PODCAST · business
The GTM Pack Show
by Assetmule
A podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule, on this show, we interview top business leaders from CEOs to product marketing professionals in an effort to learn how the best go-to-market! Jorge is a long-time startup entrepreneur who has worked at top technology companies in Silicon Valley and New York such as Twitter (now X), MoPub (sold to Twitter), and more.
Episodes
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Episode 148: Getting ABM Right: From Intent Signals to True Account-Based Revenue
Most “ABM programs” are just dressed-up demand gen with expensive tech on top. Lots of activity, lots of pipeline… and not nearly enough revenue. In this episode, Jorge Soto sits down with Kristina Jaramillo (President of Personal ABM) to break down what real account-based go-to-market looks like...
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Episode 147: AI Pricing in 2025: Hybrid, Usage & Outcome Models
Pricing GenAI products is not “seats + shrug” anymore. In this episode of #TheGTMPack, host Justin Dorfman digs into AI pricing and packaging with Michael Hoy, Co-Founder & CEO of Atlas - the billing infrastructure purpose-built for AI-native SaaS. We cover why seat-based breaks for AI, how to...
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Episode 146: The “Invisible Pipeline” Is Real: Move Customer References to the Top of Funnel
Cold email is burning out, social is noisy, and buyers don’t follow a neat demo → proposal → close path anymore. In this episode, Jorge Soto sits down with Braydan Young (Co-Founder of Sendoso, now CEO at Slash Experts) to unpack a better way to build pipeline: make the invisible pipeline visible...
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Episode 145: How to Go Fractional as a PMM Consulting, Pricing & Pipeline
Product marketers are going solo in record numbers. In this #TheGTMPack episode, host Justin Dorfman sits down with Adam Smith (aka Adam Anthony Smith) to unpack what it really takes to build a successful product marketing consulting practice - from deciding to go independent, to pricing…
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Episode 144: PMM Masterclass: B2B vs B2C, PLG vs Sales Led & Why “AI Is the New UI”
Shannon Kearns joins host Justin Dorfman on #TheGTMPack to unpack what great product marketing really looks like across B2B and B2C, how to shift from sales-led to product-led growth without face-planting, and why behavioral psychology (not just copy) should drive your launches, claims, and...
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Episode 143: From PMM to GTM Engineer: Breaking Silos & Owning Revenue
In this episode of #TheGTMPack, AssetMule CEO Justin Dorfman sits down with Kenny Lee - veteran product marketer and demand gen leader (ex-Adobe, Twitter, Seismic) - to break down what “great GTM” really looks like when sales, marketing, and product truly work as one. They dive into: Why...
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Episode 142: How Product Marketers Can Own Pricing Strategy and Earn Their Seat at the Table
In this episode of #TheGTMPack podcast, we sit down with Meenal Relekar, Career Coach & PMM Consultant, based in San Francisco, CA. In this conversation with Meenal, a seasoned product marketer with 16+ years of experience across CPG giants like Unilever and tech companies including Adobe…
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Episode 141: Marketing to Skeptical Audiences Product Marketing, Security, and AI
In this episode of #TheGTMPack, AssetMule CEO Justin Dorfman sits down with Stas Neyman, Director of Product Marketing at Akamai, to unpack the art (and challenges) of marketing to technical and security-minded audiences. They dive into: -Why technical audiences are skeptical of marketing - and…
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Episode 140: The Demo is the Story: How Product Marketers Can Elevate Every Buyer Touchpoint
In this episode of #TheGTMPack, AssetMule CEO Justin Dorfman sits down with Sam Hillestad, Director of Product Marketing at Reprise — a self-proclaimed “demo nerd” and one of the sharpest voices in the interactive demo space.They dive into:-Why product marketing should own the demo experience —...
