The Entrata Pod

Renter expectations are shifting—and “value” means something very different than it did just a few years ago.In this episode of The Entrata Pod, Product Marketing Manager Eileen Cook joins Industry Principal Virginia Love to unpack how today’s renters are redefining value, what drives trust, and how those shifts are reshaping the leasing experience from first search to signed lease.They dig into what’s replacing price-first messaging, how tour and tech expectations have evolved, and why consistency and transparency matter more than ever. Plus, they explore the growing influence of Gen Z—both as renters and onsite teams—and the emerging challenges operators can’t ignore, from fraud to social media reputation to skepticism around AI.If you’re thinking about how to meet modern renter expectations (and stay ahead of them), this conversation is for you.

Search in multifamily is evolving fast. From AI-generated results to maps and zero-click searches, renters are discovering properties in entirely new ways.In this episode of The Entrata Pod, Eileen Cook and Collin Perry break down what’s changing in SEO, what still matters, and how multifamily marketers can stay visible in 2026. Learn how to adapt your strategy, prioritize local listings, and navigate the new search landscape.

In today’s rapidly evolving multifamily industry, success isn’t driven by technology alone—it’s powered by people.In this episode of The Entrata Pod, Sarah Greenough, President and CMO of Princeton Properties, joins Entrata’s Virginia Love to explore what effective leadership looks like in modern property management. From navigating operational change to building high-performing teams, they break down how leaders can balance innovation with a people-first approach.You’ll hear practical insights on evaluating new multifamily technology without overwhelming onsite teams, empowering property managers to take ownership of performance, and creating a culture of accountability across your organization.Tune in to learn how to support your teams through change, strengthen company culture, and maintain the human connection that drives resident satisfaction and operational success in multifamily housing.

What do modern renters really want?In this episode of The Entrata Pod, we break down insights from Entrata’s Resident Report—based on 2,000+ renters—to explore how financial pressure, rising expectations, and technology are reshaping the renter experience.Andre Alves, Product Marketing Manager at Entrata, shares what today’s data means for property managers and operators—and how to adapt.We cover:How rent costs and financial stress impact renter behaviorWhat drives apartment selection and renewalsGenerational differences across rentersGaps in the leasing and resident experienceKey drivers of satisfaction, retention, and loyaltyA must-listen for multifamily, property management, and real estate professionals looking to stay ahead of renter expectations.

How much is your operating system really costing your properties? As portfolios scale, many property management tech stacks become fragmented over time, introducing hidden operational friction, limiting automation, and quietly impacting NOI. Join Entrata Product Marketing Manager Catherine Rotman along with Customer Success Manager Kaillie Merrick as they break down the difference between integrated and truly unified property management operating systems, explore how fragmented architecture creates real financial and operational costs, and use a practical litmus test to help you evaluate whether your system is helping—or holding you back.

Autonomous property management is here, and this release marks a major leap forward. Join the Entrata product marketing team as they unveil the next evolution of the Entrata operating system: an AI-native, agentic platform designed to unify operations, elevate resident experiences, and embed intelligence across every workflow. From leasing and marketing to accounting, maintenance, and resident engagement, this update redefines how teams work and how communities connect.

Unfiltered conversations happening every day in online multifamily communities reveal what’s really going on at the site and portfolio level. In this episode of Resident Experts, Entrata’s Virginia Love is joined by multifamily thought leader and Spherexx Chief Brand Strategist Lia Nichole Smith to explore “Multifamily chatter that matters.” Together, they break down the patterns emerging from peer-led spaces covering themes like employee burnout, personal safety, tech overload, operational gaps, and an ever-growing collection of  crowdsourced insight.

Resident expectations in multifamily housing are evolving faster than ever. Today’s renters compare their living experience to the seamless, on-demand interactions they get from top consumer apps—raising the bar for property managers and operators across the industry.In this episode of The Entrata Pod, Andre Alves (Product Marketing Manager at Entrata) and Alex Buchanan (Head of Homebody) break down why resident experience has become a critical competitive differentiator in property management. They explore how modern renters define convenience, what “modernization” actually means for multifamily operators, and the technology and strategies needed to meet rising expectations.If you’re in property management, multifamily operations, or proptech, this conversation will give you practical insights on improving resident satisfaction, increasing retention, and staying ahead in a rapidly changing market.

