PODCAST · business
The Goal Getter Guide with Jen Laffin
by Jen Laffin
For entrepreneurs and small business owners who want to reach their next level, but keep getting stuck in self-doubt, fear, and procrastination.Hosted by Jen Laffin, founder of Goal Getter Solutions and creator of the Goal Getter Framework, The Goal Getter Guide podcast helps you shift your mindset, build self-trust, and finally follow through on your goals.In brief, actionable episodes, you’ll learn how to:Step into your entrepreneurial identityManage self-doubt and perfectionismBeat procrastinationSet goals you’ll actually achieveThink differently. Take action. Become the consistent, confident entrepreneur you’re meant to be.The Goal Getters Guide will show you how.💡 Subscribe now and start turning your biggest business goals into reality—without the hustle, guilt, or self-doubt.
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104
Energy Audit: Clearing What's Making Your Business Feel Heavy {5.13.26}
You're showing up. But something feels off, and you can't quite name it.It's the weight of what you haven't looked at yet -- the thing you're dreading, the decision you keep circling, the situation you've been tolerating longer than you should. None of it is loud. But all of it is costing you.In this episode, I'm walking you through a 15-minute energy audit I run with my clients and on myself.Because here's what I've found, every single time: when you're carrying unaddressed energy drains, everything downstream gets harder. Decision-making slows. Momentum feels forced. You use a portion of your focus just to keep the weight of what you haven't dealt with from surfacing.And eventually, that starts to feel normal.This episode is about interrupting that. Not by solving everything -- but by being willing to see it.In this episode:Why energy drain shows up quietly and why that makes it harder to catchThe one rule that makes this audit actually work (and why your brain will try to talk you out of it)Why the first answer matters more than the polished oneWhat changes when you stop pretending the weight isn't thereReady to build momentum? The Momentum Room -- jenlaffin.com/tmrJen Laffin is the Chief Momentum Officer for women entrepreneurs and the creator of Accountability Without the Angst™. She helps women business owners build consistent follow-through and self-trust through The Momentum Room and private coaching.Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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103
The 9-to-5 Habit That's Secretly Stalling Your Business {5.06.26}
There's a version of "doing the research" that's actually just postponing a decision you already know you need to make.In this episode, Jen shares the moment in her own business when she realized she wasn't waiting for more information — she was waiting for someone outside of herself to confirm what she already knew. And the longer no one did, the more she doubted it.She unpacks why this pattern is so common for women entrepreneurs, how the habits of an employee mindset follow us into business ownership, and why results — even the ones that don't go as planned — are just data, not proof that you can't be trusted.If you've been sitting on a decision longer than feels reasonable, this episode is worth your time.This week's question: Are you waiting for more information, or are you waiting for permission?Ready to stop waiting and start moving? The Momentum Room is built for exactly this. Calm accountability, no angst, and a community of women done letting hesitation run the show. Learn more at www.jenlaffin.com/tmr.Episode 44Air Date: 5/06/26Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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102
Need to Burn Your Boats? Here's How I Unexpectedly Burned Mine {4.29.26}
The Goal Getter Guide with Jen Laffin | Air Date: 4.29.26When I left teaching after nine years, I held a rummage sale in my classroom and sold everything I'd built -- laminated anchor charts, handmade manipulatives, carefully organized binders -- for fifty cents and a dollar apiece.A janitor stopped and asked if I'd regret it someday when I wanted to come back.I looked him in the eye and said, "I'm not coming back."But his question stayed with me. I didn't doubt my decision, but I realized those boxes weren't just full of supplies. They were full of proof that I was good at something. Proof that I'd earned my place. Proof of an identity I'd spent nearly a decade building.And selling it all for fifty cents felt like more than a transaction.In this week's episode, I talk about what that rummage sale taught me about identity, the primal brain's grip on who we used to be, and why you can't fully step into who you're becoming while you're still holding onto who you were.If you've ever caught yourself measuring your worth by old metrics, clinging to a title or career that no longer fits, or keeping a "just in case" plan in your back pocket -- this one is for you.Ready to build momentum? The Momentum Room is where it's done. Learn more at https://www.jenlaffin.com/tmrJen Laffin is the Chief Momentum Officer for women entrepreneurs and the creator of Accountability Without the Angst™. She helps women business owners build consistent follow-through and self-trust through The Momentum Room and private coaching. Learn more about Jen at https://www.jenlaffin.com. Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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101
The Accountability System That Failed Me (So I Built A Different One) {4.22.26}
Before the Momentum Room existed, Jen struggled with accountability programs because, for many high achievers like her, the fear and shame of showing up without a commitment finished was worse than the money she lost from abandoning a program.These accountability systems that the programs ran on did not take into account the person behind the goals and how self-doubt affects momentum.So Jen decided to build a program that did. It's called The Momentum Room.In this episode, she traces the real origin story of the Momentum Room: from a classroom full of kids who needed to be seen as people, not checkboxes, to the moment she learned about the primal brain and understood why follow-through is really a self-trust problem -- and what happened when her own brain tried to talk her out of building something different.Shame-based accountability doesn't push high achievers forward -- it pushes them out the door entirelyNine years teaching elementary school was the first draft of Accountability Without the Angst™ -- high expectations and human curiosity are not oppositesThe primal brain isn't trying to sabotage you; it's trying to keep you safe -- understanding that changes everything about how you approach follow-throughAccountability is not a nice-to-have. It's infrastructure -- and treating it that way is what helped Jen move past her own doubt and build the Momentum RoomBuilding The Momentum Room meant living the methodology before it was finished -- testing, iterating, and taking action before feeling readyThe entrepreneurs who struggle most aren't the ones who don't know what to do. They're the ones who know exactly what to do and still can't seem to do it.If last week's episode made you recognize yourself in the gap between knowing and doing, this one explains why that gap exists -- and why the Momentum Room is built the way it is. Visit www.jenlaffin.com/tmr to learn more and schedule a conversation with Jen.Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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100
Welcome to The Momentum Room {4.15.26}
