PODCAST · business
The 30 Minute CMO
by Gosha Khuchua
Podcast by Gosha Khuchua
Episodes
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66 - Choosing Marketing Vendors
How should marketers approach vendor selection? This is an often overlooked part of the job but one that can be the difference between successful outcomes and potentially huge overheads. Ad tech and martech are two of the biggest expense line items for marketers at both brands and agencies, so…
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65 - The Job Market Episode
What's going on with the job market in advertising, marketing and tech? Seemingly everyone has either been affected or knows people who have been laid off in the past couple of years. With so many people out in the market, it feels like landing a great gig is nearly impossible. But is this true?...
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64 - Making Brand and Performance Work Together
Marketers often worry that performance marketing and its focus on short-term sales is overshadowing their brand-focused investments. At the core of this dilemma is confusion about how to properly set up brand the right brand measurement framework to evaluate the impact of activity in market. On...
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63 - Loyalty: the secret marketing superhero
Loyalty is an oft-neglected superhero of marketing, capable of driving consumers to make irrational economic decisions for the sake of freebies and perks. On this show, we dissect our obsession with loyalty and talk about what differentiates successful programs from those that we tend to forget....
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62 - The fallacy of growth marketing
The last decade has seen growth marketing ascend to the top of many brands' marketing agenda. For many startups, growth marketing is the only kind of marketing they believe and invest in. And yet, this approach is incredibly short-sighted and ignores fundamental marketing truths. On this episode,...
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61 - The secret power of Out of Home advertising
Out of Home is undergoing a kind of a renaissance but is still seen as a small component of brands' marketing plans. What is the secret power of modern day OOH? How should marketers think about the medium? And is this the last channel that can truly reach most consumers with great advertising...
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60 - How is AI changing marketing with Omar Tawakol
How are marketers harnessing the power of AI to move the boundaries of what's possible? What do we have to look forward to and is there anything to fear? And who is going to emerge as the champion of this new, brave era of marketing? We invited the CEO of Rembrand, Omar Tawakol, to share his...
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59 - F1 & Drive to Survive: a new formula for sports marketing
It's hard to underestimate the impact of the hit show Drive to Survive on the fortunes of Formula 1. It has been brought in millions of new fans, opened up the US to the sport and created new superstars out of drivers, team principals and owners alike. On this episode, Gosha Khuchua and Alex...
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58 - SVB crisis: tips for marketers
Silicon Valley Bank (SVB) has collapsed and gone into administration. Hundreds of startups find themselves thrown into a full blown crisis, with access to their own working capital in jeopardy. During this time, it's crucial for these brands to keep their customers front and center while they...
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57 - The Crazy World of Luxury Watch Brands
There are few markets that are as irrational and as driven by perception, branding, ego and ambition as the world of luxury watches. What makes people go crazy for certain Rolexes and Omegas? How do brands manage to differentiate themselves in a time when their products can often feel like relics...
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56 - Branch: from an MBA project to a unicorn with Mada Seghete
A decade ago, Mada Seghete and her MBA classmates came up with an idea for an MBA project. Fast forward to today, and this idea morphed into a business that is valued by investors at $4B. As one of the cofounders of Branch, the wildly successful mobile marketing and measurement platforms, Mada…
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55 - Boycotting Russia with Ray Wert
In the last two weeks, over 300 global brands announced some form of boycotting Russia over its war with Ukraine. How are these decisions made? What do they mean to brands, consumers and politicians? Are they effective and what message do they aim to send? To help us answer these and other...
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54 - Building an effective agency/client relationship with Linsey Loy
After a public fall out between a brand and an agency on Twitter we talk to Linsey Loy, an agency growth leader, to unpack the agency client relationship. Through the lens of building new relationships Linsey talks us through how to get the most from the agency in the pitch process, the agency...
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53 - In Defense of Creativity with Mark Rees-Weeden of Grey London
Does the Atlantic divide really change creative advertising that much? Is research reviving or killing ads? How can you be the best agency partner? This week we continue our international series with Mark Rees-Weeden, Managing Partner of Grey London. With decades of leading some of the largest...