Authentic communication drives connection, and connection drives retention. In the third and final session of Entrata’s three-part series “Improve Your Resident Experience, Improve Your Results,” Entrata’s Head of Strategy & Business Operations, Ann Ogami, reconnects with author and advisor Steve Yastrow to explore how improvisation can lead to stronger, more meaningful relationships with residents and prospects.

Marketing in 2026 leaves little room for delay. With leaner teams, higher renter expectations, and tighter margins, small inefficiencies can have an outsized impact on leasing performance. Join Entrata’s VP of Product Billy Mungovan and Product Marketing Manager Eileen Cook as they break down how marketing, leasing, and technology must work together to drive real results, and where many teams are falling behind.

The multifamily market is finally regaining its footing, shifting from several years of volatility to a more stable, operations-first environment. Entrata surveyed more than 300 multifamily executives to understand how leaders are navigating this new landscape: where optimism is returning, where costs and fragmentation still create pressure, and how operators are turning to value, efficiency, and compliance to stay competitive.

Resident relationships sit at the heart of a property’s success. In the second session of our three-part series “Improve your resident experience, improve your results”, Entrata’s Head of Strategy & Business Operations Ann Ogami reconnects with author, speaker, and consultant Steve Yastrow to explore how building meaningful resident relationships leads to loyalty, retention, and long-term business success.

New federal AI policies are set to shape how multifamily operators innovate, scale, and serve residents. Kevin Donnelly, Executive Director & Chief Advocacy Officer at RETTC, joins Entrata’s Virginia Love to break down the U.S. AI Action Plan and what it means for multifamily. From regulatory shifts to real-world applications like predictive maintenance, leasing automation, and fraud detection, this discussion dives into both opportunities and risks, helping multifamily leaders stay ahead of the curve. 

What is the true economic impact of Entrata’s property management platform? Entrata commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study, using Forrester’s proven methodology to reveal the financial outcomes, risk adjustments, and customer perspectives that highlight Entrata’s impact on efficiency, scalability, and resident experience. Join Entrata President Chase Harrington along with guest speaker, Forrester Consultant Zahra Azzaoui as they walk through the study’s results and methodology.

What truly drives resident loyalty and retention in multifamily communities? In this first session of our three-part series “Improve your resident experience, improve your results,” Entrata’s Head of Strategy & Business Operations Ann Ogami sits down with author, speaker, and consultant Steve Yastrow to explore how brand harmony, the seamless blending of every resident touchpoint into one compelling story, can boost renewals, referrals, and revenue. 

As multifamily operators face economic uncertainty and rising costs, protecting the bottom line has never been more challenging. In this episode, Entrata’s Product Education Manager Hannah-Marie Evans and Manager of Professional Services Micha Hawkins, share how strategic, tech-powered facilities management is becoming a key lever to improve operational efficiency, boost resident satisfaction, and maintain strong NOI. Join them as they break down four actionable pillars of efficiency to help optimize operations across your portfolio.

Stephanie Linton, Director of Marketing at Princeton Management and the 2025 NAA Emerging Leader of the Year,  joins Entrata’s Amanda Fumo for a deep dive into purpose-driven marketing in multifamily. With a portfolio spanning over 150 communities across 12 states, Stephanie shares how she uses strategy, creativity, and social impact to go beyond leasing—and build real connections. Tune in to hear about her unique campaigns, mentorship work, and her vision for the future of marketing in the industry.

Entrata welcomes Apartment All Stars Kate Good and Lisa Trosien back to Resident Experts for a high-impact session packed with timely insights and actionable strategies. From renter expectations to stakeholder communication, discover what’s shaping multifamily success in 2025. Join them and Entrata’s own Virginia Love for a discussion that delivers real-world takeaways from Apartmentalize that every operator needs to hear.

Explore how AI and automation are transforming the multifamily industry—from reducing costs to improving resident satisfaction. In this podcast, Entrata’s Dallas Doane and Hunter Holt team up for a discussion about how AI is driving real operational efficiency and unlocking new growth opportunities.They’ll discuss: What Autonomous Property Management really means and why it matters, Key AI use cases across operations, How AI agents streamline leasing, maintenance & payments, The power of predictive analytics.