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🎙 Episode 139: Demo Led Growth, Employee Advocacy, and the Future of Rep Free Selling
In this episode of #TheGTMPack, AssetMule CEO Justin Dorfman sits down with Madhav Bhandari, Head of Marketing at Storylane — one of the most inventive minds in B2B SaaS marketing today.They dive into:How Storylane scaled traffic to 200k+ monthly visitors with demo-led SEOWhy inbound SDRs are…
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Episode 138: The Godfather of Social Selling on How AI Is Reshaping GTM Teams & Brand Building
AI, Org Design & Brand at Scale — with Koka Sexton, The Godfather of Social Selling 🎙️ From #TheGTMPack Podcast with Jorge Soto In this episode of #TheGTMPack, Jorge sits down with Koka Sexton, VP of Marketing at Interrupt and the original Godfather of Social Selling, to talk about the...
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🎙️Episode 137: Why Every Product Marketer Needs a Journalism Mindset
In this episode, Justin Dorfman is joined by Shoshana Kordova, Founder & Lead Product Marketer at Peel Product Marketing (based in Israel), and a 3x founding PMM. Together, they unpack why customer insights are the secret weapon behind great product marketing—and why so many teams skip the step...
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Episode 136: Why First Time Founders Skip Positioning (And Pay the Price Later)
In this episode of #TheGTMPack podcast, we sit down with Gaspard Pastural, a Paris, France-based positioning and messaging specialist whose company, Purple Oceans, helps early-stage B2B SaaS founders clarify their market position before scaling. Gaspard brings a unique perspective, having...
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Episode 135: Sales Confidence, Open Source GTM, and Winning Developer Trust
In this episode of #TheGTMPack podcast, we sit down with Aleksandra Mitroshkina, a product marketing leader based in Istanbul, who helps SaaS companies grow their share in saturated markets. Aleksandra brings a unique lens to product marketing, shaped by her early career in sales and product...
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Episode 134: PMM Blueprints: Learning by Example and Building Your Brand
In this episode of #TheGTMPack podcast, we sit down with Hattie the PMM, Founder of productmarketers.com, based in London, UK. When budget cuts or layoffs hit, product marketers are often first on the chopping block—not because they aren’t doing great work, but because their impact isn’t always...
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Episode 133: From Spreadsheet Hell to LinkedIn Inbox Zen: Building Kondo to Fix B2B Messaging
In this episode of #TheGTMPack podcast, we sit down with Mitchell Tan Co-Founder & CEO at Kondo, based in Los Angeles, CA.Mitchell shares his journey from frustrated go-to-market professional to successful SaaS entrepreneur. After years of struggling with LinkedIn's inadequate messaging interface...
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Episode 132: Bridging Sales and Marketing: Insights from the Front Lines
In this episode of #TheGTMPack podcast, we sit down with Sid Khaitan, Senior Product Marketing Manager at Beekeeper, based in Chicago, IL. Sid shares his career journey, highlighting how experiences in market research, content strategy, and business development naturally led him into product...
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Episode 131: Messaging That Sells: How Product Marketers and Sales Teams Win Together
In this episode of #TheGTMPack podcast, we sit down with Jeff Rezabek, Director of Product Marketing at Workyard, based in Austin, TX. A few key takeaways:🎯 How to partner with sales to gather real insights that shape messaging reps actually use — from call reviews to direct interviews.🚀…
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Special Edition: The Evolution of CS: Retention, Growth, Intelligence
In this episode of #TheGTMPack podcast, we sit down with Frank Burns, Customer Success Leader, based in Austin, TX.A few key takeaways:💡 Customer Success is evolving from churn mitigation to a strategic growth and insights function, serving as a listening post for product and marketing.💡…
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Episode 130: How To Launch A Scrappy ABM Campaign
In this episode of #TheGTMPack podcast, we sit down with Mason Cosby, CEO & Founder at Scrappy ABM, based in Whitestown, Indiana.We loved unpacking what it really takes to build pipeline as a B2B brand—covering content, ABM, and the systems behind sustainable growth.A few key takeaways: 💡 Build...
