PODCAST · business
The Hamiltons: Unlocked
by Scott & Jennie Hamilton
The Hamiltons: Unlocked is where real estate meets real life. Jennie and Scott Hamilton—partners in business and marriage—share stories from their journey as top-producing Atlanta agents and a blended family of six. Expect smart market insights, funny behind-the-scenes moments, and the kind of honesty that makes you feel like you're sitting in their living room!
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Episode 24 - What It Really Costs to Buy a House (The Truth About Closing Costs)
Buying a home is about more than just saving for the down payment — and in this episode, we're breaking down exactly where the money goes. Jennie and Scott walk through the real costs buyers need to understand before closing day, from earnest money and inspections to appraisal fees, prepaids, true closing costs, and even moving expenses. If you've ever wondered why the final number on a settlement statement feels higher than expected, this episode is for you. In this episode, we cover: - What earnest money is and how it works - Inspection and appraisal costs buyers pay before closing - The difference between down payment, prepaids, and true closing costs - Why "closing costs" is often used too broadly - A real-world example of what it might cost to buy a $600,000 home - Why your closing date can impact your cash flow more than you think Whether you're a first-time buyer or you've bought before, this is one of those conversations that can save you stress, confusion, and surprises. If you're buying in Metro Atlanta and want a clear plan before you start, we'd love to help.
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Episode 23 - Fail Fast, Fail Often, Fail Forward: Melba Franklin on Leadership and Growth
Leadership sounds exciting until you realize the best leaders are usually the ones thinking the least about themselves. In this conversation, Melba shares the leadership lessons time has taught her, why relationships still matter more than technology, and how real estate professionals can stay grounded in a changing industry. From coaching and consistency to AI, mindset, and giving back through childhood cancer fundraising, this episode is packed with wisdom that applies far beyond real estate. In this episode, we talk about: - Why leadership is not about you - Whether leaders are born or developed over time - The difference between appearing extroverted and actually being an introvert - What people misunderstand about leading agents - The role coaching plays in becoming a better leader - The truth about AI in real estate - Why real estate agents are not going away - Consistency and relationships as long-term success principles - Setting bigger goals so you do not stop too early - Melba's powerful philosophy: fail fast, fail often, fail forward If this episode encouraged you, make sure you subscribe, leave a comment, and share it with someone who needs the reminder that real leadership starts with serving others.
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Episode 22 - 40 Years in Real Estate: Lessons from Icon Melba Franklin...why Agents Fail & Leaders Win
Real estate looks easy from the outside… until you realize it's actually a business that requires systems, discipline, and relentless consistency. In this episode of The Hamiltons Unlocked, Scott sits down with Atlanta real estate legend Melba Franklin — known to many as "Mama Melba." With a career that began in 1978, Melba has seen every market cycle imaginable: ✔️ 18% interest rates ✔️ The rise of buyer agency ✔️ The 2008 crash ✔️ Today's technology-driven market She's managed brokerages, coached thousands of agents, and helped shape some of the top producers in Atlanta real estate. This conversation is packed with timeless advice for agents, entrepreneurs, and leaders who want to build something that lasts decades — not just a quick win. In this episode we cover: • Why most real estate agents fail within five years • The biggest mindset shift agents must make to succeed • Why running real estate like a business — not a job — is critical • The role coaching and accountability play in long-term success • The leadership difference between managing people and developing them • Why consistency and relationships are the real keys to longevity If you're an agent trying to grow your business — or anyone building a career that depends on people, relationships, and discipline — this episode is full of wisdom. 👍 Subscribe for more real estate, leadership, and life conversations from The Hamiltons. 🎧 Follow along for new episodes every week.
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Episode 21 - The Secret Behind Every Smooth Closing (Meet Our Transaction Coordinator!)
