The Marketing Blender Show

Losing an employee doesn't just cost you a paycheck — it can cost your business hundreds of thousands of dollars. 💸 In this episode of The Marketing Blender Show, Dacia Coffey sits down with Mark Mitford, CEO of HR Catalyst and author of People Are Your Profit, to break down why people strategy is one of the most overlooked profit levers in small and mid-market businesses. Mark spent over 24 years in corporate HR at companies like Ericsson, Texas Instruments, and PepsiCo before shifting his focus to helping small and mid-size businesses — the 99% of U.S. companies that often have no dedicated people strategy at all. In this conversation, he and Dacia get into the real math behind employee turnover, why most CFOs and controllers end up running HR by default, and why culture has to be intentional, not accidental. You'll hear about: -The actual replacement cost of losing a $50K employee (it's a lot higher than you'd guess) -Why HR so often ends up bundled into compliance and finance — and what gets lost when it does -The "sniper" dynamic that quietly wrecks team performance -How companies like Zappos, Costco, and Chick-fil-A build retention into their hiring process from day one -Why unlimited PTO actually works (and why most leaders get it wrong) -Where AI genuinely helps recruiting — and where it quietly costs you great candidates -How Dacia rebuilt her own hiring process to match her company's culture and intensity Whether you're a founder, a marketing leader, or someone building out your team, this episode will change the way you think about your people as a business asset — not just a line item. Resources Mentioned: Mark Mitford's book, People Are Your Profit — available on Amazon: https://www.amazon.com/People-Are-Your-Profit- Transform/dp/1970582227/ HR Catalyst website: hrcatalystconsulting.com HR Catalyst YouTube channel: https://www.youtube.com/@hrcatalystconsulting5699 Connect with Mark Mitford on LinkedIn: https://www.linkedin.com/in/markmitford1/ 🔔 Hit the notification bell so you don't miss future episodes 🔔 🔗 Find out more about The Marketing Blender  

Ever feel like your marketing just... stopped working? 📉 No obvious reason, no algorithm update, nothing changed — it just slowed down. In this episode of The Marketing Blender Show, Dacia Coffey sits down with fractional CMO Nicole Dotson (Nashville-based revenue engine expert and self-proclaimed data-meets-storytelling paradox) to unpack exactly why this happens — and what to do about it. Nicole breaks down why most companies are stuck running "panic acts of marketing" instead of building real systems, why buyer personas usually fail because they skip the human element, and the moment every brand eventually hits: when you've exhausted the audience that already knows you, and it's time to move from mid-funnel conversion tactics into top-of-funnel visibility. They also dig into: -Why "constraints" aren't the enemy — they're actually where strategy gets sharper -How to get sales and marketing aligned on what a "lead" or a "conversion" actually means -The KISS approach to storytelling with data (and why nobody wants your 40-page deck) -Why top-of-funnel investment compounds brand trust, FOMO, and direct traffic over time -What marketing leaders need to navigate when expanding across cultures and countries -Where AI fits — and where it still can't replace the human gut check Whether you're building a B2B marketing strategy from scratch or trying to figure out why your "always worked" playbook stopped working, this conversation is full of practical, real-world frameworks you can apply right away.   🔔 Hit the notification bell so you don't miss future episodes 🔔   🔗 Find out more about The Marketing Blender themarketingblender.com

