PODCAST · business
The Gobsmack Podcast
by Dan Williams
The Gobsmack Consulting podcast is for business owners who are tired of being perfectly adequate, politely forgettable and just another option. Each episode explores how to create customer experiences with proper wow factor, the kind that make people say, 'You have to hear what happened.' It is about designing the moments, touchpoints and little bits of intentional magic that make customers remember you, come back, spend more, bring their friends and tell better stories about your business.
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How I built Gobsmack Consulting (I documented EVERY step!)
For the last year, I've been building Gobsmack Consulting. And every step of the way, I've been documenting the process. In this episode, I walk you step-by-step through this business building journey. I explore how to build a new business from market problem to launch, using research, IP, branding, productisation and marketing strategy.
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Why I'm betting my business and my career on customer experience
Hi, I'm Dan Williams, and I'm going 'all in' on customer experience. I'd like to explain why. In this episode I explore why customer experience, not AI, is the real competitive advantage of the future, and how service businesses can escape commoditisation by entering the experience economy.
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ABOUT THIS SHOW
The Gobsmack Consulting podcast is for business owners who are tired of being perfectly adequate, politely forgettable and just another option. Each episode explores how to create customer experiences with proper wow factor, the kind that make people say, 'You have to hear what happened.' It is about designing the moments, touchpoints and little bits of intentional magic that make customers remember you, come back, spend more, bring their friends and tell better stories about your business.
HOSTED BY
Dan Williams
CATEGORIES
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