PODCAST · business
THE DIGIBLE DUDE
by Digible
The Digible Dude podcast brings you weekly interviews with the most influential minds in the apartment marketing world. You will learn the inner workings of multifamily marketing so you can know exactly what’s happening. Each week, Reid Wicoff sits down with guests that are at the front of multifamily marketing to share their stories. If you want to get ahead, this podcast is for you.
Episodes
-
Leslie Mathis: Why Growth Requires Coaching, Truth Tellers & the Right People (Part 2)
The right people can change the trajectory of your career. In Part 2, Reid continues his conversation with Leslie Mathis to explore the role coaching, mentorship, and honest feedback have played in her growth as a multifamily leader. Leslie shares why investing in professional coaching became one...
-
Leslie Mathis: Why Growth Requires Coaching, Truth Tellers & the Right People (Part 1)
Creating a meaningful space for women in multifamily takes more than putting people in a room. In Part 1, Reid sits down with Leslie Mathis, Founder of Streamline Multifamily Group and EmpowHER Multifamily, to discuss why she created EmpowHER and how it has evolved into an experience centered on...
-
Scott Hill: Why Multifamily Marketing Needs to Measure What Matters (Part 2)
AI can make marketing faster and more efficient, but only if the foundation underneath it is solid. In Part 2, Reid continues his conversation with Scott Hill, CEO and Co-Founder of PERQ, to discuss how AI is changing multifamily marketing, from reporting and attribution to team efficiency,...
-
Scott Hill: Why Multifamily Marketing Needs to Measure What Matters (Part 1)
Marketing metrics only matter if they connect back to real business outcomes. In Part 1, Reid sits down with Scott Hill, CEO and Co-Founder of PERQ, to discuss why multifamily marketers need better visibility into what’s actually driving leads, tours, applications, and leases. From fragmented…
more -
Kristen Powers & Cherry Johnson: How AI Is Changing SEO & the Renter Journey (Part 2)
Creating more content isn’t necessarily the answer. Creating content that people and AI can actually trust is. In Part 2, Reid continues his conversation with Digible’s Kristen Powers and Cherry Johnson to explore how content strategy is changing as AI becomes a bigger part of the renter search...
-
Kristen Powers & Cherry Johnson: How AI Is Changing SEO & the Renter Journey (Part 1)
The rules of search are changing, and multifamily marketers need to change with them. In Part 1, Reid sits down with Digible’s own Kristen Powers and Cherry Johnson to discuss how traditional SEO is evolving alongside generative engine optimization (GEO) and why strong SEO fundamentals are still...
-
Bobbi Steward: How Revyse Is Reinventing Vendor Management
Vendor management has become a strategic advantage for multifamily operators, helping teams reduce risk, control costs, and make smarter decisions across their portfolios. In this episode, Reid sits down with Bobbi Steward, CEO and Co-Founder of Revyse, to discuss how connected data, AI, and...
-
Yuri Star: How Data & AI Are Reshaping the Multifamily Website (Part 2)
AI is changing how renters search for apartments—and what they expect to find along the way. In Part 2, Reid continues his conversation with Yuri Star, CEO of Jonah, to discuss how AI-powered search is reshaping the renter journey and why multifamily websites need to serve a growing audience…
more -
Yuri Star: How Data & AI Are Reshaping the Multifamily Website (Part 1)
Better website data can change the way multifamily marketers understand the renter journey. In Part 1, Reid sits down with Yuri Star, CEO of Jonah, to discuss how the Jonah Data Layer is giving marketers a clearer picture of what prospects are actually doing online. From messy integrations to...
-
Scott Allan: How AI Is Transforming the Future of Multifamily Leasing
AI is changing the leasing experience, but success depends on more than just adopting new technology. In this episode, Reid sits down with Scott Allan, Chief Revenue Officer at Property Vista, to discuss how AI is reshaping the entire leasing journey—from first search to signed lease—and why…
more -
Jamie Gorski: The AI Free Time Trap & Why More Technology Won't Fix Your Team
AI can save your team hours every week. But then what? In this episode, Reid sits down with Jamie Gorski, Co-Founder of Journey Lens and Founder of Catchpoint Collective, to explore what happens after AI creates efficiency. They discuss why many organizations are falling into the "free time…
more -
Christian Davis: Why Multifamily Needs Facts, Not FOMO
The latest technology isn't always the right technology. In this episode, Reid sits down with Christian Davis of Lighthouse to discuss why multifamily operators need to evaluate AI, automation, and emerging PropTech through the lens of data, not fear of missing out. From self-guided tours to...
-
Josh Hinchley: Why Great Leaders Don't Let AI Replace Great People
Technology is changing the way multifamily operates, but great leadership is still what makes the biggest difference. In this episode, Reid sits down with Josh Hinchley, Vice President of Marketing & Technology at Sentinel Management, to discuss how organizations can embrace AI without losing the...
