The Digital Shift™ podcast artwork

PODCAST · business

The Digital Shift™

Get to know the powerhouse duo behind The Digital Shift™! With decades of experience scaling businesses and a no-nonsense approach to strategy, Jessica and Natasha live to see entrepreneurs take control of their growth. From tech tips to confidence-building, these two bring the inspiration and insights you need to make things happen.

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  1. 80

    Podcast Episode 86 - Stop Building for Where You Are — Build for Where You Are Going

    🎧 Episode SummaryWhat if the reason growth feels so hard right now has nothing to do with your offer, your marketing, or how hard you are working — and everything to do with the container you are trying to grow inside of?In this episode of The Digital Shift™, Jessica Green names one of the most quietly expensive patterns in the entrepreneurial world: the business that has been outgrown by the person running it. The systems are too small. The infrastructure was designed for a version of the business that no longer exists. And every attempt to grow just adds more weight to a foundation that was never built to hold it.This is not a mindset episode or a motivation episode. This is an infrastructure episode. And by the time it is over, you will be able to see clearly — probably for the first time — exactly where your business is built for where you are, and exactly where to start building for where you are going.Jessica walks you through the identity shift, the four mechanical areas, and the five-question audit that shows you exactly where your next build is:✅ The Real Problem — Why Entrepreneurs Keep Building for Today — The Startup Genome research showing that 74% of high-growth failures are infrastructure failures, not product or marketing failures. The two pictures every entrepreneur needs to hold: the reactive business that is always one problem away from chaos, and the intentional business built to hold what is coming. And the hard truth that most entrepreneurs are running the first one and calling it the second.✅ The Mindset Shift — From Operator to Architect — The Harvard Business School research on the founder's trap: the number one reason growing CEOs plateau is the inability to shift from doing the work to designing the system that does the work. What the operator mindset looks like, what the architect mindset looks like, and the two questions that are the clearest signal of which one you are currently operating from.✅ The Four Mechanics Areas — Tech infrastructure (can your current stack handle 3x volume without you touching it — and the Gartner data on what unscalable backends cost at scale). Team structure (the Deloitte finding that outcome-based org structures scale revenue 2.3x faster — and the audit question that tells you exactly where your team would break if revenue doubled tomorrow). Delivery systems (the difference between a system that is under control and one that actually scales — and the candle maker analogy that makes the distinction unforgettable). Financial architecture (the SCORE research showing 82% of failing businesses had revenue but not visibility — and what a CEO-level financial dashboard changes about the decisions you make).✅ The Five-Question Next-Level Audit — Five specific questions designed to show you, honestly and immediately, whether your business is built for where you are or where you are going. Leads. Clients. Team. Revenue. And whether the business runs without you. With the structural engineer analogy that reframes every "no" answer from a failure into a build signal.✅ Where to Start — The First Move — Why trying to rebuild everything at once is the fastest path to abandoning everything. How to find the highest-leverage first upgrade — the one where a "no" would cost you the most if growth arrived tomorrow. And the mindset shift that changes how the work feels: you are not fixing what is broken. You are building what is coming.And the line that threads through every section of this episode — the one that reframes the ceiling you keep hitting into something completely different:"The ceiling you keep hitting is not made of glass. It is made of systems you have not upgraded yet."The ceiling is not your limit. It is your next project. And this episode shows you exactly where to start.📞 Ready to build the infrastructure your next level actually requires?Book a call directly with Jessica to talk about Self Made Hub and how you can audit your current infrastructure, identify your highest-leverage first upgrade, and start building the business that can actually hold the growth you are chasing — with real systems, real strategy, and mentors who have already built what you are building.👉 Book your call: https://self-made.biz/discovery-callOr go straight to www.self-made.biz to get started today.💬 Quote of the Episode"Reactive businesses survive. Intentional businesses scale. You get to choose which one you are building."🔜 What's NextYou have the audit. You know where the gap is. Now it is time to build.Book a call with Jessica directly or head to www.self-made.biz to learn how Self Made Hub can help you build the infrastructure your next level actually requires — with real implementation, real systems, and mentors in your corner who have already made the shift from operator to architect.🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

  2. 79

    Podcast Episode 85 - The Day Everything Changed: How Losing My Father at 20 Shaped Every Business Decision I've Ever Made

    🚀 Episode SummaryNatasha has never talked about this.Not in any training. Not in any episode. Not in all the content she's put out about betting on yourself, moving through the unknown, and building businesses without waiting for permission.Until now.In this episode of The Digital Shift™, Natasha shares the moment that changed everything. At 20 years old, she lost her father unexpectedly. What settled in her during those weeks and months after never left. And it became the foundation of every business decision she has made since.This episode walks the full journey — athletic training, physical therapy, personal training and wellness, a million-dollar network marketing business, and finally Self-Made. But now you understand the through-line. Every pivot. Every unknown door she walked through. Every decision that looked like a risk from the outside.It was never reckless. It was a woman who learned at 20 that tomorrow is not promised — and decided to live and build accordingly.🧠 What You'll HearThe moment that redefined how Natasha makes every decision — personally and professionallyWhy she has never once waited for the right time — and what that's built over 20+ yearsThe through-line connecting athletic training, physical therapy, wellness, network marketing, and Self-MadeWhy none of it was a detour — and what that means for your own unpredictable pathThe difference between fear dressed up as wisdom and the path that's actually pulling youWhat 20 years of rebuilding people taught her about what she was really built forThe faith-forward message at the heart of every pivot she has ever made📖 The JourneyThe Moment  |  Age 20An unexpected loss. A shift that never reversed. The decision — not made in words, but felt in the bones — to stop waiting and start moving.Chapter 1  |  Athletic Training and Physical TherapyThe first path. Built with intention. And the first time she felt the pull toward something more — not because anything was wrong, but because the direction was calling.Chapter 2  |  Personal Training and WellnessTwenty years rebuilding people. Not just bodies. Confidence. Belief. The sense that something better was possible. This chapter was training for everything that came next.Chapter 3  |  Network MarketingThe chapter most people would have run from. Natasha ran toward it. Built a million-dollar business. And learned the systems, duplication, and leadership principles that now power Self-Made.Chapter 4  |  Self-MadeThe destination that was never on the original map. Built from everything that came before it. Exactly where she was always headed.💬 Quote of the Episode"Fighting the direction is where the friction lives. And the friction is never worth it."🎯 Ready to Stop Guessing and Start Building?If this episode moved something in you — if you've been sitting on a decision about your business and you're tired of the friction — take the next step.Our free GHL Business Audit looks at where your business is right now and gives you a clear, simple path forward. No overwhelm. No guessing. Just clarity on exactly where to start.👉 Take the Free GHL Business Audit:www.self-made.biz/ghl-audit🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

  3. 78

    Podcast Episode 84 - The $47K Question: What Would You Do With That Time Back?

    🎧 Episode SummaryWhat would you do if you got 336 hours back? Not someday. Not eventually. This quarter.In this episode of The Digital Shift™, Jessica Green opens with a question that most entrepreneurs have never actually stopped to answer — and then spends the next twenty-five minutes making sure they can't ignore it anymore. Because 336 hours is a real number. It is the equivalent of 42 eight-hour workdays. Every Saturday for an entire year. And it is what AI gave back to Self Made Hub in seven days.But this episode is not about those numbers. It is about what those numbers mean for you — the entrepreneur who is still doing manually what could be running on autopilot — and what becomes possible the moment it stops.Jessica walks you through exactly where the time is hiding, what it is actually costing you, and the three moves that start getting it back:✅ What 336 Hours Actually Looks Like — Translated into real terms: 42 workdays, two full months of labor, every Saturday for a year. And a full breakdown of what was inside those hours inside Self Made Hub — from the AI-built CEO dashboard and automated ops brief to 495 GoHighLevel accounts audited and 700-plus tags cleaned. All done by one CEO who decided to stop doing things manually.✅ The $47K Question — Made Personal — The Asana research showing that knowledge workers spend only 27% of their time on the strategic, skilled work they actually built their business to do. What it felt like when the AI Chief of Staff changed how every morning started. And the real cost of manual work — not just in hours, but in the strategy not set, the relationships not built, and the version of the business that keeps getting pushed to "someday."✅ The Four Places Time Is Hiding — Financial reporting and data analysis (the 40% of owners who say it's their biggest time drain — and the doctor-versus-dashboard analogy that reframes it completely). Lead follow-up and CRM management (the Harvard Business Review finding that companies responding within one hour are nearly seven times more likely to convert). Client onboarding and delivery (why "under control" and "automated" are not the same thing — and the franchise analogy that makes the difference clear). Team management and operations (the 21 hours per week managers spend on coordination that AI can handle instead).✅ What Becomes Possible — The Tuesday morning vision: the ops brief already waiting, leads already in sequence, new clients already three days into onboarding, team already moving — and you spending your first thirty minutes on strategy instead of catching up. The shift from the CEO who works in her business to the one who leads it.✅ How to Find Your $47K — Three Moves — A five-day time audit to surface exactly what is manual, repetitive, and ready to be automated (your list is your $47K). Ranking by impact and going deep on one thing before adding the next — the forest path analogy that makes the sequencing click. And why getting support compresses the timeline from years to months, with the ICF research showing professionals who implement with a mentor apply new skills 88% more effectively than those who go it alone.And the question that threads through every section of this episode — the one Jessica comes back to in the close and leaves sitting in the silence:"The hours are not missing. They are hiding inside processes you have not automated yet."They are not gone. They are waiting. And this episode shows you exactly where to look.📞 Ready to find your $47K?Book a call directly with Jessica to talk about Self Made Hub and how you can find exactly where your time is hiding — and build the specific systems that get it back. With real implementation, real support, and mentors who have already built what you are trying to build.👉 Book your call: https://self-made.biz/discovery-callOr go straight to www.self-made.biz to get started today.💬 Quote of the Episode"The $47K question is not about money. It is about what becomes possible when the work is no longer on your plate."🔜 What's NextYou know what you would do with the time. Now it's time to build the system that makes it possible.Book a call with Jessica directly or head to www.self-made.biz to learn how Self Made Hub can help you find exactly where your $47K is hiding — and build the AI-powered operations that bring it back, with real systems, real strategy, and mentors in your corner every step of the way.🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

  4. 77

    Podcast Episode 83 - What I'd Build First If I Was Starting Over — Knowing What I Know About AI and GHL

    You just got GHL.You logged in. You saw the dashboard. Contacts, pipelines, automations, funnels, calendars, workflows, AI tools. And you thought: where do I even start.In this episode of The Digital Shift™, Natasha Roberson gives you the episode she wishes someone had handed her on day one. What to build first. In what order. And why. No clicking around hoping something makes sense. A clear path forward from someone who has built this, broken this, and rebuilt it the right way.This episode is for the woman who is brand new to GHL — and for the woman who has had it for months and still isn't sure she's built it right. Both of you walk away with a roadmap and three wins you can take action on today.🧠 What You'll LearnThe #1 mistake new GHL users make — and why it creates more chaos than the tools they left behindWhy the build order matters more than the build itselfWhat a clean GHL foundation actually looks like — contacts, pipelines, tags, and custom fields done rightHow to build a lead capture and follow-up engine that works while you sleepWhy AI at the front end of your business changes your response rate immediatelyThe client experience system most entrepreneurs skip — and why skipping it costs them clients they never knew they lostWhy you should build the back end before you launch, not after🏗 The 3-Build RoadmapNatasha walks through the three builds in the exact order she'd do them if starting over today:Build 1  |  Your Home BaseOne platform. One source of truth. Clean contact structure, clear pipeline stages that match your actual sales process, tags that mean something, and custom fields that capture what matters. Everything else sits on top of this — build it right first.WIN: When this is set up correctly, GHL starts working for you the moment a new contact comes in. The system knows who they are, where to put them, and what to do next.Build 2  |  Your Lead Capture and Follow-Up EngineOne lead magnet. An AI-powered front end that fires within seconds of every new opt-in. Behavior-based follow-up that adjusts based on what each lead does. An AI conversation layer that qualifies leads and routes warm ones to you — so you only show up for the conversations that matter.WIN: You are no longer the follow-up person in your business. The system is. And it never forgets, never gets tired, and never lets a warm lead go cold because life got busy.Build 3  |  Your Client Experience SystemAn onboarding workflow that fires the moment someone pays. A check-in system that monitors client engagement and catches disengagement before it becomes cancellation. Milestone celebrations in your voice. Built before you launch — not after.WIN: You can take a weekend off and your clients still feel supported. That's a different kind of confidence. And your clients feel it from day one.💬 Quote of the Episode"You don't need a big team. You don't need a huge budget. You don't need to be a tech person. You need a clear build order and the right platform to build it in."🎯 Stop Guessing. Start Building.You have the roadmap. Now find out exactly where your gaps are.Our free GHL Business Audit looks at your current setup through the same three-build lens from this episode — foundation, front end, client experience. It shows you what's missing and gives you one clear next step. No overwhelm. No 47-point action plan. Just clarity on where to focus first.👉 Take the Free GHL Business Audit:www.self-made.biz/ghl-audit 🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

