franchise #business

Think of us as another asset that you can leverage to make your drive as an entrepreneur more successful. At The Growth Coach, we want you to be a part of other broker networks. If you can use all these great networks to coach the right way with transparency and honesty, then being a part of The Growth Club is very simple — it is another model that can be impactful to your portfolio. Just like you would hire somewhere else for payroll or marketing, we can be the same way for coaching franchises. A rising tide lifts all boats. How to Get Started: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchising #FRANCAMP #1851strong #franchise #business

Why You? Why Now? The concept is simple: Why should someone care about a particular franchise brand and why should they engage with it at this particular moment? The 'why you, why now' statement serves as a key message in franchise sales and communications, facilitating the conversion from first impression to inquiry. It should be succinct and compelling, much like a successful elevator pitch or pickup line. In order to define the why you/why now, franchisors should seek feedback from a variety of stakeholders, including franchisees, partners, leaders and more. Join 1851 Growth Club: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchising #FRANCAMP #1851strong #franchise #business

Winning in franchise growth is subjective and depends on the specific goals and vision of each brand, which can range from scaling up, diversifying or planning an exit. When it comes to winning, the rate of a franchisor's growth should be aligned with maintaining profitability. Remember, franchisors earn more from royalties rather than franchise fees — having fewer profitable franchises can be better than hundreds of struggling ones. We advise you to start with the desired outcome in mind and backcast to understand what steps need to be taken to achieve the goals. 1851 Growth Club can help franchisors define their winning criteria based on specific timeframes, allowing for a roadmap to guide future growth strategies. Join 1851 Growth Club: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchising #FRANCAMP #1851strong #franchise #business

The 1851 Growth Club Podcast | Helping you buy, sell and grow your franchise Franchising offers 4,000 brand opportunities for buyers who are financially qualified and ready to invest. Franchising is a time-tested business model where franchisees gain the rights to operate under a franchisor's established brand, benefiting from a proven business structure, marketing strategies, and ongoing support. But successful franchising requires a balance between entrepreneurial independence and brand conformity, which is why understanding how franchising works is vital. Resources like 1851 Growth Club can provide valuable insights and coaching for buyers on their journey. How to Get Started: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join Us at FRANCAMP the disruptor of all franchise conferences: https://1851francamp.com/ #1851growthclub #franchising #FRANCAMP #1851strong #franchise #business