The Briefing

The price you charge says more about your brand than any marketing campaign ever will.This episode distills 100 hours of research on pricing into what actually works — why raising your prices often increases demand, the psychology behind why $97 feels fundamentally different from $100, how the world's most profitable companies think about value rather than cost, and the one pricing mistake that's costing most founders more than they realise.Based on research by Thaler, Ariely, Dolan, and Nagle.The full experience — book, quiz, and your own AI coach — is at www.thebrief.ing

The most important room you'll ever walk into is the one where you have to speak.This episode distills 100 hours of research on public speaking into what actually works — how to open with a hook that stops the room, why nervousness is an asset not a liability, the structure that makes any message impossible to forget, and how the best speakers in the world make it look effortless.Based on research by Carnegie, Reynolds, Duarte, and Gallo.The full experience — book, quiz, and your own AI coach — is at www.thebrief.ing

Your reputation is being built whether you're building it or not.This episode distills 100 hours of research on personal branding into what actually works — why the people who seem to effortlessly attract opportunities are playing a completely different game, how to become known for one thing in a world that rewards specialists, and the simple system that builds a reputation that opens doors before you knock on them.Based on research by Peters, Rampersad, and Clark.The full experience — book, quiz, and your own AI coach — is at www.thebrief.ing

The average person makes 35,000 decisions a day. Most of them are wrong for the same reasons.This episode distills 100 hours of research on decision making into what actually works — the cognitive biases that hijack your thinking without you noticing, why smart people make consistently bad decisions, and the frameworks that reliably produce better outcomes under pressure and uncertainty.Based on research by Kahneman, Thaler, Ariely, and Tversky.The full experience — book, quiz, and your own AI coach — is at www.thebrief.ing

Facts inform. Stories change people.This episode distills 100 hours of research on storytelling into what actually works, why stories are 22 times more memorable than statistics, how the Hero's Journey explains every story that has ever moved you, and the one framework that turns any experience into a story worth telling.Based on research by Campbell, Heath & Heath, Zak, McKee, and Simmons.The full experience — book, quiz, and your own AI coach — is at www.thebrief.ing

AI can write anything now. So why do most founders' words still not convert?This episode distills 100 hours of research on copywriting into what actually works — the awareness spectrum, why features kill sales, the headline formula that increases response by 5x, and the one framework that turns a blank page into something that makes people act.Based on research by Sugarman, Hopkins, Schwartz, Caples, Cialdini, and Heath & Heath.The full experience — book, quiz, and your own AI coach — is at www.thebrief.ing

Most people network wrong. They collect contacts, hand out cards, and wonder why nothing comes from it.This episode distills 100 hours of research on professional networking into what actually works, the counterintuitive science of weak ties, why your best opportunities are hiding in relationships you've neglected, and the simple system that keeps you top of mind without feeling fake.Based on research by Granovetter, Adam Grant, Ferrazzi, and Cialdini.The full experience — book, quiz, and your own AI coach — is at www.thebrief.ing