Most companies have core values on the wall. Very few actually live them — and the gap between the two is costing them more than they know. In this episode of The Marketing Blender Show, Dacia Coffey sits down with Brooke Rosolino, founder of N'Good Company, to unpack what actually drives company culture — and why it has nothing to do with a poster in the break room. Brooke has shaped culture from the inside at companies like Lululemon and Magnolia (yes, Chip and Joanna Gaines' Magnolia), and she brings a refreshingly practical take on what it actually takes to build an organization where people perform, lead, and grow. Here's what they dig into: - Why your stated values and your actual organizational behavior are often opposites — and what to do about it - The "grammar of culture" framework: the unspoken rules running your company that no one has named yet - Why naming a problem is sometimes the entire intervention - How toxic "high performers" quietly destroy team potential - The way leader self-regulation ripples through an entire organization — even in a 500-person company - What AI will and won't replace (and why intuition is your most underleveraged competitive advantage) - How Brooke is helping organizations think about AI adoption without losing the human in the loop - Her upcoming cohort, The Intuitive Edge — a 12-week leadership experience that culminates in an immersion in Manhattan If you've ever felt like your culture efforts aren't sticking, or wondered why your team isn't operating the way you envisioned, this episode will give you a whole new lens.   N'Good Company: ngoodcompany.com Connect with Brooke on LinkedIn: linkedin.com/in/brookerosolino/   👍 Like this video if you found these insights helpful 👍 🔔 Hit the notification bell so you don't miss future episodes 🔔   🔗 Find out more about The Marketing Blender themarketingblender.com

Most B2B marketing teams are being measured on the wrong things — and CEOs are still treating marketing like a line item instead of a growth engine. That changes today. In this episode of The Marketing Blender Show, Dacia Coffey is joined by Cate Hollowitsch — fractional CMO, former COO, and private equity veteran — for a wide-open Q&A covering the questions B2B marketers are actually wrestling with right now. They dig into why marketing is the most under-leveraged tool in a CEO's toolkit, how to build a marketing scorecard tied directly to EBITDA or net income, and what it actually takes to move marketing from cost center to revenue generator. If you've ever struggled to get leadership buy-in on your plan, this conversation will feel like someone finally said the quiet parts out loud. Here's what they cover in this episode: - How CEOs should think differently about marketing today — and why marketing accountability is wildly out of balance with the budget and credit it actually receives - AI, tools, and what humans must own — Cate and Dacia share how they're using AI for process and efficiency while protecting the judgment, discernment, and creative depth that no tool can replicate. Plus: SEO vs. GEO and why the transition matters for every B2B marketer - Client red flags they ignored and regretted — from ICP mismatches tied to revenue thresholds, to the brand conversation clients swear they don't need until they absolutely do, to the small offhand comment that tells you everything about what a client actually fears - How to get leadership to actually hear you — the "to what end?" question that instantly reframes defensive conversations, how to document agreements so goalposts stop moving, and why inviting leadership into the creation of your plan changes everything on the back end - Marketing in a private equity context — how portfolio companies should think about marketing to drive EBITDA growth, how to build a metric scorecard from net income all the way back to impressions, and why walking into a PE boardroom with that framework will change how finance sees marketing forever And yes — they tackled whether you should stop your PPC campaigns now that AI is everywhere. The short answer: no. The long answer deserves its own episode (one is coming). This is the kind of conversation that reminds you: the most human parts of what you do — critical thinking, curiosity, discernment, culture — are exactly what the age of AI needs more of, not less.  🔔 Hit the notification bell so you don't miss future episodes 🔔 🔗 Find out more about The Marketing Blender themarketingblender.com  