  5. 76

    Podcast Episode 82 - What I Would Do If I Were Starting Over in 2026

    What if you could skip the three years of expensive mistakes and go straight to what actually works?In this episode of The Digital Shift™, Jessica Green does something most entrepreneurs never do — she stops talking about what she built and gets honest about what she would do differently. If she were starting over in 2026, with everything she knows now, what would the first 30 days actually look like? What system would she build first? Who would she hire — and when? And how would she get to her first $10K without burning herself out in the process?This is not a motivational episode. This is a tactical one. A real, sequenced, nothing-held-back blueprint from a CEO who made every mistake in the book — and built the business that works on the other side of them.Jessica walks you through the exact moves she would make — in order — including the four mistakes she would skip entirely and the week-by-week blueprint for the first 30 days:✅ The Mistakes She Would Skip Entirely — Building the wrong things first (branding before the offer was clear, funnels before a proven conversion path), trying to figure out tech alone, hiring from desperation instead of data, and making pricing and marketing decisions based on feelings instead of numbers. The honest truth about why it went wrong — and why it had nothing to do with working hard enough.✅ The First 30 Days — Week by Week — Week 1: offer clarity before anything else gets built. Week 2: the ability to take money before a landing page or content strategy. Week 3: the CRM before the funnel — because the brain of the business has to exist before the traffic arrives. Week 4: one landing page, one offer, one call to action, one follow-up sequence — and nothing more until that path is converting.✅ The First System — Not a content system. Not an ads system. A follow-up system. The automated sequence that responds within minutes, nurtures warm leads over 3 to 5 days, re-engages cold ones, and follows up after every call — because 80% of sales happen after the 5th contact, and most entrepreneurs give up after the first.✅ The First Hire — Who she would NOT bring in first (a social media manager, a VA for random tasks) and who she would — someone who owns the operations and the backend, freeing her to do the work only she can do. And the exact data signal that tells you when the timing is actually right.✅ The Path to the First $10K — Four concrete steps: start with conversations before content, price for the transformation not the hours, follow up relentlessly with a system that does it automatically, and build with AI from Day 1 — not retrofitted in later, but woven into the infrastructure from the start.✅ What She Knows Now That She Wishes She Knew Then — Three truths that would have changed everything: speed without sequence is the most expensive kind of motion, the right mentor shortens the learning curve by years, and AI was always going to be part of this — the only question was when.And the through line of everything in this episode is the one thing most entrepreneurs learn too late:"I did not fail because I was not working hard enough. I was working in the wrong order."The right order exists. This episode gives it to you.📞 Ready to build it right — from the start?Book a call directly with Jessica to talk about Self Made Hub and how you can build your business in the right order — with the systems, the strategy, and the mentors who have already walked the path you are on. No guesswork. No trial and error. No more working in the wrong order💬 Quote of the Episode"The version of me that started over with this knowledge would have hit every goal in half the time. That version can be you."🔜 What's NextYou have the blueprint. Now it's time to build it.Book a call with Jessica directly or head to www.self-made.biz to learn how Self Made Hub can walk you through building your business in the right order — with the systems, the strategy, the AI integration, and the mentorship that shortens the learning curve from years to months.🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

  6. 75

    Podcast Episode 81 - The Automation Stack That Replaced 3 Roles in My Business

    There was a season in Natasha's business where she was doing everything.Following up with leads. Onboarding new clients. Sending check-in messages. Managing the backend of a growing business that was quietly breaking her.She had a team — but she was still the bottleneck. Because the systems weren't there.In this episode of The Digital Shift™, Natasha shares the exact automation stack she built inside GHL to replace three critical business roles — not to cut people, but to free her team to do the work that actually requires a human.This is a real, mechanics-driven episode for female business owners who are ready to stop hiring their way out of a systems problem — and start building their way out of it.🧠 What You'll LearnThe question Natasha asks before every hire — and why it changes everythingHow an AI-powered speed-to-lead stack ensures no lead ever goes cold, even at 2amWhat behavior-triggered nurture looks like inside GHL — and why it outperforms any human follow-up processThe onboarding workflow that delivers a VIP experience to every new client automaticallyHow GHL monitors client health and catches disengagement before it becomes cancellationThe exact moment to ask for a referral — and how to automate it perfectlyWhat your team should actually be doing once the system is handling the rest⚡ The 3 Roles the Automation Stack ReplacedNatasha breaks down the three roles — and the exact GHL + AI stacks built to replace them:1️⃣  The Follow-Up PersonAI-powered speed-to-lead fires within seconds of every new opt-in. Behavior-triggered nurture adjusts based on what each lead does. An AI conversation layer qualifies leads and routes warm ones to the team — so humans only have the conversations that matter.2️⃣  The Onboarding CoordinatorA GHL workflow that fires the moment a payment clears — delivering a warm, personal welcome, a quick win within 24 hours, and a structured onboarding sequence personalized to each client's business type and goals.3️⃣  The Client Success ManagerA behavior-monitoring pipeline that celebrates milestones, catches disengagement early, identifies ascension-ready clients, and triggers referral asks at the exact moment of peak client satisfaction.💬 Quote of the Episode"Is this a people problem or a systems problem? Because if it's a systems problem, a new hire just inherits the broken system. You're not solving anything — you're just giving the chaos a name."🎯 Ready to See Where Your Gaps Are?If you're listening to this and thinking — I need this stack but I don't know what I'm missing or where to start — take our free GHL Business Audit.It's a fast, free assessment that looks at your current business systems, identifies the gaps, and gives you a simple, clear plan for what to build first to start scaling without adding more to your plate.No fluff. No overwhelm. Just clarity on exactly where to focus next.👉 Take the Free GHL Business Audit:www.self-made.biz/ghl-audit🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

  7. 74

    Podcast Episode 80 - The Hiring Decision I Did Not Make With My Gut — I Made It With Data (And AI)

    What if your next hiring decision didn't have to feel like a gamble?In this episode of The Digital Shift™, Jessica Green gets real about the most expensive mistake most entrepreneurs make — and why it has nothing to do with bad ads, missed launches, or underperforming funnels. It is a bad hire. Made at the wrong time, for the wrong role, from the wrong place.This is not a theory episode about team building. This is a behind-the-scenes look at exactly how Jessica used data and AI to make her most recent hiring decisions — with clarity, confidence, and zero panic.Jessica walks you through the three AI-powered moves she made before posting a single job description, the framework she used to define roles by outcome instead of title, and the onboarding system she built before the offer letter even went out:✅ The Operations Audit — Using AI to see what was actually happening in the business versus what felt like it was happening. Where time was being lost. Where revenue was leaking. Where the team was stretched past capacity. Because the gap you think you have and the gap the data reveals are rarely the same thing.✅ The Role Clarity Framework — Building job descriptions from outcomes, not titles. What does done look like? What does success at 90 days look like? When you define a role by what it needs to accomplish instead of what it should be called, the right hire becomes obvious — and the wrong one becomes easy to spot.✅ The Readiness Check — Three data questions that determine whether the business is actually ready to hire: revenue sustainability, capacity return, and system readiness. This one check alone has prevented at least two premature hires that would have looked right on paper but arrived before the infrastructure existed to support them.✅ The Hires We Made — And Why — Real transparency on the specific gaps data confirmed inside Self Made Hub, and what the difference looks like between an emotional hire and a data-informed one. Spoiler: one has a clear outcome and a fast ROI. The other has a salary and a vague job description.✅ AI-Powered Onboarding — The system Jessica built before Day 1: automated welcome sequences, role-specific training paths, AI-generated SOPs, automatic tool access, and 30-60-90 day milestone tracking. Because the best onboarding experience doesn't start when a new hire walks in the door. It starts the moment they sign the offer letter.✅ What AI Will Never Replace — Culture fit, vision alignment, the relational read, and the human leadership that turns a good hire into a great team member. The data tells you who fits the role. You still have to lead the person.You'll also hear Jessica's three actionable moves to make before your next hire — including the one most entrepreneurs skip entirely — and the truth that reframes how you think about team building forever:"You cannot hire your way out of a broken system. You have to build the system first — then hire to scale it."Because hiring from desperation is a cycle. And the only way to break it is to build the clarity — and the system — before you ever post the role.📞 Ready to build the systems that make great hires work?Book a call directly with Jessica to talk about Self Made Hub and how you can build the operations infrastructure, onboarding automation, and AI integrations that give you real clarity before you ever make a people decision — without the overwhelm, without the guesswork, and with mentors who have done it themselves.💬 Quote of the Episode"AI did not tell me who to hire. It told me what I actually needed — which is a completely different conversation."🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

  8. 73

    Podcast Episode 79 - Why Clients Leave (It's Not What You Think)

    You worked hard to close that client.You ran the ads.You had the calls.They said yes.And then — three months later — they quietly left.Most entrepreneurs assume clients leave because the offer wasn't good enough. The truth is almost always different. In this episode of The Digital Shift™, Natasha Roberson breaks down the real reason clients churn — and the three-phase post-sale system inside GHL that fixes it for good.This is the episode about what happens after the close. And it might be the most important system you'll ever build in your business.🧠 What You'll LearnWhy churn is almost never about your offer — and what it's actually aboutWhy the first 48 hours after someone pays you are the most critical of the entire relationshipThe silent warning sign that a client is about to cancel — and how to catch it before it's too lateHow to build milestone-based check-ins in GHL that feel personal, not automatedThe difference between a check-in that gets ignored and one that re-engages a drifting clientWhen to ask for a referral — and why most businesses ask at the wrong timeThe math behind why retention is the most powerful lever in your business🏗 The 3-Phase Post-Sale SystemNatasha walks through the three phases every GHL-powered business needs to retain clients and build long-term revenue:1️⃣  The Onboarding ExperienceCapture the peak excitement of a new client and turn it into lasting confidence. A GHL workflow that triggers immediately, delivers a quick win, and sets the right expectations from day one.2️⃣  The Check-In SystemClients don't leave suddenly — they go quiet first. Build behavior-based check-ins that notice the silence and respond before it becomes a cancellation.3️⃣  The Ascension PathYour best clients want to go deeper. Build a GHL pipeline that identifies ready-to-ascend clients, opens the next conversation naturally, and triggers a perfectly timed referral ask at peak excitement.💬 Quote of the Episode"Acquisition is expensive. Retention is leverage. The businesses that are truly scaling are not just good at getting clients — they are excellent at keeping them."🎯 Call To ActionIf you're listening to this and thinking — I need this, but I honestly don't know where to start — that's exactly what our discovery call is for.And we want to be clear about what that call actually is. It's not a sales pitch. It's a clarity call.You come with your questions. We come with ours. We look at where your business is, where you want it to go, and together we figure out if our platform or programs are even the right fit for you. No pressure. Just clarity.👉 Book Your Clarity Call:www.self-made.biz/discoverycall🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

  9. 72

    Podcast Episode 78 - Building Your Personal Brand Like a CEO (Not a Content Creator)