Most entrepreneurs don't have a strategy problem that's keeping them stuck. They have a follow-through problem. In this episode, Jen introduces her new group program, The Momentum Room -- an accountability and support group built specifically for the business owners who know exactly what they need to do, but keep not doing it. She talks about the gap between knowing and doing, why shame-based accountability backfires, and what it actually takes to close that gap for good.Knowing what to do and doing it are two very different things -- the gap between them is where self-doubt, perfectionism, and confusion set up campThe primal brain is behind your best arguments for staying exactly where you areBusy work fills the day while revenue-driving work sits on the perpetual to-do list -- and that's not a motivation problemPressure and fear of looking bad in front of a group is not a sustainable accountability modelAccountability Without the Angst™ means a calm, direct conversation about what's actually getting in your way -- not judgment, not shameDiscomfort is always part of growth. Nothing has gone wrong when you feel it.Doing the hard things with someone present -- even on a Zoom coworking call -- changes how your brain responds to themThe client who said no to the Friday afternoon walk didn't do it through willpower. She did it through awareness of how her own momentum works.The doors to The Momentum Room are now open for new members until May 4, 2026. If you recognize yourself in the gap between knowing and doing, visit www.jenlaffin.com/tmr to learn more and schedule a conversation with Jen.Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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99
It's Time to Get Off The Struggle Bus {4.08.26}
Struggle is not a sign that something is wrong with you. It's human, it's biological, and yes — even I get caught in it sometimes too. In this episode, I get honest about the moment I realized I'd been making choices that were keeping me in a state of "almost there," and what it took to decide it was finally time to get off the struggle bus.The primal brain is wired to keep you stuck — not to be difficult, but to keep you safe and comfortableStaying stuck in the struggle is a choice, even when it doesn't feel like oneGood planning without follow-through is still stagnation — and recognizing that gap is part of the workThe moment of clarity doesn't arrive with all the answers. It arrives with a decision: is the discomfort of staying stuck now greater than the discomfort of moving forward?You don't need to know exactly what's next to start making different choicesReleasing what's comfortable and known is uncomfortable — and also kind of funThe struggle bus does not have a lock on the door. You can get off it any time you decide to.Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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98
Why Acting Like Your Current Self While Expecting Future Results Won't Work {4.01.26}
Your goals require a version of you that doesn't fully exist yet — and that gap between who you are today and who you need to become is exactly where good goals quietly fall apart. In this episode, Jen breaks down why identity has to shift before results show up, not after.Your brain defaults to familiar habits, thought patterns, and time usage — all calibrated to where you are nowThe primal brain keeps you in your Comfort Cave: safe, comfortable, and doing what you've always doneSigns your current identity is running the show: saying yes to draining clients, scrolling instead of posting, over-preparing on low-impact tasks, making decisions based on fear of lossYour future self makes different decisions — not because they're more talented, but because they've built self-trust through consistent follow-throughThe identity shift has to come first; results followJoin Jen's FREE Q2 Momentum Reset 5-Day Challenge, April 6–10! Sign up at www.jenlaffin.com/mrcThank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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97
Let's Talk About Boundaries In Business with Special Guest, Lisa Danforth {3.25.26}
If you feel like you’re constantly overextended, saying yes too often, or becoming the bottleneck in your own business, this episode is a must-listen.I’m joined by Lisa Danforth to talk about boundaries in a completely different way, not as a personal development concept, but as core business infrastructure.We cover: Why boundaries are the bridge to sustainable success How lack of boundaries leads to burnout, resentment, and inconsistency The connection between boundaries and self-trust How to start identifying where you’re overstepping your own limits Why saying no is often the most strategic move you can make This conversation will challenge the way you think about your time, your capacity, and how you show up in your business.If you want a business that actually works for you, this is where it starts.* * * Connection details for our guest, Lisa Danforth:Email: [email protected] Website: LisaDanforth.comLinkedIn: @LisaDanforth | https://www.linkedin.com/in/lisadanforth/Substack: @LisaMDanforth | https://substack.com/@lisamdanforth?utm_source=menuLink to Boundaries Blueprint PDFThank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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96
The Panic That Slips In After Doing Something Bold {3.18.26}
There’s a moment no one really prepares you for in business.It’s the moment after you do something bold.The moment when you hit publish, raise your prices, say the hard thing…and then suddenly wonder if you’ve completely lost your mind.In this episode, Jen breaks down what’s actually happening in that post-bold panic and why it’s not a sign you made a mistake. It’s a sign you’re growing.More importantly, she walks you through how to move through that moment without undoing the very thing that could change your business.Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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95
Busy But Broke: When Productivity Becomes an Avoidance Tactic {3.11.26}
Many solopreneurs pride themselves on being responsible, productive, and hardworking. But what if the very behaviors that make you feel productive are actually keeping your business from growing?In this episode, Jen Laffin breaks down a pattern she sees constantly with entrepreneurs: filling their days with work that feels responsible while quietly avoiding the work that actually generates revenue.If your days are full but your results are slow, this conversation will help you recognize the difference between real business work and productive avoidance.What You’ll Learn in This EpisodeThe difference between forward-facing work and backward-facing workWhy responsible entrepreneurs often struggle to focus on revenue-generating tasksThe four most common productivity traps solopreneurs fall intoHow the brain uses “responsible work” to avoid discomfort and riskWhy busyness can quietly stall business growth***************Join Jen on Wednesday, 4/1 for her free "Your Avoidance Protocol" Workshop on Zoom where you'll discover the exact pattern you go through that's keeping you from taking action. Sign up here: https://goal-getter-solutions.kit.com/apwThank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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94
3 Signs You May Be Quiet Quitting Your Goals {3.04.26}
