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All Episodes

The Drum Arms Podcast — 193 episodes · page 1 of 2

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Title
1

Sports marketing: how tech empowers sporting communities

2

The Influence Economy

3

How tech empowers creative collaboration

4

Influence vs control: the morals of behavioural marketing

5

Possibility, interaction and the unknown: the rebirth of live events

6

Massively multiplayer: why gamers are the ultimate marketing opportunity

7

Behavioural science: the fusion of art and science in marketing

8

The rise and rise of digital advertising

9

Are agency business models fit for purpose?

10

The Drum Deepdive: surprising and delighting with CX

11

The golden age of Growth Marketing

12

The Drum Deepdive: Building Brilliant Brands

13

Can marketing ever be environmentally friendly?

14

The Future of Platforms in Marketing

15

Indie vs Network agencies

16

The Drum deepdive: Marketing and the metaverse

17

Marketing to the Marginalised

18

What will agile tech businesses look like in 2022?

19

How can agencies make the most of the data relationship?

20

Can agencies prove their purpose as life returns to normal?

21

Attracting and retaining young talent

22

Marketing trends in Asia: what they mean for your business

23

How do agencies prove their purpose to clients?

24

Is 'Experiential' a dirty word?

25

Off the shelf: the future of retail and e-commerce

26

Keeping The Spark As You Scale: Shared Values

27

What is the future of health marketing?

28

Keeping the Spark: Going from small-to-mid without losing the vision

29

The Future of TV: Part Two

30

The Future of TV: Part One

31

The Future of Live Events: The Impossible Normal

32

The Future of Live Events: Hybrid Theory

33

Gucci and gamers: reaching today's most lucrative audience

34

2021 Predictions Part Two

35

What is the future of DTC?

36

2021 Predictions Part One

37

What is the role of audio and video in B2B marketing?

38

Ensuring influencer marketing remains authentic

39

Tackling taboos through marketing

40

PubCast: the future of programmatic - Episode 3

41

Reinventing roads with users and commerce in mind

42

The role of online marketplaces in the retail revolution

43

The modern reality of influencer marketing

44

Will artificial intelligence replace human creatives?

45

Purpose pays but woke-washing sucks

46

Sports experiences: how the sports organisers, fans and brands are changing

47

PubCast: the future of programmatic - Episode 2

48

Why food is the new sex

49

ASMR – can brands use make use of this audio phenomenon?

50

Meme girls: how brands use TikTok influencers to reach young audiences

51

How purpose can make or break a brand

52

Virtual influencers: why you should make your own influencer

53

The future of cars as seen by Hammond and May

54

PubCast: the future of programmatic - Episode 1 OTT

55

'Shiny New Object' Amit Thard, Regional Head of Ecommerce, SEA at Stanley Black & Decker, Inc

56

L'Oreal's Lubomira Rochet talks to The Drum's Jennifer Faull

57

The Drum's Leadership Lessons with Diageo chief marketing officer Syl Saller

58

'Shiny New Object' Shawn Roy, Global Lead - Consumer Insights (Food & Nutrition) GSK

59

'Shiny New Object' Jerry Daykin, EMEA Senior Media Director, GSK

60

'Shiny New Object' Grace Dolan, Vice President, Integrated Marketing at Samsung

61

The Drum's Leadership Lessons: IBM's global chief marketing officer, Michelle Peluso

62

'Shiny New Object' Joe Comiskey, Head of Digital; Northern Europe and Head of Media; UK/I at Beiersdorf

63

'Shiny New Object' Raphael Capitani, Brand Manager, Cadbury

64

'Shiny New Object' Avis Easteal, Regional Head of Consumer, Luxasia

65

'Shiny New Object' Lizzie Widhelm, SVP Ad Innovation and Sales Enablement, Pandora

66

'Shiny New Object' Ben Flintoff, General Manager, Baskin-Robbins Australia

67

'Shiny New Object' Nick Bamber, Chief Growth Officer, Missguided

68

'Shiny New Object' Stuart La Brooy, Growth Strategy, Creativity & Partnerships, Diageo

69

Leadership Lessons: Sir Alan Sugar talks leadership, digital marketing and social media

70

Keith Weed talks brand purpose, advertising trust and becoming an agony uncle

71

'Shiny New Object' Fiona Spooner - Global Marketing Director, B2C at Financial Times

72

'Shiny New Object' Huib van Bockel - Founder, TENZING Natural Energy

73

The Drum's Leadership Lessons with Wunderman Thompson's global CEO Mel Edwards

74

'Shiny New Object' Nikki Taylor - Marketing Growth Strategy Director, Asia Pacific - UPS

75

'Shiny New Object' Adam Boita, Marketing Director - National Citizen Service Trust

76

The Drum's Leadership Lessons with Brian Whipple, chief executive of Accenture Interactive

77

'Shiny New Object' Kristina Kaganer - Global VP, Commerce Data Products and Analytics at Coty / Beamly

78

'Shiny New Object' Vivian Lee - Digital Marketing Executive at Harry’s, Inc.

79

'Shiny New Object' Sudesh Thevasenabathy Head of Customer Care Transformation, AXA Hong Kong and Macau

80

'Shiny New Object' Sanjib Bose, Marketing Director (CMO), South East Asia at Kellogg Company

81

The Drum's Leadership Lessons: DDB's global chief executive Wendy Clark

82

Susan Tucker Head of Operations & Innovation - Singapore Malaysia Group - The Coca-Cola Company

83

'Shiny New Object' with Manisha Seewal Group CMO, Carro

84

The Drum's Leadership Lessons: Rob Pierre, chief executive of Jellyfish Group

85

Shiny New Object Podcast with Alexandra Willis Head of Communications, Content and Digital at Wimbledon

86

'Shiny New Object' with Ed Couchman, General Manager, UK at Snap Inc

87

The Drum's: 'Shiny New Object' with Craig Fenton, Director, Strategy & Operations, Google UKI

88

The Drum's Leadership Lessons - Annette King, chief executive of Publicis Group UK

89

The Drum's Leadership Lessons: Michael Roth, chief executive and chair of IPG

90

The Drum Arms: How music can change the world

91

WFA CEO & Mastercard CMO talk global brands & voice commerce

92

The Drum's Leadership Lessons: Chris Hirst, Havas Creative chief executive

93

Extinction Rebellion Interview in The Drum Arms

94

Extinction Rebellion in Cannes

95

Can B2B be Sexy

96

When Sorrell met Whipple

97

The Drum Arms In Cannes - Healthcare Rewired

98

The Drum Arms Podcast

99

ITV chief Carolyn McCall Speaks With BIMA co-president Tarek Nasir

100

The Drum Dungeon with Mark Runcas