    What if the reason your brand isn't converting has nothing to do with your content — and everything to do with the system behind it?In this episode of The Digital Shift™, Jessica Green gets real about the conversation most brand coaches never actually have: the difference between a brand that looks good and a brand that converts. And why most entrepreneurs are pouring everything into the first one while wondering why the second one never shows up.This is not a content strategy episode. This is not about aesthetics, algorithms, or posting schedules. This is a real, honest, practical breakdown of what it actually takes to build a personal brand that works — like a CEO built it, not like a content creator guessed at it.Jessica walks you through the Brand Clarity Map — five questions every converting brand must be able to answer — and then the Personal Brand to Profit Path — the exact five-step sequence that takes someone from discovering you for the first time to becoming a paying client or customer:✅ WHO You're Actually Talking To — Not a category. Not a broad audience. One specific person at one specific stage — because when your audience is too broad, your message is too thin. And thin messages get scrolled past.✅ What They're Actually Struggling With Daily — Not the surface-level version. The real, lived, specific scene playing out in their life right now. Because naming the scene — not just the category — is what makes someone feel seen. And feeling seen is what builds trust.✅ What You Help Them Do — The transformation, not the deliverables. What your client becomes on the other side of working with you — whether you're a coach, a course creator, a photographer, or a wedding planner. People don't buy what you sell. They buy who they become.✅ How You Do It Differently — Your method, your philosophy, your point of view. The specific combination of who you are and how you show up that nobody else can replicate. Named and owned — not assumed.✅ What Happens After They Find You — The most skipped question in personal branding. Because if there is no capture mechanism, no next step, no way to stay in front of someone after they discover you — the lead is gone. And it is the most fixable problem in the business.You'll also hear Jessica walk through the five-step path from content to conversion — including the step most brands are completely skipping — and the mic drop truth that changes how you think about your brand forever:"Your brand does not make you money. Your follow-up does."Because the brands that win consistently are not the ones with the biggest following. They are the ones with the best system behind the brand. And by the time this episode is over, you will know exactly what yours is missing — and precisely what to build next.📞 Ready to build a brand that actually converts?Book a call directly with Jessica to talk about Self Made Hub and how you can build the strategy, the system, and the follow-up engine your brand has been missing — without the overwhelm, without the guesswork, and with mentors who have done it themselves.👉 Book a Discovery Call: www.self-made.biz/discoverycall💬 Quote of the Episode"A brand that looks good and a brand that converts are two completely different things. Most people are pouring everything into the first one — and wondering why the second one never shows up."🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

  10. 71

    Podcast Episode 77: Where AI Prints Money in GHL (And Where It Burns It)

    Everyone is adding AI to their business right now.But most people are adding it in the wrong places.They're automating things that should stay human. Speeding up broken funnels. Using generic AI messaging that sounds like every other business in the inbox.In this episode of The Digital Shift™, Natasha Roberson cuts through the AI hype and gives you the real talk — the three specific places AI belongs inside your GHL customer journey, and the one place where it will quietly destroy your conversions if you put it there.This isn't theory. This is what works — and what doesn't — in real businesses running GHL right now.🧠 What You'll LearnWhy AI amplifies what's already there — and why that's dangerous if your funnel is brokenThe stat that proves speed-to-lead is the highest-ROI move in your business right nowHow to build behavior-based nurture inside GHL that actually feels personalWhy your cold lead list is the closest thing to free money in your businessThe one part of your sales process where AI will cost you clients — not close themWhat automated-but-human actually means and how to achieve it⚡ The 3 Places AI Belongs in Your GHL Customer JourneyNatasha breaks down the three high-leverage places to deploy AI inside your GHL pipeline:1️⃣  Speed-to-Lead ResponseBe the first to respond — every time, no matter the hour. AI fires within seconds of a new lead coming in, qualifies without selling, and hands off to your human team seamlessly.2️⃣  Behavior-Based Nurture SequencesStop sending the same email to everyone. Let your leads' actions tell you what to send next — AI personalizes the follow-up based on what they click, open, and engage with inside GHL.3️⃣  Reactivation of Cold LeadsThe gold is already in your database. AI-powered reactivation campaigns re-open conversations with dormant leads — turning money you already spent acquiring them into pipeline you never knew you had.⚠️ Where AI Will Hurt YouNatasha also gives the warning most AI content leaves out:Don't use AI to close — high-ticket sales require human trust, and prospects can feel the differenceDon't automate a broken funnel — AI speeds up the leak, not the growthDon't let AI erase your brand voice — generic messaging blends in when your business needs to stand out💬 Quote of the Episode"AI doesn't fix broken. AI amplifies what's already there. Get the foundation right first — then let AI scale it."If you're listening to this and thinking — I have GHL but I know I'm not using it this way — that's exactly who our discovery call is built for.We'll look at your current customer journey, find the gaps, and show you exactly where AI and massive automation fits your specific business.👉 Book a Discovery Call:www.self-made.biz/discoverycall🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

  11. 70

    Podcast Episode 76 - The Invisible Engine Behind Every 6-Figure Month (And How to Build It With AI)

    There is a reason some businesses hit consistent, predictable, six-figure months — and it has nothing to do with working harder, having a bigger following, or figuring out some secret strategy nobody else knows about.It has everything to do with what's running quietly in the background.The invisible engine.In this episode of The Digital Shift™, Jessica Green gets real about the one question most entrepreneurs are not asking themselves honestly — and why the answer to that question is the difference between a business that stays stuck and one that finally breaks through.This is not a hype episode. This is a real, honest, practical conversation about the mindset shift and the specific systems that make six-figure months not just possible — but repeatable.🧠 Key Topics CoveredJessica breaks down the three mindset blocks keeping most entrepreneurs on the sideline when it comes to AI — including the one that is quietly costing people the most — and then walks you through the four layers of the invisible engine that every six-figure business is running on:✅ The Intelligence Layer — Real-time financial data, dashboards, and daily ops intelligence so every decision you make is grounded in truth — not guesswork.✅ The Conversion Layer — AI working inside your CRM and follow-up system so that every lead gets a response, fast and consistently. Because most businesses don't have a lead problem. They have a follow-up problem.✅ The Delivery Layer — Automated onboarding, fulfillment, and client communication that protects your standard and makes sure the experience that got you here scales with you.✅ The Growth Layer — AI analyzing your marketing, funnels, and offer performance so you stop spreading yourself thin and start doubling down on what's actually working.But more than the systems — this episode is about the identity shift that has to happen first.Because six-figure months are not just a revenue goal.They are an operations identity.And the business that can hold that level of revenue has to be intentionally built to hold it.If you have been curious about AI but not yet committed — this episode is the conversation that changes that.💬 Quote of the Episode"The six-figure month is not waiting for you to get more clients. It's waiting for you to build the business that can hold them."🔜 What’s NextYou have heard what is possible. Now it is time to build it.Book a call with Jessica directly or head to www.techsavvyschool.com to learn how the Tech Savvy School can walk you through integrating AI and tech into your real business — with real implementation, real results, and mentors in your corner every step of the way.🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

  12. 69

    Podcast Episode 75 - Stop Posting More Content — Fix This Instead

    If your sales feel inconsistent, the internet will tell you to do one thing: post more content.But what if content isn’t the real problem?In this episode of The Digital Shift™, Natasha Roberson breaks down the real reason many entrepreneurs feel stuck despite showing up consistently online.The truth is that most businesses don’t have a content problem — they have a backend infrastructure problem.Natasha explains why visibility alone doesn’t create revenue and how missing systems behind your content can cause leads to slip through the cracks. She dives into the three critical systems every business needs to turn attention into consistent sales: backend infrastructure, follow-up automation, and CRM tracking.If you’ve ever felt like you’re posting, engaging, and working hard but not seeing predictable results, this episode will help you understand exactly what’s missing — and what to fix instead.This conversation will shift how you think about content, automation, and what it actually takes to build a scalable business in 2026.🧠 Key Topics Covered✅ Why posting more content won’t fix a broken business system✅ The difference between visibility and infrastructure✅ What actually happens when content works but systems don’t exist✅ The role backend infrastructure plays in capturing leads✅ Why most entrepreneurs lose sales due to poor follow-up✅ How CRM tracking helps you understand and convert your audience✅ The three systems every scalable business must build💬 Quote of the Episode“Content creates visibility. Systems create revenue.”If this episode made you realize your business might be missing some of these systems, it’s time to stop duct-taping your backend and start building the machine that supports your growth.Inside LAB, we help entrepreneurs install the systems that turn attention into revenue — including CRM setup, automated follow-up, and backend infrastructure.✨ Learn more and join us here:👉 www.self-made.biz/lab🔜 What’s NextReady to stop chasing engagement and start building a business that actually converts?Inside LAB, we walk you step-by-step through building your CRM, automation, nurture sequences, and backend infrastructure so your business runs on systems instead of constant effort.👉 Learn more and join here:www.self-made.biz/lab🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

  13. 68

    Podcast Episode 74 - 8 Weeks of Work Done in 7 Days — This Is What AI Looks Like in a Real Business

    What if you could get 8 weeks of strategic business work done in 7 days — without burning out, without hiring more people, and without working around the clock?In this episode of The Digital Shift™, Jessica Green pulls back the curtain on exactly what happened inside her business when she stopped talking about AI and actually started building with it. Not for content. Not for captions. For operations — the real engine room of a scaling business.This is not a theory episode. This is receipts.Jessica walks you through six categories of AI integration she built inside Self Made Hub in just seven days — and what each one means for YOU and the business you're building:✅ CEO-Level Financial Clarity — A full P&L breakdown, COGS analysis, margin clarity across every offer, and scaling projections. More financial clarity in 7 days than the previous 3 years combined.✅ A Live CEO Dashboard — A custom, real-time dashboard pulling from Stripe, ad spend, MRR, churn, and LTV. Built in days. Worth $5,000–$10,000 if hired out.✅ Automated Core Operations — Surveys, audits, PDF reports, Notion routing, and team notifications all running automatically. Zero manual steps. Zero clicks. It just runs.✅ An AI Chief of Staff — A 6am daily Ops Brief covering ad performance, funnel conversion, and weekly tracking. Prepared automatically while Jessica was sleeping.✅ A Full Data Cleanup — 495 GHL sub-accounts audited, 700+ tags cleaned, revenue tracking corrected. Because decisions made on wrong data cost you more than you realize.✅ A 10x More Powerful Team — AI now supports every major function in the business. Not replacing the team. Elevating them.The real number? 336 human hours of work. $47,000 in equivalent labor. Five roles. Seven days.You'll also hear Jessica break down the five things AI will never replace — including your vision, your leadership, and the human connection that makes your clients choose YOU.Because the goal isn't just to work smarter.The goal is to build a business that runs like the CEO-led operation it was always meant to be.And what you'll hear in this episode will show you exactly what that looks like in real life.💬 Quote of the Episode"AI doesn't replace CEOs. It exposes the ones who aren't actually operating like one."🔜 What's NextYou've heard what's possible. Now it's time to build it.Book a call with Jessica directly or head to www.techsavvyschool.com to learn how the Tech Savvy School can walk you through integrating tech and AI into your real business — with real systems, real strategy, and mentors in your corner every step of the way.🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

  14. 67

    Podcast Episode 73 - The 5 Invisible Systems Every 6-Figure Business Has

    From the outside, successful businesses can look effortless.People discover them.They join their email list.They buy their offers.They stay connected and keep coming back.But what you don’t see is the invisible infrastructure running behind the scenes.In this episode of The Digital Shift™, Natasha Roberson reveals the five hidden systems every six-figure business has installed — the systems that quietly convert attention into revenue and keep businesses running smoothly.If your business feels chaotic, inconsistent, or overly dependent on your daily energy, this episode will help you see exactly what’s missing.🧠 What You’ll Learn• Why visibility alone doesn’t create revenue• The real reason many entrepreneurs stall out before six figures• The difference between followers and real business assets• Why backend systems create credibility and trust• The infrastructure that allows businesses to scale without burnout🏗 The 5 Invisible SystemsNatasha walks through the five foundational systems that power scalable businesses:1️⃣ Lead Capture System2️⃣ Nurture & Relationship Building3️⃣ CRM Tracking & Behavioral Data4️⃣ Strategic Follow-Up5️⃣ Customer Retention & Long-Term RelationshipsWhen these systems exist, growth becomes predictable instead of chaotic.Quote of the Episode: “Brand creates attention. Infrastructure creates income.”If you’re realizing your business is missing some of these systems, you’re not alone.Inside LAB, we help entrepreneurs build the exact backend infrastructure discussed in this episode — including CRM setup, nurture automation, segmentation, and follow-up systems.👉 Join LAB:www.self-made.biz/labIf you’d like help identifying which systems your business needs first, book a discovery call with our team.👉 Book a Discovery Call:www.self-made.biz/discoverycall🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