We’re in the final month of Q1. Look at the goals you set this year. Are you still fully committed? Or are those goals so far on the back burner that you'll soon forget you even set them?If your goals are no longer on your radar, it's possible that you are quiet quitting them.Quiet quitting is a slow erosion of commitment to something that was once important to you. It is often so subtle that you miss it altogether.It looks responsible. It seems logical.That’s why it’s dangerous.In this episode, Jen breaks down three signs that you may be quiet quitting and what to do before the quarter ends.Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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93
The Boring Habit That Builds Real Confidence {2.25.26}
There’s a lot of talk about a trust deficit in the world right now.AI. Gurus. Institutions.But the bigger issue I’m seeing? A self-trust deficit.In this episode, we’re talking about what self-trust actually is, why so many entrepreneurs struggle with it, and how to rebuild it one small action at a time.Because confidence is not something you are born with.It is something you practice.In This Episode, We Cover:Why self-trust is not a personality traitWhat self-trust really meansWhy confidence is the byproduct of action, not the prerequisiteThe hidden messages you send yourself when you wait to feel readyHow your behavior creates deposits and withdrawals in your Self-Trust BankWhy highly capable entrepreneurs are often the worst at building self-trustA simple way to start rebuilding your self-trust todayJoin us in The Goal Getters Club, my small-group cohort of entrepreneurs who are all working on building their self-trust. Learn more at www.jenlaffin.com/ggc.Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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92
CEO Mid-Quarter Reset: Are You Still In the Game? {2.18.26}
Are You Quiet Quitting on Your Goals?We are a quarter of the way through the first quarter of2026. The January energy has settled. The excitement has cooled. And for many entrepreneurs, this is the moment when goals quietly get pushed to the back burner.In this episode, I’m doing what I said I would do more of this year: honest talking and calling you forward.If you’ve hit discomfort, slowed down, or started telling yourself that maybe you didn’t really want that goal anyway, this is your wake-up call. Not from judgment or guilt. From leadership.This episode is a structured, data-driven reflection designed to help you:Separate facts from feelingsIdentify where you’ve drifted and where you've stayed the courseReclaim momentum before Q1 slips awayThere is still time to correct course. But you cannot fix what you refuse to see.So grab your notebook and a pen because I've got an exercise to complete that will help make sure that you are on course for your best year YET!Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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91
My 3-Step Process to Doubt Your Doubt {2.11.26}
Doubt shows up for every entrepreneur who is growing. But most people misunderstand what doubt actually is and give it far more headspace than it deserves.In this episode of the Goal Getter Guide Podcast, Jen breaks down why doubt is not a warning, not intuition, and not truth. It’s simply a mental habit driven by your primal brain’s desire to keep you safe, familiar, and the same.You’ll learn how to stop letting doubt make decisions for you and how to reclaim your role as the leader of your business.Ready for Support?If you’re ready to stop letting doubt slow your execution and want accountability that keeps you moving forward, this is exactly the work we do inside Goal Getters Club.Momentum grows with accountability, not isolation.👉 Learn more at JenLaffin.com/ggcThank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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90
Are Your Current Habits Building the Business You Want? {2.04.26}
If this past month repeated itself 11 more times, would you be happy with how 2026 turned out for you?January is more than just the first month of the year. It is evidence.In this episode, I invite you to take an honest look at how January actually went and answer a powerful question most business owners avoid:If you repeated last month 11 more times, would you be happy with where you land in 2026?This is not about self-criticism or starting over. It is about using January as data to reveal the patterns, priorities, and default habits that are currently running your business and deciding what needs to change before the year quietly passes you by.In this episode, we cover:Why January is a mirror, not a resetHow winter energy can subtly pull you into comfort and fixed thinkingThe difference between running your business from where you are vs where you are goingWhy January exposes unconscious patterns more clearly than any other monthThe critical difference between motion and momentumWhy “I’ll fix it next month” thinking compounds faster than you thinkHow high-level leaders use data instead of mind drama to make decisionsWhat to do if January did not go the way you hopedIf your January didn't go as well as you'd like, be smart and fix it now.Join me in the Goal Getters Club here: https://www.jenlaffin.com/ggcThank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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89
Why You Play Small When You Know You Were Made for More {1.27.26}
Let's have a deeply honest conversation about something many ambitious business owners quietly struggle with: playing small, even when they know they are meant for more.Because playing small isn't always a choice -- it's a biological response to the fear that comes when your self-identity lags behind your vision.If you have ever felt stuck between the version of yourself you’ve been and the one you know you’re becoming, this episode is for you.In This Episode, We Explore:Why playing small isn’t a conscious choice, but a biological protection responseHow the primal brain prioritizes safety, predictability, and staying in the Comfort CaveThe difference between your vision and your self-concept, and how an identity gap creates hesitation and self-doubtWhy you can know you’re meant for more and still struggle to act on itHow knowing and doing live in different parts of the brain (and why willpower isn’t enough)The fear of irreversibility and not being able to “go back”5 tips to step into the work you’re here to doMentioned in this episode:"What I'm No Longer Tolerating in 2026" podcast episodeReflection Question: If you were to keep playing small, what would your business and life look like 12 months from now and are you okay with that?Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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88
The Decision Shift You Must Make to Scale Your Business {1.20.26}
Many business owners stay stuck not because they lack strategy, skill, or ambition, but because they keep making decisions that match the business they have now instead of the business they want to build.In this episode, Jen breaks down the subtle but powerful decision patterns that quietly keep businesses capped at their current revenue range. She explores why “playing it safe” often looks responsible but actually delays growth, and how learning to decide from your future business changes everything.This is a grounded, honest conversation about leadership, self-trust, and what it really takes to grow.What You’ll Learn in This Episode:Why decisions based only on your current capacity, revenue, or confidence preserve the present instead of creating the futureThe difference between letting your present self vs your future self lead business decisionsWhy “I can’t do that yet” often sounds responsible but keeps you stuckHow confidence is built after decisions, not before themThe questions to ask when facing growth opportunities instead of defaulting to fearWhy every business decision is a vote for the leader you’re becomingHow aligned investments accelerate growth when fear is no longer driving the decision makingMentioned in This EpisodeGoal Getters Club – a space where business owners learn to make future-focused decisions, build self-trust, and follow through consistently. Learn more at www.jenlaffin.com/ggc.Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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87
