The Effective Course Creator Podcast
by Kristin Maahs
Creating an effective online course helps business owners to get their time back–without sacrificing the results their clients get. I’m Kristin Maahs, a former ten year teacher with a masters degree turned six figure online course creator. After combining my teaching & business experience, what I learned is being an effective course creator is all about choosing the right techniques, mastering a few key strategies, and teaching your content effectively. If you are a coach or service provider who is ready to turn your experience and expertise into an effective online course this is the podcast for you. I’ll show you my framework for creating and selling a course that will create more social proof, testimonials, referrals and ultimately more sales. Let's increase your income and your impact while also getting your time back.
Episodes
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117. How to Set Pricing For Your Course and Services
In this episode of The Effective Course Creator™ podcast, Kristin Maahs dives into how to set pricing for your course and services as she sits down with Suzanne Reilley to discuss how to use competitor research data to set pricing. Kristin introduces, Suzanne Reilley, a Business Coach who...
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116. The Metrics You Need to Scale an Online Course
In this episode of The Effective Course Creator™ podcast, Kristin Maahs dives into the lies your sales are telling you and how to uncover the truth as she sits down with Kari Poppleton to discuss the power of using the data in your business to drive decisions. Kristin highlights how using metrics...
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115. Should You Start a Podcast For Your Online Course Business?
One of the questions I get asked often is if someone should start a podcast. It makes sense because they see me with a podcast and think they need one to be successful too. So many successful people have podcasts. In this episode I’m going to pull back the curtain behind producing a podcast and...
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113. Using the Evergreen Strategy as a Course Creator
Check out the show notes here Join The Course Mapping Workshop: The 3 Day LIVE Course Mapping Workshop for Coaches, Content Creators, and Online Service Providers Ready to Increase Their Revenue with an Effective Online Sign up for your 30 day free trial of Kajabi here. Connect with Kristin:...
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114. Weekly Routines of a Course Creator
There are many marketers out there that will tell you they created an online course once and make money in their sleep. While some of that can be true, they fail to leave out what you need to do as a course creator to keep the momentum going. If you aren’t making improvements to your course and...
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112. How to Improve Your Online Course So Your Students are Successful
On this episode of the She's Building a Dream podcast Kristin takes a deep dive into the world of online courses. Kristin shares her expertise on how course creators can overcome the common hurdles of student engagement and course completion rates. Check out the show notes here Join The Course...
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111. Mistakes Course Creators Make with Software
In this episode I'll share with you the mistakes course creators make with software. You will learn: What is software hopping Why you need to make sure you are prioritizing good software The "must-haves" of software Check out the show notes here Join The Course Mapping Workshop: The 3 Day LIVE...
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110. The Three Processes You Must Have as a Course Creator
Many course creators make the mistake of not having systems inside their business or their course. Most times when someone doesn't have systems in their business, they don't have systems in their course. As a course creator it is incredibly important to have the right systems in your course so…
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109. Growing Your List With Summits as an Online Course Creator - With Krista Miller
At Summit in a Box®, Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and...
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108. Should You Use Gamification to Help Your Students Finish Your Course?
As soon as someone talks about making an online course more engaging, some people default to thinking about gamification. In this episode, I’m going to share with you my take on gamification and if it’s the answer to making your students finish your course. Check out the show notes here In the…
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107. Using the FACT Method For Finding More Course Leads With Jeff Wenberg
Jeff has been deep in the marketing world for the last 13 years working with some of the biggest names and companies in the digital marketing space. He started his official marketing career as team member #11 on the Leadpages team and helped grow the company to 45,000 paying customers as Head...
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106. How to Structure Your Program to Give Client Feedback & Support
Nicole Culver helps experts create simple evergreen sales in their business so they can scale up their sales, without any more time from them. Nicole's company LVTD empowers founders with the right tools, mindset, strategy to have wildly profitable businesses. She quit teaching in 2011 to be a…
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105. How to Make Sure You Have the Right Students in Your Online Course
Have you ever purchased a course and realized you were not the right fit for the course? That could be because they are selling the wrong problem to the wrong person. We don't want that to happen to you! Listen in to this episode to make sure you are solving the right problem for the right…
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104. Time to Make Another Version of Your Course: Where Do You Start?
Creating an online course once and then selling it again and again is part of the advantage of the online course business model, but what happens when it’s time to make another version? When you know you need to make updates and upgrades to your course in order to continue to sell it and scale...
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103. Common Mistakes to Avoid as a Course Creator
Are you not getting testimonials and referrals from the students inside your course? If not, listen in to this episode to hear some of the mistakes you might have made inside your course that are causing the lack of results in your students. Check out the show notes here:...
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102. Optimizing Course Content for Different Learning Styles
When it comes to learning, there are 4 main styles for the way people learn. Most people have more than one style combined. In this episode I will cover the 4 main learning styles and how you can address each one in your course. When you teach someone in the way they learn they will pay more...