AI isn't just changing what we do — it's reshaping who does what, and whether your team can survive the shift. In this episode of The Marketing Blender Show, host Dacia Coffey sits down with fractional CMO and organizational strategist Stacey Force for a wide-ranging conversation on what AI really means for workplace culture, team performance, and the future of leadership. Spoiler: the middle manager is on the front lines — and most organizations aren't ready. Stacey brings a rare combination of workforce intelligence experience (ManpowerGroup, Korn Ferry) and cutting-edge behavioral team research to break down something most businesses are getting completely wrong: they're focused on individual AI adoption while ignoring what's happening at the team level. Here's what you'll take away from this conversation: -The 3 Levels of AI Maturity (and why most organizations are stuck at levels 1 and 2 — productivity and process automation — while level 3, net new revenue creation, remains out of reach) -Why middle management is the most disrupted layer — and what that means for how culture gets built and deployed across your organization -The ABCs of High-Performing Teams — Awareness, Balance, and Collaboration — and why psychological safety, role clarity, shared mental models, and process alignment are table stakes for the AI era -The "octopus model" for autonomous teams — a surprisingly powerful way to think about self-governing, decentralized leadership that still feeds intelligence back to the center -Why behaviors beat personality traits — and how behavioral assessment (not one-time personality tests) is the key to building teams that can adapt and grow in an unpredictable environment -Where marketing fits in culture-building — and why Dacia makes a compelling case that marketers are uniquely positioned to help organizations move from values-on-a-poster to values-in-practice -This isn't a doomsday AI conversation. It's a strategic, human-centered look at what it will actually take to lead, build, and sustain teams when the pace of change is relentless — and your competitive advantage is the quality of your people working alongside AI, not against it.   🔔 Hit the notification bell so you don't miss future episodes 🔔   🔗 Find out more about The Marketing Blender themarketingblender.com

Most B2B companies think they need a brand. What they actually need — and what they're asking for — are two very different things. In this episode of The Marketing Blender Show, Dacia Coffey sits down with Eric Venegas — creative director, entrepreneur, and adjunct professor at East Texas A&M University — to unpack one of the most misunderstood concepts in marketing: the difference between your visual identity and your brand. And yes, they chase a few squirrels along the way. Eric brings nearly 30 years of real-world design experience to the conversation, starting from the ground up — graphic designer to art director to creative director — and explains why each role in that ladder matters more than most clients realize. If you've ever said "I just need a quick logo," this episode is your wake-up call. Here's what Dacia and Eric dig into: What a brand actually is (hint: it's a promise — explicit or implicit — made to your audience), why visual identity is the tool you use to express it, how startups and legacy companies require fundamentally different brand approaches, what a brand audit looks like in a real-world rebrand, and why C-suite buy-in isn't optional — it's the make-or-break factor for any brand initiative. They also get into the psychology of visual communication: why we process images 60,000 times faster than words, how shapes and colors trigger subconscious decisions, and why memorability is one of the most underrated brand assets in B2B. Plus — graffiti, Jimmy John's, the Texas Law Hawk, the Kia logo controversy, and why Trash Daddy could've been a great brand with the right strategy. 🎨 If you're a B2B marketer, CMO, or founder who's ever wondered why your marketing isn't landing the way you expected, this conversation will change how you think about your brand from the inside out. Small Hat Studio: https://www.smallhatstudio.com   👍 Like this video if you found these insights helpful 👍 🔔 Hit the notification bell so you don't miss future episodes 🔔   🔗 Find out more about The Marketing Blender themarketingblender.com

Planning a B2B event isn’t just about logistics—it’s about creating memorable experiences that build trust, deepen relationships, and drive real ROI. In this episode of The Marketing Blender Show, Ryan Heath and Lisa Albert break down exactly how to execute customer experience events that actually move the needle. From defining the right audience to designing “wow” moments your attendees will never forget, this conversation dives into the strategic and practical elements of event planning. You’ll learn how to balance budget with impact, create meaningful content (beyond slide decks), and use personalization to stand out in a crowded digital world. They also explore creative ways to: -Increase attendance with value-driven incentives (like professional headshots) -Design experiences that feel thoughtful and intentional -Turn small events into powerful sales and relationship-building opportunities -Maximize post-event follow-up to extend impact and drive conversions Whether you’re hosting a large-scale customer event or an intimate executive gathering, this episode will help you rethink how events can become one of your most powerful marketing and sales tools. If you’re a B2B marketer looking to build stronger connections and create experiences your audience actually remembers—this one’s for you. 🚀    🔔 Hit the notification bell so you don't miss future episodes 🔔 🔗 Find out more about The Marketing Blender themarketingblender.com #TheMarketingBlender #TheMarketingBlenderShow #B2BMarketing #EventMarketing #CustomerExperience #ABM #MarketingStrategy #BrandExperience #BusinessGrowth