Why Your Future Clients Need You To Sell to Them {1.13.26}
Hate selling? Then this episode of the Goal Getter Guide Podcast is for you! Selling doesn't have to feel pushy, salesy, or uncomfortable. It becomes easier when you see it as a responsibility and a form of leadership, especially when your work genuinely helps people.This conversation is for business owners who know their work matters, but still hesitate to talk about their offers, prices, or services. Jen breaks down what’s really happening underneath that hesitation and why playing small doesn’t just limit your growth, it keeps your future clients stuck longer than necessary.In this episode, you’ll learn:Why most business owners don’t hate selling, they hate the version of selling they were taught to fearThe hidden fears underneath selling avoidance, including fear of judgment, rejection, and being misunderstoodHow staying quiet, vague, or hesitant creates confusion instead of safety for your future clientsWhy ethical selling is about clarity, not convincingHow selling stretches identity, not skill, and why that discomfort is information, not a stop signThe downside of the “I’ll just give value for free” trap and why free content rarely creates transformationWhat confident, grounded selling actually sounds likeThe identity shift required to sell cleanly, clearly, and without pressureIf this episode resonated with you, it may be time to stop treating selling as a marketing problem and start seeing it as a leadership decision.This is the work we do inside the Goal Getters Club. Join us at www.jenlaffin.com/ggc. Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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86
What I'm No Longer Tolerating In 2026 {1.06.26}
In this episode of the Goal Getter Guide Podcast, I’m getting personal and honest about the identity-level shifts I’m making as I step into 2026.This is not a goal-setting episode. It’s a boundary-setting episode -- a message to myself of how I will show up in this new year.After naming 2026 as the year of the identity-based goal, I realized something important: if I want different results, I have to stop tolerating the patterns that kept me playing smaller than I know I’m meant to.So in this conversation, I’m sharing the eight things Future Jen is officially done tolerating and why these shifts matter not just for me, but for any ambitious business owner who knows they’re ready to lead, decide, and move differently.In this episode, you’ll hear:How choosing spaciousness actually creates better resultsWhat “half-visibility” looks like and why I’m done holding back The mindset shift from treating your offers as optional add-ons to owning them as essential business infrastructureWhy spirituality and intuition belong in your business, not on the sidelinesHow being the bottleneck in your own growth quietly caps your successWhat it really means to stand firmly in your value without ego or apologyHow fear of judgment shows up in selling, visibility, boundaries, and leadershipWhy dimming your voice to keep others comfortable costs both you and the people you’re here to serveThis episode is raw and vulnerable, but I hope it inspires YOU to make 2026 the year that you remember what you're here to do and do it.________________Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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85
2026: The Year of the Identity-Based Goal {12.23.25}
Most people don’t fail at their goals because they lack motivation.They fail because their identity never changed to match what they wanted to achieve.In this episode, we’re talking about why 2026 is the year to stop setting goals that rely on willpower and start building goals that are rooted in who you’re becoming.If you’ve ever set ambitious goals only to fall back into old patterns, this conversation will help you understand what’s actually missing and how to fix it.In This Episode, You’ll Learn:The critical difference between achievement goals and identity based goalsWhy achievement goals alone often lead to burnout, inconsistency, and self-doubtHow identity drives behavior and why that matters more than motivationHow to use “I’m someone who…” statements to anchor new habits and decisionsWhy becoming the right person matters more than chasing the right outcomeChoose one identity statement for 2026 and start practicing it daily.Let your actions become evidence of who you’re becoming.Thank you for listening to the Goal Getter Guide podcast with Jen Laffin. Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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The 6 Types of Procrastination {12.16.25}
In today’s episode, we break down the six distinct ways of procrastination and how each one delays your progress in a different way. Once you understand the pattern you fall into, you can interrupt it faster, reclaim your momentum, and rebuild the self-trust you need to reach your goals.Inside the episode, you’ll learn about:1. The Overplanner Why constant organizing and researching feels productive but secretly keeps you from starting.2. The Avoider How dodging discomfort stretches your timeline and shrinks your confidence.3. The Perfecter The truth about waiting for the perfect moment that never comes.4. The Overthinker How too many mental loops drain your energy and block decision-making.5. The Distractor Why staying busy with low-stakes tasks is not the same as moving forward.6. The Fader What happens when initial excitement fades and consistency disappears.You’ll walk away knowing exactly which type you lean toward and the small shifts that help you break the pattern before it derails your goals.If you’ve ever wondered why you “can’t just start,” this episode hands you the clarity you’ve been missing.Want to push your procrastination aside and start 2026 strong? Join Jen's free 5-Day Procrastination Detox Challenge for small business owners, January 5th - 9th. Learn more here: https://www.jenlaffin.com/pdc26Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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Day 12 of The 12 Days of Goal Getting: Guard Your Self-Trust Bank Balance {12.11.25}
Welcome to the 12 Days of Goal Getting series.Over the first 12 days of December, entrepreneurial accountability specialist, Jen Laffin, will share tips and strategies to end the year strong and begin the new year with momentum. Each episode is short and actionable -- perfect for the busy business owner (you!). Listen in and enjoy the series!Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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Day 11 of The 12 Days of Goal Getting: Master Your Mindset {12.11.25}
Welcome to the 12 Days of Goal Getting series.Over the first 12 days of December, entrepreneurial accountability specialist, Jen Laffin, will share tips and strategies to end the year strong and begin the new year with momentum. Each episode is short and actionable -- perfect for the busy business owner (you!). Listen in and enjoy the series!Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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Day 10 of The 12 Days of Goal Getting: The 5-Minute Rule {12.10.25}