  15. 66

    Podcast Episode 72 - Tech Debt in GHL Is Quietly Killing Your Scale

    If your GoHighLevel account feels messy, fragile, or like a Jenga tower you’re scared to touch… this episode is for you.In this episode of The Digital Shift™, Jessica Green breaks down what most entrepreneurs don’t realize they’re creating inside GHL: tech debt — aka the hidden mess that forms when you build fast, build out of order, and stack automations on top of unclear strategy.Tech debt doesn’t mean you’re “bad at tech.”It means you built without sequence.So Jessica walks you through the 4 Layers you must build in order so your GHL setup feels clean, scalable, and actually trustworthy:✅ Layer 1: Offer Clarity — what you sell, who it’s for, and what the next step is✅ Layer 2: Communication Infrastructure — your CRM, inbox, tracking, and follow-up foundation✅ Layer 3: Conversion Path — one clear funnel journey that moves people forward on purpose✅ Layer 4: Automation + Scale — workflows that multiply results without multiplying chaosYou’ll also learn the warning signs you already have tech debt, the most common “build mistakes” people make inside GHL, and how to start cleaning it up without burning the whole thing down.Because the goal in 2026 isn’t more tools or more builds…It’s building the right thing, in the right order, one time.“2026 isn’t about doing more — it’s about building better.”🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

  16. 65

    Podcast Episode 71 - The $10K Month Isn’t Magic… It’s Mechanics

    The internet loves to romanticize the $10K month.You see the screenshots.You hear the success stories.You start wondering what secret strategy everyone else knows that you don’t.But the truth is much simpler.Consistent revenue isn’t magic… it’s mechanics.In this episode of The Digital Shift™, Natasha Roberson breaks down the actual systems required to generate predictable income in your business. If your revenue feels like a rollercoaster — one great month followed by silence — this episode will show you exactly why.Instead of chasing another launch or trying to “manifest” your next income goal, Natasha walks you through the real mechanics behind a sustainable revenue engine.🧠 What You’ll Learn• Why revenue feels random for most entrepreneurs• The real formula behind predictable income• The difference between activity and infrastructure• Why most businesses skip the systems that actually convert leads• The mechanics behind stable monthly revenue• The systems that transform a business from hustle to machine🔧 Key Systems DiscussedNatasha breaks down the core mechanics required to stabilize revenue:✔ Lead Capture System✔ Nurture & Trust-Building Messaging✔ Behavior-Based Segmentation✔ Follow-Up Engine✔ Retention & Repeat Customer SystemsThese are the hidden mechanics that allow businesses to move from sporadic sales to predictable revenue.“The $10K month isn’t magic… it’s mechanics.”🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

  17. 64

    Podcast Episode 70 - What It Really Takes to Run a Profitable Challenge: Your Tech Matters

    We just ran our first major challenge at scale — and in this episode, I’m pulling back the curtain.No hype.No highlight reel.No “it was amazing!” without the receipts.In Episode 70 of The Digital Shift™, Jessica Green walks you through what it actually took to run a successful multi-day challenge — from ad spend and registration numbers to engagement, conversion, sales, and the lessons learned along the way.You’ll hear how the challenge performed financially, what surprised us, what we’d tweak next time, and why the real MVP wasn’t just the content… it was the tech backbone holding everything together.Because here’s the truth:Challenges don’t work because they’re exciting.They work because they’re structured.If you’ve ever thought about running your own challenge — or wondered how they really convert — this episode gives you the full breakdown.You'll learn:✅ Why we chose to run a challenge in a trust-recession environment✅ Full transparency on ad spend, registrations, engagement, and sales✅ What made the challenge convert (beyond great teaching)✅ How casting vision daily accelerates trust✅ Why the tech backbone determines your challenge success✅ What we’d double down on — and what we’d refine next time✅ Why multi-day proximity compresses belief and shortens the sales cycleThe Big Takeaway“The challenge looked simple. The backbone was not.”Without automation, reminders, segmentation, tagging, follow-up, and a clean close strategy — this would have collapsed under its own weight.Instead, it scaled.🎯 Want to Run Your Own Profitable Challenge?If you’re ready to build a challenge that actually converts — without duct-taping tech or guessing your way through it — we’re teaching our entire structure inside the Challenge Lab.From strategy to automation to close framework, we walk you through building it correctly the first time.👉 Grab your seat in our next Challenge Lab here:https://www.self-made.biz/challenge-labOr grab a seat in our next Go High Level without the Guessing 5 day challenge here: www.self-made.biz/challenge“Data removes drama. Structure creates scale.”🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

  18. 63

    Podcast Episode 69 - Why Smart Entrepreneurs Are Investing in Backend Before Branding

    Everyone online is telling you to “build your brand.”Better photos.Better colors.Better content.Better messaging.But here’s the uncomfortable truth:If your backend is broken, your brand won’t save you.In this episode of The Digital Shift™, Natasha Roberson breaks down why serious entrepreneurs in 2026 are shifting their focus from aesthetics to infrastructure — and how backend systems are now the true competitive advantage.We’re living in what we call the Trust Recession. Buyers are slower, more skeptical, and more intentional. That means brand awareness alone isn’t enough. You need nurture. You need follow-up. You need systems that build credibility at scale.If you’ve been focusing on looking like a business instead of operating like one, this episode will shift everything.You’ll learn:✅ Why brand awareness alone doesn’t convert in 2026✅ The rise of the “Trust Recession” and how it changes buying behavior✅ Why backend systems create credibility and buyer confidence✅ The difference between attracting attention and converting attention✅ What your CRM, automation, and nurture sequence should actually include✅ How segmentation and behavior-based messaging increase trust✅ The invisible systems that make businesses feel “established”What Your Backend Should IncludeIf you want to scale this year, you need:• A CRM that tracks behavior and intent• A 14-touch nurture system that builds trust• Segmentation that personalizes messaging• Automated follow-up that doesn’t feel robotic• A clear customer journey from lead → buyer → repeat buyerBecause brand builds visibility.But backend builds revenue.“Brand creates interest. Infrastructure creates income.”If this episode made you realize your backend needs work — we don’t just teach this… we build it with you.Inside LAB, we help you:✔ Build your CRM properly✔ Install your nurture and automation systems✔ Create segmentation that converts✔ Engineer the revenue machine behind your brand🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Podcast Episode 68 — What Happened in Atlanta: Why the Room Changes Everything

    We just wrapped The Digital Shift LIVE in Atlanta — and what happened in that room was bigger than an event.It was clarity.It was momentum.It was infrastructure getting built in real time.In this episode of The Digital Shift™, Jessica Green shares what truly made the Atlanta experience so powerful — and why live implementation spaces are becoming essential for entrepreneurs heading into 2026.This wasn’t about motivation.It wasn’t about hype.It was about simplifying systems, mapping offers, cleaning up tech, and building real structure that scales.From whiteboard breakthroughs to live troubleshooting sessions, attendees didn’t leave with inspiration — they left with direction.If you’ve been consuming content but not seeing movement… this episode is your reminder that information doesn’t build businesses — implementation does.You’ll learn:✅ Why live rooms accelerate clarity faster than online content✅ The difference between learning and building✅ What actually creates momentum inside an in-person event✅ Why simplifying your tech stack unlocks growth✅ The power of mentorship + machine working together✅ The biggest lesson Atlanta revealed about scaling in 2026🧠 Just Getting Started?Free GHL Made Simple™ WorkshopSee how Go High Level actually works without the overwhelm.👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place?Start Your Free Trial of The HubFunnels, email, SMS, automations, CRM—one login, one system.👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance?4-Week GHL Systems LabDone-with-you support to build clean, scalable systems fast.👉 www.self-made.biz/lab🎓 Want Deep Training + Scale?Tech Savvy School™Master systems, automation, and offers with mentorship.👉 www.techsavvyschool.com🤝 Not Sure What You Need?Book a quick 15-min discovery call.👉 www.self-made.biz/discoverycall“2026 isn’t about doing more — it’s about building better.”Ready to take action instead of just listening?Head to www.self-made.biz, click the Events tab, and join us for an upcoming Digital Shift Workshop where we walk you through building the exact systems discussed in this episode — live, hands-on, and without overwhelm.Because the room changes everything.🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

  20. 61

    Podcast Episode 67 — Stop Ghosting Your Leads: How to Build a Follow-Up Engine That Sells

    Too many entrepreneurs are blaming their funnels, their content, or their audience for low sales… when the real problem is this: you’re ghosting your leads.In this episode, Natasha dives deep into what she calls the Follow-Up Engine™ — the 3-part system that bridges the gap between interest and income. If you’ve ever had someone comment “info” and then disappear, this one’s for you.You’ll learn:Why most leads don’t ghost you — you ghosted them first 👻The exact 3 systems that create consistent, trust-based follow-upHow to implement DM automations, 14-touch nurture flows, and smart lead tracking without burning outGrab your free seat to our next GHL Made Simple Workshop and start building your follow-up engine now:👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place?Start Your Free Trial of The HubFunnels, email, SMS, automations, CRM—one login, one system.👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance?4-Week GHL Systems LabDone-with-you support to build clean, scalable systems fast.👉 www.self-made.biz/lab🎓 Want Deep Training + Scale?Tech Savvy School™Master systems, automation, and offers with mentorship.👉 www.techsavvyschool.com🤝 Not Sure What You Need?Book a quick 15-min discovery call.👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Podcast Episode 66 — What Running Free Workshops Taught Us About Real Scale

    In this episode of The Digital Shift™, Jessica Green pulls back the curtain on what happened after Self Made committed to running free one-hour workshops multiple times per month—consistently, intentionally, and with the right systems behind them.Since October, workshops have become one of the most powerful growth levers inside Self Made—creating trust faster, stabilizing sales, and removing the emotional rollercoaster that so many entrepreneurs experience with sporadic launches.Jessica breaks down why workshops outperform passive content in a trust recession, how live teaching builds belief faster than posts or emails, and why predictable cadence creates predictable revenue.This episode is a must-listen if you want to scale with clarity, confidence, and systems—not chaos.🧠 Key Topics Covered✅ Why workshops are a trust accelerator in 2026✅ How live teaching creates proximity that content can’t✅ What running 3 workshops a month did for lead quality and sales consistency✅ Why rhythm stabilizes cash flow, team energy, and marketing✅ The top 3 do’s and don’ts of running free workshops✅ Why workshops need systems, automation, and strategy to truly scale✅ How workshops became a core pillar of Self Made’s 2026 growth plan💬 Quote of the Episode“Consistency builds confidence—for you and your audience.”If this episode sparked something and you’re ready to use workshops to generate leads, build trust, and sell without pressure…We’re launching a 4-Week Workshop Lab where we teach you our entire workshop strategy—from concept to tech to automation—so you can build it once and run it on repeat.👉 Get on the waitlist or join the next live Lab atwww.self-made.biz/workshop-lab⚙️ Want Your Business in One Place?Start Your Free Trial of The HubFunnels, email, SMS, automations, CRM—one login, one system.👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance?4-Week GHL Systems LabDone-with-you support to build clean, scalable systems fast.👉 www.self-made.biz/lab🎓 Want Deep Training + Scale?Tech Savvy School™Master systems, automation, and offers with mentorship.👉 www.techsavvyschool.com🤝 Not Sure What You Need?Book a quick 15-min discovery call.👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Podcast Episode 65 — Member Spotlight: From Overwhelmed to Organized with Tammy Carter