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52 - Marketing Scandinavian brands with Jan Montwill of H&M
What makes Scandinavian marketing unique? Why is Sweden so unique among Nordic countries in building global brands? Is globalization having a positive or negative effect on how marketing is being thought about by Scandinavian brands? And what makes the global marketing machine at one of the…
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51 - Ad Talk: Peloton sinking and Best Buy's failed brand promises
Peloton is in a heap of trouble. We debate where the company can find new avenues for growth. And we talk about how failed brand promises can impact consumer loyalty using a very real example from Best Buy. Hosted by Gosha Khuchua and Alex McNamara Visit us on www.30MinuteCMO.com and follow us on...
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50 - AdTalk: Ryanair tweets, empty CES and radical new agency BS
Happy new year! On our 50th show, we talk about ads we have thoughts about, including a few gems from Ryanair. We also look at the mostly empty CES this year and what this means for the events brand moving forward. And we share our thoughts on how some upstart agencies are trying to position...
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49 - AdTalk: Scandinavian ads, Instagram and New Alternatives
On this week's show, we pick apart a few great ads from Sweden, Iceland and Norway and we also focus our attention on changes at Instagram as well as on brands trying to displace incumbents in the sharing economy space. Hosted by Gosha Khuchua and Alex McNamara Visit us at www.30MinuteCMO.com and...
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48 - Ad Talk: Christmas ads, Timeshares, Meta, Aaron Rodgers
On this week's show, we wag our finger at the latest batch of Christmas ads from Amazon, Coca Cola and John Lewis. We also talk about the surprising effectiveness of timeshare marketing, the Aaron Rodgers scandal, Facebook's transformation into Meta and the passing of the advertising legend David...
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47 - AdTalk: Arsenal + Batman And EA Vs FIFA
On today's episode we feature two ads that we have thoughts about (we see you, BA and Fiji Airways). We also go a bit deep on soccer with our concern around Arsenal's choice to do a partnership with the new Batman movie release as well as the escalating feud between the game maker EA and FIFA....
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46 - AdTalk: James Bond and the movies
On today's show, we are going to the movies! The fall of blockbusters is finally here and we are especially excited to talk about Bond. James Bond (and the brand integrations in this long-running movie franchise). So pull up the bar stool, order a martini (shaken, not stirred) and join us for…
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45 - AdTalk: Balenciaga x Simpsons, Facebook and more
On this week's show, we talk about Ads We Have Thoughts About, including a couple of true gems from Balenciaga (again!) and the furniture rental startup Fernish. We dive into the Facebook outage and the whistleblower scandal that's threatening to upend the company's business. And we finish with...
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44 - AdTalk: Bigelow Tea, Balenciaga x Fortnite, Peloton and Clear
On this week's episode, we take a look at some great ads we loved from Bigelow Tea and a funeral parlor (yes, really!). We also discuss the Balenciaga x Fortnight collaboration in Picadilly Circus and Times Square. Other topics include the incredibly weird letter from the Peloton CEO and a...
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43 - Ad Talk: Bad Meme Ads, Marketing vs Branding and Rebirth of QR Code
Today is the 1 year anniversary of Ad Talk and we are celebrating with our favorite topics! First up - bad bad bad (!!) meme marketing on Reddit and Instagram. Just stop! Next up - Marketing vs. Branding and why it's important to know the difference if you're a marketer. Rounding up this week's...
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42 - The Agency Pitch Process
Today's show is all about the agency pitch process. Having served time on both sides of the agency-brand equation, Alex and Gosha dissect the process step-by-step, discuss what's not working and offer their advice on how to do it right. If you're a brand that's in market for an agency, or an…
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41 - Ad Talk: Back to Office plans, New Agencies and Brands in Sports
On today's edition of AdTalk, we talk about the changing Back to Office plans, whether we need more agencies and about sports teams partnerships with brands. As always, we express our unfiltered thoughts and opinions on these topics. Hosted by Gosha Khuchua and Alex McNamara. Visit us on...