What if your next B2B event isn’t just an expense—but a long-term trust builder that drives real business growth? In this episode of The Marketing Blender Show, Ryan Heath and Lisa Albert sit down to unpack the real why behind client events—from large-scale summits to intimate dinners. They explore how experiential marketing strengthens your brand, deepens customer relationships, and creates the kind of trust that keeps clients choosing you—even when competitors offer lower prices. You’ll learn: -Why brand experience goes far beyond your logo -How events create “stickiness” with existing customers -The hidden ROI of trust, loyalty, and emotional connection -When to invite prospects vs. customers (and why combining them works) -How to use events to launch products, accelerate deals, and support ABM strategies -Practical ways to align events with your overall marketing strategy   If you’ve ever questioned whether events are worth the investment—this conversation will shift how you think about ROI in B2B marketing.    🔔 Hit the notification bell so you don't miss future episodes 🔔   🔗 Find out more about The Marketing Blender themarketingblender.com

What is it really like to run a business with your spouse? In this candid episode of The Marketing Blender Show, Dacia Coffey sits down with her husband and business partner, Kyle Coffey, to unpack the unfiltered truth behind building multiple businesses together. From scaling an oil & gas operation to launching a successful B2B marketing agency, they’ve experienced the highs, the chaos, and everything in between. This conversation dives into what most couples don’t talk about—money conflicts, decision-making speed, emotional pressure, and how business can either strengthen or strain your relationship. If you're a B2B leader, entrepreneur, or considering going into business with your partner, this episode will challenge how you think about alignment, risk, and long-term growth. In this episode, you’ll learn: -Why running a business together acts as a “magnifying glass” on your relationship -How to align on money, risk, and reinvestment strategies -The importance of defining worst-case scenarios (before they happen) -How different thinking styles can either clash—or create powerful outcomes -Practical ways to separate business and personal life without losing connection This isn’t theory—it’s real experience from over a decade of building, failing, pivoting, and growing together.   🔔 Hit the notification bell so you don't miss future episodes 🔔   🔗 Find out more about The Marketing Blender themarketingblender.com

If you don’t figure out Amazon, Amazon will figure you out. That’s the reality every modern B2B and manufacturing brand faces in today’s e-commerce landscape. In this episode of The Marketing Blender Show, Dacia Coffey sits down with Ryan McConnell, President of Ventamatic, to break down what it really takes to grow a U.S. manufacturing brand in a global, digital-first economy. From navigating Amazon’s marketplace fees and misconceptions to building a resilient direct-to-consumer strategy with Shopify, this conversation dives deep into how smart companies balance control, profitability, and long-term growth. You’ll also hear how Ventamatic protects margins against global competition, why innovation is critical to staying competitive, and what “growth beyond revenue” actually looks like for a 75-year-old brand. If you’re a B2B leader, manufacturer, or marketer trying to scale without losing control of your brand or margins—this episode is packed with real-world insights. 🚀 What you’ll learn: -The biggest myth about selling on Amazon (and what most brands get wrong) -How to balance Amazon vs Shopify without sacrificing control -Why a hybrid channel strategy is key to long-term growth -How innovation protects your margins in a competitive global market -The role of brand trust in outperforming lower-cost competitors -What U.S. manufacturers must do to stay competitive by 2030   🔔 Hit the notification bell so you don't miss future episodes 🔔   🔗 Find out more about The Marketing Blender themarketingblender.com