    In this special testimonial interview episode of The Digital Shift™, Tami Russaz sits down with Tammy Carter, founder of All Squared Away, for a real, honest conversation about business growth, confidence, and building systems that finally make things feel manageable.Tammy shares how she went from manually answering DMs, juggling multiple platforms, and feeling scattered… to running automated follow-up, hosting challenges, building a thriving community, and watching her engagement and sales triple — all while still working a 9–5 in healthcare.You’ll hear how Tammy discovered her true zone of genius as a professional organizer, why in-person work led her to scalable virtual offers, and how Self Made Hub helped her move from duct-taped tools to one connected system that actually supports her life.This episode is a powerful reminder that clarity comes from systems, confidence comes from consistency, and growth doesn’t have to feel chaotic.🎯 Who This Episode Is For✅ Entrepreneurs juggling too many tools✅ Business owners still doing everything manually✅ Service providers ready to scale beyond 1:1✅ Anyone craving calm, clarity, and confidence in their business🧠 Key Topics CoveredHow Tammy identified her real business superpowerWhy automation changed everything for her follow-up and salesWhat the Black Friday Lab + Tech Savvy School unlocked for herHow challenges and email nurture helped triple engagementWhy community became her biggest assetThe moment things finally “clicked” and stopped feeling overwhelming💬 Quote from the Episode“Everything was a 20-step process before. Now my business actually works with me — not against me.”If Tammy’s story resonated with you and you’re ready to stop doing everything manually, explore how we help entrepreneurs build systems that scale inside the Self Made Hub.✨ Start your free 14-day trial:👉 www.self-made.biz/thehub🎓 Learn live inside an upcoming workshop:👉 www.self-made.biz/workshop📌 Interested in building systems like Tammy did?Check out our Labs and Tech Savvy School for guided, done-with-you support.Want to learn more about All Squared Away? https://www.allsquaredaway.net/🔜 Coming Up NextMore real stories, real systems, and real strategies to help you build a business that works — without burnout.🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 64 — The Trust Recession: Why Your Audience Isn’t Buying—And How to Rebuild Trust in 2026

    If your audience is watching, engaging, and nodding along—but not buying—you’re not doing anything wrong. We’re officially in what many experts are calling the Trust Recession.In this episode of The Digital Shift™, Jessica Green breaks down why trust has matured (not disappeared), why traditional marketing tactics are failing faster than ever, and what entrepreneurs must do in 2026 to rebuild confidence, credibility, and conversions.Jessica explains why trust is no longer built by what you say—but by how your business behaves. From inconsistent follow-up and unclear pathways to missing nurture systems and fragile backends, she reveals the hidden trust leaks costing entrepreneurs sales every single day.You’ll walk away understanding how to rebuild trust through systems, automation, and consistency—so your business feels reliable, professional, and scalable in this new era of buyer discernment.🧠 Key Topics Covered✅ What the “Trust Recession” really means for entrepreneurs in 2026✅ Why more content doesn’t equal more trust✅ How business behavior now matters more than marketing promises✅ The systems that rebuild trust automatically✅ Why consistency and process beat personality and hype✅ How to create predictable confidence without burning out🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 63: Love Your Business Again: Reignite Momentum Before Q1 Slips Away

    It’s mid-February — and let’s be honest, that New Year energy is wearing off.The vision board is collecting dust, the calendar is chaotic, and you’re wondering, “Didn’t I promise myself this year would feel different?”In this episode of The Digital Shift™, Natasha Roberson helps you hit the reset button — without scrapping everything.She walks you through how to pause, assess, and rebuild your momentum using the 4 Systems Quadrant™ method that helps entrepreneurs clean up the chaos and simplify their next steps.If you’re already feeling behind in 2026, this is your signal to slow down, re-align, and get back in control of your business — before Q1 ends and burnout begins.🧠 Key Topics Covered✅ Why momentum fades mid-February (and how to fix it fast)✅ The 3-step Anti-Burnout Business Check-In✅ How to identify your real growth bottleneck using systems✅ Why “more goals” = more chaos if you’re missing infrastructure✅ The #1 mindset shift to finish Q1 strong✅ How to build a 30-day Quick Win Plan that actually moves the needle🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 62: Stop Guessing Your Way Through Business — Build a System That Makes You Money While You Live Your Life

    If your business only works when you remember everything — following up, replying to DMs, tracking leads, and holding it all together — this episode is for you.In this episode of The Digital Shift™, Jessica Green breaks down one of the most common (and costly) problems entrepreneurs face: guessing.Guessing what to post.Guessing who to follow up with.Guessing why sales feel inconsistent.Guessing instead of operating from systems.Jessica explains why guessing feels productive but actually keeps businesses fragile, reactive, and emotionally driven — and why scalable businesses don’t run on memory, hustle, or hope.You’ll learn why your business needs a “brain” — a clear Communication System that knows what to do next every time someone raises their hand — and how fixing this one system can immediately reduce chaos, missed leads, and burnout.This episode introduces the Four Quadrants of Scale, with a deep focus on Quadrant 1: Communication — the foundation that stops guessing and creates predictable follow-up, trust, and conversion.If you’re ready to stop reacting and start operating like a CEO, this episode will change how you think about your business.🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 61: Duct Tape Doesn’t Scale: What Real Business Growth Actually Requires in 2026

    It’s January. The energy is high. The resolutions are loud.But behind the scenes?Most entrepreneurs are still duct-taping their business together with freebies, hacks, YouTube tutorials, and random advice from a dozen different sources.In this episode of The Digital Shift™, Natasha Roberson is calling out the chaos — and walking you through what it actually takes to scale in 2026.Because here’s the truth:Duct tape doesn’t scale.And hustle doesn’t either — not without infrastructure.If you’re tired of constantly fixing, patching, or restarting from scratch… this episode is your wake-up call to stop building a business on hope and start building one on systems.Natasha walks through the 3 biggest signs you’re running a duct-taped business — and what a real backend actually looks like when you’re ready to scale.You’ll walk away with clarity, confidence, and a roadmap for building smarter (not harder) this year.🧠 Key Topics Covered:✅ Why freebies, hacks, and patchwork tech are slowing you down✅ The 3 signs you’re running a “duct-tape business” — and don’t even realize it✅ What real business infrastructure looks like in 2026✅ How systems reduce burnout, boost conversion, and create real scalability✅ Why “build your funnel” isn’t enough — you need a full ecosystem✅ Where to start if your business feels messy, manual, or momentum-less✅ How the Self-Made Hub™ removes the guesswork with mentorship + techIf this episode had you nodding your head or sighing with relief — we built something just for you.🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 60: Businesses That Win in 2026 Will Play a Different Game: 3 Do’s and 3 Don’ts

    2026 is not a “same strategy, new calendar” year.In this episode of The Digital Shift™, Jessica Green breaks down why the businesses that win in 2026 won’t be louder, busier, or posting more — they’ll be built differently.Jessica unpacks the widening divide she’s seeing between businesses that feel calm, predictable, and scalable… and businesses that feel chaotic, fragile, and stuck in hustle mode. The difference isn’t effort — it’s infrastructure.You’ll learn the 3 Do’s and 3 Don’ts that separate businesses playing the old game from those building for long-term growth. This episode isn’t about trends or tactics — it’s about how the game itself has changed, and what you must do now to stay ahead.If you’ve felt like you’re working harder but not scaling faster, this episode will show you exactly where the gap is — and how to close it.🧠 Key Topics Covered✅ Why 2026 requires a completely different business approach✅ The shift from hustle-based growth to infrastructure-based scale✅ The 3 Do’s winning businesses are prioritizing right now✅ The 3 Don’ts causing most entrepreneurs to fall behind✅ Why focus beats creativity in this season✅ The difference between operating like a creator vs a CEO✅ How to stop winging your marketing and build predictable growthIf you’re ready to stop playing the old game and start building a business that actually scales, everything we create inside Self Made exists to help you do exactly that.✨ Explore upcoming Digital Shift Workshops, hands-on Labs, Tech Savvy School, and ready-to-use Marketplace templates at www.self-made.biz🎟️ Want to build live with us? Check out what’s coming next at www.self-made.biz/atlanta🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 59: Before You Burn Out, Build This: The 3 Systems That Buy Back Your Time in 2026

    2026 isn’t about adding more to your plate — it’s about subtracting the chaos and finally building systems that give you your time, energy, and freedom back.In this episode of The Digital Shift™, Natasha Roberson gets real about why the hustle you started the year with isn’t sustainable… and why infrastructure is the answer. If you’re already tired three weeks into the year, this episode is your reset button.She breaks down the 3 core systems every entrepreneur must install to stop burning out and start seeing consistent, scalable growth — even on your busiest weeks.You’ll learn how to identify what’s missing in your current setup, what to prioritize (and ignore), and how the right tools and automations aren’t just for scale — they’re for survival.This episode is your permission slip to stop overworking and start outsmarting — with real examples, real solutions, and a clear next step.🧠 Key Topics Covered✅ Why your business might be unintentionally set up for burnout✅ The mindset shift from more effort to smarter execution✅ The 3 systems every entrepreneur must build in Q1 of 2026:• Communication System (aka your follow-up machine)• Visibility System (aka consistent leads without constant content)• Delivery System (aka what happens after someone buys)✅ Why your vision board won’t work without backend infrastructure✅ How systems free up your calendar without slowing down your income✅ The one question to ask before adding ANY new offer or project this yearIt’s time to stop repeating the same chaotic cycles and start building smarter.Get the infrastructure you need — with mentorship, templates, and automation built in — inside the GHL Made Simple Systems LAB -> www.self-made.biz/lab 🎟️ Ready to go deeper? Grab your ticket to The Digital Shift LIVE in Atlanta at www.self-made.biz/atlanta💬 Quote of the Episode“You don’t need more energy. You need fewer energy leaks. And systems fix that.”🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 58: The Digital Shift Every Entrepreneur Must Make in 2026 (Before They Fall Behind)

    2026 isn’t just another year — it’s a line in the sand.In this episode of The Digital Shift™, Jessica Green breaks down the one digital shift every entrepreneur must make in 2026 if they want to stay relevant, scalable, and sane.The online space is louder. Attention is shorter. Trust is harder to earn. And “posting more” is no longer a strategy.Jessica calls out why the old way of building businesses — manual follow-up, hustle-based marketing, and creator-first thinking — is breaking down fast. She explains what it actually means to shift from hustle to infrastructure, content to conversion, and chaos to systems.This episode is a wake-up call for entrepreneurs who feel busy but not scalable — and a roadmap for building a business that runs like a system instead of relying on constant effort.🧠 Key Topics Covered✅ Why 2026 is fundamentally different for online businesses✅ The signs your business is still running like a side hustle✅ The core digital shift: from hustle to infrastructure✅ What thriving, scalable businesses will actually have in place✅ Why automation doesn’t replace you — it protects you✅ The real reason most entrepreneurs fall behind✅ What to clean up, automate, and simplify right now🎯 Call-to-ActionIf this episode hit home, it’s time to stop duct-taping and start building real systems.Inside Self Made Hub, we help entrepreneurs make this digital shift step by step — with mentorship, proven systems, and automation that actually makes sense.✨ Start your 14-day free trial at www.self-made.biz📅 Want to build live with us? Check out upcoming Digital Shift Workshops on the Events tab.🎟️ Ready to get in the room? Learn more about The Digital Shift LIVE in Atlanta at www.self-made.biz/atlanta💬 Quote of the Episode“2026 isn’t about doing more — it’s about building better.”🔜 What’s NextReady to take action instead of just listening?Head to www.self-made.biz, click the Events tab, and join us for an upcoming Digital Shift Workshop where we walk you through building the exact systems discussed in this episode — live, hands-on, and without overwhelm.🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

  30. 51

    Episode 57: Your Business Needs a Brain in 2026: Scaling in the Era of the Trust Recession

