All Episodes

Brand USA’s Tips for Unforgettable FAM Trips

From big games to little league and everything in between: Become the MVP of sports tourism

Lights, Camera, Economic Impact: Inside the Action of Film Tourism for DMOs

When Disaster Strikes: Lessons in Leadership, Communication, and Recovery

Statewide DMO Collaboration: Rethinking Meetings, Conventions, & Competition

Women Who Lift as They Lead: Female Mentorship in Tourism

Behind-the-Scenes of Summit 2026: Conversations, Connections & What’s Coming Next

Our Bold Predictions for Travel & Tourism in 2026  

From First Jobs to VP: Career Lessons & Networking Tips for Tourism Pros

Behind the Scenes of World Cup 2026: How Atlanta Plans to Shine on the Global Stage

United for Impact: How Destinations Collaborate to Host Major Events

Rethinking Success: New KPIs, AI Shifts & the Future of Destination Marketing

Resilience in Tourism: Lessons From the Past, Strategies for the Future

Essential AI Skills for Savvy Destination Marketers

Bold or Busted? Revisiting Digital Marketing Predictions for 2024

Digital maturity decoded: how destination marketers can navigate an ever-evolving landscape

Beyond Cookies: Why Destinations Must Ditch Third-Party Reliance | The Layover Live Episode 211

A Digital Marketer’s Guide to Simpleview Summit | The Layover Live Episode 210

Exploring Google’s Gemini & Other Content Trends | The Layover Live Episode 209

Digital Marketing Predictions DMOs Need to Know in 2024 | Episode 208

Unlocking the Magic of Seasonal Marketing | The Layover Live Episode 207

Tackling Trends: The Latest Digital Marketing Tactics For DMOs | The Layover Live Episode 206

Destination Discovery: Maximizing Your Reach with Paid Advertising | The Layover Live Episode 205

Travel Marketing Unpacked: Effective Content Distribution Methods for DMOs | The Layover Live Episode 204

Social Media Mapped Out: Navigating the New Terrain, One Post at a Time | The Layover Live Episode 203

Aren’t You Glad We Said “AI?” | The Layover Live Episode 202

Hello GA4...Goodbye Universal Analytics | The Layover Live Episode 201

Are You (Artificially) Intelligent? How Generative AI Changes the Game| The Layover Live Episode 199

All Systems GO! Behind the Scenes Look at Simpleview Summit 2023 | The Layover Live Episode 198

A Culture of Collaboration: Coordinating Agency & Technology Efforts | The Layover Live Episode 197

Simpleview’s Data Engine: Turning Data Into Actionable Insights | The Layover Live Episode 196

Let’s AI Chat! Turning Questions Into Conversations for DMOs | The Layover Live Episode 195

MARKETING IN A DOWNTURN: HELP YOUR DESTINATION THRIVE | The Layover Live Episode 194

HO-HO-HEADING INTO THE HOLIDAYS | The Layover Live Episode 193

5 DON'T-MISS DIGITAL MARKETING TRENDS FOR 2023 | The Layover Live Episode 192

DIGITAL ADS, WHAT'S COMING NEXT? | The Layover Live Episode 191

SIMPLEVIEW'S 2022 EDITION OF THE STATE OF SEO | The Layover Live Episode 190

REAP THE BENEFITS OF REPURPOSING CONTENT | The Layover Live Episode 189

APPLE'S MAIL PRIVACY PROTECTION: HOW IT'S IMPACTING EMAIL METRICS | The Layover Live Episode 188

DIGGING INTO THE DATA OF YOUR DESTINATION | The Layover Live Episode 187

MORE THAN JUST SEO: CONTENT MARKETING SUCCESS THROUGH STORYTELLING | The Layover Live Episode 186

REACH TARGET AUDIENCES WITH PAID SEARCH: HOW TO MAKE PPC WORK FOR YOU | The Layover Live Episode 185

Insights into The State of Digital Marketing

VISUAL IDENTITY OR BRANDING... WHAT'S RIGHT FOR YOU? | The Layover Live Episode 183

USING PODCASTS TO ENGAGE LOCALS & INSPIRE VISITORS | The Layover Live Episode 182

