PODCAST · business
The Flywheel - an Amazon Podcast
by Sellics
Are you also trying to crack Amazon's success code? Join Courtney and Tommaso, Amazon Advertising experts from Sellics, to discuss the latest news and most valuable tips on the hottest eCommerce around.
Episodes
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EP10: Why Do Rankings Matter
In the last episode of the first season of The Flywheel, Courtney and Tommaso discuss the importance of rankings, both paid and organic, and ways brands have to improve their placements.
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EP9: Conversation with Matt McGraw - a Success Story
In this episode of The Flywheel, Courtney and Tommaso sit down with Matt, Director of Amazon Advertising at AMPLEX, to discuss what allowed him to rewrite the faith of his advertising account, drop his average ACoS, and win his category back! Reach out and send question to [email protected]
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EP8: What to Do When You Don't Want to Do Your Job!
What to Do When You Don't Want to Do Your Job, or "The Lazy Episode", covers the very basic things you should check to make sure your Amazon PPC account is running smoothly. Resources: Sellics Advertising How Does Ad Scheduling Work in Sellics?
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EP7: Ad Scheduling, a Double-edged Sword
In this new episode of The Flywheel, Courtney and Tommaso discuss the pros and cons of Ad Scheduling (also referred to as "Day-Parting"), a technology that allows you to intentionally pause and play Amazon Ads at specific times. Resources: Sellics Advertising How Does Ad Scheduling Work in Sellics?
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EP6: Keyword Harvesting
In this new episode of The Flywheel, Courtney and Tommaso discuss the strategy behind Keyword Harvesting and the differences between a manual and automated approach. Resources: Video: The Keyword Harvesting Process Optimal Campaign Structure for Keyword Harvesting Campaign Naming Convention
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EP5: Bread & Butter PPC (Part 2)
In this new episode of The Flywheel, Courtney and Tommaso continue the two episode series: Bread & Butter PPC. Topics: Campaign structure: How to group products together Naming convention, why is it important? Segmentation by campaign or ad groups: pros and cons Separating campaigns by keyword…
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EP4: Bread & Butter PPC (Part 1)
In this new episode of The Flywheel, Courtney and Tommaso take on the first audience request: Bread & Butter PPC. Topics: The origins of PPC advertising Key Performance Metrics on Amazon The layered structure of Amazon campaigns The three families of keywords in the Amazon real estate. Tune in…
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EP3: A Conversation with Franz Jordan, Sellics' CEO
In this new episode of The Flywheel, Courtney and Tommaso have a conversation with Franz Jordan, Sellics' CEO. They discuss the future of the Amazon shopping experience, the relationship between paid media and the "organic world", the latest innovation in Amazon software, and their first loves....
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EP2: Product Targeting & Hotdogs
In this new episode of The Flywheel, Courtney and Tommaso talk about the "Product Targeting." Amazon allows us to leverage multiple types of ads and targeting, but why should you give Product Targeting a chance? Topics: What is product targeting? Which ad types support it? Which ad types are best...
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EP1: The Sales Attribution Window
In the second episode of The Flywheel, Courtney and Tommaso talk about the "Sales Attribution Window." As Amazon does not release live data on advertising sales, we need to adapt how we review performance and make decisions. In this episode we cover: What is the sales attribution window…
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EP0: What did Amazon do now?!
In the first ever episode of The Flywheel, an Amazon podcast hosted by Sellics' Strategic Account Managers, Courtney and Tommaso share they thoughts on the recent changes to the Amazon's platform. As brands are no longer allowed to reply to customers' reviews, how should you adapt your Amazon...
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Frequently Asked Questions
How many episodes does The Flywheel - an Amazon Podcast have?
The Flywheel - an Amazon Podcast currently has 11 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Flywheel - an Amazon Podcast about?
Are you also trying to crack Amazon's success code? Join Courtney and Tommaso, Amazon Advertising experts from Sellics, to discuss the latest news and most valuable tips on the hottest eCommerce around.
How often does The Flywheel - an Amazon Podcast release new episodes?
The Flywheel - an Amazon Podcast has 11 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Flywheel - an Amazon Podcast?
You can listen to The Flywheel - an Amazon Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Flywheel - an Amazon Podcast?
The Flywheel - an Amazon Podcast is created and hosted by Sellics.
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