PODCAST · business
The Layover Live
by Simpleview
The award-winning The Layover Live is a bi-weekly podcast brought to you by Jason Swick and the Simpleview Digital Marketing team. It provides actionable destination marketing insights culled from digital marketing experts, destination marketing organization (DMO) professionals, and their own extensive industry research to help you confidently make decisions and take action. Join Jason and the team as they discuss travel and tourism industry topics focused around SEO, content marketing, social media, conversion optimization, marketing automation, digital strategy, analytics, and more.
Episodes
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Brand USA’s Tips for Unforgettable FAM Trips
What turns a good familiarization (FAM) trip into an unforgettable one? On this episode of the Layover Live podcast, Amanda Davis, UK and Europe trade director at Brand USA, shares how destination marketing organizations can create meaningful FAM experiences for international travel…
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From big games to little league and everything in between: Become the MVP of sports tourism
On this special Layover Live mini-series episode, we sit down with John David of Sports ETA to discuss how destinations can build successful sports tourism strategies. From youth tournaments and amateur competitions to major spectator events, sports travel is generating new visitor spending — and...
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Lights, Camera, Economic Impact: Inside the Action of Film Tourism for DMOs
On this special Layover Live mini-series episode, hosts sit down with Albany County Film Commissioner Debbie Goedeke to discuss how DMOs can tap into film tourism. Learn how to build successful film commissions, create community buy-in, attract major productions, and generate lasting economic...
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When Disaster Strikes: Lessons in Leadership, Communication, and Recovery
Natural disasters can change a destination in an instant. Lasting recovery calls for supporting local businesses and becoming a trusted voice when people need guidance most. On this episode of the Layover Live podcast, we sit down with leaders from Explore Asheville and Visit St. Pete-Clearwater…
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Statewide DMO Collaboration: Rethinking Meetings, Conventions, & Competition
On this episode of the Layover Live podcast, hosts explore how statewide DMO collaboration can reshape the future of meetings and conventions, with a spotlight on California’s unique tourism alliance model. The conversation dives into why destinations are shifting away from competition and toward...
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Women Who Lift as They Lead: Female Mentorship in Tourism
In honor of National Women’s Month, this special episode of Layover Live spotlights the women whose leadership, mentorship, and advocacy continue to shape the future of travel and tourism. Tune in for a discussion about the transformational power of mentorship — from early‑career guidance and...
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Behind-the-Scenes of Summit 2026: Conversations, Connections & What’s Coming Next
In this special on‑location episode of the Layover Live podcast, hosts share an exclusive preview of what to expect at Simpleview Summit 2026. Hear from industry leaders and product experts as they share what they’re most excited about, the sessions that will shape the year ahead, and why Summit...
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Our Bold Predictions for Travel & Tourism in 2026
On this episode of the Layover Live podcast, our hosts close out year 2025 with a deep dive into predictions for the new year — featuring insights from industry leaders and subject matter experts from Simpleview and Granicus. Tune in to hear them unpack how AI is reshaping destination and digital...
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From First Jobs to VP: Career Lessons & Networking Tips for Tourism Pros
On this episode of the Layover Live podcast, we dive into the art of networking and career development with Caleb Sullivan, vice president of destination development at Paradise Advertising & Marketing. Tune in for actionable advice for young professionals and seasoned experts alike — from...
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Behind the Scenes of World Cup 2026: How Atlanta Plans to Shine on the Global Stage
On this episode of the Layover Live podcast, Kristin Delahunt, vice president of destination services at the Atlanta CVB, explores how the city is preparing to welcome thousands of visitors for the FIFA World Cup 2026. From leveraging world-class venues to fostering community engagement and...
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United for Impact: How Destinations Collaborate to Host Major Events
On this episode of the Layover Live, Josh Albrecht from Visit Milwaukee and Nick Meisner from Discover Green Bay as they share the inside story of how state tourism organizations can team up to pull off major events like the NFL Draft. From coordinating across destinations to rallying community...
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Rethinking Success: New KPIs, AI Shifts & the Future of Destination Marketing
On this episode of the Layover Live podcast, hosts Cayleigh Tomlinson and JenAnn Haggerty dive into the evolving world of destination marketing metrics with two powerhouse guests: Andrea Robyns, marketing technology director at Experience Grand Rapids, and Vimal Vyas, vice president of data,...
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Resilience in Tourism: Lessons From the Past, Strategies for the Future
After months of planning, the Layover Live podcast has returned with a fresh format and a powerful first episode focused on one of the most pressing topics in our industry: resilience. In this premiere episode, the new hosts, Cayleigh Tomlinson and JenAnn Haggerty, sit down with Cheryl Kilday,...