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Episode 129: From In-House PMM to Community Builder
In this episode of #TheGTMPack podcast, we interview Tamara Grominsky, Founder at PMM Camp based in Vancouver, British Columbia, Canada.In this conversation, we dig into:💡 From PMM Leader to Founder – The journey from leading product marketing at Kajabi & Unbounce to launching PMM Camp.💡 AI &...
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Episode 128: PMM Survival Tips: From Reactive Requests to Proactive Enablement
In this episode of #TheGTMPack podcast, we sit down with Michele Nieberding, Director of Product Marketing at Treasure Data, based in Reston, Virginia.This episode explores how a background in sales can give product marketers a major edge, from building better relationships with sales teams to...
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Episode 127: Winning Together: The Secret to Happy, High-Performing Teams
In this episode of #TheGTMPack podcast, we sit down with Russ Laraway, author of When They Win, You Win, to unpack the leadership habits that drive engagement, unlock potential, and create thriving workplace cultures. From lessons in the Marines to building top-performing sales orgs at Google and...
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Episode 126: The ROI of 'Wow': Building CX into the CMO Playbook
In this episode of #TheGTMPack podcast, we interview Joshua Perk, Co-Founder & CEO at Vector based in Bradenton, Florida.In this conversation, we dig into:💡 Operationalizing “Wow”: What customer delight really looks like in practice and how leadership can embed it into company culture.💡 CX as a...
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Episode 125: Why are QBRs broken?
In this episode of #TheGTMPack podcast, we interview Parker Chase-Corwin, CEO & Principal Consultant at Xperience Alchemy based in Boston, MA.In this conversation, we dig into:💡 Why are QBRs broken?💡 How do we fix them and achieve the value we seek?💡 What does world-class CS look like in…
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Episode 124: Educate. Entertain. Elevate. The New Rules of B2B Marketing
In this episode of #TheGTMPack podcast, we interview Jon Miller, MarTech Entrepreneur (3 exits), Co-Founder of Marketo and Engagio, board member, keynote speaker based in Silicon Valley, CA.In this conversation, we dig into:💡 Demand Gen vs. Demand Creation: Why modern marketing needs to go…
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Episode 123: From Product-Led to Sales-Led Product Marketing
In this episode of #TheGTMPack podcast, we interview Jamieson Wright, an experienced product marketing leader, PLG pioneer, and founder of LogMeIn based in Boston, MA. In this conversation, we dig into: 💡 Sales as a Stepping Stone to Product Marketing & Founder – Exploring how a background in...
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Episode 122: Scaling Product Marketing: Team Growth, Strategy, & Marketing to Developers
In this episode of #TheGTMPack podcast, we interview Rahul Awasthy, Founder & CEO at RyzeConsulting based in San Francisco, CA.In this conversation, we dig into:💡 How product marketing evolves as teams scale, from small (3-person) to large (30-person) organizations.💡 Best practices for...
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Episode 121: Product Marketers & ABM: Personalization, Challenges & Strategy
In this episode of #TheGTMPack podcast, we interview Daniel Viana, Senior Product Marketing Manager at Applyboard, based in Toronto, Canada. In this conversation, we dig into: 💡 How Product Marketers Drive ABM Success – Aligning messaging, ICP definition, & sales enablement. 💡 Personalization…
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Episode 120: Mastering GTM Account Mapping, Multithreading, & the Future of Team Selling
In this episode of #TheGTMPack podcast, we interview Rachit Kataria and Will Wang Co-Founders at Centralize, based in the San Francisco Bay Area. In this conversation, we dig into: 💡 Account mapping across GTM organizations 💡 Multithreading best practices in B2B sales 💡 The future of team...
