The Lease Break Podcast
by Sparkle Mixson
Real talk about the rental industry. The Lease Break Podcast is for people in multifamily, single family,, proptech and the vendors who serve them. Host Sparkle Mixson talks with operators, vendor partners and people early in their careers about what's next, from 360 resident intelligence to the ideas breaking through right now. And an occasional episode featuring anonymous stories straight from property management. Every week we also share the job of the week from our free job board and a vendor spotlight. Premiering live at Zillow Unlock, Scottsdale, Oct 21.
Episodes
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How Did You Hear About Us? (Thanks, ChatGPT)
Your AI traffic didn't disappear. Your measurement did. Around October 7, many ChatGPT links started arriving without the referral and source tags analytics relies on, so those visits landed in "direct." One analyst team watching about 500 sites saw roughly 31,000 ChatGPT visits a day vanish from...
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Breaking Panic
Occupancy dips. Leads dry up. A manager calls in a panic. Christen Wallace, Regional Property Manager at Morgan Properties, has spent 15 years in this industry, and her answer is simple: lead steady, not panic. Christen breaks the mindset that leaders have to have all the answers, and she and...
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Renewals are the New Lead Gen
Unpopular opinion: retention is the new lead gen. Multifamily retention is sitting at 57%, down from 60% in 2024, and every move-out costs about $4,000 to turn. Meanwhile, concessions are making every new lease more expensive to win. In this solo episode, Sparkle makes the case for treating the...
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From Operator to Agency with Justin Godwin
What does it take to be a great client? Justin Godwin spent nearly 20 years on the operator side, onsite, in business development and in marketing, before crossing over to the agency side as VP of Operations at ApartmentSEO. He and Sparkle get honest about what changes when you sit on the other...
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Let's Break Some Stuff
There are a lot of things we do in this industry simply because somebody, somewhere, decided that's how we do them. And then we just kept doing them. I'm Sparkle Mixson, and I've spent most of my career asking one question that can occasionally get me in trouble: but why? This is the teaser for…
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About this show
Real talk about the rental industry.
The Lease Break Podcast is for people in multifamily, single family,, proptech and the vendors who serve them.
Host Sparkle Mixson talks with operators, vendor partners and people early in their careers about what's next, from 360 resident intelligence to the ideas breaking through right now. And an occasional episode featuring anonymous stories straight from property management. Every week we also share the job of the week from our free job board and a vendor spotlight.
Premiering live at Zillow Unlock, Scottsdale, Oct 21.
Hosted by
Sparkle Mixson