    Welcome to the first episode of 2026 — and the year we officially enter what experts are calling The Trust Recession.People are more skeptical, burned out, and hesitant than ever… but the entrepreneurs who win this year won’t be the loudest or the most charismatic. They’ll be the ones with the strongest systems.In this episode of The Digital Shift™, Natasha Roberson breaks down why trust has shifted away from marketing promises and toward business processes — and why every entrepreneur needs a Communication System (the “brain” of their business) if they want to scale this year.You’ll walk away understanding how automated touchpoints build trust, how your backend creates credibility, and how to turn 2026 into your most stable, scalable year yet through systems that communicate, nurture, and convert on autopilot.Whether you’re rebuilding, starting fresh, or ready to finally scale without chaos — this episode sets the tone for your entire year.🧠 Key Topics Covered:✅ What the 2026 Trust Recession is (and how it impacts buyer behavior)✅ Why content alone can’t build trust anymore✅ How your Communication System becomes the “brain” of your business✅ The 5 trust-building systems every entrepreneur needs this year✅ How automated workflows create consistency, credibility, and conversionsIf you want to build the systems that build trust — and make 2026 the year your business finally runs like a machine — we can help you do it inside the SELF-MADE ecosystem.⚙️ Join the Self-Made Hub to install your systems:www.self-made.biz/thehub🎓 Or learn it live at our next workshop:www.self-made.biz/workshop🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 56 — Your 2026 Game Plan: How to Design a Year That Runs Like a System

    Before you rush into 2026 with new goals and big dreams, pause and clean the slate.In this final 2025 episode of The Digital Shift™, Jessica Green walks you through the ultimate Year-End System Reset — what to automate, what to delete, and what to double down on — so you can design a year that runs like a system instead of one that runs you.She’ll guide you through her Delete → Duplicate → Delegate framework, a quick automation audit, and the three data points to track monthly for predictable, profitable growth.If you’re ready to stop winging it and start operating like a CEO, this episode is your blueprint.🎯 Who This Episode Is For✅ Entrepreneurs who want a clean start for 2026 ✅ Founders ready to move from chaos to clarity ✅ Business owners tired of constant “busy” with no measurable growth ✅ Self Made Hub members prepping for their best year yet“Ready to build your 2026 Game Plan? Grab our free System Reset Checklist inside the Self Made Hub—it’s the exact step-by-step we use to prep our business for a clean, profitable new year.And if you’re serious about automating and scaling with mentorship, start your 14-day free trial at www.self-made.biz and let’s design your 2026 together.”🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 55: You Don’t Need More Leads—You Need THIS: The Real Reason Your Sales Are Stuck

    Think the reason your sales are inconsistent is because you don’t have enough leads? Think again.In this episode of The Digital Shift™, Natasha Roberson delivers a must-hear reality check: more leads won’t fix your broken sales system. Before you run another ad, boost another post, or stress about your follower count—press play on this.You’ll learn:Why chasing traffic without a system is like pouring water into a leaky bucketThe 3 invisible holes in most entrepreneurs’ sales processHow to build a high-converting 14-touch nurture system that sells for youThe proven workflows, automations, and DM strategies that close more sales (without you glued to your phone)This is the episode that helps you finally shift from “I need more” to “I just need it to work.”🧠 It’s not about more attention—it’s about what happens after they raise their hand.🎯 Want the full plug-and-play system Natasha teaches inside the episode?➡️ Grab your 14-day free trial of the SELF-MADE Hub: www.self-made.biz/thehub🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 39 - Midlife Badass: Building a Business That’s Bold, Connected, and Completely Automated Featuring: The Midlife Badass

    Episode 39:Midlife Badass: Building a Business That’s Bold, Connected, and Completely AutomatedFeaturing: The Midlife BadassFrom Dream to Digital: How This Midlife Badass Built Her Business with Systems, Strategy & SisterhoodIn this powerful episode of The Digital Shift™, Jessica Green sits down with one of the most inspiring entrepreneurs inside the Self Made Hub—The Midlife Badass—a coach, creative, and community builder who’s proving that midlife isn’t the end…it’s the beginning.🔥 From her first funnel to a fully automated business built on Self Made Hub, this conversation is packed with practical takeaways, strategic gems, and empowering moments. You'll hear how she went from scattered ideas to a crystal-clear brand and a fully functioning business—complete with her own membership, custom app, and a growing movement of women joining her in the second half of life.Whether you’re building from scratch, feeling overwhelmed by tech, or wondering if it’s too late to go all in—this episode is your reminder that you’re right on time.🧠 What You’ll Learn:The exact systems she built inside the Hub to launch and scaleHow the Digital Shift Accelerator gave her clarity, structure, and momentumWhy she created the Midlife Secret Society and how it’s bringing women together through automation, community, and sisterhoodThe tools she’s using (funnels, waitlists, nurture sequences, and a full-blown app!)Advice for women in their 40s, 50s, and beyond who are finally ready to bet on themselvesHow to build something bold—even if tech has scared you before💬 Favorite Quote:“You’re not too late. You’re right on time—and with the right system and support, you can build anything.”🔗 Ready to Build Your Own Midlife Movement?www.midlife-badass.comJoin us at our upcoming FREE 3-Day Virtual Summit✨ Brand It. Automate It. Sell It.™📅 September 9th, 2025We'll show you how to:Craft your personal brandStack and price your offersBuild a system that sells for you using smart tech and AI tools👉 Register now at www.self-made.biz/summit🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 54: Behind the Curtain: Our 2025 Lessons, Wins, and What’s Next for 2026

     Before you sprint into another year of systems, funnels, and scaling—it’s time to pause, reflect, and pull back the curtain.In this transparent, tell-it-like-it-is episode of The Digital Shift™, Jessica Green and Natasha Roberson get real about what 2025 actually looked like behind the scenes at Self Made.From joining a paid-ads mastermind and sharpening their sales game inside Sales Girl Bootcamp, to hosting three virtual summits, building their marketplace, and prepping for their first live event—nothing is off limits.Jess and Nat break down the good, the bad, and the ugly: what worked, what didn’t, and how they’re turning the ship back toward the original Self Made vision—empowering female entrepreneurs to master automation, mentorship, and simplicity.It’s an honest Plan → Do → Review conversation packed with real stories, business pivots, and lessons learned the hard way (plus a few bloopers you’ll definitely relate to).🧠 Key Topics Covered✅ The Big Shifts of 2025 — From build mode to refine mode ✅ What Self Made was built for (and how they found their way back) ✅ 3 Virtual Summits, The Podcast, Workshops, and Wins ✅ Paid Ads Mastery + Sales Girl Bootcamp lessons ✅ The biggest losses, agency burnout, and bloopers they can now laugh about ✅ The Plan → Do → Review: What they’ll Keep, Start, and Stop in 2026 ✅ Why “boring makes billions”—and simplicity always scales faster 🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 53: Mentorship Math: The Fastest Way to 10X Your Results Isn’t More Time—It’s Better Guidance

    You can’t Google your way to success—and you definitely can’t scale by doing it all alone.In this episode of The Digital Shift™, Jessica Green breaks down the real equation behind exponential growth: Mentorship + Machine = Momentum.Jessica shares how proximity to the right mentors collapses years of trial and error into months of traction, how to spot the difference between genuine mentorship and marketing hype, and why every entrepreneur needs a “board of growth” built around strategy, systems, mindset, and accountability.She also unpacks the four mentors every entrepreneur needs, how to identify the wrong ones, and how combining mentorship with automation creates the perfect balance of clarity and consistency needed to scale faster.If you’re ready to stop figuring it out alone and start growing with guided strategy and proven systems, this episode is your roadmap.Key Topics Covered✅ Why you can’t Google your way to growth ✅ How to spot a real mentor vs. a marketer ✅ The 4 mentors every entrepreneur needs (and the ones to avoid) ✅ Why mentorship without systems = chaos, and systems without mentorship = overwhelm ✅ How to find the right mentor for your next level ✅ The Self Made equation: Mentorship + Machine = MomentumReady to experience what real mentorship + machine looks like? Join us for the next 90-Day Shift or meet us live at The Digital Shift LIVE in Atlanta this January.We’ll help you build the systems, offers, and automations that create unstoppable momentum—with the mentors who’ve already done it.✨ Learn more at www.self-made.biz/atlanta🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 51: Why You Need a Nurture Sequence, Not a One-Night Stand Strategy

    If your DMs, funnels, or social posts are pitching before connecting, this episode’s your wake-up call. Jessica Green calls out one of the most common marketing mistakes: asking for the sale too soon. From “DM me to join” posts to aggressive opt-ins that feel like proposals on the first date, Jess breaks down how rushing the relationship burns your leads, kills your confidence, and convinces you your offer doesn’t work — when it actually does.You’ll learn how to slow the process, build connection, and use the Offer Stack + Nurture Flow System to turn cold audiences into committed buyers — without feeling pushy or desperate.🧠 Key Topics Covered✅ Why “pitching before the appetizer” kills conversions ✅ The Like → Know → Trust → Love path every buyer takes ✅ How to fix the pacing problem with your Offer Stack + Nurture Flow ✅ Why slowing down actually speeds up sales ✅ How to automate connection through email, SMS, and social workflowsReady to stop scaring off your leads and start nurturing them into loyal customers? ✨ Start your 14-day free trial inside the Self Made Hub and build your Offer Stack + Nurture Flow System today:www.self-made.biz/thehub🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 52: Your Business Will Grow As Fast As Your Gratitude: A Thanksgiving Reminder

     On this special Thanksgiving episode of The Digital Shift™, Natasha Roberson hits pause on the hustle to spotlight something that truly fuels long-term success: gratitude.In a world that constantly pushes us to chase the next win, Natasha reminds us why slowing down to appreciate what we already have—our clients, our progress, our capacity to grow—isn’t just feel-good fluff. It’s a business strategy.You’ll hear:Why gratitude is a powerful frequency that attracts aligned opportunitiesThe surprising link between consistency and appreciationHow to create momentum in your business by honoring where you’ve already succeededNatasha’s personal gratitude list and what she’s learned from this year’s wins and lossesA simple gratitude ritual to carry into the holidays (and every week after)This episode is equal parts heart and strategy. Whether you’re reflecting on a record-breaking year or just getting back up after a hard one, this message will anchor you in what matters most—and give you fresh fuel to finish the year strong.🧡 From our team at SELF-MADE, we’re so thankful for YOU.🎯 Want to align with a business that grows with gratitude and automation?👉 Start your 14-day trial at www.self-made.biz/thehub 🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 50: Don’t Launch Anything New Until You Do This First

    Before you build another funnel, run another promo, or launch a new offer—there’s one thing that could make every launch more profitable, every post more impactful, and every lead more likely to buy…In this powerful episode, Natasha Roberson breaks down the one foundational system most entrepreneurs skip—and how skipping it silently costs you time, money, and momentum.If you’ve been stuck in the launch-and-chase cycle, showing up online but not seeing consistent conversions, this episode will flip your strategy upside down—in the best way.💡 What You’ll Learn:Why visibility without a nurture system is just noiseThe #1 mistake keeping your funnels from convertingThe 14-point automation system that works behind the scenes (even while you sleep)How to stop duct-taping your marketing and finally build a back-end that sellsWhat to do before you hit “publish” on any new launch, freebie, or funnel🧠 Favorite Takeaway:“More content won’t fix a broken nurture system.More leads won’t solve poor follow-up.More hustle won’t heal a leaky back-end.”🎁 Ready to build your back-end before your next big launch?Unlock your 14-day free trial and start using the exact systems Natasha teaches in this episode at:👉 www.self-made.biz/thehub🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 49 - Don’t Do These 4 Things If You Want Consistent Sales on Autopilot

