The Energy Exchange with Alane Paulley

Welcome to a special live edition of The Energy Exchange with Alane Paulley, COO of MagnaWave and AuraWell. This one starts inside a bourbon distillery, and it only gets better from there.Alane kicks things off by revealing one of the most unexpected experiments MagnaWave has ever run: MagnaWaving an entire barrel of bourbon. After a blind taste test with the master distiller himself confirmed that the MagnaWaved bourbon came out on top, MagnaWave bought the barrel. The whole thing will be at MagnaCon, free with the purchase of a special shirt, and yes, virtual attendees can get in on it too.From there, Alane walks through everything you need to know about MagnaCon 2026, the 10th annual event and the 20th anniversary of MagnaWave as a company, taking place June 10th through 12th in Louisville, Kentucky. She covers the expanded agenda, which has tripled the content from previous years, the seven doctors presenting original research, Pat and Kat Parelli on natural horsemanship, the groundbreaking mitochondrial clinical trial results, hands-on training with horses, livestock, and humans, the Monte Carlo Friday night celebration, and a technology announcement that Alane calls an industry disruption she has spent her entire career working toward.Alane also gets into the AuraWell practitioner map, the new education portal launching at MagnaCon, the referral contest where top ticket sellers win machines, and why she believes buying a virtual ticket is one of the smartest business decisions a practitioner can make right now.The episode closes with a live giveaway of three virtual tickets and one full VIP experience, and a reminder that the hotel room block is sold out.Virtual and in-person tickets are available at magnacon.com.

Welcome back to Energy Exchange Live with host Alane Paulley. This episode opens the way the best conversations do: over food, a little nostalgia, and zero small talk. Alane brings a German-American butter cake, Christine brings Italian red sauce energy, and from there the two dive into everything that actually shapes who you become as a leader.Christine Rogers is the owner of M3 Learning, a sales training company built on a methodology that has worked inside some of the biggest companies in the world. But her path to owning it is unlike almost any entrepreneurship story you've heard. Christine didn't start the company. She inherited it, unexpectedly, from her mentor Skip Miller, just ten days before he passed away from cancer. She shares the full story of that phone call, what she said yes to before she had any idea how to pull it off, and what it has meant to carry someone else's life's work forward.From there, Alane and Christine go deep on what it really looks like to sell without pushing people, why your native genius is often the hardest thing to teach, and how to build a team that can execute the work even when the founder is the one who does it best. They also talk about parenting, resilience, raising kids who can handle discomfort, and why small T trauma might actually be doing your children a favor.If you are building a business, leading a sales team, or trying to figure out how to grow something that does not fall apart the moment you step back, this episode is for you.

Welcome back to Energy Exchange Live with host Alane Paulley. In this episode, Alane kicks things off with a candid conversation about what it really takes to market a small PEMF business, from defining your target audience and using AI tools to save time, to why social media is the most powerful and affordable tool a practitioner has right now.Alane also pulls back the curtain on MagnaWave's manufacturing operations, explaining why having facilities in Kentucky, California, and Belgium is not a cause for concern but a sign of a company built to scale and serve customers without interruption.Then Sarah Totis, Community Manager at MagnaWave, joins the conversation to share real, actionable advice for practitioners at every level. Sarah breaks down how to set up a public business page, why posting consistently beats posting perfectly, how to use Canva and Meta Business Suite to plan content in advance, and the 80/20 rule that separates social media accounts that grow from ones that stall. You will also hear a practical walkthrough of the Marketing Message Builder, a free tool listeners can text to get sent directly to their phone.The episode closes with Alane sharing a bigger vision around proactive health and wellness, the case for doing the work before there is a problem, and what is coming at Magcon for both in-person and virtual attendees.This one is packed with practical value for anyone building a business in the wellness space.

Welcome to the pilot episode of The Energy Exchange with host Alane Paulley. In this candid conversation, Alane sits down with Clay to share the story behind MagnaWave, from the early days of a single machine, a Gmail inbox, and learning marketing on the fly, to building real momentum and scaling a team. Alane also opens up about what shaped their leadership style, what it takes to hire and delegate well, and why clarity and accountability matter as much as kindness when building a culture that lasts. You will also hear the behind-the-scenes reality of pursuing FDA clearance, why legitimacy matters for the future of PEMF, and what Alane hopes the long-term impact of the company's work will be for everyday people looking for better options for recovery and quality of life. This episode is real, unfiltered, and a strong introduction to the conversations The Energy Exchange is here to have.  

Welcome to The Energy Exchange Podcast with host Alane Paulley. Get ready for unfiltered conversations with the people who motivate us and inspire growth. We're diving deep into motherhood, fatherhood, running a business, overcoming challenges, and everything in between. Plus, we might throw in a conspiracy theory or two just to keep things interesting. Nothing is off the table. The Energy Exchange launches early next year. Subscribe now so you don't miss a single episode.