-
Lia Nichole Smith: Stop Selling Products. Start Solving Problems.
What if the biggest problem with multifamily marketing isn't the technology—it's the messaging? In this episode, Reid sits down with Lia Nichole Smith of Spherexx to explore why brands spend too much time talking about features and not enough time understanding customer struggles. Together, they...
-
Jennifer Cyphers: Why 30% of Apartment Search Now Starts with AI (Part 2)
AI is changing apartment search—but is the industry ready for it? In the second half of Reid's conversation with Jennifer Cyphers, Founder and CEO of Pinwheel, they explore how answer engine optimization (AEO) is replacing traditional SEO, why storytelling matters more than ever, and how AI is...
-
Jennifer Cyphers: Why 30% of Apartment Search Now Starts with AI (Part 1)
What happens when renters start their apartment search with ChatGPT instead of Google? In this episode, Reid sits down with Jennifer Cyphers, Founder and CEO of Pinwheel, to discuss how AI is changing apartment search, leasing, and the way prospects discover communities. Jennifer shares why 30%…
more -
Jonas Bordo: Apartment Search Is Still Broken & Why the Future Is Agentic (Part 2)
Most apartment operators think they know who they’re competing against. According to Jonas Bordo, they’re probably missing the bigger picture. In the second half of Reid’s conversation with the Dwellsy CEO, Jonas explains why renters don’t think in traditional comp sets, how AI could soon replace...
-
Jonas Bordo: Apartment Search Is Still Broken & Why the Future Is Agentic (Part 1)
Apartment search is overdue for a rebuild. In this episode, Reid sits down with Jonas Bordo, co-founder and CEO of Dwellsy, to unpack why the rental marketplace still struggles with stale listings, bad rent data, fraud, and outdated assumptions about how renters actually search. Jonas explains…
more -
Why AI Might Not Improve Your NOI (& What Actually Will)
As AI adoption accelerates across multifamily, operators are being forced to rethink how their businesses are structured, staffed, and scaled. In this episode, Dom Beveridge, Principal of 20for20 and Multifamily PropTech Expert, shares insights from his latest Annual Report research, highlighting...
-
EP239 Lindsay Jacobs: Why Human-Centered Marketing Beats Automation Every Time
Marketing today isn’t about pushing more leads.It’s about clarity, differentiation, and actually creating value people feel.In this episode of Digible Dudes, Reid Wicoff sits down with Lindsay Jacobs (Head of Marketing at Fairfield Residentiall) to break down what’s really happening in modern...
-
The Biggest Problem With Single-Channel Multifamily Marketing
Most multifamily operators still rely on ILS and paid search as their primary marketing engine. For years, that worked.Now it’s quietly driving up cost per acquisition. In this episode of Riffing with Reid, RayAnn Corton, Account Strategist at Digible, breaks down why single-channel marketing is...
-
EP238 Shellie Greer: How Ovation Builds Apartments That Suit Every Lifestyle
Most apartment communities focus on amenities. Ovation focused on experience. And it changed everything. Shellie Greer, Director of Ovation Lifestyle, shares how her team turned traditional multifamily properties into true lifestyle brands that residents feel connected to, talk about, and choose…
more -
Multifamily Marketing Principles You NEED To Know
This episode is equal parts actionable strategy and candid industry reflection. Perfect for marketers, operators, and anyone passionate about getting real results in multifamily. Subscribe now, share your takeaways (or disagreements!), and get ready for 70 more principles coming your way. Learn...
-
Why Multifamily Marketing Fails Without Strong Account Management
In this episode of Riffing with Reid, Reid sits down with Ian Hay,Senior Account Manager at Digible to explain why account management is the missing link in multifamily marketing performance. They break down how great account managers translate digital marketing data into real leasing outcomes…
more -
Best Moments of The Digible Dudes & Riffing with Reid (2025 Recap)
A highlight reel of the best moments from The Digible Dudes and Riffing with Reid in 2025. Key conversations, sharp insights, and standout clips from a year of real talk on marketing, growth, and the multifamily space. Digible: https://digible.com/ Leave a Spotify Review:...
-
EP237 Darren Lee: How to Build a Demand Engine With a Content Ecosystem
People don’t buy products, they buy people, stories, and values. In this episode of the Digible Dudes podcast, Reid sits down with Darren Lee to explore how authenticity, personal brand, and human connection drive real growth across multifamily real estate and modern businesses. The conversation...