ACCOUNTABLE ACTIONS: VISIT MESA & ACCESSIBILITY | The Layover Live Episode 181

NATIONAL TRAVEL & TOURISM WEEK: LETS TALK #FUTUREOFTRAVEL | The Layover Live Episode 180

SPORTS TOURISM WITH LINCOLN CVB | The Layover Live Episode 179

ARE YOU READY FOR THE GROUP BUSINESS REBOUND? | The Layover Live Special Edition

SUMMIT SNEAK PEAK WITH SHELLEY | The Layover Live Episode 178

A DIVERSE, EQUITABLE, AND INCLUSIVE APPROACH TO DESTINATION MARKETING | The Layover Live Episode 177

Digital Personalization Transforming Travel: It’s All About the App | The Layover Live Episode 176

Using Data Visualization to Tell Your Story | The Layover Live Episode 175

Predictions & Trends for 2022 | The Layover Live Episode 174

Insights Hub 2021 Year in Review | The Layover Live Episode 173

To the Metaverse and Beyond! | The Layover Live Episode 172

Crazy Marketing Ideas That Work | The Layover Live Episode 171

Calculating Your Impact as a DMO | The Layover Live Episode 170

Apple’s Impact on Location Intelligence Data | The Layover Live Episode 169

The Importance of Good UX | The Layover Live Episode 168

How Visit Chesapeake Found Their Niche | The Layover Live Episode 167

Don’t Make These 3 Analytics Mistakes | The Layover Live Episode 166

How iOS 15 Could Impact Your Email Marketing | The Layover Live Episode 165

Preparing for the Data Disruption Ahead | The Layover Live Episode 164

The Speed at Which We Are Going Digital | The Layover Live Episode 163

LGBTQ+ Marketing is Much More than Pride Month | The Layover Live Episode 162

Marketing Your Destination to the LGBTQ+ Community | The Layover Live Episode 161

Learnings From The Pandemic | The Layover Live Episode 160

Telling Your Story With Geolocation Data | The Layover Live Episode 159

Google's Page Experience Algorithm Update | The Layover Live Episode 158

FLoCs, Cookies, & Privacy - Oh My! | The Layover Live Episode 157

DMOs Taking to TikTok | The Layover Live Episode 156

Hotel Booking Trends & Predictions | The Layover Live Episode 155

Getting Back to Basics With Go Breck | The Layover Live Episode 154

Keeping Evergreen Content Alive | The Layover Live Episode 153

Taking on TV Streaming | The Layover Live Episode 152

Resetting Your KPIs For 2021 | The Layover Live Episode 151

Preparing Your Paid Media for 2021 | The Layover Live Episode 150

New Year, New Google Analytics | The Layover Live Episode 149

Staying Up To Date With Data Privacy | The Layover Live Episode 148

Predictions and Preparation for 2021 | The Layover Live Episode 147

Google’s 2021 Algorithm Updates | The Layover Live Episode 146

Pivoting Paid Media Strategies | The Layover Live Episode 145

How to Personalize Your Content | The Layover Live Episode 144

The State of Fall & Holiday Travel | The Layover Live Episode 143

Turning Your Paid Media Back On | The Layover Live Episode 142

The One Where Destination Marketers Share Their Best Advice | The Layover Live Episode 141

Local Storytelling | The Layover Live Episode 140

Let's Go There With the U.S. Travel Association | The Layover Live Episode 139

The Power of Audio | The Layover Live Episode 138

5 Ways to Improve Your Digital Marketing | The Layover Live Episode 137

Paid Media Strategies With Visit Savannah | The Layover Live Episode 136

Using Storytelling to Connect With Your Visitors | The Layover Live Episode 135

How to Create Engaging Email Marketing | The Layover Live Episode 134

Engaging Your Audience Through Social Media | The Layover Live Episode 133

Shifting Your Social Media Strategy | The Layover Live Episode 132

Visit Indy - Providing Value to Meetings and Groups | The Layover Live Episode 131

UGC Use Cases | The Layover Live Episode 130

SEO Trends to Watch | The Layover Live Episode 129

Demystifying DMO Data | The Layover Live Episode 128