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Essential AI Skills for Savvy Destination Marketers
Artificial intelligence (AI) is already impacting destination marketers ... and it’s here to stay. Are you ready? Join this tactical episode of the Layover Live podcast for practical tips and tools you can add to your workflow right now. We’ll discuss why AI skills matter for destination…
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Bold or Busted? Revisiting Digital Marketing Predictions for 2024
Digital marketing is constantly evolving … are you on top of the trends? On this episode of the Layover Live, we’re revisiting our pre-year predictions of the trends in tactics, strategies, and technologies that would shape 2024 for destination marketers. Dust off the ping-pong balls, it’s time…
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Digital maturity decoded: how destination marketers can navigate an ever-evolving landscape
Destination marketing is rapidly changing as technology and traveler behavior evolve. How can destination marketing organizations keep up with the endless emergence of new platforms, investments, and tactics? Understanding your digital maturity can help. On this episode of the Layover Live, we’ll...
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Beyond Cookies: Why Destinations Must Ditch Third-Party Reliance | The Layover Live Episode 211
Despite Google’s plans to sunset cookies in 2024, many marketers are still over-reliant on (or even planning to grow their investment in) third-party cookie-based strategies. With Google’s latest delay of that sunset, destination marketers are safe from that danger — for now. On this episode of…
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A Digital Marketer’s Guide to Simpleview Summit | The Layover Live Episode 210
This week on the Layover Live, we’re diving into the good things that will be brewing in Milwaukee, Wisconsin. Jason Swick and Sandee Jordan highlight the endless insights in store for digital marketers at Simpleview Summit — the industry-leading conference for tourism pros. Tune in for a glimpse...
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Exploring Google’s Gemini & Other Content Trends | The Layover Live Episode 209
This week on the Layover Live, Jason Swick and Sandee Jordan give you the DMO spin on the latest AI news and content marketing trends. We’re looking at Gemini — Google’s new AI tool — to see how DMOs can leverage it, and the challenges they might face. Tune in to explore some of the latest…
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Digital Marketing Predictions DMOs Need to Know in 2024 | Episode 208
This week on the Layover Live, Director of Analytics Paul McLeod joins Jason Swick and Sandee Jordan to peer into their crystal ball to uncover the most compelling predictions for the upcoming year. Learn about emerging trends, digital marketing strategies, game-changing technologies, and even…
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Unlocking the Magic of Seasonal Marketing | The Layover Live Episode 207
This week on the Layover Live, Jason Swick and Sandee Jordan are joined by Digital Media Manager Chris Gonzales for a deep dive into seasonal marketing. They’ll share the strategies, success stories, and essential tips you can use to make marketing magic for your destination this holiday season....
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Tackling Trends: The Latest Digital Marketing Tactics For DMOs | The Layover Live Episode 206
This week on the Layover Live, Jason Swick is joined by Digital Strategist Star Gilani and Digital Media Manager Chris Gonzales. Together they dig into the latest trends in digital marketing for DMOs. Learn about leveraging local influencers to sell your destination, short-form video and how to…
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Destination Discovery: Maximizing Your Reach with Paid Advertising | The Layover Live Episode 205
This week on the Layover Live, Jason Swick is joined by Digital Strategist Star Gilani and Digital Media Manager Chris Gonzales. Listen as these digital marketing experts dive into the best practices of leveraging paid advertising to help destinations stand out loud and proud to travelers. Learn...
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Travel Marketing Unpacked: Effective Content Distribution Methods for DMOs | The Layover Live Episode 204
This week on the Layover Live, Jason Swick and Sandee Jordan are joined by Managed Services Strategist Shanda Maloney to dive into the world of content marketing for DMOs. Listen in as our experts unearth the most effective methods to distribute content and discuss the multifaceted DMO approaches...
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Social Media Mapped Out: Navigating the New Terrain, One Post at a Time | The Layover Live Episode 203
This week on the Layover Live, Jason Swick is joined by Director of Customer Experience Sandee Jordan and Managed Services Strategist Shanda Maloney to chat about the rapidly changing landscape of social media and its implications for destination marketers. Tune in to learn about the hottest…
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Aren’t You Glad We Said “AI?” | The Layover Live Episode 202
This week on the Layover Live, Jason Swick is joined by Director of Analytics Paul McLeod and Director of Customer Experience Sandee Jordan to chat about AI (Artificial Intelligence). AI is hot hot hot — tune in to learn how it’s being adopted in the field of destination marketing to analyze…
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Hello GA4...Goodbye Universal Analytics | The Layover Live Episode 201
This week on the Layover Live, Jason Swick is back for the 201st episode — featuring Director of Analytics Paul McLeod and Director of Customer Experience Sandee Jordan. Tune in for a discussion on Google Analytics 4 and how destination and digital marketers are embracing the changes. We’re also...