-
How to Fix Your Multifamily Marketing Strategy in 2026
How to Fix Your Multifamily Marketing Strategy in 2026 In this episode of Riffing with Reid, host Reid sits down with Mitch Risdon, Senior Account Manager at Digible, to unpack how property level variables influence marketing results and why campaign performance can never be evaluated in…
more -
How to Use AI Search to Transform Your Multifamily SEO Strategy
How to Use AI Search to Transform Your Multifamily SEO Strategy In this episode of Riffing with Reid, host Reid sits down with Digible’s SEO team to unpack how AI is transforming the way renters search for apartments and what multifamily marketers must do to stay visible. From Google’s AI…
more -
Why Email Is Still a Powerhouse for Multifamily Marketing
Why Email Is Still a Powerhouse for Multifamily Marketing In this episode of Riffing with Reid, host Reid sits down with Digible’s Email Content Manager, Kaitlyn, to unpack why email is making a major comeback in multifamily, how operators can use it to drive more qualified leads, and what makes…
more -
EP236 Devin Shurtleff: How Opiniion Is Redefining Resident Experience With AI
Opiniion is transforming how multifamily teams understand and serve their residents. In this episode of the Digible Dudes podcast, Devin (CEO of Opiniion) shares how the company evolved from a simple online review tool into a full resident experience and feedback platform powered by AI, now...
-
EP235 Leslie Mathis: Why Multifamily Marketing Fails Without Operational Alignment
Multifamily marketing does not work in a vacuum. In this episode of the Digible Dudes podcast, host Reid sits down with Leslie Mathis, founder of Streamline Multifamily, to unpack why campaigns fall flat when operations are not aligned, how to fix the disconnect between owners, operators, and...
-
Designing Customer Experience That Scales in Multifamily
Designing Customer Experience That Scales: How Multifamily Teams Blend Human Touch, Process, and AI In this episode of Riffing with Reid, host Reid Wicoff breaks down what customer experience really means in multifamily marketing, how to measure it, and how to design it intentionally across…
more -
Stop Budgeting Like It’s 1999 | Riffing with Reid
Reid Wicoff, CEO and co-founder of Digible, is back with another solo riff… kind of. With David still clocking ultra-marathon miles and family time, Reid keeps the spinoff rolling with Riffing with Reid. Think of it as a mix between a rant, a ramble, and a reality check for multifamily marketing....
-
Why FAQs Could Be Your Secret Weapon in AI Search | Riffing with Reid EP4
In this episode of Riffing with Reid, SEO Strategist Bailey Trevithick joins Reid to break down how AI and generative search are transforming SEO in the multifamily real estate industry. Bailey explains why keyword strategy alone isn’t enough anymore, how apartment marketers can stay visible in a...
-
How to Use Geofencing to Drive More Qualified Leads | Riffing with Reid EP3
In this episode of Riffing with Reid, Reid sits down with Matt Slankard, Paid Media Strategist at Digible, to break down exactly how geofencing works, why it matters, and how property marketers can use it to lower costs and drive more qualified leads. From defining what geofencing really is (and...
-
The Ultimate Paid Media Strategy for Multifamily Marketers | Riffing with Reid EP2
Stop wasting ad spend and start turning every click into a lease. In this episode of Riffing with Reid, Melissa Morris, Paid Media Manager at Digible, joins us to break down the only paid media strategy you need to win in 2025. Melissa shares hard-won lessons from managing campaigns with budgets…
more -
10 Multifamily Marketing Principles You Need to Hear | Riffing with Reid EP1
Reid Wicoff, CEO and co-founder of Digible, has officially gone solo… kind of. With David off running ultra-marathons (literally) and spending more time with his family, Reid decided to launch a new spinoff of The Digible Dudes called Riffing with Reid. Think of it as a mix between a rant, a...
-
EP234 Ryan Funt & Jordan Girard: How Fitzrovia is Building Canada’s Most Innovative Rental Communities
Fitzrovia is redefining purpose-built rentals in Canada. In this episode of the Digible Dudes podcast, Ryan Funt (VP of Marketing) and Jordan (Marketing Manager) share how they’re transforming multifamily real estate with a fully vertically integrated model, from development and design to…
more -
EP233 Kristi Fickert: The Most Underrated Marketing Strategy in Multifamily
How Video is Revolutionizing Multifamily Leasing | Kristi Fickert on Digible Dudes In this episode of the Digible Dudes podcast, we sit down with Kristi Fickert, VP of Enterprise Growth at Realync, to unpack the power of video in multifamily marketing and leasing. With over 25 years of experience...