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Episode 119: Mastering Enterprise Sales: Qualifying Deals, Aligning with Marketing, and Leveraging the Right Sales Assets
In this episode of #TheGTMPack podcast, we interview Kathleen Lim Randall, Go-to-Market and Sales Advisor at Waypoint GTM Advisory, based in Plano, Texas.In this conversation, we dig into:💡 How to Qualify Enterprise Deals💡 How Sales Reps Can Align with Marketing & Make Effective Requests💡…
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Episode 118: Competitive Intel, GTM Strategy & Measuring What Matters in Product Marketing
In this episode of #TheGTMPack podcast, we interview Rebecca Shaddix, Head of Product Marketing, Customer Marketing, and Lifecycle Marketing at Garner Health, based in the United States.In this conversation, we dig into:💡 Why most competitive updates are a distraction💡 How to go beyond vanity...
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Episode 117: Creating Repeatable B2B Demand Generation Campaigns
In this episode of #TheGTMPack podcast, we interview Janelle Amos, Founder & Chief Strategist at Elevate Growth, based in Crowley, Texas. In this conversation, we dig into: 💡 What modern ABM/ABX really looks like today 💡 How to create repeatable, scalable demand gen campaigns 💡 The right way…
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Episode 116: Aligning Strategy, Tech, & Content to the Buyer’s Journey
In this episode of #TheGTMPack podcast, we interview Joseph Jenkins, 2X SaaS VP of Sales based in Lehi, Utah. In this conversation, we dig into: 💡 How to structure your sales process from Series Seed to Series B, including sales motion, rep segmentation, and positioning/messaging strategy. 💡…
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Episode 115: Voice of The Customer, Storytelling, & Interactive Demos
In this episode of #TheGTMPack podcast, we interview Jeff Chase, Director of Brand & Product Marketing at Vitally.io based in Phoenix, AZ. In this conversation, we dig into: 💡 How product marketers establish the voice of the customer 💡 Why constantly talking to customers is crucial in your role...
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Episode 114: Revenue Architecture Explained: Strategies for GTM Success
In this episode of #TheGTMPack podcast, we interview Roee Hartuv, Head of Revenue Architecture Practice at Winning By Design based in Berlin, Germany. In this conversation, we dig into: 💡 What's a revenue architect? 💡 What is the "spiced" framework and how can you deploy it across the buyer's...
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Episode 113: What GREAT Growth Marketers Look Like
In this episode of #TheGTMPack podcast, we interview Sara Pion, Senior Growth Marketing Manager at Samsara based in Denver, Colorado. In this conversation, we dig into: 💡 What are “growth marketers” & how to measure success 💡 Effective growth marketing strategies 💡 2025 marketing mix…
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Episode 112: Tips & KPIs that Gauge The Impact of Product Marketing
In this episode of #TheGTMPack podcast, we interview Alex Virden, Product Marketing & GTM Leader at Virdical based in Washington DC. In this conversation, we dig into: 💡 How PMMs measure success 💡 How to track KPIs that gauge the impact of product marketing 💡 The importance of…
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Episode 111: Bridging Marketing and Sales: Building Trust, Authority, & Results
In this episode of #TheGTMPack podcast, we interview Marc Kenigsberg, Editor at Product Marketing Weekly based in Tel Aviv, Israel. In this conversation, we dig into: 💡 How a marketer should determine the buyer journey 💡 Developing a sales enablement strategy from a marketing/product marketing...
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Episode 110: How To Launch a Powerful Win-Loss Analysis Program
In this episode of #TheGTMPack podcast, we interview Drew Giovannoli, Founder at Buried Wins based in Austin, TX. In this conversation, we dig into: 💡 When to research versus just go sell and talk to the market 💡 Who is your target? (And why it's not just closed lost) 💡 How to avoid…
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Episode 109: SMS Marketing, Personalization, & B2B Growth
In this episode of #TheGTMPack podcast, we interview Jeremy Boudinet, VP of Growth at Textla based in Dallas, TX. In this conversation, we dig into: 💡 The power of SMS marketing 💡 Leveraging SMS marketing within B2B 💡 Launching a marketing effort in today's market & more! #gtm #b2b #leadership...
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Episode 108: Reflections on the Last Decade of Product & Go-To-Market
In this episode of #TheGTMPack podcast, we interview Arjun Dev Arora, Managing Partner at Format One based in San Francisco, California. In this conversation, we dig into: 💡 Finding product-market fit 💡 How to go-to-market (GTM) in today's environment 💡 How to succeed as CEO & more! #gtm #b2b...
