PODCAST · business
The Business ATvantage
by Alisha M. Pennington MS ATC
At the intersection of Athletic Training and Business, host Alisha M. Pennington, introduces and explores a variety of business topics and helps the listener discover how they relate to the profession of athletic training.
Episodes
-
S05 Episode 9 - Sustaining Alignment in Athletic Training
The most sustainable careers in athletic training aren’t built on hustle, titles, or nonstop output… they’re built on integration. When your values, identity, clinical practice, leadership habits, and professional goals align, you stop reacting to the profession… and you start shaping it. In this...
-
S05 Episode 8 - Executing and Sustaining Change in Athletic Training
Change in athletic training doesn’t happen when a plan is written; it happens when that plan is executed, tested, and refined over time. Many athletic trainers stall not because they lack vision or strategy, but because sustaining change requires resilience, feedback, and consistent…
more -
S05 Episode 7 - Strategic Planning in Athletic Training
A clear vision is powerful, but without organization and strategy, it stays just an idea. Many athletic trainers work hard every day yet still feel reactive, stretched thin, or stuck because their daily actions aren’t aligned with their long-term goals. In this episode, we break down how…
more -
S05 Episode 06 - Defining Your Path in Athletic Training
Most athletic trainers enter the profession with a clear goal, but somewhere along the way that vision can become blurred by expectations, pressure, and “doing what you’re supposed to do.” Without a defined vision, it’s easy to drift into roles that look successful on paper but feel misaligned in...
-
S05 Episode 05 - Identifying Root Causes vs. Symptoms in Athletic Training
Athletic trainers spend so much time managing what’s right in front of them, recurring injuries, inefficient workflows, frustration with their role, or feeling stuck in the same patterns. But symptoms aren’t the real problem. In this episode, we break down how to inspect what’s actually going on...
-
S05 Episode 04 - The Real Work Behind Career Growth In Athletic Training
Most athletic trainers spend their days reacting to injuries, schedules, policy changes, and whatever crisis hits next. But preparation isn’t a checklist…it’s a mindset shift. In this episode, we break down how to move from constant reaction to intentional, proactive growth in your athletic...
-
S05 Episode 03 - How to Break the Reactive Cycle in Athletic Training
Athletic trainers spend most of their career reacting to injuries, staffing issues, policy changes, and constant fires. But staying in survival mode leads to burnout and stalled growth. In this episode, you’ll learn how to balance defensive “reactive” work with offensive, proactive leadership...
-
S05 Episode 02 - How to Make a True Pivot in Athletic Training
Not every change is a pivot. This episode of The Business ATvantage shows you how to recognize when surface-level tweaks just aren’t enough, and how to make meaningful, aligned shifts that actually move your career and your profession forward. You’ll learn the difference between refining your…
more -
S05 Episode 01 - From Reacting to Leading: Proactive Decision-Making
We’ve all been there—constantly responding to injuries, admin requests, and policy changes. But what if you could move from reaction to intention? In this episode, we explore how to take control of your professional journey, build self-leadership, and align your decisions with your long-term…
more -
S04 Episode 07: Business Scalability & Sustainability
On this season of the podcast, we’ve been discussing everything you need to know in order to transition from self-employment to business ownership. In today’s episode, we’re talking about business scalability and sustainability, and how they both apply to the growth of a business. For the context...
-
S04 Episode 06: Business Legalities
On this season of the podcast, we’ve been discussing what you need to know in order to transition from self-employment to business ownership. In today’s episode, we’re talking about the necessary legal components of running a business. One of the benefits of owning a business is the ability to...
-
S04 Episode 05: First Steps In Starting A Business
On this season of the podcast, we’ve been discussing the transition from self-employment to business ownership. In today’s episode specifically, we’re moving the conversation toward the tangible steps you need to take to start your business. Before we jump straight into the tangible steps, we...
-
S04 Episode 04: Is My Business Viable?
In this episode, we discuss the relevance of performing market research and a competitive analysis for your business. We also discuss how doing so can help you determine the viability of your business, and give you a competitive advantage. When starting a business, we have to weigh the factors....
-
S04 Episode 03: Should I Start A Business
In this episode, we discuss the various business entity types and which might be best for you. What are the risks of continuing to operate as a self-employed person versus a business owner? With that information, you can decide on an appropriate next step for your self-employed work, based on an...