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Are You (Artificially) Intelligent? How Generative AI Changes the Game| The Layover Live Episode 199
This week on the Layover Live, Jason Swick is joined by Director of Analytics Paul McLeod to discuss how AI is changing the game for digital marketers. Tune in as they discuss exciting changes in the marketing landscape and share tools that are already making a big bang. Don’t miss it!
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All Systems GO! Behind the Scenes Look at Simpleview Summit 2023 | The Layover Live Episode 198
This week on the Layover Live, Jason Swick is joined by Events Manager Vanesa Zuzuarregui to discuss the can’t-miss happenings at our out-of-this-world Simpleview Summit 2023. Tune in as they discuss pre-conference workshops and activities you’ll want to register for, sessions to attend, and...
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A Culture of Collaboration: Coordinating Agency & Technology Efforts | The Layover Live Episode 197
This week on the Layover Live, Jason Swick is joined by Simpleview Digital Strategist Paul Jewkes to discuss creating a culture of collaboration. Tune in as they discuss the need for better cooperation between agencies and technology partners and share systems they use to get teams focused on DMO...
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Simpleview’s Data Engine: Turning Data Into Actionable Insights | The Layover Live Episode 196
This week on the Layover Live, Jason Swick is joined by Director of Analytics Paul McLeod. Tune in as our experts discuss the power and uses of Simpleview’s upcoming Data Engine. Don’t miss it!
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Let’s AI Chat! Turning Questions Into Conversations for DMOs | The Layover Live Episode 195
This week on the Layover Live, Jason Swick is joined by Satisfi Labs Chief Marketing Officer Danika Wong and Product Marketing Manager Aliona Margulis. Tune in as the group discusses conversational marketing and using AI and chat to turn questions into conversations. Let’s chat about website...
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MARKETING IN A DOWNTURN: HELP YOUR DESTINATION THRIVE | The Layover Live Episode 194
This week on the Layover Live, Jason Swick is joined by Digital Strategist Paul Jewkes. Tune in as they discuss ways to avoid costly marketing mistakes that can be made during a downturn and hear how you can position your destination to thrive over the long haul. Don’t miss it!
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HO-HO-HEADING INTO THE HOLIDAYS | The Layover Live Episode 193
This week on the Layover Live, Jason Swick is joined by Director of Customer Experience Sandee Jordan. Tune into this festive holiday episode to see how video marketing and short form content are changing the game for destination marketers. They’ll share some of their favorite examples in a fun,...
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5 DON'T-MISS DIGITAL MARKETING TRENDS FOR 2023 | The Layover Live Episode 192
This week on the Layover Live, Jason Swick is joined by Digital Strategist Star Gilani. Tune in to learn five digital marketing trends that our experts say every DMO should be aware of heading into 2023. Don’t miss it!
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DIGITAL ADS, WHAT'S COMING NEXT? | The Layover Live Episode 191
This week on the Layover Live, Jason Swick is joined by Ben Holman, lead digital media analyst at Simpleview. With the new year right around the corner, tune in as they discuss tips and new features that will help you get the most out of your paid media budget. Don’t miss it!
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SIMPLEVIEW'S 2022 EDITION OF THE STATE OF SEO | The Layover Live Episode 190
This week on the Layover Live, Jason is joined by Paul McLeod, director of analytics at Simpleview. Tune in as they discuss the insights and findings from the newly released 2022 edition of the State of SEO report — which includes revised content guidelines, a DMO search traffic overview, and...
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REAP THE BENEFITS OF REPURPOSING CONTENT | The Layover Live Episode 189
This week on the Layover Live, Jason Swick is joined by Sandee Jordan, director of customer experience at Simpleview, and Social Media Specialist Charlotte Inda from Traverse City Tourism. Tune in for this extension of the popular episode, “More Than Just SEO: Content Marketing Success Through...
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APPLE'S MAIL PRIVACY PROTECTION: HOW IT'S IMPACTING EMAIL METRICS | The Layover Live Episode 188
This week on the Layover Live, Jason Swick is joined by Veronica Williams, manager of marketing automation at Simpleview. Tune in as they discuss all things Apple MPP. Learn what they’ve seen since its inception, whether or not open rate is still a reliable measurement, how it's impacting DMO...
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DIGGING INTO THE DATA OF YOUR DESTINATION | The Layover Live Episode 187
This week on the Layover Live, Jason is joined by Paul McLeod, director of analytics at Simpleview. Tune in as they discuss resources available to get more insights out of your web data. Watch as Paul and Jason discuss free tools available to you like the Simpleview Insights Hub and the recently...