    If your sales feel inconsistent, unpredictable, or exhausting — this episode is your wake-up call. Natasha breaks down the four most common mistakes that keep entrepreneurs stuck in hustle mode and shows you exactly what to shift to unlock consistent sales on autopilot.These are the silent sales killers — and if you're doing even one of them, you're likely blocking the flow of clients, cash, and confidence.Expect mindset shifts, tactical advice, and real talk from a mentor who’s helped thousands build systems that work even when they’re offline.🧠 What You’ll Learn:-The #1 reason your sales feel like a rollercoaster (and what to do instead)-Why hiding your offer is costing you cash-How to stop relying solely on email (and what’s working now)-The truth about “waiting until you're ready” — and how it sabotages your momentum-How Natasha helps her students build plug-and-play systems that scale without burnoutEpisode Breakdown:[0:00] Welcome & intro: Natasha sets the stage and shares who this episode is for[1:30] Mistake #1: Winging it without a system[5:00] Mistake #2: Hiding your offer (and losing leads daily)[8:00] Mistake #3: Over-relying on email while ignoring higher-converting channels[12:00] Mistake #4: Delaying systems until you feel "ready"[16:00] Recap + Your next move to scale smarter, not harderReady to automate your lead capture, nurture, and sales system so you can scale without the stress?👉 Start your 14-day free trial of The Hub today at 🔗 www.self-made.biz/thehubInside, you’ll get plug-and-play templates, mentorship, and the systems to build a business that sells even when you're not online.🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 48 - Before Ya Die: Building a Business (and Life) That Matters with Katrina Parrish

     What would you do differently if you lived like your time mattered? That’s the heart of Before Ya Die, the unforgettable brand built by Self Made Hub member and Accelerator graduate Katrina Parrish.In this episode of The Digital Shift™, Jessica Green interviews Katrina about the story behind Before Ya Die, her experience inside Accelerator 1.0, and how building funnels, nurture systems, and a content strategy gave her the freedom to focus on impact. Katrina’s message will challenge you to stop waiting, start building, and live like it counts—before it’s too late.🧠 Key Topics Covered The story and inspiration behind Before Ya Die Katrina’s decision to join Self Made Hub + Accelerator 1.0 What she built inside Accelerator (funnels, nurture, content, clarity) How she’s growing her business and community with these systems Where to connect with her at www.beforeyadie.com Katrina’s story proves you don’t have to keep spinning your wheels. The Self Made Accelerator gives you the roadmap and support to turn your vision into reality. ✨ Learn more and join us at www.self-made.biz 💬 Quote of the Episode “Don’t wait until it’s too late to live—and build—like it matters.”Next week: Don’t Do These 4 Things If You Want Consistent Sales on Autopilot. Most entrepreneurs are sabotaging their own sales without even realizing it—and in the next episode, I’ll break down the 4 biggest mistakes keeping your revenue stuck and show you what to do instead to create steady, predictable sales that run on autopilot.🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 47 - From a 25-Foot Fall to Building an AI Business: Lisa Howell’s Journey Through The Self Made Accelerator

     Sometimes life cracks you open so you can rebuild stronger. For Lisa Howell, a 25-foot fall off a zip line changed everything—but instead of giving up, she anchored herself in hope, resilience, and faith.In this episode of The Digital Shift™, Jessica Green sits down with Lisa, a Self Made Hub member and Accelerator graduate, to talk about her journey from trauma to transformation. Lisa shares how she went from a wheelchair to running, how the Accelerator gave her the roadmap to launch her business, and why she’s now in Accelerator 2.0 building a powerful brand around AI-powered photo and video storytelling.Key Topics Covered  Lisa’s life-changing fall and the resilience it required The role of hope, journaling, and faith in rebuilding her life  Why she joined Self-Made + Accelerator 1.0 (without even starting in the Hub!) Her breakthrough AI projects—including cinematic imagery that captured her journey out of the wheelchair  How Accelerator 2.0 is helping her launch her full program, The Story You Never Filmed💬 Quote of the Episode “I chose hope. And I chose family. Those two anchors changed everything for me.” – Lisa Howell🌟 Lisa’s 4 Daily Tips for Resilience and GrowthFocus on hope – Write down blessings, uplifting words, and moments of clarity.Surround yourself with the right people – Pay attention when the right connections appear in your lane.Shift your paradigm – Reprogram beliefs daily (Lisa recommends Change Your Paradigm, Change Your Life).Take care of your body & joy – Balance nutrition (protein, fats, carbs) and dedicate an hour a day to something you love.📚 Lisa’s Book Recommendation Change Your Paradigm, Change Your Life – a book she listens to daily that reshaped her beliefs and mindset.🌐 Where to Find Lisa 👉 Join her VIP list and follow along as she launches her program: The Story You Never Filmed 👉 www.Limitlisswithlis.com/VIP Lisa’s story proves you don’t need to do this alone. The Self Made Accelerator gives you the clarity, systems, and mentorship to turn vision into reality. ✨ Learn more and join us at www.self-made.biz “Next week: Before Ya Die: Building a Business (and Life) That Matters with Katrina Parrish. Katrina shares how she used Accelerator 1.0 to build every asset and system for her unforgettable brand. This one will stop you in your tracks and inspire you to live—and build—boldly.”🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 46 - 3 Automations That Replace 10 Hours of Hustle a Week

    In this episode, Natasha reveals the 3 most powerful automations every entrepreneur should implement to reclaim 10+ hours of their time each week. If you’re constantly stuck in follow-up fatigue, manually chasing leads, or getting ghosted in the DMs, this is your permission slip to shift from chaotic hustle to calm, consistent conversion.Key Takeaways1. The Real Problem Isn’t Leads—It’s Follow-UpMost entrepreneurs don’t have a traffic issue—they have a system issue.The chaos of manual follow-up and trying to remember who asked for what costs you time and money.Automations don’t replace connection—they enhance it.2. Automation #1: Comment-to-Customer™ Keyword FunnelUse social media comment keywords (like “INFO” or “RESET”) to trigger automated replies + DMs.Instantly send lead magnets, booking links, or product info the moment someone engages.Saves hours of manual outreach and keeps you top of mind.Why it matters: You stay present in the moment your audience is interested—that’s when they buy.3. Automation #2: 14-Touch Follow-Up SequenceThe Conversion Impact System™ maps out a 30-day nurture flow with 14 high-converting touchpoints.Covers welcome, education, objections, testimonials, and calls to action.Most people don’t say “yes” right away—it takes 7–14 touches.Why it matters: You don’t need to chase leads when you’ve already written the next 14 steps for them.4. Automation #3: Booking + Reminder SystemUse an automated calendar that handles scheduling, time zones, confirmations, and reminders.Qualify your leads before the call with a pre-booking form.Automatically syncs with your CRM so your nurture continues after the call.Why it matters: Fewer no-shows. Less time wasted. More qualified conversations.⏰ Time Saved BreakdownAutomation | Estimated Weekly Time SavedComment-to-Customer Funnel | 4–5 hours14-Touch Follow-Up Sequence | 3–4 hoursCalendar + Reminder System | 2–3 hoursTotal | 10–12 hours/weekNatasha’s Favorite Quote“You don’t have a lead problem—you have a follow-up system problem. Let’s fix that.”✅ Join the Self-Made Hub and start automating your follow up and saving time!www.self-made.biz/membership-options🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 45 - The Shortcut to Explosive Business Growth: Why Live Events Are the Secret Weapon Entrepreneurs Can’t Afford to Miss

     Funnels, ads, and social posts all work—but nothing accelerates your growth like stepping into the room. In this episode of The Digital Shift™, Jessica Green reveals why live events are the ultimate shortcut to quantum growth and how running her own event company transformed her business.Jessica also pulls back the curtain on the first-ever in-person event from Self Made Hub—The Digital Shift LIVE: Mastering Go High Level (GHL)—happening this November in Alpharetta, GA. Designed for ambitious female entrepreneurs, this hands-on event will help you finally master your tech, build your systems, and scale with mentors who’ve got your back.Key Topics Covered Why live events collapse time and give you months of momentum in one weekend Behind the scenes of Jessica’s experience running a live event company The #1 growth hack most entrepreneurs skip (and why it’s not ads or funnels) Why hiding behind the screen keeps you stuck—and how face-to-face explodes trust From attendee to authority: how live events build visibility and sales Inside scoop on The Digital Shift LIVE and what you’ll walk away with Seats for The Digital Shift LIVE in Alpharetta, GA are limited—and if you’re hearing this, there might still be tickets left. Don’t wait. This is your shortcut to clarity, systems, and sales with mentors by your side.✨ Grab your ticket now at www.self-made.biz/atlanta before they’re gone. 💻 Event Details + Tickets: www.self-made.biz/atlanta💬 Quote of the Episode “Funnels build followers. Live events build empires.” “Next week: 3 Automations That Replace 10 Hours of Hustle a Week. If you’ve ever wished you could clone yourself or buy back your time, don’t miss this one. I’ll show you three simple automations you can set up right now that save 10 hours a week—so you can finally stop hustling and start scaling.”🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 44 - You Don’t Need More Leads—You Need More Conversions: Stop Chasing Leads and Fix Your Leaky Bucket

     Most entrepreneurs think the answer to scaling is more leads. But the truth? You could have 100—or even 100,000—on your list right now and still not see growth, because leads don’t equal conversions.In this episode of The Digital Shift™, Jessica Green calls out the vanity metrics trap and reveals the 3 biggest reasons your audience isn’t buying. If you’ve been spinning your wheels creating more content, chasing new followers, or stressing about traffic while ignoring conversion—you’re leaving money on the table. Jessica also shares 5 practical things you can do today to plug the leaks in your sales bucket and finally turn your existing audience into buyers.Key Topics Covered -Why nurture builds trust (and why ghosting your leads kills sales) -The danger of unclear offers and weak calls-to-action -Why systems—not vanity metrics—create real conversions -Jessica’s story of entrepreneurs with massive lists but no sales -5 things you can do right now to stop the leaks in your funnel Ready to stop chasing more leads and start converting the ones you already have? The Digital Shift Studio gives you the frameworks, tools, and automation systems that turn your followers and subscribers into paying clients. ✨ Start your 14-day free trial today at www.self-made.biz/thehub 💻 Join the Digital Shift Studio Today: www.self-made.biz/digital-shift-studio💬 Quote of the Episode “Vanity metrics won’t pay your bills. Systems will.” “Next week: Why Live Events Are the Shortcut to Quantum Growth. I’ll share how running a live event company transformed my business, why being in the room accelerates success, and the inside scoop on our very first in-person event—The Digital Shift LIVE: Mastering Go High Level—happening this November in Atlanta. Trust me, this is going to be a game-changer🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 43 - From Tech-Phobic to Funnel Queen: How Nancy Garfinkel Launched Her Coaching Business with Automation

    In this episode of The Digital Shift™, Natasha Roberson sits down with one of the most inspiring success stories inside the Self Made Hub—Nancy Garfinkel, also known as The No B.S. Coach. Nancy shares how she went from being completely overwhelmed by tech to launching a fully automated coaching business in just four months.From her background in healthcare and real estate to building her signature course Execution Wins, Nancy gets real about the fears, mindset shifts, and learning curve she overcame to go all-in on her coaching dream. Today, she’s running webinars, managing multiple offers, building nurture sequences, and empowering women entrepreneurs to take radical self-responsibility—all with the help of automation, systems, and the mentorship inside Self Made Hub.Whether you’re still manually chasing leads or afraid of diving into tech, Nancy’s journey will prove that it’s never too late to learn, scale, and succeed.💬 Quote of the Episode:“Execution wins. If I can build a fully automated coaching business at 63, anyone can.”✅ Who This Episode Is For:Coaches and course creators who are overwhelmed by techEntrepreneurs launching their first signature offer or membershipWomen in midlife looking to finally turn their passion into a digital businessAnyone who wants to build a professional, scalable brand without duct-taping tools together📌 Key Topics Covered:Nancy’s Backstory: From Healthcare to Coaching • Why she left corporate life to serve women stuck in overwhelm • The real stories behind Execution Wins, her signature productivity programFrom Tech-Phobic to Tech-Confident • How she overcame her fear of automation and systems • The moment she stopped saying “I’m not techy” and started learning with Self Made Hub • Why mentorship and community were the keys to her progressHow She Built Her Coaching Business Inside Self Made Hub • Her first funnel, lead magnet, nurture sequence, and onboarding workflow • Her favorite features: “Clone,” URL redirects, the custom Decision Debbie AI bot • The aha moment when she realized she no longer needed Google Drive, Zoom links, or 6 different toolsWhat She Offers Now • Execution Wins 12-week program • New 6-month premium coaching container with private calls and full access • Upcoming community + accountability membership for post-course supportMentorship That Made the Difference • Why she calls the platform “one login, with mentorship” • The unique support from Jess, Natasha, Tammy, and the entire Self Made team • How she went from confused to confident in just 12 weeks—and launched her programFeeling stuck in systems chaos or afraid of launching?🎯 Join the SELF-MADE Hub and collapse time—just like Nancy did.You’ll get tech, mentorship, templates, and a community ready to support your growth.👉 www.self-made.biz/thehub🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 42 - The 4 Core Secrets to Turning Emails into Sales