-
S04 Episode 02: Business Owner Benefits
In today’s episode, we explore the benefits of being a business owner. Two of the benefits include tax advantages and risk mitigation. First, let’s touch on some distinctions about business ownership. All business owners are self-employed, but not all self-employed people are a business. If you…
more -
S04 Episode 01: Self-Employed Work
We are kicking off season four of The Business ATvantage Podcast. This season, we will discuss the transition from self-employment to business ownership. In this episode specifically, we will define what it means to be an Independent Contractor, as well addressing the liabilities, legalities, and...
-
NATA2019 Interviews: Tory Lindley
This bonus episode features Alisha's NATA 2019 interview with NATA President and Director of Sports Medicine at Northwestern University, Tory Lindley. Their discussion centers around self-advocacy as a professional, the NATA initiative "Own Your Impact", and how his presidency has gone thus far....
-
NATA2019 Interviews: Kevin King
This bonus episode features Alisha's NATA 2019 interview with Carolina Panthers Athletic Trainer, Kevin King. Their conversation focused on volunteerism at the state level, how his involvement has changed the trajectory of his career, why he recommends getting involved, and his role as an AT in…
more -
NATA2019 Interviews: David Gallegos
This bonus episode features Alisha's NATA 2019 interview with David Gallegos. David sits on the NATA Board of Directors for District 7 and is Deputy CEO of FYZICAL Therapy & Balance Centers in Las Cruces, New Mexico. Their conversation focuses on COPA being transitioned from a committee to a...
-
NATA2019 Interviews: Sue Falsone
This bonus episode features Alisha's NATA 2019 interview with the legendary, Sue Falsone. Sue holds the distinction of being the first female head athletic trainer in any of the four major sports in the United States. She is the owner and founder of Structure & Function Education, a company...
-
S03 Episode 10: Misconduct Part II
This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode continues the conversation on Misconduct from Part I. Music by Mr. Logistix (@buuk_werm). You can listen and earn free CEUs at...
-
S03 Episode 09: Misconduct Part I
This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode focuses on a topic that has stolen headlines but is difficult to discuss. Misconduct of all types, though specifically sexual, has...
-
NATA2019 Interviews: Erin Hassler
With a focus on Accountability this month, we decided to release Alisha's conversation with Erin Hassler from NATA 2019. Erin is a woman who has held herself accountable her entire life, despite the adversity that has come her way. That experience has her in a position to mentor and hold others...
-
NATA2019 Interviews: Kent Games
As we focus on Joy this month, we felt it was a great opportunity to release Alisha's conversation with Indiana State University Associate Professor Kent Games at NATA 2019. He is an Athletic Training colleague who is a consistent contributor to dialogue around the topics of joy and fulfillment.…
more -
S03 Special Episode: Unionization of Players
Back in February, there was an article released by the Washington Post that explained that the state of Maryland has proposed a bill that would give athletes the right to unionize and collectively bargain over issues related to health and safety, as well as compensation. This was as a result of…
more -
S03 Episode 08: Negligence Part II
This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode makes a transition in the season where we begin discussing specific legal topics, as opposed to situations. The topic of negligence...
-
S03 Episode 07: Negligence Part I
This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode makes a transition in the season where we begin discussing specific legal topics, as opposed to situations. The topic of negligence...
-
S03 Episode 06: Preventable Conditions Part II
This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode will continue the discussion surrounding the duty of an athletic trainer in regards to preventable conditions, specifically...
-
S03 Episode 05: Preventable Conditions Part I
This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode will focus on the topic of preventable conditions and acknowledging the importance of preventing situations while providing…
more -
S03 Episode 04: Pre-Existing Conditions Part II
This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode will continue the conversation surrounding how pre-existing conditions in athletes impact liability for athletic trainers. This...
-
S03 Episode 03: Pre-Existing Conditions Part I
This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode will be part one of a conversation surrounding how pre-existing conditions in athletes impact liability for athletic trainers. The...
-
S03 Special Episode: Maryland Case
This special episode's discussion revolves around the details surrounding the death, investigation, and pending legal action of University of Maryland student athlete Jordan McNair. In the dialogue, Alisha & Tammi cover how tangible practices can be put into place for the athletic trainer, in an...