What actually happens after a home goes under contract? In this episode of The Hamiltons Unlocked, Jennie and Scott introduce the behind-the-scenes powerhouse of the Hamilton Home Group — their transaction coordinator, Katelyn. Most buyers and sellers never see the hundreds of emails, deadlines, compliance checks, and contract reviews happening behind the scenes of a real estate deal. Katelyn has spent 12 years keeping transactions on track, catching contract mistakes, coordinating lenders and attorneys, and making sure nothing falls through the cracks before closing day. From hilarious client stories (including someone trying to Venmo their earnest money) to the real reason agents need strong systems and support, this episode pulls back the curtain on the chaos control required to get deals to the closing table. If you've ever wondered what really happens after you're "under contract," this episode explains it all. In this episode we talk about: • What a transaction coordinator actually does • The hidden work behind every real estate closing • Why deadlines and communication can make or break a deal • The most common contract mistakes agents make • The funniest real estate request we've ever received • Why having the right systems keeps transactions smooth Buying or selling a home soon? Understanding the process makes everything less stressful. Subscribe for more behind-the-scenes real estate insights from the Hamilton Home Group!
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Episode 20 - What Our Blended Family Taught Us About Running a Business
Running a blended family with six kids is basically a masterclass in leadership, negotiation, boundaries, and conflict resolution. In this episode of The Hamiltons: Unlocked, we break down how our blended family life has directly shaped how we run our real estate business, and why the skills we use at home make us better for our clients. Spoiler: If you can manage 18 pickups in one day, you can manage a contract negotiation. 😉 In This Episode We Cover: - Why systems are non-negotiable (in family and business) - How learning to say "It's a hard no" changed everything - What negotiating with kids teaches you about real estate contracts - Why conflict avoidance is not a strategy - The power of setting expectations upfront - How failing in business and parenting actually makes you stronger Whether you're building a business, raising kids, navigating a blended family, or all three — this episode is for you. ✨ If this resonated, share it with another entrepreneur-parent who needs the reminder: keep going. 📲 Connect with us: hamiltonhomegroup.com!
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Episode 19 - What REALLY Affects Home Value in Atlanta?
What actually affects home value in Metro Atlanta? It's not always the upgrades you think. In this episode of The Hamilton's Unlocked, we break down the real drivers of home value — from school districts and basements to steep driveways, power lines, garage placement, pools, and curb appeal. Some things you can renovate. Some things you can only overcome with price. If you're buying or selling in North Atlanta, this is the conversation you need to hear before making a move. In This Episode We Cover: - Why school districts can create a 20% price swing - The real value of a basement in Atlanta - Interior lot vs. main road (and the 10% rule) - How bedroom count impacts online searches - Do pools actually increase value? - Why curb appeal drives showing traffic - What you can't fix — and how to price around it If you're thinking about buying or selling in Metro Atlanta, reach out. We're happy to help you think it through strategically. 📍 Serving North Atlanta 📩 DM us or contact us directly to start the conversation. #AtlantaRealEstate #NorthAtlantaHomes #HomeValue #AtlantaHomePrices #MetroAtlantaRealEstate #SchoolDistrictHomes #LuxuryHomesAtlanta #RealEstatePodcast #HomeSellingTips #HamiltonsUnlocked
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Episode 18 - The Questions We Get Asked EVERY Day in Real Estate (Answered Honestly)
Every buyer. Every seller. Same questions. And today? We're answering them the way we actually answer our clients. From Zillow Zestimates to inspections, price drops, "is this a good deal?" and the ultimate question — is now a good time to buy or sell? — we're giving you the short answer… and the real answer. No fluff. No scare tactics. Just how we guide our clients in real life. In this episode we cover: - Why a Zestimate is almost always wrong - What "failing" an inspection actually means (especially in Georgia) - When to wait on a price drop — and when that's a mistake - How to think about a "good deal" vs. the right house - Why negotiating furniture can kill a transaction - The honest answer to "Is now a good time to buy or sell?" If you're buying, selling, or just real estate curious — this one's for you. 🎧 Listen on your favorite platform 📺 Watch the full episode 📲 Follow us for more real estate & real life