What does real B2B product innovation actually look like inside a long-standing U.S. manufacturing company? In this episode of The Marketing Blender Show, Dacia Coffey sits down with Ryan McConnell, President of Matic and the manufacturer behind the Maxx Air and QAire brands, to talk about what it takes to stay relevant, competitive, and customer-focused in today’s market. From 75+ years of manufacturing history to modern brand building, customer feedback, and product development, this conversation explores how B2B companies can evolve without losing what made them successful in the first place. Ryan shares how hands-on product use, direct customer insights, social media feedback, and even AI-powered review analysis are shaping the future of innovation at Matic. One of the biggest takeaways: sometimes the best ideas do not come from a boardroom. They come from getting on the roof, installing your own product, and seeing firsthand where the customer experience breaks down. 💡 In this episode, you’ll learn: -Why B2B leaders should regularly use their own products -How customer feedback can uncover product gaps faster than expensive research -What U.S.-based manufacturing makes possible for faster innovation and prototyping -How Amazon and global competition are changing product launch strategy -Why authentic brand content still matters in the age of AI -What today’s B2B manufacturers need to do to stay relevant with younger buyers This episode is packed with insights for B2B marketers, manufacturers, brand leaders, and business owners who want to build stronger brands, create smarter products, and market with more confidence.   🔗 Find out more about The Marketing Blender   themarketingblender.com

Most B2B marketing—especially in manufacturing—focuses too much on the product and not enough on the people behind the purchase. In this episode of The Marketing Blender Show, host Dacia Coffey breaks down tactical marketing strategies that manufacturing companies can use right now to build stronger brands, create real connection, and drive scalable growth. The truth? Humans don’t buy specs. They buy transformation, progress, and meaning. When marketing teams shift from product-centric messaging to human-centric storytelling, everything changes—from brand perception to lead generation to win rates. Dacia dives into practical ideas you can implement immediately, including: • Why humanity is a competitive advantage in B2B marketing • The difference between multichannel marketing and true omnichannel strategy • Creative ways manufacturers can leverage community engagement and industry partnerships • Why employer branding is one of the most overlooked marketing opportunities • How to activate social selling through employee advocacy • Why experiential marketing and roadshows can amplify brand awareness • The massive opportunity hiding in the middle of the funnel • How to rethink marketing budgets using cost of growth and client acquisition cost If you're a marketing leader, sales leader, or executive in a manufacturing organization, this episode will challenge you to think differently about how marketing creates impact—and how to build a brand that people actually remember. Favorite B2B Marketing Campaigns Episode https://youtu.be/w2VgG6AAAPg Marketing for Manufacturers in 2026 https://www.themarketingblender.com/b2b-manufacturing-marketing-agency/#manufacturing-ebook-manu   🔗 Find out more about The Marketing Blender themarketingblender.com

Manufacturing marketing in 2026 can’t be “post and pray.” If your message is still product-first, quality-first, or service-first, your competitors are saying the exact same thing — and the advantage disappears fast. In this episode of The Marketing Blender Show, Dacia Coffey breaks down how great manufacturers build pipeline by treating marketing like a system: engineered influence that drives revenue, reputation, and resilience. You’ll learn how to: -Stop scattershot marketing and start building predictable pipeline -Align marketing + sales without turning marketing into “RFP admin” -Use the 3R methodology (Revenue, Reputation, Resilience) to guide decisions -Build a scorecard that connects visibility → pipeline → revenue -Modernize relationship-based growth so it can actually scale -Approach thought leadership without draining engineers (story mining + smart deployment) -Separate SEO (answers people ask) from thought leadership (shaping what they should ask) If you’re dealing with pricing pressure, long sales cycles, commoditization, or private equity consolidation, this episode reframes marketing as a practical, scalable advantage — not a nice-to-have. Resources Mentioned ROI Episode: https://youtu.be/83r61n9WWUg?si=RixnT54lcTfASxuq