Welcome to the 12 Days of Goal Getting series.Over the first 12 days of December, entrepreneurial accountability specialist, Jen Laffin, will share tips and strategies to end the year strong and begin the new year with momentum. Each episode is short and actionable -- perfect for the busy business owner (you!). Listen in and enjoy the series!Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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Day 9 of The 12 Days of Goal Getting: Track Your Wins {12.09.25}
Welcome to the 12 Days of Goal Getting series.Over the first 12 days of December, entrepreneurial accountability specialist, Jen Laffin, will share tips and strategies to end the year strong and begin the new year with momentum. Each episode is short and actionable -- perfect for the busy business owner (you!). Listen in and enjoy the series!Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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Day 8 of The 12 Days of Goal Getting: Shiny Objects {12.08.25}
Welcome to the 12 Days of Goal Getting series.Over the first 12 days of December, entrepreneurial accountability specialist, Jen Laffin, will share tips and strategies to end the year strong and begin the new year with momentum. Each episode is short and actionable -- perfect for the busy business owner (you!). Listen in and enjoy the series!Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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Day 7 of The 12 Days of Goal Getting: Stay In Your Lane {12.07.25}
Welcome to the 12 Days of Goal Getting series.Over the first 12 days of December, entrepreneurial accountability specialist, Jen Laffin, will share tips and strategies to end the year strong and begin the new year with momentum. Each episode is short and actionable -- perfect for the busy business owner (you!). Listen in and enjoy the series!Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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Day 6 of the 12 Days of Goal Getting: Simplify {12.06.25}
Welcome to the 12 Days of Goal Getting series.Over the first 12 days of December, entrepreneurial accountability specialist, Jen Laffin, will share tips and strategies to end the year strong and begin the new year with momentum. Each episode is short and actionable -- perfect for the busy business owner (you!). Listen in and enjoy the series!Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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Day 5 of the 12 Days of Goal Getting: Time Block Around Life {12.05.25}
Welcome to the 12 Days of Goal Getting series.Over the first 12 days of December, entrepreneurial accountability specialist, Jen Laffin, will share tips and strategies to end the year strong and begin the new year with momentum. Each episode is short and actionable -- perfect for the busy business owner (you!). Listen in and enjoy the series!Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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Day 4 of the 12 Days of Goal Getting: Protect Your Boundaries {12.04.25}
Welcome to the 12 Days of Goal Getting series.Over the first 12 days of December, entrepreneurial accountability specialist, Jen Laffin, will share tips and strategies to end the year strong and begin the new year with momentum. Each episode is short and actionable -- perfect for the busy business owner (you!). Listen in and enjoy the series!Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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Day 3 of the 12 Days of Goal Getting: Prewrite NOW {12.03.25}
Welcome to the 12 Days of Goal Getting series!Over the first 12 days of December, entrepreneurial accountability specialist, Jen Laffin, will share tips and strategies to end the year strong and begin the new year with momentum. Each episode is short and actionable -- perfect for the busy business owner (you!). Listen in and enjoy the series!Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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Day 2 of The 12 Days of Goal Getting: Focus Time {12.02.25}
Welcome to the 12 Days of Goal Getting series.Over the first 12 days of December, entrepreneurial accountability specialist, Jen Laffin, will share tips and strategies to end the year strong and begin the new year with momentum.Each episode is short and actionable -- perfect for the busy business owner (you!).Listen in and enjoy the series!Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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Day 1 of the 12 Days of Goal Getting: Trim Your List {12.01.25}
Welcome to the 12 Days of Goal Getting series.Over the first 12 days of December, entrepreneurial accountability specialist, Jen Laffin, will share tips and strategies to end the year strong and begin the new year with momentum.Each episode is short and actionable -- perfect for the busy business owner (you!).Listen in and enjoy the series!Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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Your Quitting Protocol: How to Break Your Pattern of Quitting {11.25.25}
You don’t quit your goals in one big, dramatic moment. You quit in tiny, almost-invisible ways long before you ever say the words “I’m done.” It's not a character flaw. It’s a human pattern called your quitting protocol.In this episode, Jen unpacks what the quitting protocol is, why it shows up the moment things get uncomfortable, and how it quietly pulls entrepreneurs away from the goals they care about most. You’ll learn the exact steps to notice your quitting protocol, interrupt it, and build the self-trust you need to finally follow through.This is the episode to listen to if you’re tired of the stop–start cycle and ready to prove to yourself that you can finish what you begin.What You’ll LearnThe real meaning of the “quitting protocol” and why it happens subconsciouslyHow your pattern shows up the same way every time you lose steamHow your quitting protocol damages your self-trust bank (and how to rebuild that balance)How to interrupt the pattern before it derails your goalsHow to anchor an identity that supports follow-throughEpisode ResourcesTake the free Goal Getter Blind Spot Audit Discover the patterns holding you back and get a personalized report: jenlaffin.com/blindspotauditIf You Enjoyed This EpisodeShare it with a friend who has big goals but keeps stalling.And if you haven’t already, follow the show so you never miss an episode.Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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Your Comfort Cave: Why Your Brain Keeps You Playing Small {11.18.25}
If you’ve ever wondered why you can be smart, driven, and ambitious…yet still find yourself avoiding the very things that would grow your business, this episode explains everything.I'm breaking down the Comfort Cave, the mental hideout place your brain pulls you into whenever you’re about to stretch, grow, or step into the next version of yourself. It feels safe, but there’s a cost: momentum, consistency, confidence, and the results you say you want.Inside this episode, you’ll learn:• What the Comfort Cave actually is and why it feels so appealing • Why your brain pushes you toward “small and safe,” even when you want big results • How the Comfort Cave shows up in your business and slows your growth • The real cost of staying comfortable (hint: your Self-Trust Bank takes the hit) • The signs you’re hiding in the cave right now • Why leaving the cave feels so hard — and why that’s totally normal • Three practical steps to break free and build momentum todayIf you’ve been stuck in preparation mode or “I’ll do it later” energy…this episode is your wake-up call.When you're ready to break free from your Comfort Cave, the Goal Getters Club is the place to do it. Visit www.jenlaffin.com/ggc to learn more and to request a free access pass.Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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The Real Costs of Breaking Promises to Yourself & Your Business {11.11.25}