-
EP232 Windell Mollenido: The Real Impact of AI in Multifamily Property Management
Windell Mollenido, VP of Marketing and Technology at The REMM Group, joins us to reveal the real impact of AI in multifamily. This isn’t about hype or quick wins. It’s about what actually happens when automation hits the front lines. AI doesn’t reduce workload overnight. It increases it—more…
more -
EP231 Dani Black: Redefining Multifamily Maintenance Management with AppWork
Digible is giving away a fully managed 12-month digital marketing package for one multifamily property. Apply now: https://content.digible.com/100k-lease-stakes In this episode, we sit down with Dani Black, Chief Revenue Officer at AppWork, to uncover how their platform is transforming the world…
more -
EP230 Pratik Dhebri: How AvalonBay Is Disrupting Multifamily Tech with AI, Data & Human Touch
Digible is giving away a fully managed 12-month digital marketing package for one multifamily property.Apply now: https://content.digible.com/100k-lease-stakesIn this episode, we sit down with Pratik Dhebri, VP of Product Management at AvalonBay Communities, to explore how one of the largest...
-
EP229 Shelly, Brian & Anne: How to Simplify The Multifamily Customer Journey
What if the reason you're losing leases isn't your marketing budget… but your broken customer journey? In this episode, we sit down with Shelly Steitz (Cadence Marketing Solutions), Anne Baum (Towne Properties), and Brian Rosenblatt (Goldfarb Properties) to unpack the hidden friction points that...
-
EP228 Justin Jones: How AI is Disrupting Multifamily Real Estate in 2025 | Justin Jones
In this episode of the Digible Dudes Podcast, we sit down with Justin Jones, better known as The Multifamily AI Guy and AI Evangelist at Hyly.AI. From mindset shifts to machine learning, Justin brings a refreshing, human-first perspective to one of the most talked-about trends in property...
-
EP227 Laurel Zacher: Why Most Multifamily Firms Still Don’t Have a CMO
In this episode of the Digible Dudes Podcast, we sit down with Laurel Zacher, Founder of LZ Strategic and former VP of Marketing at Security Properties Residential, to explore the real state of marketing in multifamily. After leaving a high-powered VP role, Laurel launched a fractional CMO...
-
EP226 Michelle Smith: How to Build High Quality Vendor Partnerships in Multifamily
Digible is giving away a fully managed 12-month digital marketing package for one multifamily property. Apply now: https://content.digible.com/100k-lease-stakes What does it take to build truly effective vendor partnerships in multifamily real estate? In this episode, Michelle Smith, VP of…
more -
EP225 Eric Clark: Why Physical Marketing Still Wins in a Digital-First World
Digible is giving away a fully managed 12-month digital marketing package for one multifamily property. Apply now: https://content.digible.com/100k-lease-stakes Is physical marketing dead? Not even close. In this episode, Eric Clark from Benson Integrated Marketing Solutions breaks down why...
-
EP224: How to Find Your Purpose in Life & Business (The Ikigai Method)
In this episode of the Digible Dudes Podcast, hosts Reid and David dive into the Japanese concept of Ikigai — a powerful framework that blends passion, purpose, and profession to uncover your reason for being. From its deep cultural roots in Eastern philosophy to its practical applications in...
-
EP223: Why Most Agencies Struggle to Scale
In this episode of the Digible Dudes Podcast, Reid and David dive deep into the scaling challenges facing digital marketing agencies, especially within the multifamily real estate industry. From trust-driven service models to margin compression, and from customization vs. productization to the...
-
EP222: How to Improve Your Multifamily Marketing Strategy (The Misogi Method)
In this episode of the Digible Dudes Podcast, David and Reid introduce a bold new framework for professional and marketing growth: the Misogi Method. Borrowed from Japanese tradition and reimagined for marketers, a Misogi is defined as a challenge so big and uncomfortable that you have only a 50%...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
The Digible Dude podcast brings you weekly interviews with the most influential minds in the apartment marketing world. You will learn the inner workings of multifamily marketing so you can know exactly what’s happening. Each week, Reid Wicoff sits down with guests that are at the front of multifamily marketing to share their stories. If you want to get ahead, this podcast is for you.
HOSTED BY
Digible
Loading similar podcasts...
Frequently Asked Questions
How many episodes does THE DIGIBLE DUDE have?
THE DIGIBLE DUDE currently has 302 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is THE DIGIBLE DUDE about?
The Digible Dude podcast brings you weekly interviews with the most influential minds in the apartment marketing world. You will learn the inner workings of multifamily marketing so you can know exactly what’s happening. Each week, Reid Wicoff sits down with guests that are at the front of...
How often does THE DIGIBLE DUDE release new episodes?
THE DIGIBLE DUDE publishes regularly with 302 episodes available. Check the episode list for the typical release schedule.
Where can I listen to THE DIGIBLE DUDE?
You can listen to THE DIGIBLE DUDE on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts THE DIGIBLE DUDE?
THE DIGIBLE DUDE is created and hosted by Digible.
URL copied to clipboard!