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All Episodes

The 30 Minute CMO — 66 episodes

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Title
1

66 - Choosing Marketing Vendors

2

65 - The Job Market Episode

3

64 - Making Brand and Performance Work Together

4

63 - Loyalty: the secret marketing superhero

5

62 - The fallacy of growth marketing

6

61 - The secret power of Out of Home advertising

7

60 - How is AI changing marketing with Omar Tawakol

8

59 - F1 & Drive to Survive: a new formula for sports marketing

9

58 - SVB crisis: tips for marketers

10

57 - The Crazy World of Luxury Watch Brands

11

56 - Branch: from an MBA project to a unicorn with Mada Seghete

12

55 - Boycotting Russia with Ray Wert

13

54 - Building an effective agency/client relationship with Linsey Loy

14

53 - In Defense of Creativity with Mark Rees-Weeden of Grey London

15

52 - Marketing Scandinavian brands with Jan Montwill of H&M

16

51 - Ad Talk: Peloton sinking and Best Buy's failed brand promises

17

50 - AdTalk: Ryanair tweets, empty CES and radical new agency BS

18

49 - AdTalk: Scandinavian ads, Instagram and New Alternatives

19

48 - Ad Talk: Christmas ads, Timeshares, Meta, Aaron Rodgers

20

47 - AdTalk: Arsenal + Batman And EA Vs FIFA

21

46 - AdTalk: James Bond and the movies

22

45 - AdTalk: Balenciaga x Simpsons, Facebook and more

23

44 - AdTalk: Bigelow Tea, Balenciaga x Fortnite, Peloton and Clear

24

43 - Ad Talk: Bad Meme Ads, Marketing vs Branding and Rebirth of QR Code

25

42 - The Agency Pitch Process

26

41 - Ad Talk: Back to Office plans, New Agencies and Brands in Sports

27

40 - The Cheese King Denis Nazarov

28

39 - iOS 14.5 and Mobile Marketing with Dom Garaventa

29

38 - Ad Talk: EV brands and the billionaire space race

30

37 - Ad Talk: Olympic sponsors, non-alcoholic booze and iOS 15

31

36 - Creativity in advertising (UK edition) with Angus Macadam

32

35 - Olympics with U.S. Olympian Jordan Wilimovsky

33

34 - AdTalk: Australia

34

33 - AdTalk: Tokyo Olympics, YouTube vs Roku, iOS 14.5 and no rental cars

35

32 - The Great Super League Debacle

36

31 - Ad Talk: Bad Ads, Countries as Brands, Vaccine marketing and T-Mobile

37

30 - Ad Talk: Great Ads, McKinsey, Quibi and Kia

38

29 - Ad Talk: Super Bowl ads, Kuaishou, and the Weetabix tweet

39

28 - Ad Talk: Reddit vs. Wall Street; Google vs. Australia and Dublin Bikes

40

27 - Ad Talk: the WhatsApp Debacle, Messengers vs. 1st Amendment and KPIs

41

26 - Ad Talk: Social selling, Discovery streaming and the CIA site revamp.

42

25 - Ad Talk: Holiday Edition

43

24 - Ad Talk: Warner pivots away from cinemas, Facebook in trouble & the Airbnb IPO

44

23 - The Future of Commerce with Adam Levene of HERO

45

22 - Ad Talk: Black Friday recap, foldable screens and the gaming console revival

46

21 - Marketing a Champion with Patrick Abts of the Tampa Bay Lightning

47

20 - Marketing Weed with Colin Landforce of LTRMN

48

19 - Ad Talk: Social Platforms Get a Makeover, Lame BF sales and Can Apple Win The Home Speaker Wars

49

18 - On Leadership with Jeremy Cornfeldt, CEO of iProspect

50

17 - Ad Talk: Postmates goes retail and subscription overkill

51

16 - Ad Talk: Marketing cannabis, Ocean Spray goes viral and more

52

15 - Ad Talk: Google lawsuit, WalMart store innovations and will iPhone 12 usher in 5G

53

14 - Marketing health tech: Alyssa Alsheimer of Wellframe

54

13 - Ad Talk: Zoom turns to events, Prime Day hype and Disney banks on + and

55

12 - How to Build a Kickass Customer Service Experience (Part 2)

56

11 - Ad Talk: Death of Cinema, Losing Marketing Talent, Streaming Gone Crazy

57

10 - How to Build a Kickass Customer Service Experience (Part 1)

58

09 - Ad Talk: Celebrity Brands and The Future Of Retail

59

08 - Ad Talk: Amazon, Environment & Customer Care

60

07 - Ad Talk: Oracle & TikTok, Sports Marketing, Global Ads

61

06 - Ad Talk: Holiday Ads, Peloton, Future Of Work

62

05 - Ad Talk: TikTok Wars, Ecommerce, Covid Travel

63

04 - Equity - The Missing Piece Of D&I with Albert Smith of en masse Consulting

64

03 - Marketing During A Crisis with Steve Weiss of MuteSix

65

02 - How Finli is leading the SMB payments revolution

66

01 - Sippy's reinvention of the coffee supply chain in the Middle East