When you break a promise to yourself, it’s easy to brush it off.But every missed commitment quietly drains your self-trust, confidence, and momentum. In this episode, Jen unpacks the real price of broken promises, why they hit harder once you become your own boss, and how to start rebuilding belief in your follow-through — one small win at a time.You’ll learn how to recognize where you’re leaking energy, delaying growth, and eroding your entrepreneurial identity — and what it takes to start keeping your word to yourself again.In This Episode, You’ll Learn:Why broken promises are more than productivity slipsEach time you don’t follow through, you make a withdrawal from your Self-Trust Bank.Those small withdrawals add up to lower confidence, doubt, and procrastination.The employee → entrepreneur accountability shiftAs an employee, accountability was external — your boss set the rules.As an entrepreneur, you are the system. Breaking promises now affects your income, impact, and integrity.The real costs of breaking promises to yourselfErosion of identity: You stop seeing yourself as someone who follows through.Delayed growth: Each delay weakens momentum, confidence, and cash flow.Energy leaks: Open loops clutter your mind and drain creativity.Confidence decay: Doubt becomes your default, and you stop trusting yourself to deliver.Take the Goal Getter Blind Spot Audit to discover where you’re stalling and how to rebuild self-trust: www.jenlaffin.com/blindspotauditThank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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Why Willpower Won't Save Your Goals {11.04.25}
Most entrepreneurs believe they just need more willpower to stay consistent.And here's their mistake: Willpower might get you started, but it won’t get you to the finish line.In this episode, Jen breaks down why relying on willpower is keeping you stuck, what’s really going on in your brain when motivation disappears, and what works far better for long-term success.If you’ve ever told yourself, “I just need to try harder,” this episode will help you understand why trying harder isn’t the answer — and what to build instead.You’ll Learn:Why willpower runs out — and what happens in your brain when it doesHow entrepreneurs mistake “grit” for “structure”What to use instead of willpower to create lasting consistencyThe 3 tools that make success inevitable (no more white-knuckling your goals)How to shift from forcing yourself forward to being pulled by momentum👉 Take the Goal Getter Blind Spot Audit: www.jenlaffin.com/blindspotauditDiscover your strengths, uncover your blind spots, and learn what’s sabotaging your consistency.Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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Scale Smarter: How to Find the 20% of Actions That Drive 80% of Your Business Results {10.28.25}
If your business growth has stalled, the problem might not be your effort —it's what your spending that effort on.In this episode, Jen breaks down the difference between busy work and productive work and shows you how to apply the 80/20 Rule to scale smarter, not harder.You’ll learn how to identify the 20% of tasks that drive 80% of your results, eliminate distractions that don’t serve your goals, and reclaim your time for what truly matters --> clients, cash, and credibility.Because when you focus on what moves the needle, momentum follows.Key Takeaways80/20 Rule Basics: 80% of your results come from 20% of your actions, but most entrepreneurs spend their days on the wrong 80%.Busy vs. Productive: Busy tasks feel important but keep you in place; productive tasks stretch you and grow your business.The Focus Filter: Three questions to ask yourself to determine if a task is really worth your timeWhy This MattersScaling isn’t about doing everything. It’s about knowing what deserves your energy — and letting go of what doesn’t. The entrepreneurs who grow fastest are the ones who learn to filter, focus, and follow through.🎯 Take the Goal Getter Blind Spot Audit Uncover where your focus may be misaligned and get a personalized report on how to boost your goal-getting potential. 👉 www.jenlaffin.com/blindspotauditThank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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Use the Goal Getter Framework to Identify Your Blind Spots For Growth {10.21.25}
What if reaching your goals was less about hustle and more about structure?Listen into this episode and learn about The Goal Getter Framework—the house your goals live in, and how each component of the framework works together to create ease and speed in the goal getting process.You’ll learn how:Your mindset sets the tone for everything you build. A shaky foundation of fear or doubt will make every other effort harder to sustain.Strategy without structure won’t last. You can have the best ideas in the world, but without accountability and follow-through, they’ll never take root.Perfection doesn’t build progress—consistency does. Success isn’t about flawless execution; it’s about showing up and stacking small wins.Self-trust is your business insurance policy. When you believe in your ability to figure things out, you stop waiting for certainty and start creating results.Accountability turns intentions into action. It’s not about someone checking on you—it’s about having the right support system to keep your commitments intact when motivation fades.Each piece works in harmony to help you follow through, stay focused, and grow with confidence.🎯 Take the Goal Getter Blind Spot Audit to discover your strengths, spot your blind spots, and get a personalized plan to boost your goal-getting power.👉 Take the quiz: https://www.jenlaffin.com/blindspotauditThank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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The Hidden Fear That Keeps Entrepreneurs Stuck {10.14.25}
Ever wonder why you stall right when things start working? You might not be afraid of failing — you might actually be afraid of succeeding.In this episode, Jen Laffin unpacks one of the most overlooked mindset blocks in entrepreneurship: the fear of success. She explains how your primal brain — the part that’s wired to keep you safe, alive, and lazy — often mistakes success for danger because it means change, visibility, and responsibility.When your brain equates growth with risk, it quietly steers you back to what feels familiar — what Jen calls your Comfort Cave.This conversation will help you spot how fear of success hides behind perfectionism, procrastination, and over-preparing — and show you how to rebuild the self-trust needed to confidently expand into your next level.💡 What You’ll Learn in This EpisodeWhat the fear of success really is — and why your brain sees it as a threatHow it shows up in your business disguised as productivity or “getting ready”The identity shift success requires and why that can feel uncomfortableFour reflection questions to help you recognize if fear of success is keeping you stuckHow to build capacity for success instead of trying to eliminate fearWhy self-trust is the bridge between who you are now and who you’re becomingFear of success keeps capable entrepreneurs looping in maintenance mode — refining, preparing, and perfecting — instead of expanding.When you understand that your hesitation isn’t laziness but protection, you can lead yourself through it instead of letting it lead you.Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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Why Your DIY Strategy is Keeping You Stuck Instead of Scaling {10.7.25}