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40 - The Cheese King Denis Nazarov
Denis Nazarov was a successful infrastructure consultant in Russia who dreamt of owning his own cheese business. On today's episode, he tells the story of his incredible journey from the glitz of Moscow to a very different life as an owner of a craft cheese (and meat, farm and hospitality) brand…
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39 - iOS 14.5 and Mobile Marketing with Dom Garaventa
iOS 14.5 introduced a lot of new challenges to mobile marketers and we decided to dedicated today's episode to this topic. We invited EA's mobile guru, Dom Garaventa to explain to us what these new privacy restrictions from Apple mean to mobile and app marketers and how to start thinking about...
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38 - Ad Talk: EV brands and the billionaire space race
On this week's Ad Talk, we take a look at the rapidly expanding EV market and ask questions about the viability of some of the new brands entering the fray. And will increased competition force Tesla to finally advertise? We also discuss the new billionaire space and whether the halo effect...
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37 - Ad Talk: Olympic sponsors, non-alcoholic booze and iOS 15
On this week's show, we talk about the dilemma facing Olympic sponsors. We also tackle the phenomenon of non-alcoholic drinks, which are popping up everywhere. iOS 15 is capitalizing on Apple's privacy claims and is also putting "sharing" at the core of its product and service offering. Hosted by...
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36 - Creativity in advertising (UK edition) with Angus Macadam
On this week's episode, we continue our global series by diving deep into the world of advertising creatives with Angus Macadam, the former ECD of Dentsumcgarrybowen in London and the current CCO of THOSE Creatives. How do you find and hire the best creatives? What motivates them to do great…
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35 - Olympics with U.S. Olympian Jordan Wilimovsky
In less than two months, the world will be glued to the Summer Olympics in Tokyo. Without a doubt, these will be the strangest Olympics in our lifetimes. Without fans in attendance this year, we wanted to dig deeper into what goes on behind the scenes and how elite athletes prepare for and...
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34 - AdTalk: Australia
This week's show is all about Australia and the marketing landscape there. We are joined by our friend, a veteran of digital marketing, Charles Dangibeaud to cover some of our favorite topics (but with an Aussie twist) - streaming, TikTok, mega platforms, Australia's equivalent of the Super Bowl...
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33 - AdTalk: Tokyo Olympics, YouTube vs Roku, iOS 14.5 and no rental cars
On this episode, Alex and Gosha applaud some excellent creative for Realtor.com, discuss tech feuds between Google, Roku, Facebook and Apple, talk rental cars and touch on the Tokyo Olympics. Hosted by Gosha Khuchua and Alex McNamara Visit us on www.30MinuteCMO.com and follow us on Instagram...
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32 - The Great Super League Debacle
Today's show is about the (very brief) rise and spectacular fall of the Super League - an attempt by elite European soccer clubs to form a new, breakaway league that went absolutely nowhere. Gosha, acting on the behalf of most casual American observers, interviews Alex (an Arsenal supporter) and...
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31 - Ad Talk: Bad Ads, Countries as Brands, Vaccine marketing and T-Mobile
On today's show, the guys decide to let off some steam. Neither brands nor ads were spared. We discuss a few really bad efforts by brands and their agencies. We also take a look at how countries have hurt or improved their brand reputations during Covid. Staying on the Covid theme, we discuss...
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30 - Ad Talk: Great Ads, McKinsey, Quibi and Kia
On today's episode, we revisit the Tweetabix phenomenon and nerd out on some really good creative from McDonald's and a spec ad for KitKat. We also marvel at McKinsey's marketing advice and spend a few minutes talking about the resurrection of Quibi and Kia's global rebrand. Follow us on IG...
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29 - Ad Talk: Super Bowl ads, Kuaishou, and the Weetabix tweet
On today's episode, we dish out our verdicts on who the winners and losers of the Super Bowl ads wars were. We also talk about a rival to TikTok called Kuaishou that reached a $160B valuation and share a collective chuckle over the excellence that is the Weetabix tweet. Visit us on...