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101. 4 Ways to Get Clarity and Start Taking Action
I’ve talked to many business owners lately who have been lacking clarity so I thought it would be a good thing to bring up in the podcast. If you find yourself what I like to call ‘spinning your wheels’, struggling to take action, struggling to get things done, and struggling to make decisions…
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100: Lessons I’ve Learned After 6 years With an Online Course & 100 Episodes
Owning a business is a huge learning experience. Looking back on when I first started this podcast, since 2019 I have pivoted, changed, and learned a lot. In this episode I’m going to share some of the things I have learned about having an online business, being an online course creator, and...
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99. How to Best Use Course Software to Get Your Students Results
There are so many different pieces of software out there. It can be overwhelming to choose just one. Many course creators make the mistake of choosing one that is not the right fit for their business model or types of students. Some course creators make the mistake of choosing the cheapest. In…
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98. The One Key Component Many Course Creators Leave Out That Impacts the Success of Their Students
In this episode we are talking about the one key component that many course creators leave out in their online course. This can greatly affect the success of your students and ultimately your course. How do you actually teach someone your knowledge and help them to apply what you have taught…
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97. How to Not Easily Overwhelm Your Course Students
Many course creators put a large amount of content in their course thinking that it gives more value to their course. However, more often they overwhelm their students. When a student is overwhelmed they stop taking action. In this episode, we are going to talk about how you can make sure you put...
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96. One Way to Measure the Success of Your Students in Your Course
In this episode we are talking about what most course creation coaches leave out: assessments. You will learn: Why assessments in your course are important What kind of assessments you should have in your course How to use your course software to build out assessments in your course Check out the...
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95. One Way to Get Your Students More Results In Your Online Course
When it comes to learning we all have different preferences and learning styles or ways that we learn best. You must include different learning styles in your online courses in order to help your students to succeed and get results. Listen in to this episode as I share how you can incorporate…
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94. The Journey of Online Course Creation with Carly Hill
Carly is a mom of 4 who helps women free up time and money by showing them how to build budgets that work in real life. With a background in special education, Carly loves teaching women and families how to take complex topics like money and break them down into actionable, achievable steps.…
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93. 3 Reasons Why You Shouldn't Create an Entire Course Before You Sell It
So many people get stuck in this indecision… should I create the entire course before I sell it? In this episode I’m going to show you why creating the entire course before you sell it is not in the best interest of you OR your students! Check out the show notes here:...
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92. How to Be Productive as an Online Business Owner With Kristen Van Horn
Kristen Van Horn is a productivity and business coach. She helps entrepreneurs be more effective and efficient in their business by helping them create schedules and systems so that they have more time for the things they love. Get to know Kristen Van Horn! Website Instagram Check out the show...
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91. Three Tools to Use to Record Your Online Course
Some of the most common questions I get from new course creators is, “How do I record my course? What do you use to record? Do I need slides? So in this quick episode, I wanted to give you the three tools you need to record your course simply so it looks professional but is also efficient. Check...
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90. The 4 Most Important Questions to Ask Yourself Before You Launch a Course
Many people market their course based on the solution it provides and then don’t get the kind of sales they want. In this episode I’m going to share with you 4 crucial questions you must have full clarity on before you can launch your course. Check out the show notes here:...
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89. What Happened When I Launched My Course 7 Times in 7 Months
Way back in October 2022 I committed to doing something that I knew would be hard for me to commit to. I knew I had to do it to get over some fears, to hone in on my craft and my messaging and to build some serious momentum in my business. In this episode I’m going to share the details of what...
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88. How to Leverage a Sales Page When Selling Your Course With Dani Paige
In today's episode, I interview Launch Copywriter & Strategist, Dani Paige. She helps course creators write un-boring launch copy so they can convert more members, and create more impact, with their online programs. She also helps emerging copywriters learn the high-paying skill of launch copy…
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87. Top Mistakes New Course Creators Make
In this episode I'm going to share with you the common mistakes new course creators make. Check out the show notes here: www.kristinmaahs.com/blog/87 In the past 8+ years Kristin has transformed from a teacher to a six figure online course creator. With over 2000 course sales, she has used her 10...
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86. How to Enroll Students in Your Course on Autopilot
Allison Hardy is an email funnel strategist who helps coaches and experts enroll more clients into their courses or memberships, on autopilot. Allison is the creator of the 6-Figure Secrets Podcast, a Huffington Post Contributor, has been featured in YFS Magazine, and was named one of Washington,...
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85. Choosing a Profitable Online Course Topic
Choosing a profitable online course topic can be a challenging task, but there are several factors to consider to increase your chances of success. Here are some tips: 1. Identify your expertise 2. Research the demand: Market research is the key to the game (Check out episode 78) 3) Test your…
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84. Money Mindset Blocks and How They Can Impact Your Success
Money blocks are negative thoughts or beliefs that prevent individuals from achieving financial success. In this episode you will learn: 7 common types of money blocks How to identify and address these money blocks Why you need to overcome these blocks asap You can find the show notes here:...