If you’ve built a solid 5-figure business but can’t seem to break through to consistent 6-figure revenue, this episode is for you.In this episode, Jen Laffin unpacks one of the most common traps smart entrepreneurs fall into --> trying to DIY their way to growth. “Doing it all yourself” isn’t a badge of honor anymore, it’s actually slowing your momentum, draining your energy, and keeping you from the results you’ve already worked so hard for.What You’ll Learn in This EpisodeThe hidden costs of DIY strategies that keep entrepreneurs stuck at the same revenue ceilingHow scarcity mindset disguises itself as “responsibility” and blocks your growthWhat successful Goal Getters do differently to scale faster and with less stressSimple mindset and action shifts to move from “figure it out alone” to “grow with support”The one reframe that will help you see investment as a business accelerator, not an expenseEvery month you stay in DIY mode, you’re losing potential revenue and momentum -- and robbing your potential clients the help they need from YOU.It's time to change that.Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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3 Steps To Break the Planning Spiral & Get Into Action {9.30.25}
Ever feel like you’re doing all the right things—building spreadsheets, mapping funnels, whiteboarding strategies, yet revenue still isn’t moving? If so, you might be stuck in what I call the planning spiral. It feels productive, but in reality, it’s procrastination or perfectionism dressed up as strategy. And it’s costing you money, momentum, and clients who need your help right now.In this episode of The Goal Getter’s Guide, I’m breaking down why your primal brain tricks you into endless planning and how to break free so you can start generating results. You’ll learn how to spot the lies your brain tells you (like “You just need to tweak this one more time…”), and how to replace them with bold, revenue-generating action.What You’ll Learn in This Episode:Why your primal brain convinces you planning is safer than action—and how that stalls your growth.Common “planning whispers” that feel smart but keep you stuck (like waiting until your website is perfect or your offer is flawless).The three practical steps to move from over-planning to implementation:Why This Matters for Scaling EntrepreneursIf you’re already at high 5-figures, you don’t have an information problem, you have an implementation problem. The entrepreneurs who scale are the ones who move before it feels perfect. Future-you isn’t waiting for another plan. She’s thanking you for taking action today.Quick Action ChallengeAsk yourself: What is the smallest action I can take in the next 24 hours to move this forward? Then go do it.Resources & Next StepsIf you’re ready to break out of the planning spiral for good and build the self-trust and structure that make follow-through inevitable, come join me inside The Goal Getters Club at www.jenlaffin.com/ggc. This is where planning meets intentional action -- and where your results actually happen.Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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20 Things Goal Getters No Longer Have Time For {9.23.25}
Every entrepreneur eventually learns the hard truth: your time and energy are limited. And if you’re wasting that energy on things that don’t move you forward, you’re holding yourself back from the business you want to build.In this episode of The Goal Getter’s Guide, Jen Laffin shares 20 things goal getters no longer waste time on — from second-guessing every decision to chasing shiny new projects. You’ll walk away with a clear picture of where your energy leaks might be and how to reclaim focus, clarity, and momentum.What You’ll Learn in This Episode:Why perfection, procrastination, and comparison drain your progressThe mindset shifts that separate goal setters from goal gettersHow to identify and release the habits that slow down your growthA simple challenge to create more momentum this weekHighlights from the Episode:Goal getters trust themselves instead of second-guessing.They choose progress over perfection.They act their way into clarity, not the other way around.They expect discomfort — and keep moving through it.They stay consistent without the “fresh start” cycle. …and 15 more habits they avoid so their energy goes where it matters most.Why It MattersSuccess isn’t just about what you do. It’s also about what you stop doing. By dropping even one of these time-wasters, you’ll feel lighter, clearer, and more equipped to follow through on your biggest goals.🎧 Listen in and choose one habit to release this week. It may be the exact shift that helps you move from stuck to unstoppable.Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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How To Stay Consistent Without Guilt or Shame {9.16.25}
Ever felt like accountability means pressure, guilt, or someone breathing down your neck? If so, you’re not alone and that viewpoint is probably holding you back from the growth you really want.In this episode of The Goal Getter’s Guide, we break down why most entrepreneurs resist accountability (hint: it feels like punishment) and introduce a new way to think about it: Accountability Without the Angst. This isn’t about letting yourself off the hook. It’s about building the structure and self-trust that allow you to scale without shame or overwhelm.What You’ll Learn in This Episode:Why traditional accountability doesn’t work for entrepreneurs (and what to use instead).How accountability acts as infrastructure—the scaffolding that lets your business rise higher.The role of the primal brain in creating fear, doubt, and procrastination.The three pillars of Accountability Without the Angst:The Self-Trust Bank — building belief in yourself through consistent follow-through.Compassion + Challenge — balancing support with stretch so you can grow without shame.Aligned Action — focusing on the right actions, not just more actions.Why learning to override fear-based thoughts collapses timelines and accelerates business growth.Why This MattersThe old model of accountability was built for classrooms and corporate settings—not ambitious business owners. If you want to scale, you don’t need a babysitter. You need a partner who understands how fear and self-doubt can stall your momentum—and how to help you move through them with clarity, structure, and compassion.Quick Win ChallengeAudit your accountability system this week. Does it inspire you to follow through, or does it shame you into hiding? Choose one task today, complete it, and feel what it’s like to make a deposit into your Self-Trust Bank.Remember: accountability isn’t about force. It’s about freedom. And when you learn how to do it without the angst, there’s nothing you can’t follow through on.Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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Why You Shouldn't Believe Every Thought You Think {9.09.25}