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28 - Ad Talk: Reddit vs. Wall Street; Google vs. Australia and Dublin Bikes
In today's show, we dive deep into some big confrontations happening in the world of business and marketing. First, we look into the war waged by Reddit users against Wall Street and how platforms like Robinhood are handling the spotlight. We also turn our attention to the battle between Google…
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27 - Ad Talk: the WhatsApp Debacle, Messengers vs. 1st Amendment and KPIs
On this episode, we discuss the latest privacy blunder by Facebook that's driving huge spikes of new users for messenger apps that compete with WhatsApp. We also debate the extent to which the 1st Amendment governs social media usage and look into how marketing organizations set their KPIs.…
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26 - Ad Talk: Social selling, Discovery streaming and the CIA site revamp.
Welcome to the new year and the new pod! On this episode, we discuss the new Hilton "Give Gold" referral campaign, the future of social selling, Discovery's foray into streaming and the CIA's site revamp. Visit us on www.30minuteCMO.com or follow us on IG @30MinuteCMO Hosted by Gosha Khuchua and...
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25 - Ad Talk: Holiday Edition
For our final episode of the year (and our 25th at that!), we rank our favorite holiday ads and revisit some of the stories we thought were most important from 2020. We want to thank you for giving us a listen this year and for your feedback and questions! We can't wait to ring in the new year…
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24 - Ad Talk: Warner pivots away from cinemas, Facebook in trouble & the Airbnb IPO
On today's Ad Talk, we talk about Warner Bros' pivot away from movie theaters, discuss the AGs' case against Facebook, debate whether Equinox can run a hotel and give our 2 cents on the Airbnb IPO. We also give the new Bird Air a severe case of side eye. Hosted by Gosha Khuchua and Alex McNamara....
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23 - The Future of Commerce with Adam Levene of HERO
2020 has been the great accelerator of e-commerce. What technologies are enabling this revolution? What does the future look like? And will this spell the death of physical retail? We sat down with Adam Levene, the founder and HERO, a revolutionary technology that is bridging the gap between...
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22 - Ad Talk: Black Friday recap, foldable screens and the gaming console revival
On today's edition of Ad Talk, Alex and Gosha dish out their Black Friday verdicts and discuss folding screens on new phones and laptops. They also geek out on the new Land Rover Technics and give their opinions on whether the death of gaming consoles has been exaggerated with the release of the...
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21 - Marketing a Champion with Patrick Abts of the Tampa Bay Lightning
What does it take to successfully market a championship NHL franchise? We talk to Patrick Abts of the 2020 Stanley Cup Champions - the Tampa Bay Lightning about the work his team does behind off the ice to ensure long-term success of the club. And we get a firsthand account of how Covid-19 threw…
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20 - Marketing Weed with Colin Landforce of LTRMN
Cannabis is a booming industry, with new brands being born every year. Yet marketing weed is surprisingly difficult. On this show, we speak to Colin Landforce, COO of LTRMN, a Portland-based cannabis brand house about how cannabis brands deal with federal restrictions and how they find...
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19 - Ad Talk: Social Platforms Get a Makeover, Lame BF sales and Can Apple Win The Home Speaker Wars
We discuss how LinkedIn and Instagram got a makeover as well as TikTok fight to live another day. We also wag our finger at Article and other brands who have misleading Black Friday sales and we discuss whether Apple's latest foray into the smart speaker game can help it keep up with Google and...
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18 - On Leadership with Jeremy Cornfeldt, CEO of iProspect
What is leadership? How do you scale it? How do you think about the greater good when dealing with an individual? We dive deep into the subject of leadership with Jeremy Cornfeldt, CEO of iProspect - the world's largest performance marketing agency. Hosted by Gosha Khuchua and Alex McNamara…
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17 - Ad Talk: Postmates goes retail and subscription overkill
On today's episode, we talk about Postmates' retail push and the overkill of the subscription model. Hosted by Gosha Khuchua and Alex McNamara Follow us on Instagram @30MinuteCMO
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Frequently Asked Questions
How many episodes does The 30 Minute CMO have?
The 30 Minute CMO currently has 66 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The 30 Minute CMO about?
Podcast by Gosha Khuchua
How often does The 30 Minute CMO release new episodes?
The 30 Minute CMO has 66 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The 30 Minute CMO?
You can listen to The 30 Minute CMO on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The 30 Minute CMO?
The 30 Minute CMO is created and hosted by Gosha Khuchua.
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