What do new Building Performance Standards (BPS) mean for your portfolio? As regulations evolve rapidly, property owners face increasing compliance risks—but also significant opportunities for efficiency, energy savings, and asset value enhancement.Join Gerry Crooks, Entrata’s Senior Industry Principal of Utilities, David Bailey, Executive VP at Sustainable Turnkey Solutions, and Keely Felton, Chief Sustainability Officer at Nova Group GBC, as they unpack what BPS truly requires, what’s already in effect, and how property owners can stay ahead of the curve. 

In this episode, Entrata’s SVP of Product, Sara Sharpe, sits down with Jennifer Walker, Controller at Catalyst Housing Group, to discuss how AI-powered automation is transforming financial operations in property management. From streamlining invoice validation to improving accuracy and reducing manual work, they explore how embedded Bill Pay solutions can drive efficiency and control. Hear real-world insights from Catalyst’s journey to automation—and how it’s freed up teams to focus on what truly matters.

AI isn’t coming for your leasing team’s jobs—it’s coming for their to-do lists.Join us for a practical conversation where we’ll show you how AI-powered technology is helping property teams work smarter—not harder. From qualifying leads to scheduling tours and managing follow-ups, Entrata’s Chelsea Hansen & Samantha Bohm discuss how automation can take care of the busywork so your team can focus on what really matters: people. Looking to save time and lease faster? This podcast will show you how to stay ahead of the curve.

As mental health becomes an increasingly urgent focus in student housing, operators are rethinking how residential communities support student wellbeing. Join Jenn Cassidy, President of Property Operations & Experience at Cardinal Group Management, and Entrata’s Virginia Love for a conversation on the evolving role of student housing in mental health advocacy. Learn what today’s students are facing, how data is shaping support strategies, and what practical steps housing teams can take to build more supportive, stigma-free communities.

With the increased risk in multifamily, properties need insurance coverage for property damage, liability claims, residents without proper insurance, increased movement with short-term leases, and more. In this episode, Entrata’s Head of Insurance Wil Robertshaw is joined by Cardinal Group’s Sr. Director of Risk Management Chris Bidwell for a discussion about how insurance programs can mitigate risk, boost NOI, and create a better experience for residents.They’ll discuss:Common blind spots in insurance coverageThe three pillars of risk mitigationBalancing protection with the resident experienceHow forward-thinking operators are staying protected and profitable

What drives Gen Z’s rental decisions in today’s financial climate? In this episode, Entrata President Chase Harrington and industry expert Virginia Love unpack insights from a January 2025 survey conducted with Qualtrics, featuring over 2,000 U.S. renters. They dive into Gen Z’s reasons for renting, the challenges they face in pursuing homeownership, what they prioritize when choosing a rental, and how technology is shaping their rental journey. Tune in for a data-driven look at the next generation of renters and what it means for the future of housing.

Looking to optimize your pricing and leasing strategies? Join Entrata’s VP of Sales Nick Miller, Industry Principal Amy Roos, and Data Science Manager Mattie Langford as they discuss how revenue intelligence uses machine learning to provide actionable insights—allowing property managers to set the most profitable rates and predict renewal likelihoods.They’ll discuss best approaches to revenue management, how revenue intelligence can enhance innovation and insights, ways revenue intelligence continues to expand upon its capabilities, and how to choose the right revenue intelligence tools

As the multifamily industry evolves, so do the marketing strategies and customer experiences that accompany it. Laurel Zacher, Founder & CEO at LZ Strategic, joins Entrata’s Virginia Love to discuss the shift from traditional marketing to a “help-first” philosophy in the multifamily space, the importance of personal connections for better retention and referrals, and the role of technology in enhancing the leasing experience. Join them as they share ideas on creating authentic marketing content, balancing positivity with transparency, and gathering feedback in innovative ways.