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MORE THAN JUST SEO: CONTENT MARKETING SUCCESS THROUGH STORYTELLING | The Layover Live Episode 186
On this episode of the Layover Live, Jason Swick is joined by Sandee Jordan, director of customer experience at Simpleview. Tune in as they discuss how compelling storytelling-based marketing campaigns evoke an emotional feeling with their audience, which then leads to increased engagement, brand...
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REACH TARGET AUDIENCES WITH PAID SEARCH: HOW TO MAKE PPC WORK FOR YOU | The Layover Live Episode 185
This week on the Layover Live, Jason is joined by Sydney Walter, digital media analyst at Simpleview. Tune in as they discuss doubling down on search, how you can leverage the data from your search campaigns to expand reach in other channels, the concept of Zero Click searches, and how new...
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Insights into The State of Digital Marketing
This week on the Layover Live, Jason is joined by Simpleview strategic analyst, Star Gilani. Tune in as they discuss some insights derived from a recent survey of destination marketing organizations (DMOs) across North America. The latest data, insights and more on how DMOs are using digital...
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VISUAL IDENTITY OR BRANDING... WHAT'S RIGHT FOR YOU? | The Layover Live Episode 183
This week on the Layover Live, Jason is joined by Simpleview creative experts, Design Director Travis Yewell and Art Director Andrea Martinez. Tune in as they discuss the differences between visual identity and branding, how to decide which one your destination needs, and how these creative…
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USING PODCASTS TO ENGAGE LOCALS & INSPIRE VISITORS | The Layover Live Episode 182
This week on the Layover Live, Jason is joined by Rebecca Engum, executive director at Great Falls Montana Tourism. Tune in as they discuss “We’re No Dam Experts,” the DMO’s podcast that Rebecca hosts. They will also offer advice for other destinations looking to dip into podcasting.
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ACCOUNTABLE ACTIONS: VISIT MESA & ACCESSIBILITY | The Layover Live Episode 181
This week on the Layover Live, Jason is joined by Alison Brooks, director of destination experience & advocacy at Visit Mesa, to chat about all things accessibility. Tune in to this timely episode on Global Accessibility Day to hear how Visit Mesa has taken its efforts to the next level.
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NATIONAL TRAVEL & TOURISM WEEK: LETS TALK #FUTUREOFTRAVEL | The Layover Live Episode 180
This week on the Layover Live, Jason is joined by Nan Marchand Beauvois, senior vice president and membership and industry relations of GM ESTO at U.S. Travel Association. Tune in as Jason and Nan discuss National Travel and Tourism Week — a time to recognize the future of travel and the critical...
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SPORTS TOURISM WITH LINCOLN CVB | The Layover Live Episode 179
This week on the Layover Live, Jason is joined by Derek Bombeck, sales development manager of sports markets at Lincoln Convention and Visitors Bureau. Tune in as Derek gives an overview of Lincoln CVB’s success in sports tourism, including what marketing campaigns they use and how they measure…
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ARE YOU READY FOR THE GROUP BUSINESS REBOUND? | The Layover Live Special Edition
This week on a special edition of the Layover Live, Jason is joined by Andreas Weissenborn, VP of research & advocacy at Destinations International, and Christine "Shimo" Shimasaki, managing director at 2Synergize. Tune into this discussion with industry experts as they explore the future of...
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SUMMIT SNEAK PEAK WITH SHELLEY | The Layover Live Episode 178
This week on the Layover Live, Jason is joined by Simpleview’s very own Event Operations Specialist Shelley Fitzgerald. Shelley is here to give us a rundown of Simpleview Summit 2022 — including what to look forward to and what you can’t afford to miss. Also, learn more about the State of Digital...
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ABOUT THIS SHOW
The award-winning The Layover Live is a bi-weekly podcast brought to you by Jason Swick and the Simpleview Digital Marketing team. It provides actionable destination marketing insights culled from digital marketing experts, destination marketing organization (DMO) professionals, and their own extensive industry research to help you confidently make decisions and take action. Join Jason and the team as they discuss travel and tourism industry topics focused around SEO, content marketing, social media, conversion optimization, marketing automation, digital strategy, analytics, and more.
HOSTED BY
Simpleview
CATEGORIES
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Frequently Asked Questions
How many episodes does The Layover Live have?
The Layover Live currently has 213 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Layover Live about?
The award-winning The Layover Live is a bi-weekly podcast brought to you by Jason Swick and the Simpleview Digital Marketing team. It provides actionable destination marketing insights culled from digital marketing experts, destination marketing organization (DMO) professionals, and their own...
How often does The Layover Live release new episodes?
The Layover Live publishes regularly with 213 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Layover Live?
You can listen to The Layover Live on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Layover Live?
The Layover Live is created and hosted by Simpleview.
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