What should brands do when controversy hits — or worse, when they create it? In this episode of The Marketing Blender Show, Sa Maria Boyd and Kylie Scarborough break down how major brands handled (and sometimes mishandled) high-visibility social media moments — from Duolingo’s AI-first backlash to American Eagle’s campaign controversy, Cracker Barrel’s rebrand reversal, and Southwest Airlines’ policy changes. When public sentiment is heightened, culture is shifting, and emotions are running high, marketers don’t have the luxury of “just posting.” Every message is amplified. Every silence is interpreted. And every decision has consequences. We explore: -Whether all press is really good press -When brands should pause content during cultural or global tension -The role of social media managers in crisis communication -Why humor sometimes works — and sometimes falls flat -How nostalgia, identity, and brand equity impact backlash -When it’s smart to stand your ground… and when to pivot This conversation is especially relevant for B2B marketers who often believe controversy is a “B2C problem.” It’s not. Social media is now the front line of brand reputation for every industry. If you're releasing something that could even be perceived as controversial, double-check it. You may overthink it. You may delay it. You may even lose money adjusting the plan. But the bigger question remains:  Is the short-term attention worth the long-term brand damage? Social media managers carry more strategic weight than many organizations realize. They’re not just posting content — they have a pulse on culture. And in moments of crisis, that insight matters.

We’re officially in a digital marketing arms race — and most brands are walking away with black eyes. Paid search costs are volatile. Competition is brutal. AI is changing how buyers search. And suddenly, the old playbook of “just run more ads” isn’t working like it used to. So what the hell is actually going on? In this episode of The Marketing Blender Show, Dacia Coffey and Sina Azmoudeh unpack: -Why paid media feels harder (and more expensive) than ever -The truth about AI search and large language models -Whether SEO is really “dead” -Why content is no longer optional — it’s a core competency -How to stop chasing ROAS in isolation and start building a real marketing ecosystem -What “shots on target” content really means (and why volume matters) -The Reddit effect and how AI is actually learning about your brand Here’s the hard truth: If your company doesn’t have a scalable, consistent content strategy, you’re stuck fighting in a paid arms race you probably can’t afford to win. But if you build influence through quality, resonant, emotionally intelligent content — and deploy it consistently — you stop renting attention and start owning it. AI isn’t the enemy. Paid media isn’t dead. But the rules have changed. This episode is a no-fluff conversation about what’s real, what’s hype, and how B2B leaders should be thinking about digital marketing in 2025 and beyond. If you’re a CEO, CMO, or growth leader wondering why performance feels unpredictable right now — this is your episode.    🔗 Find out more about The Marketing Blender themarketingblender.com

AI search is changing how buyers find you—but here’s the truth: AI SEO isn’t a replacement for traditional SEO… it’s an extension of it. In this special episode of The Marketing Blender Show, Hudson Lab and Ramsey Sanchez break down what B2B leaders need to know right now to rank in AI-driven search (ChatGPT, Google AI Overviews, AI Mode) while still winning the fundamentals of Google. You’ll learn: -What “AI SEO,” “Generative Engine Optimization (GEO),” and “AI search optimization” actually mean -Why traditional SEO is still the foundation (and why most B2B companies are behind) -The 4-stage, 100-day SEO rollout plan: keywords → content → publishing → paid amplification -How Google Ads + SEO can work together to increase visibility and improve engagement signals -Why brand reputation + social signals (TikTok, Reddit, reviews, forums) can impact AI visibility -The new way to measure performance: mentions, visibility, and AI Overview tracking (not just keyword rank) If you’re a B2B marketer or business owner trying to cut through the noise and build a strategy that actually holds up as AI evolves—this episode is your roadmap. 🔗 Find out more about The Marketing Blender themarketingblender.com

Why is B2B marketing so bad at writing hooks and what can we do about it? In this episode of The Marketing Blender Show, Dacia Coffey breaks down why so much B2B content gets ignored and how to make your marketing magnetic instead. If your emails aren’t getting opened, your videos aren’t getting watched, or your content feels smart-but-boring, this conversation is for you. Dacia challenges B2B marketers to stop rushing content out the door and start thinking like real content creators — the kind who understand attention, emotion, and psychological resonance. From curiosity gaps and pattern disruption to emotional triggers and low cognitive load, this episode walks through exactly what makes a powerful marketing hook actually work. You’ll learn: -Why B2B marketers default to complexity (and why it kills attention) -What a marketing hook really is — and where to use it -The psychology behind curiosity, emotion, and pattern disruption -Practical hook frameworks you can apply to emails, videos, social posts, headlines, and sales conversations -How to reverse-engineer great social media content for B2B marketing -Why slowing down your thinking leads to better ROI and more follow-worthy marketing If you want your marketing to stand out, earn attention, and actually work, this episode will change how you think about content creation forever.