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Episode 17 - No One Plans to Be a Blended Family (But Here We Are)
Blended families don't happen because someone planned it that way...they happen because life changes. In this episode, we're pulling back the curtain on what it's actually like to blend two families, six kids, and two very different histories into one home. From guilt parenting and stepparent dynamics to holidays, traditions, and the emotional landmines no one prepares you for, we're sharing the real conversations that shaped our modern-day Brady Bunch. This isn't the highlight reel. It's the honest version. In this episode, we cover: - Why no one chooses a blended family, but many end up in one - The emotional weight kids carry when families merge - Guilt parenting and why "fair" doesn't really exist - Why stepparenting can be one of the hardest roles there is - How holidays, birthdays, and big events can get complicated fast - Why love looks different, and grows over time If you're blending a family, considering it, or just curious what it's really like, this one's for you. 👉 Subscribe for more real conversations about family, life, and business
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Episode 16 – The Top Regrets Homeowners Admit After Buying a House
Buying a house is exciting...but hindsight is honest. We asked our audience what they wanted to hear, and this topic won by a landslide: What's the biggest regret people have after buying a house? After years of selling homes — and even more years asking sellers why they're moving — the answers are incredibly consistent. In this episode of The Hamiltons: Unlocked, we cover: - The #1 regret homeowners admit after moving in - Why falling in love with the house can blind buyers to bigger issues - How location, commute, and lifestyle matter more than people realize - The difference between "pretty" and "practical" when buying a home - Two simple questions every buyer should ask before going under contract If you're buying now, thinking about buying soon, or wondering why your current home doesn't feel quite right anymore — this episode could save you from repeating a very expensive mistake.
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Episode 15 - Scott's Most Controversial TikToks (Why Real Estate Honesty Triggers People)
Why do honest real estate conversations trigger people so badly online? In this episode of The Hamiltons: Unlocked, we break down why real estate TikTok has become controversial — and why that's not a bad thing. From viral clips like "Highest bidder keeps the home" to calling out listings that sit for nearly a year, we unpack the real reasons buyers, sellers, and even agents push back on uncomfortable truths. We also dive into why picking up the phone still matters in negotiations (yes, even in 2026), and how avoiding real conversations costs clients deals. This episode is a behind-the-scenes look at modern real estate, social media transparency, and why clear communication still wins — even when the comments section disagrees. In this episode, we cover: Why stale listings don't magically sell at full price The real problem with "just leave it on the market" sellers How TikTok became a space for real estate honesty (and backlash) Why strong negotiation still starts with a phone call What agents miss when they rely only on contracts, not conversations 🎙️ New episodes weekly. 👉 Like, subscribe, and share if you enjoy real talk about real estate.
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Episode 14 - Why "Fixing" Affordability Is a Myth - And What 2026 Will Really Bring
Affordability has been the buzzword of 2025 — and spoiler alert: it's not going away in 2026. In this episode of The Hamiltons: Unlocked, Jennie and Scott break down what's actually happening in the real estate market as we head into 2026. From 50-year mortgages (👀) to portable mortgages, new construction incentives, and why this market feels a lot like 2015, we're sharing our bold (but honest) predictions for buyers, sellers, and anyone sitting on the sidelines wondering what to do next. No hype. No doom-and-gloom. Just real talk about how deals are getting done again. In this episode, we cover: Why affordability is still the biggest challenge heading into 2026 The problem with "lower rates will fix everything" 50-year mortgages: terrible idea or necessary stopgap? Why new construction has an edge right now What sellers may need to do again (yes, again) Why this market feels more like 2015 than 2021 How buyers and sellers can finally transact without chaos What normalized inventory actually means for real people If you're thinking about buying, selling, or doing both — this episode will help you understand how to move smartly in a changing market. 👉 Have questions about your specific situation? Reach out. 👉 Like, subscribe, and share with someone who keeps saying "we're just going to wait."