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Episode 107: How to Determine Your Minimum Viable Persona at Go-To-Market
In this episode of #TheGTMPack podcast, we interview Garrett Jestice, Founder & CEO at Prelude Marketing based in American Fork, Utah, United States. In this conversation, we dig into: 💡 How to approach finding product market fit within B2B SaaS 💡 How to determine your minimum viable persona at...
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Episode 106: Why You Must Become a Top 1% LinkedIn Authority
In this episode of #TheGTMPack podcast, we interview Mark P. Jung, Founder at Authority based in Vancouver, British Columbia, Canada. In this conversation, we dig into: 💡 How CMOs should approach developing their LinkedIn strategy 💡 How sales and marketing teams can align on social selling...
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Episode 105: SaaS Startups, Content-Market Fit, & Social Impact Marketing
In this episode of #TheGTMPack podcast, we interview Adam O'Brien, VP of Marketing at iDonate based in Charleston, South Carolina. In this conversation, we dig into: 💡 Key learnings from Adam's experience as a startup marketer 💡 The path from sales engineer to sales enablement to product…
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Episode 104: Scaling An ABM War Room
In this episode of #TheGTMPack podcast, we interview Julia Winn, Head of Marketing at Air Traffic Control based in Mill Valley, California. In this conversation, we dig into: 💡 Tips for marketers on effectively deploying ABM campaigns 💡 How to scale an account-based marketing (ABM) war room 💡...
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Episode 103: How to Achieve Excellence in B2B Content Marketing
In this episode of #TheGTMPack podcast, we interview Jonathan Gandolf, Founder & CEO at The Juice based in Indianapolis, Indiana. In this conversation, we dig into: 💡 The founder journey & what inspired Jonathan to launch The Juice 💡 How to approach developing a content marketing strategy that...
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Episode 102: The Godfather of Predictable Revenue Speaks!
In this episode of #TheGTMPack podcast, we interview Aaron Ross, Author (Predictable Revenue & many others), Board Member, & Entrepreneur based in Edinburgh, Scotland, United Kingdom. In this conversation, we dig into: 💡 What was Predictable Revenue all about & why is it misunderstood today 💡…
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Episode 101: Building A Media Company In The VC Space
In this episode of #TheGTMPack podcast, we interview Sophie Buonassisi, VP of Marketing at GTMfund & GTMnow based in Vancouver, British Columbia, Canada. In this conversation, we dig into: 💡 The inspiration behind building a media company in the VC space 💡 How to map media and community...
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Episode 100: Company Structures, Early Audience Building, & AI's Impact on SEO
In this episode of #TheGTMPack podcast, we interview Rand Fishkin, Co-Founder of SparkToro & Snackbar Studio based in Seattle, WA. In this conversation, we dig into: 💡 Takeaways from different incorporation strategies 💡 The importance of audience building as early as possible 💡 The role of SEO...
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ABOUT THIS SHOW
A podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule, on this show, we interview top business leaders from CEOs to product marketing professionals in an effort to learn how the best go-to-market! Jorge is a long-time startup entrepreneur who has worked at top technology companies in Silicon Valley and New York such as Twitter (now X), MoPub (sold to Twitter), and more.
HOSTED BY
Assetmule
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Frequently Asked Questions
How many episodes does The GTM Pack Show have?
The GTM Pack Show currently has 149 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The GTM Pack Show about?
A podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule, on this show, we interview top business leaders from CEOs to product marketing professionals in an effort to learn how the best go-to-market! Jorge is a long-time startup entrepreneur who has worked at top...
How often does The GTM Pack Show release new episodes?
The GTM Pack Show publishes regularly with 149 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The GTM Pack Show?
You can listen to The GTM Pack Show on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The GTM Pack Show?
The GTM Pack Show is created and hosted by Assetmule.
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