Ever feel like your own mind is working against you? You’re not alone.In this episode, Jen Laffin unpacks one of the biggest mindset shifts every entrepreneur needs to make: you don’t have to believe every thought you think.Your brain’s job is survival, not success. That means it will constantly feed you doubts, fears, and excuses to keep you stuck in your “comfort cave.” But those thoughts aren’t facts. They’re just sentences your brain offers to keep you safe (and small).What You’ll Learn in This Episode:The difference between your modern brain and your primal brain—and why knowing this changes everything for entrepreneurs.How your Comfort Cave keeps you stuck in procrastination, perfectionism, and self-doubt.The 5 biggest Self-Doubt Roadblocks that derail business owners (and how to spot them).Why thoughts like “You’re not ready” or “What if you fail?” are simply brain tricks—not truth.Three practical tools to shut down negative thoughts before they sabotage your momentum:Pause and question the thought.Name the voice of your Primal Brain.Collect evidence for the opposite.Why This Matters for EntrepreneursSelf-doubt isn’t a sign that you’re failing—it’s proof that you’re growing. Every time you leave your comfort cave to pursue a new client, launch a program, or step into visibility, your primal brain will sound the alarms. Learning to recognize and redirect those thoughts is the key to building self-trust and following through on your biggest goals.Resources & Next StepsShare this episode with a fellow entrepreneur who needs to hear that their doubts aren’t the truth.Leave a rating and review so more go-getters can find this show.Subscribe so you don’t miss future episodes packed with mindset and accountability strategies.💡 Takeaway: Your thoughts aren’t always the truth. The real truth is what you choose to believe and act on. Step out of the comfort cave—your next level of success is waiting.Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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59
Employee to Entrepreneur: The Identity Shift No One Talks About {9.02.25}
Welcome to the very first episode of The Goal Getters Guide! In this episode, Jen Laffin dives into one of the most overlooked (but most critical) parts of starting a business: the identity shift from employee to entrepreneur.Because it’s not the strategy, the tech, or even the money that trips most new business owners up, it’s the conditioning you bring with you from your old 9-to-5 life. If you don’t address it, you’ll keep spinning your wheels, procrastinating, and second-guessing yourself even when you know exactly what you want.What You’ll Learn in This Episode:Why your employee identity is secretly holding you back as a business owner.The habits employees are trained to follow (and why they don’t work when you’re your own boss).Signs you’re still stuck in employee thinking, like:Feeling guilty for not working a 9-hour day.Waiting for the “right” way instead of trusting yourself.Spinning in confusion without a clear system.Procrastinating on the big, bold goals.Four powerful ways to shift into your entrepreneurial identity, including:Building your Self-Trust Bank by keeping promises to yourself.Scheduling CEO time for vision and strategy.Redefining failure as data instead of judgment.Practicing “ABC: Action Brings Clarity.”Why This Identity Shift MattersAs an employee, your worth is measured in hours logged and gold stars from your boss. As an entrepreneur, your worth comes from the value you create and your ability to make decisions even without complete data. Until you embrace this shift, you’ll keep looking for external validation that no longer exists.The good news? Once you step into your true entrepreneurial identity, your decisions, actions, and results will finally start lining up with the business you’re trying to build.Reflection QuestionWhere are you still thinking like an employee instead of the entrepreneur you want to become?Resources & Next StepsShare this episode with a fellow business owner who might need this identity shift.Subscribe to The Goal Getters Guide so you don’t miss the next episode: “Why You Shouldn’t Believe Every Thought You Think.”Leave a review to help more entrepreneurs discover this show!💡 Takeaway: You can’t build a successful business with an employee mindset. Step fully into your role as an entrepreneur and watch how fast your growth accelerates.Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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Introducing The Goal Getter Guide Podcast with Jen Laffin {Trailer}
Welcome to The Goal Getter Guide Podcast!This podcast is for entrepreneurs and small business owners who want to reach their next level—but keep getting stuck in self-doubt, fear, and procrastination.Hosted by Jen Laffin, founder of Goal Getter Solutions and creator of the Goal Getter Framework, this podcast helps you shift your mindset, build self-trust, and finally follow through on your goals.In short, actionable episodes, you’ll learn how to:Step into your entrepreneurial identityManage self-doubt and perfectionismBeat procrastinationSet goals you’ll actually achieveThink differently. Take action. Become the consistent, confident entrepreneur you’re meant to be.Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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57
Grace, Space, and a Break
I believe that one of the reasons many people dislike goal setting is because they've attached a lot of guilt, shame, and blame to themselves when things go wrong.But it doesn't have to be that way.What if instead of making yourself feel bad when things don't go as planned, you decided to extend grace and space to yourself instead?Listen in to this week's episode to learn more about why grace and space matter AND to hear a big announcement about the future of this show.___________Stay in touch with Jen! Visit her website at www.jenlaffin.com to join her newsletter.___________Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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56
Jerry Seinfeld's Productivity Hack That Builds Goal Momentum
The great comedian Jerry Seinfeld is the inventor of the "Don't Break the Chain" productivity strategy that has helped me and many of my clients reach our goals.It's premise is simple and IT WORKS!Listen in to this week's episode of The Flight School Podcast to learn how you can build your own chain of productivity.Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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55
Stop Waiting Until You Feel 'Ready'
Do you often wait until you feel 'ready' until you take the first steps on your goal journey?If so, this episode is for YOU!Listen in and learn:How the "I'm not ready" excuse keeps you in your Comfort CaveWhat the Readiness-Procrastination Cycle is and how to break itPractical strategies to take action NOW and create your own readiness___________Want coaching, support, and community to help you reach your goals? Join the Goal-Getters Club here: https://www.jenlaffin.com/goal-getters-club__________Are we connected on Linkedin? Find me here: https://www.linkedin.com/in/jen-laffin/__________Thank you for listening! Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. Want more? Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.Visit Jen's website by clicking here.
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ABOUT THIS SHOW
For entrepreneurs and small business owners who want to reach their next level, but keep getting stuck in self-doubt, fear, and procrastination.Hosted by Jen Laffin, founder of Goal Getter Solutions and creator of the Goal Getter Framework, The Goal Getter Guide podcast helps you shift your mindset, build self-trust, and finally follow through on your goals.In brief, actionable episodes, you’ll learn how to:Step into your entrepreneurial identityManage self-doubt and perfectionismBeat procrastinationSet goals you’ll actually achieveThink differently. Take action. Become the consistent, confident entrepreneur you’re meant to be.The Goal Getters Guide will show you how.💡 Subscribe now and start turning your biggest business goals into reality—without the hustle, guilt, or self-doubt.
HOSTED BY
Jen Laffin
CATEGORIES
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