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Episode 13 - The Market Didn't Warn Us: What 2025 Actually Taught Us About Real Estate
Welcome back to The Hamiltons: Unlocked 🎙️ In this episode, we break down what 2025 actually taught us about real estate - beyond the headlines and hype. From AI shaking up workflows, to a market shift that caught everyone off guard, to the growing skill gap among agents, this year exposed a lot. If you're a buyer, seller, investor, or agent heading into 2026, this is the context you need. What we cover: ✨ Why the 80/20 rule is more obvious than ever in real estate ✨ How AI became leverage (not a replacement!) for great agents ✨ The market shift that happened quietly mid-year ✨ Why pricing is now more hyper-local than ever ✨ The experience gap between agents who entered pre-2020 vs post-2020 ✨ Why "doing what worked before" no longer works Whether you're navigating a tougher market or choosing who to trust with a major decision, experience and strategy matter more now than they have in years. If this helped, like, subscribe, and drop your biggest real estate question for us!
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Episode 12 - Jennie Unlocked
Welcome back to The Hamiltons: Unlocked! Today, the tables turn — and Scott puts Jennie in the hot seat. From somehow lettering in varsity wrestling without ever stepping onto the mat… to the wild list of jobs she held before real estate… to the deeply personal journey of IVF that brought Nash into their lives — Jennie opens up in a way you've never heard before. It's honest, hilarious, tender, and 100% the real her. In this episode: - How Jennie became a four-time varsity letterman without ever wrestling - Growing up in small-town Georgia & the "Go Ramblers" era - Her unexpectedly chaotic résumé (dentist office → OB/GYN → radio → movies → AOL → real estate) - The full behind-the-scenes story of her IVF journey - The confetti popper moment that changed everything - Why life rarely follows your plan — and why that's a gift If you love real, vulnerable, not-too-serious conversations about life, parenting, marriage, and business… you'll love this episode. 👉 Don't forget to subscribe for more unfiltered episodes every week! 👉 Follow us on Instagram @thehamiltonsunlocked 👉 Watch the full series on YouTube #TheHamiltonsUnlocked #RealEstateCouple #IVFJourney #MarriagePodcast #FamilyLife #RealEstateLife #NorthAtlantaRealtor #BlendedFamily #PodcastCouple #RelationshipTalk
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Episode 11 - The Market Doesn't Care (But We Do)
Welcome back to The Hamiltons: Unlocked! In today's episode, Jennie and Scott get real about one of the hardest truths in real estate: your emotions can't set your home's price — the market does. You may love your home, your updates, and your memories there (we get it — truly). But if you let emotion drive your pricing decisions, the market will humble you fast. Tune in as we unpack: - Why logic wins over emotion in today's market - The hidden cost of overpricing your home - How to "stir emotion" in buyers without losing your mind - Why buyers today are smarter (and less emotional) than ever - What sellers can do to price right and still win big 👉 Listen now to learn how to price strategically — not sentimentally. #HamiltonsUnlocked #RealEstatePodcast #SellerTips #HomeSellingAdvice #AtlantaRealtors #RealEstateTruths #HomePricing #Overpricing #LogicVsEmotion #MarketShift
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Episode 10 - Help Us Help You: What to Do Before You Sell Your Home
Welcome back to The Hamiltons: Unlocked! Today, Jennie and Scott are diving into the single most important thing you can do before selling your home - clean it, prep it, and plan early. From scheduling pre-inspections to pressure washing your driveway, this episode unpacks what really separates the homes that fly off the market from the ones that sit. Whether you're six months out or thinking about listing tomorrow, these are the real-world steps that make your home irresistible to buyers. Here's what you'll learn: - Why you should call your agent 6–12 months before you sell - The surprising low-cost, high-impact upgrades that actually matter - How to avoid "inspection deal killers" before they happen - Why "clean" beats "renovated" every time - The simple curb appeal fixes that add instant value Do yourself (and your agent) a favor — watch this before you list. 💡 Thinking of selling in North Atlanta? Let's chat: hamiltonhomegroup.com 🎧 Listen on Spotify / Apple Podcasts: The Hamiltons: Unlocked #HamiltonsUnlocked #RealEstateTips #NorthAtlantaHomes #HomeSellingTips #JennieAndScott #HomePrepChecklist #LuxuryRealEstate #SellYourHomeFast #CurbAppealMatters #RealEstatePodcast
