PODCAST · business
The Dental Marketer
by Michael Arias
Be a part of the TDM FAMILY here: http://eepurl.com/cufQt9 Welcome to The Dental Marketer Podcast. Where we are helping dentists everywhere! A podcast where we answer all your dental marketing questions & concerns, breakdown campaigns and strategies, talk all about Ground Marketing, and motivate and inspire, just like YOU motivate and inspire me. THANK YOU SO MUCH FOR LISTENING IN!
Episodes
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Before Google Ads: Fix These Dental Patient Acquisition Leaks | Cameron LiButti | 629
Your next new patient may not come from a bigger ad budget, but from fixing the leaks already costing you calls, trust, and booked appointments. In this episode, marketing expert Cameron LiButti breaks down a practical 90-day approach to patient acquisition for startup and early-stage dental...
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Can AI Find Your Dental Practice and Recommend It to Patients? | MMM
If a patient asked AI for a dentist like you, would it send them your way or skip over you? In this episode, we reframe dental marketing around a question every practice owner needs to ask now: can tools like ChatGPT, Claude, Gemini, and Copilot find your practice, understand what you do, and...
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When Is a Full Rebrand Worth It for a Boutique Cosmetic Practice? | Dr. Brittany Dickinson | 628
What if the brand that helped you grow is now holding your practice back? In this episode, Dr. Brittany Dickinson returns to share the honest evolution of her Chicago fee-for-service practice, from the success of Sugar Fix Dental Loft to a more refined identity, using her name. As her work…
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Morning Huddle Strategy for Teams to Build Patient Trust | Dr. Jennifer Haddad | MMM
Your most powerful marketing move this week may already be on tomorrow morning’s schedule. In this Monday Marketing Move, Dr. Jennifer Haddad shares a simple but high-impact system dental practice owners can start using right away: turning the morning huddle into a strategic review of every…
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Less Dentistry Is the Best Dentistry: Standing Out in a 52 Dentist Building | Dr. Jennifer Haddad | 627
What if the strongest growth strategy in dentistry is knowing when NOT to treat? In this episode of The Dental Marketer Podcast, Dr. Jennifer Haddad shares how she built a small, referral-based practice in one of the most saturated dental markets imaginable: a medical building with 52 dentists on...
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How Better Dental Visits Drive Word-of-Mouth Referrals | Dr. Delaney Spaulding | MMM
The best referral strategy in dentistry may be the one patients feel before they ever talk about it. In this Monday Marketing Move, Dr. Delaney Spaulding shares how her practice earns word-of-mouth referrals by creating a patient experience built on trust, consistency, and genuine care…
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Your Hygienists Want More Than a Raise: What Your Team Actually Wants | Dr. Delaney Spaulding | 626
What if the benefit your team values most isn’t a raise, a bonus, or a 401k? In this episode, Dr. Delaney Spaulding of Ross Bridge Dentistry shares why keeping great team members can be just as powerful as attracting new patients. When your team stays, patients stop “meeting strangers” at every...
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How to Fix Your Case Acceptance Rates This Week | Dr. Jerry Burns | MMM
If patients keep stalling on bigger treatment plans, the issue may not be the dentistry. It may be the way the conversation is structured. In this Monday Marketing Move, Dr. Jerry Burns shares a practical way to improve dental case acceptance by auditing how you present treatment, especially...
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Why Patients Say No Before You Present Treatment | Dr. Jerry Burns | 625
Low case acceptance may have less to do with your treatment presentation and more to do with everything that happened before it. In this episode, Dr. Jerry Burns explains why case acceptance should be viewed as the amount of diagnosed treatment a patient schedules at the time of presentation, not...
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What a $45K/Month Marketing Budget Teaches Us About Active Patient Count | Dr. Blake Hamblin | MMM
A big marketing budget can bring patients in, but active patient count tells you whether your practice is actually growing. In this Monday Marketing Move, Dr. Blake Hamblin shares why the number he watches most closely is not ad spend, new patient leads, or even monthly production. It is active...
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Building a $10M Practice Without Losing Your Freedom | Dr. Blake Hamblin | 624
Scaling a dental practice sounds exciting until it starts testing your leadership, your identity, your team, and the freedom you were trying to build in the first place. In this episode, Dr. Blake Hamblin opens up about his choice to “build in public” while pursuing a $10M–$12M vision, and why...
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Stop Waiting for the “Right Time” to Own a Practice | Brian Hanks | FF
Sometimes the push you need does not feel like courage at first. In this Fail Forward episode, Brian Hanks shares the honest story behind starting Dental Buyer Advocates and the fear that kept him from entrepreneurship for nearly eighteen years. After walking into a meeting expecting to ask for a...