Is AI the key to multifamily NOI growth? Entrata partnered with Qualtrics and surveyed 300 multifamily executives to learn about their opinions on AI and its impact on NOI. Join Entrata President Chase Harrington along with CTO Jason Taylor as they dig into the results.They’ll discuss: AI adoption in the multifamily industry, including benefits and best practices, top strategies for driving NOI growth and operational efficiency, and how to achieve autonomous property management.

As technology rapidly advances and resident expectations evolve, the challenge of identifying and nurturing high-potential talent becomes even more critical. Erica White, SVP of Technology & Strategic Initiatives at Article Student Living, joins Entrata’s Amanda Fumo to explore how a technology-focused culture combines with problem solving and adaptability for developing the next wave of leaders, and how mentorship and innovation are fostering growth at Article.

Loyalty programs have been a key strategy for customer retention across industries for decades—and now, they’re making an impact in the multifamily industry. In this episode, Entrata’s Industry Principal of Resident Services Alex Buchanan is joined by Sr. Product Manager Britton Pederson to discuss how resident rewards programs are boosting resident retention and reducing property costs. They’ll talk about: The benefits and challenges of loyalty programs in multifamily, how to recognize a successful resident rewards program, and best practices for implementing a rewards program that works for your properties.

Discover how rent reporting is becoming essential for multifamily properties and how it can benefit both you and your residents. In this episode, Entrata’s Industry Principal of Resident Services, Alex Buchanan, is joined by Manager of Customer Success, Alyssa Schroeder, to discuss new rent reporting laws and how they can help residents build credit, encourage on-time payments, enhance a property’s competitive advantage, and improve financial stability for properties and residents alike.

Start the new year with a solid grasp of the key trends and challenges shaping the Affordable Housing landscape in 2025 and beyond. Entrata CRO Amanda Fumo hosts a panel of industry voices for a crucial discussion of potential policy changes, emerging development trends, and the growing role of technology, including AI, in affordable housing management. Listen to discover how these forces impact property managers and what lies ahead for the affordable housing market.

Join us for an insightful discussion about how you can help build a culture of success at your company. We’ll explore innovative learning and development techniques for teams, as well as the role supportive workplace environments have in supporting employee success. Don't miss the chance to hear practical tips and best practices for fostering a thriving workforce.

Wondering how to streamline your procurement workflows? In this episode, Entrata’s SVP of Product, Sara Sharpe, is joined by Kristina Super, Director of Strategic Services at Berger Communities, and Dave Cooper, CEO at NetVendor, for a discussion about the some of the foundational pillars of the procure-to-pay process, specifically Vendor Compliance and eProcurement, and how transitioning to more efficient, automated workflows can positively impact your properties.

As more Americans choose renting over home ownership, the American dream is experiencing a substantial change. In this episode, our guests will discuss the findings from Entrata’s recent survey of 2,000 renters across the United States, including: Why more people are choosing to rent instead of owning a homeThe impact this trend will have on property management companiesWhat renters value most

Find out how you can make the next turn cycle more efficient than ever before. Sara Lencheck, Principal Product Manager for Entrata Student, will chat with Rebecca Herrin, Chief of Staff to the CEO at The Collier Companies, Melodie Raab, SVP of Support Services at Asset Living, and Keri Goins, Direct of Operations Systems at Landmark Properties. They’ll discuss:Successful strategies they used for the 2023 turn cycleInnovate processes and tools that can optimize operations for your onsite teams Entrata's solutions that can revolutionize the biggest events in your student lifecycle, from pre-leasing and placements to move-ins

Entrata President Chase Harrington joins CTO Jason Taylor for this installment of our ongoing series exploring the impact of AI on the multifamily industry. Sign up to discover how AI is reshaping job functions, enhancing operational efficiencies, and driving innovation for property management companies and their teams.Join us for a conversation about:How the multifamily industry is responding to AI-fueled changesWhat multifamily roles and functions are likely to be impacted by AIWays operators can prepare to best optimize the unique efficiencies and insights offered by AI

Generative AI and predictive AI are all the rage these days. But what are they, exactly? And how can you leverage them to transform how you operate and market your business? Join Entrata CIO Levi Howa and Director of Product Education Hyrum Blazer as they discuss: The creative potential of generative AI in automating content creation, enhancing resident communication, and streamlining marketing effortsHow predictive AI leverages data-driven insights to optimize occupancy, predict resident behavior, and mitigate risksHow you can change the way your site-level teams get work done