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Episode 9 - Scott Unlocked
Today, Jennie flips the script...it's all about Scott. How a Georgia boy with great hair and Nikes ended up in Chengdu, learned Mandarin on the fly, went full vegan, and ran the L.A. Marathon just to do hard things. What you'll hear: - The UGA exchange that dropped Scott in China with zero Mandarin - Why living abroad made the world feel smaller (in the best way) - The book stack that sparked a "do hard things" season - Going vegan overnight + training up from 3 miles to 26.2 - Life on a loaded UGA squad, arenas packed, and making the NCAA Tournament Watch/Listen: The Hamiltons: Unlocked on YouTube, Spotify, and Apple Podcasts. North Atlanta real estate | Real life | Real growth #TheHamiltonsUnlocked #ScottHamilton #JennieHamilton #DoHardThings #Mindset #ChinaExchange #Mandarin #VeganLife #LAMarathon #AtlantaPodcast
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Episode 8 - Real Estate Gone Right… and Really, Really Wrong
Welcome back to The Hamiltons: Unlocked! This week, it's story time — the kind of real estate stories you can't make up. From showing the wrong house (that turned out to be the one), to a final walkthrough disaster, to a contractor buried under a nest of carpenter ants… these are the wild, true moments that make this business unforgettable. n this episode, we cover: - When "wrong address" becomes right place, right time - The nightmare walkthrough that almost killed a deal - How fate (and timing) brought one dream home full circle - The story of the ant nest — and why our vendor still has flashbacks If you've ever wondered what really happens behind the scenes, this is your peek into the chaos, comedy, and connection that make real estate what it is. 👇 Subscribe & follow us for more stories, insight, and chaos from life and real estate with Jennie & Scott! #TheHamiltonsUnlocked #RealEstateStories #AtlantaRealEstate #LuxuryRealEstate #RealtorLife #MarriageAndMortgages #StoryTime #HomeBuying #HouseHunting #AntInfestation #RealEstatePodcast
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Episode 7 - Real Estate's Dark Side
Description: Welcome back to The Hamiltons: Unlocked! 🎙️ Today we're diving into the three D's of real estate — Death, Debt, and Divorce. They're not exactly "fun," but they're incredibly real — and most people will face one of them at some point in their lifetime. Jennie and Scott share what actually happens when life throws one of these curveballs and how an experienced agent can help you navigate the emotional and legal side of selling during tough seasons. You'll hear: 💀 What happens when a loved one passes and their home becomes part of an estate sale 💸 How debt can force (or prevent) a home sale — and how to protect your equity 💔 The messy reality of selling a home during divorce — and how to keep it from blowing up If you or someone you know is facing one of these, this episode is your guide to getting through it without losing your mind (or your money). 👇 Let's keep it real — comment below: Have you ever been part of a "3D" real estate sale? What was the toughest part?
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Episode 6 - The Perfect Client (and Why You Shouldn't Work With Us)
What makes someone the perfect real estate client? We're glad you asked — but first, let's talk about who shouldn't work with us. In Episode 6, Jennie + Scott get honest (and a little sassy) about what makes a great agent-client relationship work — and what makes it fall apart fast. From "don't be mean" to "you've got to trust us," they break down how mutual respect and teamwork set the tone for every successful transaction. You'll hear: ⁃ Why "nice" isn't optional when it comes to working with us ⁃ The #1 deal-killer (hint: it's not price or location) ⁃ How we approach honesty + trust with every client ⁃ Why it's always us against the market, not us vs. you ⁃ The reason our clients come back again… and again If you've ever wondered what it's really like to work with The Hamiltons, this is the episode for you!