-
S03 Episode 02: Concussion Part II
This podcast will be an opportunity for interdisciplinary learning between athletic trainers and the legal intersection of various topics. This episode will be part two of a conversation around concussions. We discuss the ever changing environment of concussions, as well as state and legal…
more -
S03 Episode 01: Concussion Part I
This podcast will be an opportunity for interdisciplinary learning between athletic trainers and the legal intersection of various topics. This episode will be part one of a conversation around concussions. We discuss the ever changing environment of concussions, as well as state and legal…
more -
S02 Episode 10: Nontraditional Settings
This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will discuss the application of various business ideas in the development of non-traditional models of athletic training. This episode will be a...
-
Special Edition – NATA Presidential Candidate Kathy Dieringer
With about a week remaining before we vote to elect a new NATA President, we thought it would be a great opportunity to share our live interview with NATA Presidential Candidate Kathy Dieringer from the 2017 NATA Symposium in Houston. Remember to cast your vote on September 1, 2017 regardless of...
-
S02 Episode 09: Risk & Liability
This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will discuss how to minimize professional risk by recognizing how to protect ourselves both legally and ethically and how to determine appropriate...
-
S02 Episode 08: Organization
This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will discuss the relevance of organization to professional advancement, relate back to previous topics such as branding, negotiation, and...
-
S02 Episode 07: Personal Finances
This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this episode, we will discuss personal finances, why they are important and how to grow your financial literacy. Music by Mr. Logistix (@buuk_werm). You can listen and earn...
-
S02 Episode 06: Networking
This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will dispel myths about networking, examine it's essential role in our professional careers, identify the three main types, and understand how an...
-
S02 Episode 05: Contract Work
This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will demonstrate the value of contract work to our profession, how to reduce risk associated with working as a contractor, and understanding the...
-
S02 Episode 04: Negotiation
This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will examine how to negotiate on your own behalf, understand the implications of negotiation for our profession, and identifying resources to...
-
S02 Episode 03: Branding & Marketing
This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will examine branding & marketing in their utilization for various athletic training settings and how to develop a personal brand that markets…
more -
S02 Episode 02: Critical Thinking
This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will examine critical thinking and how adopting open minded and objective thinking patterns can advance an athletic trainer personally and...
-
S02 Episode 01: Fulfillment
Welcome to Season 2 of The Business ATvantage! This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In our first episode back, we will look at Fulfillment and how it relates to the athletic training profession. Music by Mr.…
more -
The Business ATvantage Season 2 Preview
A new season of The Business ATvantage is upon us, but now it is time to listen and earn! Check out the Season 2 Preview to find out what we have in store. Music by Mr. Logistix (@buuk_werm).
-
S01 Episode 20: Recap
In Episode 20 we've got news and updates for you, along with a recap of some of the top episodes thus far. Music by Mr. Logistix (@buuk_werm).
-
S01 Episode 19: Implementing a Business Plan
Episode 19 concludes our four part series on Developing a Business Idea. Now that you have developed your idea, examined its business viability and created a business plan, you are now ready to implement it. This episode covers that process and provides tips to help you along the way! Music by…
more -
S01 Episode 18: The Business Plan
Episode 18 is the third episode in our four part series on Developing a Business Idea and focuses on the business plan itself. We break down tools and resources to help you take on this difficult but important task and share personal experiences as well. Music by Mr. Logistix (@buuk_werm).
-
S01 Episode 17: Business Planning
Episode 17 is part two of our four part series on developing a business plan. Today we're taking your idea from episode 16 and determining its true viability in the market with a discussion on business planning. Music by Mr. Logistix (@buuk_werm).
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
At the intersection of Athletic Training and Business, host Alisha M. Pennington, introduces and explores a variety of business topics and helps the listener discover how they relate to the profession of athletic training.
HOSTED BY
Alisha M. Pennington MS ATC
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does The Business ATvantage have?
The Business ATvantage currently has 66 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Business ATvantage about?
At the intersection of Athletic Training and Business, host Alisha M. Pennington, introduces and explores a variety of business topics and helps the listener discover how they relate to the profession of athletic training.
How often does The Business ATvantage release new episodes?
The Business ATvantage has 66 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Business ATvantage?
You can listen to The Business ATvantage on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Business ATvantage?
The Business ATvantage is created and hosted by Alisha M. Pennington MS ATC.
URL copied to clipboard!