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When Growth Stops Being the Goal in Dentistry | Dr. Ashley Joves | 623
What happens when the practice you built is forced to stand without you? In this powerful reunion episode, Michael reconnects with Dr. Ashley Joves nearly 10 years after her startup journey began with Smile & Co still in the dream stage. Ashley reflects on how her definition of success has…
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The Simple Phrase That Improves Treatment Acceptance | Dr. Sachin Soni | MMM
If patients leave unsure about the plan, treatment acceptance has already started slipping. In this Monday Marketing Move, Dr. Sachin Soni breaks down one of the most overlooked moments in the treatment conversation: making a clear recommendation, then giving the patient space to respond…
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No Pressure, No Surprises: The Dentist’s Guide to Practice Value | Dr. Sachin Soni | 622
What if the most valuable dentist in the practice isn’t the highest producer, but the one patients trust the most? In this episode, Dr. Sachin Soni shares a powerful way to rethink value as a trusted dentist who earns loyalty, drives referrals, supports the team, and strengthens the practice....
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Dental Cash Flow Lesson: Don’t Let One Employee Own Billing | Dr. Rasheeda Johnson | FF
What happens when a busy, productive practice still can’t pay its bills? In this Fail Forward episode, Dr. Rasheeda Johnson shares the hard lesson that changed how she runs Dentcare Now: never let one person hold the entire revenue cycle. After discovering delayed claims, missed billing, and…
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Dental Startup or Acquisition: How to Choose Your Ownership Path | Michael Dinsio | 621
Choosing between a startup and an acquisition is not just a business decision, it is a vision decision. In this popular rerun episode, Michael sits down with dental consultant and former Bank of America dental-division banker Mike Dinsio to unpack what it really takes to step into practice...
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Why Practices Stall: Systems, Training, or Staff? | Sandy Pardue | FF
Identifying the correct problem and implementing a sustainable solution is often where practices fall short. In this Fail Forward episode, Sandy Pardue shares a lesson every dental practice owner and leader needs to hear: knowing the answer is not the same as creating lasting change. Reflecting…
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How Wellness Branding Helps Dentists Attract Better Patients | Dr. Kevin Faist | 620
What if the biggest barrier to treatment acceptance isn’t your clinical skill, but the way patients feel before they ever meet you? In this episode, Dr. Kevin Faist shares how his background in psychology shaped the way he thinks about dentistry, trust, and patient behavior. After graduating at…
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Why Discounts Can Fully Derail a Dental Practice | Sadie Stewart | FF
Sometimes the biggest threat to cash flow isn’t empty chairs, it’s not believing in the value of your services. In this Fail Forward episode, Sadie Stewart shares the story of a dental practice consulting engagement that felt, at the time, like a painful professional setback. Despite improving...
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Relationship-Based Dentistry: Treat the Person, Not the Tooth | Dr. Brett Kessler | 619
When dentistry slows down, patients open up and better care becomes possible. In this episode, Dr. Brett Kessler shares how recovery reshaped his identity, leadership, and approach to dentistry after getting sober in his third year of practice. He opens up about the core values, mindfulness,...
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The Micromanagement Trap Hurting Your Dental Practice | Nishant Pandit | FF
Struggling with staff productivity and morale in your dental practice? It might be your micromanagement that's causing it. This episode of Fail Forward features Nishant Pandit, who candidly shares how his overbearing approach to management eventually dented his dental practice's performance....
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Why "Your Vision" Is Overrated as a Dentist: Building a Team That Lasts | Dr. Anthony Do | 617
What if clinging to your vision is holding your practice back, not propelling it forward? In this episode, we’re pulling back the curtain with Dr. Anthony Do, who shares an unfiltered look at the messy middle between opening the doors and building a practice that lasts. Moving from Southern...
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AI Dental SEO: From Zero Cosmetic Consults to 17+ | Dr. Brittany Dickinson | FF
Have you ever felt like your SEO company isn't delivering the results you want? Dr. Brittany Dickinson shares her failure in dental SEO that lost her new patients and led her to discover the unexpected power of AI. From surviving zero cosmetic consults a month to thriving with 17 and counting…
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Referral Relationships: The Key to Sustainable Practice Growth | Dr. David Rominski | 616
What if your marketing budget isn’t the real driver of high-value, loyal patients? When Dr. David Rominski looked back after selling one of the nation’s largest physical medicine practices, a startling pattern emerged: their highest-value patients—the ones they loved serving and who boosted...