In 2023, the average manager or owner wrote off over $1M in bad debt because of fraudulent applications. Odds are your company is on the lookout for tools that protect your bottom line from fraudsters.Join this conversation to hear from Kyle Nelson, Vice President of Strategic Partnerships at Snappt, as he outlines:How fraudsters create and use fake documentsBest practices for identifying and preventing fraudThe technology, accuracy rate, and workflow integrations Snappt provides to its clients (with real-world examples)

How are changes in technology affecting multifamily operations? Entrata surveyed more than 300 multifamily executives across management, marketing, leasing, and accounting to find out how AI, centralization, fraud prevention, and more are impacting their businesses. Join President Chase Harrington along with Virginia Love & Stephanie Fuhrman as they dig into the results:They’ll discuss:How rising costs are impacting decision-makingDemand & roadblocks for implementing AIWhat multifamily centralization looks like todayHow PMCs are combating fraud

Discover how AI can help tackle your biggest property management challenges: communicating with prospects and residents.  In this episode, Entrata’s Product Education Manager Elton Yang is joined by RVP Justin Finch for a discussion about how AI is shaping multifamily workflows right now.They’ll discuss:Specific use cases for AI implementation in the multifamily industry.How AI-driven chatbots and notifications improve resident experiences.The role of AI in sentiment analysis and reputation management.Strategies for crafting effective AI prompts for property management tasks.

Acquiring and retaining quality residents is crucial in property management. Haverkamp’s approach? Offering tools and services that elevate the resident experience and differentiate properties from the competition. In this episode, we take a close look at several examples that have been successfully implemented across properties. Join Haverkamp President Dave Hyman and Entrata’s Alex Buchanan as they discuss the benefits of strategically deployed resident-based services. They’ll discuss successful use cases for:Simplifying the qualification process for new residentsImproving credit scoresRewarding timely rent payments and other positive behaviorsAnd so much more!

Artificial Intelligence is transforming property management by enabling faster, smarter decision-making. Join Entrata’s Chief Technology Officer, Jason Taylor, and VP of Engineering Travis Elnicky, for an insightful discussion on the power of combining rich data sources with AI-driven tools to achieve unparalleled operational efficiency, enhanced resident experiences, and increased profitability. They’ll discuss:The importance of data for property managersEntrata’s comprehensive and insightful data ecosystem How data-driven AI solutions have optimized property management Data-driven AI trends and future developments

Attracting and retaining top talent is crucial in the multifamily industry. Those who do it right focus on building a strong company culture aligned with core values. By leveraging effective recruiting channels, providing comprehensive training and onboarding, and utilizing technology to improve the employee experience, management companies can come out ahead in the competition for top talent.Join Entrata’s Product Marketing Manager, Chelsea Hansen and Manager of Product Education, Micha Hawkins to learn how implementing key strategies can help multifamily businesses overcome staffing challenges and achieve long-term success. They’ll discuss: Current challenges in multifamily staffing and retentionHow company culture impacts talent retentionEffective onboarding and training practices Tech suggestions for better employee experiences

Fraudulent activities are becoming increasingly sophisticated, and property managers face significant financial risks. In this episode, Entrata’s SVP of Product, Kelly Canepa, is joined by Fannie Thomas, Sr. Director of Business Applications and Information Technology at RangeWater Real Estate, and Taryn Silva, VP of Learning & Development at Mill Creek Residential, to discuss the challenges and solutions for mitigating fraud in property management. They’ll explore:The most prevalent types of fraud in property management The gaps in current fraud protection methodsHow to build the best screening and fraud detection package for your business

As industry leadership seeks to understand how AI will drive innovation, optimize operations, and redefine resident experiences, we’re seeing both excitement and apprehension. Join Entrata Chief Technology Officer, Jason Taylor, and Colleen.ai CEO Itamar Roth as they delve into the transformative role of artificial intelligence in property management and how operators can leverage AI to position themselves for success. They’ll discuss: The implications of key AI trends for multifamily leadersStrategies for implementing AI initiativesThe skills and mindset required for leaders in an AI era