    In this episode of The Digital Shift™, Natasha Roberson reveals how to finally make email your most powerful sales tool. Forget boring newsletters or desperate blasts — Natasha shares the Self-Made Way, her proven 4-part framework that transforms emails into trust-building, deal-closing machines.If you’ve ever struggled with what to write, worried about being too pushy, or felt like your emails just don’t land… this is your roadmap. Natasha walks you through the exact sequence she uses (and teaches her clients) to write emails that connect like a human and convert like a pro.By the end of this episode, you’ll know how to spark curiosity, build credibility, handle objections, and close sales — all through email.Key Topics Covered:✅ Why email is still the #1 sales channel (and why most entrepreneurs misuse it)✅ The biggest mistakes people make in email marketing✅ The 4-part Salesgirls Way framework to write persuasive, authentic emails✅ Real examples and proof that show why this works✅ How to cast vision and close confidently without pushiness💬 Quote of the Episode“Your emails should be your best sales partner — connecting, persuading, and closing deals even when you’re off the clock.”Ready to turn your inbox into income? ✨ The Digital Shift Studio gives you the training, templates, and mentorship to master the Self-Made Way — so your emails sell for you while you sleep.👉 Start your 14-day free trial today at www.self-made.biz/thehub💻 Visit Our Website: www.self-made.biz🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 41 - The Value Shift: 7 Lessons That Changed How I Charge for My Skillset—Not My Time

    In this episode of The Digital Shift™, Jessica Green shares the 7 mindset and strategy shifts that completely changed how she priced her offers—and why she stopped trading hours for dollars.If you've ever felt unsure about what to charge, undervalued your skills, or let pricing hold you back from launching your offers… this is the wake-up call you didn’t know you needed.Jessica breaks down real stories, hard lessons, and practical takeaways that helped her (and hundreds of clients) move from hourly thinking to a value-based pricing model. This shift is the key to more income, more impact, and a business that scales without burning you out.🧠 Key Topics Covered✅ Why hourly pricing keeps you stuck ✅ The hidden costs of charging for time ✅ How to price for transformation—not tasks ✅ The 7 biggest mindset shifts that unlocked growth ✅ How we teach value-first pricing inside the Digital Shift Studio™Ready to price with confidence and stop guessing? The Digital Shift Studio gives you the frameworks, tools, and training to price, package, and launch offers that reflect your true value—without second-guessing yourself.✨ Start your 14-day free trial today and access our full “Offer Stack” + Pricing modules.💬 Quote of the Episode“Your value isn’t in your hours—it’s in your outcomes. And that’s what your clients are actually paying for.”Next week: Texting Isn’t Dead: Why SMS Follow-Up Outperforms DMs and Emails → Think DMs and email are your go-to sales tools? Think again. In the next episode, Jessica unpacks why SMS follow-up is the dark horse of conversions—and how to integrate it into your sales system for fast results. You’ll learn how we use it inside Self Made Hub and how to avoid the biggest mistakes people make with text automation.🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 40 - DMs That Convert: 3 Steps to Build a High-Converting Comment Keyword Funnel

    In this episode of The Digital Shift™, Natasha Roberson tackles one of the biggest frustrations entrepreneurs face on social media: posting without results. If you’ve ever felt like you’re “posting and praying” — spending hours creating content only to get a handful of likes, maybe a comment or two, and zero sales — this episode is your wake-up call.The truth is, it’s not your content that’s the problem. It’s the missing system behind it. And that’s exactly what Natasha unpacks with her signature 3-Step Comment Keyword Funnel Framework. You’ll learn how to turn casual scrollers into engaged leads and your most valuable audience into paying customers — without spamming inboxes or chasing every notification.This isn’t about hacks or gimmicks. It’s about creating a structured, human-centered funnel that transforms comments into conversations and conversations into conversions. By the end, you’ll know how to use DMs the right way — with warmth, consent, and automation that feels personal, not robotic.Quote of the Episode: 💬 “Your next customer is already in your DMs… they’re just waiting for you to start the right conversation.”Who This Episode is For: ✅ Entrepreneurs stuck in the “post and pray” cycle ✅ Coaches, creators, and network marketers who get engagement but not conversions ✅ Business owners tired of relying only on their link in bio ✅ Anyone ready to automate their DMs without losing the personal touch3 Steps to Building Your Comment Keyword Funnel:Step 1: Captivate With a Keyword CTA Your call-to-action doesn’t have to be complicated. By inviting your audience to comment one simple keyword (“INFO,” “GUIDE,” “RESET”), you create a friction-free way for leads to raise their hand and show interest. This transforms every reel, carousel, or post into a lead magnet — without making your followers jump through hoops.Step 2: Convert With a DM Flow Once they comment, the magic begins in the DMs. Natasha shares how to set up automated but human-sounding flows that confirm consent, build trust, and deliver value right away. Instead of blasting links, you’ll learn how to open conversations that lead to connection — and ultimately, conversions.Step 3: Close With a Follow-Up Funnel Not every lead will say yes the first time. That’s why automation matters. Natasha walks you through setting up thoughtful follow-up messages that check in, offer tips, and share social proof — turning “not yet” into “yes” without the manual hustle.Key Topics Covered: 📌 Why link-in-bio strategies are leaking leads (and where to meet your audience instead) 📌 How comment keyword funnels actually work — and why they’re outperforming traditional funnels 📌 The do’s and don’ts of DM automation (so you build trust, not resentment) 📌 Why consent-based messaging increases conversions and protects your brand 📌 Real-world examples of creators and coaches using SocialSync™ to scale without burnout 📌 How AI DM bots now handle follow-up, FAQs, and booking — while you sleepCommon Pitfalls to Avoid: ❌ Cold DM blasts — they damage your reputation and feel spammy ❌ Skipping the confirmation message — always ask before sending links ❌ Making your first message a hard pitch — connection comes before conversionBest Practices to Implement: ✅ Keep it casual, personal, and human — like texting a friend ✅ Use Quick Reply buttons to make engagement friction-free ✅ Always follow up with value — tips, proof, and small wins build trust 🚀 Ready to stop posting and praying — and start building conversations that convert? Grab our SocialSync™ DM Automation Worksheet at 👉 https://www.socialsync.biz. Or, if you’d rather see it in action, head to our&🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 38 - Inbox Gold: 5 Sequences Every Digital Business Should Have

    In this episode of The Digital Shift™, Natasha Roberson reveals the 5 essential email and SMS sequences that turn your inbox into a 24/7 sales engine.If you’ve been relying solely on social media for leads and sales, you’re sitting on a ticking time bomb. Your inbox is the one digital asset you truly own — and with the right automations, it becomes a predictable, scalable revenue stream.You’ll walk away knowing exactly which 5 sequences to set up first, how they work together to nurture and convert, and the simple steps to start building your own automated money machine.Whether you’re brand new to email marketing or you’ve been winging it without a real plan, this is your shortcut to creating a follow-up system that doesn’t drop leads — and doesn’t sleep.🧠 Key Topics Covered:📥 The Welcome/Nurture Sequence that builds trust from day one💰 The Sales Conversion Sequence that turns warm leads into buyers🛒 The Abandoned Cart Sequence that recovers lost revenue🔄 The Re-Engagement Sequence to revive a cold list🎯 The Post-Purchase Sequence that drives retention and repeat salesWant the done-for-you templates and full build-out plan for all 5 sequences?The Digital Shift Studio gives you the trainings, templates, and tech setup to have these live in your business in 30 days or less.Start your 14-day free trial today at www.self-made.biz and start building your inbox gold mine.“Your inbox should be your highest ROI employee — always on, never tired, and always closing.”👉 Check out the Digital Shift Studio Now: www.self-made.biz/digital-shift-studio🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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    Episode 37 - Before You Launch Anything—Build This First

    Welcome to The Digital Shift™ — I’m your host, Jessica Green — and today we’re talking about what has to come first if you want your business to make money consistently.I’m not talking about your logo, your website, your course content, or your Instagram aesthetic.I’m talking about the system that actually turns interest into income—the one thing most people don’t build, and then wonder why their launch falls flat.Let me take you behind the scenes…We created the Automated Money Machine framework because time after time, we saw smart business owners with incredible ideas not make money—not because their offer was bad, but because they had no backend built to sell it.No funnel. No follow-up. No way to capture leads. No automation. No booking flow. No nurture system. No sales assistant (human or AI).They were launching blind. And broke. So we built a system that fixed that.This episode is going to show you exactly what that system looks like, how it works, and why it’s the only thing you should focus on before you go live with your offer.Here’s what we’re covering today:Why most offers flop—even when they’re greatThe exact pieces you need in place to convert leads into clientsHow AI follow-up bots are now doing the heavy liftingAnd how to get your full sales system built with us at our Virtual Summit on September 9thLet’s break it all down.💡 The Mistake Most People MakeSo many business owners are stuck in what we call the Launch Loop:You get excited about your new program or product… You start filming videos, tweaking content, maybe even writing your curriculum… You post about it… maybe even share it on stories…But then… Crickets.Why?Because there was never a system behind it. Just a great idea with no bridge to the buyer.And the truth is, your audience doesn’t want more content—they want a clear path to say YES. That means automation, follow-up, and an easy “I’m in” button.🧠 Key Topics Covered / Talking Points✅ The Core System to Build Before You LaunchThis is your Automated Money Machine—and it includes:Lead Magnet or Entry Offer Could be a free checklist, quiz, booking link, or discount. Its job is to attract the right people and give value.Simple Funnel (Opt-In → Thank You → Nurture) One clear message. One clear next step.Follow-Up Engine 8–12 touchpoints via email, SMS, or DM. This is where conversions happen—automatically.Conversion Point Calendar link, checkout, or discovery form. Make buying simple.Automated Follow-Up Bot Responds to leads immediately. Handles objections and FAQs. Books calls or directs to your offer—without you lifting a finger.🚩 Signs You’re Launching Without a SystemLet’s be honest—if any of these are true, you’re launching backwards:You’re promoting without a funnel or a planYou’re responding to every lead manuallyYou have a great offer, but no one’s buyingYou don’t know where leads are falling offYo🚀 Ready to Build This For Real? Here’s How We Can HelpIf today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall✨ Start where you are. Systems create momentum.Follow us on IG 👉 @techsavvymentors

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ABOUT THIS SHOW

Get to know the powerhouse duo behind The Digital Shift™! With decades of experience scaling businesses and a no-nonsense approach to strategy, Jessica and Natasha live to see entrepreneurs take control of their growth. From tech tips to confidence-building, these two bring the inspiration and insights you need to make things happen.

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SELF-MADE

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The Digital Shift™ currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is The Digital Shift™ about?

Get to know the powerhouse duo behind The Digital Shift™! With decades of experience scaling businesses and a no-nonsense approach to strategy, Jessica and Natasha live to see entrepreneurs take control of their growth. From tech tips to confidence-building, these two bring the inspiration and...

How often does The Digital Shift™ release new episodes?

The Digital Shift™ has 50 episodes. Check the episode list to see recent publication dates and frequency.

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Who hosts The Digital Shift™?

The Digital Shift™ is created and hosted by SELF-MADE.
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