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Episode 5 - Our Real Estate Philosophy
Most agents run you straight to the houses or slap a price tag on your home. We don't. 🚫🏡 We hit pause, grab coffee, and actually talk first. Why? Because skipping that step is why clients feel lost, confused, or like they're doing all the work. In this episode, Jennie + Scott spill how they built a business where clients feel like VIPs (not numbers on a spreadsheet). Think concierge-level care, trusted vendor hookups, group texts full of emojis, and a whole lot of laughs. Inside you'll hear: ✨ The consultative "first date" that saves deals from falling apart ✨ How group texts turn into lifelong friendships ✨ The real reason repeat + referral clients keep coming back Real estate doesn't have to feel transactional — and this episode proves it. 🔔 Subscribe now so you don't miss the next drop!
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Episode 4 - The Showdown: 2021 Sellers vs. 2008 Buyers
In this episode of The Hamiltons: Unlocked, Scott and Jennie take listeners on a ride through the ups and downs of today's housing market. Using their Six Flags season pass adventures (that Jennie isn't a huge fan of!) as the perfect analogy. The conversation dives into: - How the market has shifted from the frenzy of 2020–2023 to a slower, more balanced pace in 2025 - Why pricing strategy (and yes, location too 😉) is the single biggest driver of success in today's climate - What buyers and sellers can realistically expect now vs. the boom years - Why mismatched expectations are causing the biggest frustrations in the market - The importance of having a trusted advisor who can help you navigate no matter where the ride takes you With humor, personal stories, and nearly 15 years of experience to draw from, Scott and Jennie explain why today's market isn't 2008 all over again—but it is a time to be smart, strategic, and well-prepared. Their message? It's not you against the market, it's you and your agent against the market. ✨ Don't forget to subscribe and turn on notifications — new episodes drop every Tuesday!
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Episode 3 - Fake It Till You Make It
We call this one "Fake It Till You Make It" because Jennie admits that during her very first closing, she literally went to the attorney's office the day before just so she could act like a seasoned pro when her client showed up. (Yes, she even got the staff in on it 😂). In this episode, we're pulling back the curtain on: • The awkward (and hilarious) reality of our very first deals • The lessons we learned fumbling through those early closings • Why hundreds of homes later, we can laugh about it but also appreciate how far we've come If you've ever felt like you were winging it in a new career (or just trying not to look like a rookie), you'll relate big time. ✨ Don't forget to hit subscribe and turn on notifications — new episodes drop every Tuesday!
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Episode 2 - One and a Half Brains
Welcome back to The Hamiltons: Unlocked! 🎙️ We call this one "One and a Half Brains" because Jennie jokes that together they might only add up to one and a half brains, but clients quickly learn that their blend of skills is exactly what makes the magic happen. In this episode, we're pulling back the curtain on: How Scott and Jennie describe each other's personalities Why their opposite strengths actually benefit every client The truth about their roles on the team (hint: Jennie works, Scott talks 😂) How balance between big-picture vision and detailed execution creates results If you've ever wondered how two very different people can build a thriving real estate business together—and still laugh about it—you'll want to hear this one. ✨ Don't forget to hit subscribe and turn on notifications — new episodes drop every Tuesday!
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Episode 1 - The "7th Baby"
Welcome to the very first episode of The Hamiltons: Unlocked! 🎙️ We call this one The 7th "Baby" — because while we've got six kids at home, our real estate business is the one we created together! In this episode, we're pulling back the curtain on: How Scott and Jennie each found their way into real estate The story behind building Hamilton Home Group as a husband-and-wife team What we've learned riding the highs (and surviving the lows) of this market If you've ever wondered what it's really like to grow a business with your spouse, or if you're curious about the lessons that come from building a career in real estate, you're in the right place. ✨ Don't forget to hit subscribe and turn on notifications — new episodes drop every Tuesday!
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ABOUT THIS SHOW
The Hamiltons: Unlocked is where real estate meets real life. Jennie and Scott Hamilton—partners in business and marriage—share stories from their journey as top-producing Atlanta agents and a blended family of six. Expect smart market insights, funny behind-the-scenes moments, and the kind of honesty that makes you feel like you're sitting in their living room!
HOSTED BY
Scott & Jennie Hamilton
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