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83. Building a Community For the Students in Your Online Course
In this episode you are going to learn: Why you need a community for your course students What kind of community you need Places to host a community online Click here to check out the show notes. In the past 8+ years Kristin has transformed from a teacher to a six figure online course creator.…
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82. Metrics For Launching a Course Online
When you launch your course you need to be paying attention to certain numbers and metrics. They are the biggest indicator of success. The numbers should be what drives every decision in your business. If you don't pay attention to the numbers you will be forced to make decisions based on…
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81. Should You Create an Entire Course Before You Sell It?
In this episode you are going to learn the pros and cons of selling a course before you create the entire thing. You will also learn the 3 things you should do if you plan to sell a course before you have the entire thing created. Check out the show notes for this episode here In the past 8+…
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80. How the Curse of Knowledge Impacts You as a Course Creator
Have you ever noticed how hard it is to explain something to someone that you have done over and over again? Maybe you have started to teach your child how to ride a bike and you forgot about the simplest things: when to apply the break, how to go up a hill, how to ride down hill, etc. When it...
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79. How to Use AI With Course Creation
Artificial Intelligence is here and it is here to stay. Instead of resisting it or turning your blinders on to it, I want to help you see how you can use it with course creation and how it will help to take the pressure off of you. You know I’m all about creating an effective course–one that…
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78. What is Market Research & Why is it Important?
In this episode you will learn: Why you might be resisting doing market research 5 tips for doing market research Where to do market research You can find the show notes HERE. In the past 8+ years Kristin has transformed from a teacher to a six figure online course creator. With over 2000 course...
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77. How to Set the Goals You Can Achieve In Your Business
Goal setting feels so 'new yearsish'… and while this episode is coming to you a few months into the new year, I think now is a great time to talk about it. Maybe you’re like me… you set one really big goal every single year. People told me to set a good goal, better goal, and best goal. So I did....
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76. Free or Paid Email Subscribers: Which is Better?
Just like social media and the clothing industry, there are trends in the online marketing world. It can be easy to hop on a trend thinking it’s “the magic ticket” for business growth. The thing is… there is no magic ticket. Listen in to this episode as I share the pros and cons of each. In the...
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75. Using Your Trials to Create an Impactful Online Course With Sundiata Ferguson
In this episode I'm interviewing one of my clients Sundiata Ferguson. Sundiata has an incredible story. He migrated to the US in Dec 1994 and went into the army May 1995. Sundiata suffered a traumatic brain injury while on active duty and was then diagnosed with epilepsy PTSD, anxiety &…
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74. The Biggest Mistakes New Course Creators Make
Many new course creators are overconfident in their ability to create an effective online course. In this episode I'm going to share with you the mistakes that people make that lead to them creating an ineffective course. Here's the proven formula: Student Results ➡️ social proof + testimonials =...
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73: How to Price your Course
One of the biggest questions I get from students is about pricing their course. It can be tricky to think of a price that works well for you, your students, and the market. There are so many factors when it comes to pricing your course. If something you heard resonated with you, I'd love to hear!...
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72. How to Make Sure Your Students Get Results in Your Online Courses
It can be intimidating to think of teaching adults about your expertise… many people worry they don’t know enough, aren’t an expert, or won’t get people results. In this episode I’m going to share with you a few key things you can do to make sure your students get results in your courses. In this...
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71. How to Stay Focused & Stop Shiny Object Syndrome
Many people come to me saying they have purchased several courses for their business… on all sorts of topics… and just can’t seem to get results. There’s a few reasons why people course hop and get shiny object syndrome. Listen in to this episode as I share with you how to prevent yourself from...
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70. Systems You Need to Have in Your Online Course Business
If you have been around the online marketing world for awhile and have owned your own business, you know that systems are the key to getting things done. They are the key to consistency and momentum in your business. There are a few systems you need to have in your online course business to help…
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69. How to Name Your Course: 7 Secrets to Naming Your Course
There’s a few things that hold people up when creating their course, one of them is how to name their course. Many new course creators get hung up on a name. I get it, it’s important for many reasons. Listen in to this episode to hear my tricks for naming your course. If something you heard...
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68. The Key Strategy to Creating a Course Your Students Finish
Most online course creators are afraid they will create an entire course and have no one actually buy it or worse yet…finish the course. There’s one strategy that is guaranteed to help your students to not only purchase the course, but finish it as well. If something you heard resonated with you,...
About this show
Creating an effective online course helps business owners to get their time back–without sacrificing the results their clients get.
I’m Kristin Maahs, a former ten year teacher with a masters degree turned six figure online course creator. After combining my teaching & business experience, what I learned is being an effective course creator is all about choosing the right techniques, mastering a few key strategies, and teaching your content effectively.
If you are a coach or service provider who is ready to turn your experience and expertise into an effective online course this is the podcast for you.
I’ll show you my framework for creating and selling a course that will create more social proof, testimonials, referrals and ultimately more sales.
Let's increase your income and your impact while also getting your time back.
Hosted by
Kristin Maahs
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