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Stop Managing Everyone the Same: Better Dental Team Leadership | Michelle Affanato | FF
As a dental leader, it can be easy to mistake team members with different goals, communication styles, and values as underperformers. In this episode, Michelle Affanato, from Affinity Management, shares her journey of embracing individuality within her team. She came to the realization early in…
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Adding $30K+ per Month with Whitening That Patients Will Love | Rachel Hicks | 615
What if your practice could add $30K or more a month just by giving patients the confident smiles they already want? In this episode, Rachel Hicks reveals how this overlooked service could be a sleeper profit center in your practice. While most practices chase expensive ads, add more operatories,...
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Multi-Location Dental Growth: When to Expand, Sell, or Fix | Dr. Brinda Patel | 614
Scaling a dental practice sounds exciting until growth starts to feel like extra weight on your shoulders. In this episode, Dr. Brinda Patel of Smile Select Dental unpacks the real costs and lessons of scaling a dental practice across multiple states. You’ll hear how her family’s journey from…
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When Dental Partnerships and DSO Sales Fall Through | Dr. Michelle Jorgensen | FF
What happens when the weight of practice ownership gets too heavy, but partnership and selling don't work out? In this Fail Forward episode, Dr. Michelle Jorgensen discusses her challenging journey in dealing with practice partnerships and selling to a DSO (two major choices that didn't pan out…
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How Dental Teams Scale with Scripts, SOPs, and AI Systems | Kristen Davis | 613
What if your practice could run smoother, convert more patients, and scale without burning out your team? This episode dives into the playbook of Kristen Davis, a strategic operator who’s worn nearly every hat in a dental office, from ground-level execution to high-level growth planning. Kristen...
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You Can't Help Every Patient: The Caring Dentist's Dilemma | Dr. Don Barden | FF
Are you a caring dentist who finds it hard to accept when a patient is beyond your help? In this episode, Dr. Don Barden, a scholar of economics and human behavior, candidly talks about a critical failure, one that many dentists might relate to: assuming you can help everyone. Sharing his wealth…
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From Software Crisis to Scalable Dental Operations in 7 Offices | Nicole Hartshorn | 612
How did a Colorado dental group turn technology disaster into a growth catalyst? This episode takes us behind the scenes of a bold, full-scale transition at a seven-location pediatric dental group: moving from server-based Open Dental to the cloud-powered Dentrix Ascend. Nicole Hartshorn, COO and...
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Dropping Insurance Without Fear of Losing Patients | Dr. Delaney Spaulding | FF
Are you scared of going against what's popular or accepted in dentistry, especially when it hits your patient base hard? In this episode, Dr. Delaney Spaulding, the fearless owner of Ross Bridge Dentistry, underscores the value of courageous decision-making through her own story. Dr. Spaulding...
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First Dental Startup: The Real Costs, Delays & Decisions | Dr. Ryan Le & Dr. Tran Nguyen | 611
What does it feel like to jump off the cliff of comfort and control, building your dream dental practice from the ground up before the first patient ever walks in? In this candid conversation, Dr. Ryan Le and Dr. Tran Nguyen open up about the exhilarating and anxiety-filled final days before...
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The $1M+ Mistake: Choosing the RIGHT Partners for Your Practice | Dr. Nathan Coughlin | FF
What does a million-dollar mistake in dentistry look like? Dr. Nathan Coughlin reveals the hard lessons learned from choosing the wrong business partners (a decision that cost him over a million dollars and countless sleepless nights.) Despite the significant financial strain and emotional toll,...
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ABOUT THIS SHOW
Be a part of the TDM FAMILY here: http://eepurl.com/cufQt9
Welcome to The Dental Marketer Podcast. Where we are helping dentists everywhere! A podcast where we answer all your dental marketing questions & concerns, breakdown campaigns and strategies, talk all about Ground Marketing, and motivate and inspire, just like YOU motivate and inspire me.
THANK YOU SO MUCH FOR LISTENING IN!
HOSTED BY
Michael Arias
CATEGORIES
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Frequently Asked Questions
How many episodes does The Dental Marketer have?
The Dental Marketer currently has 35 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Dental Marketer about?
Be a part of the TDM FAMILY here: http://eepurl.com/cufQt9 Welcome to The Dental Marketer Podcast. Where we are helping dentists everywhere! A podcast where we answer all your dental marketing questions & concerns, breakdown campaigns and strategies, talk all about Ground Marketing, and motivate...
How often does The Dental Marketer release new episodes?
The Dental Marketer has 35 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Dental Marketer?
You can listen to The Dental Marketer on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Dental Marketer?
The Dental Marketer is created and hosted by Michael Arias.
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