Marketing is changing fast and not every trend is worth your attention. In this episode, we bring together multiple marketing leaders to share their 2026 marketing predictions, breaking down what’s coming next, what’s overhyped, and where teams should actually focus their time and budget. From AI and automation to content, attribution, brand, and buyer behavior, this conversation cuts through the noise and highlights the strategies that will shape the year ahead. Whether you’re a marketing leader, strategist, or growth-focused operator, this episode will help you plan smarter for 2026. 👍 Like this video if you found these insights helpful 👍 🔔 Hit the notification bell so you don't miss future episodes 🔔 🔗 Find out more about The Marketing Blender themarketingblender.com

Unlock some of the most compelling B2B campaign examples and discover how to apply them inside your own marketing engine. In this episode of The Marketing Blender Show, Dacia Coffey breaks down real campaigns from GE, Toast, Amazon, Adobe, and more, showing how smart B2B brands win attention, create engagement, and drive trackable ROI. From top-of-funnel storytelling to middle-of-funnel nurturing and bottom-of-funnel conversions, you’ll learn what actually works across the full marketing funnel. You’ll also hear practical insights on rep engagement, client activation, and employer branding, plus why earning attention is now the most critical currency in B2B. If you’re looking for inspiration and clear examples you can model, this episode will spark new ideas and sharpen your campaign strategy. Let us know in the comments which B2B campaigns have impressed you or what you’re planning next.

Tired of B2B marketing that sounds like a dry manual? In this episode of The Marketing Blender Show, hosts Dacia Coffey and Ryan Heath show you how to swap jargon for irresistible narratives that win clients and close deals.   Learn the art and science of storytelling in B2B marketing to transform your brand from forgettable to essential.   The Deep Dive - Your business has a story, and it's your most powerful marketing tool. Join us as we dive deep into how to build a winning narrative for your B2B brand: - Understanding Story Structure: We break down classic frameworks like The Hero's Journey and show you how to apply them to your client's challenges. -The Power of Vulnerability: Discover how embracing authenticity and emotion in business communication builds deeper trust and connection with your audience. -Practical Application: Get hands-on tips for integrating powerful stories across all your marketing channels: your website, email campaigns, and high-impact case studies. -Make   Your Brand Irresistible: Learn how creativity and a commitment to genuine connection can completely transform your marketing strategies.   Your brand is ready for a powerful narrative—watch the episode to start building deeper client connections today!   🔗 Find out more about The Marketing Blender themarketingblender.com

Is your company culture a secret weapon or a hidden liability?  Join us for this insightful episode of The Marketing Blender Show, where host Dacia Coffey sits down with Leshawnda Larkin, a fractional Chief Marketing Officer and marketing strategy expert with a robust background in B2C and B2B marketing. In the B2B world, culture is the often underutilized engine of growth. LaShanda shares her extensive experience with Fortune 500 companies, discussing innovative strategies and the critical importance of aligning company culture with your brand for sustained organizational growth. We dive deep into: - The business case for investing in your internal "vibe." - How culture influences B2B buyer decisions and brand loyalty. - The significance of community building in B2B marketing. Practical advice and compelling examples to make a meaningful internal and external impact. This episode is packed with B2B marketing tips, brand strategy insights, and actionable advice for CMOs, marketing leaders, and founders aiming to build a more successful and authentic organization.   👍 Like this video if you found these insights helpful 👍 🔔 Hit the notification bell so you don't miss future episodes 🔔   🔗 Find out more about The Marketing Blender themarketingblender.com

Want to know the secret to sustainable growth on social media in 2025? It's not buying followers, chasing viral fads, or relying on short-term gimmicks. It's AUTHENTICITY. In this episode of The Marketing Blender Show, Dacia Coffey sits down with Hudson Labno, a tech news creator who grew his social media following to over 100,000 with a genuine approach. They dive deep into: -The pitfalls of "fake it 'til you make it" and why it kills long-term engagement. -Hudson's journey and real-world tactics for building a loyal community. -The critical shift from short-term virality to genuine storytelling. -Why businesses and personal brands must prioritize real connections for 2025. Stop wasting time on strategies that don't work! This episode is packed with actionable advice for content creators, marketers, and business owners looking to effectively engage their audience and build a platform that lasts.   👍 Like this video if you found these insights helpful 👍 🔔 Hit the notification bell so you don't miss future episodes 🔔 🔗 Find out more about The Marketing Blender themarketingblender.com

In this episode of The Marketing Blender Show, host Dacia Coffey sits down with fractional CMO Lisa Albert to reveal why leading businesses are shifting from the traditional marketing funnel to a holistic flywheel approach. Discover how to break down silos, achieve cross-team alignment, and use key metrics like gross revenue retention (GRR) and customer lifetime value (LTV) to drive sustainable growth. Lisa shares practical strategies you can implement right away to improve customer engagement, boost profitability, and scale your organization—whether you’re in B2B or B2C. ✨ What You’ll Learn in This Episode: - Why the funnel is outdated and how the flywheel model improves the customer journey - Strategies to enhance gross revenue retention and increase lifetime customer value - How to align marketing, sales, and customer success teams for maximum impact - Real-world tips for implementing flywheel strategies at scale If you’re ready to optimize your customer experience and unlock consistent revenue growth, you don’t want to miss this conversation!   🔗 Find out more about The Marketing Blender themarketingblender.com

Ready to stop guessing and start growing? In this episode of The Marketing Blender Show, Dacia Coffey reveals the three essential systems you need for predictable, sustainable, and exciting business growth. Learn how to build a powerful lead generation system with multiple sources, a high-converting lead conversion system, and a lifetime customer value system to keep your business thriving. Tune in to discover the actionable steps you can take to drive aggressive revenue growth.

In this episode of The Marketing Blender Show, hosts Dacia Coffey and Samaria Boyd dive deep into how B2B companies can use social media to grow brand awareness, build trust, and generate leads. They break down what it takes to succeed on platforms like LinkedIn, Facebook, Instagram, TikTok, Pinterest, and YouTube—from creating educational content and showing off your company culture to leveraging engaging visuals that grab attention. What You’ll Learn in This Episode: - Why consistency is the secret to long-term success - How to choose the right platforms for your audience - The untapped opportunities of TikTok and Pinterest for B2B - Best-performing content types for engagement and growth - Practical tips to overcome hesitation and start building your presence Whether you’re just getting started with social media or refining advanced strategies, this conversation is packed with actionable insights to help you elevate your B2B marketing game.

In this episode of The Marketing Blender Show, hosts Dacia Coffey and Ramsey Sanchez are diving deep into B2B lead generation. Are you tired of buying lead lists that go nowhere? Dacia and Ramsey are breaking down why that's a losing game and how to build a resilient, multi-source lead generation system that actually works. You'll learn: - The biggest mistakes businesses make with lead generation.                      - Why a multi-source system is your best defense against algorithm changes.                                                                                                                - A breakdown of fast, medium, and slow-speed lead sources (and how to use them all). The value of various channels, including PPC, SEO, email marketing, and more. This episode is a must-watch for marketers, business owners, and sales teams who want to move beyond short-term fixes and create a sustainable system for long-term revenue growth.

Fed up with your endless B2B marketing to-do list? You're not alone. In this episode of The Marketing Blender, join hosts Dacia Coffey and Daisy McCarty as they tackle the overwhelm head-on. They'll show you how to break free from the "tyranny of the to-do list" and reclaim your time with actionable strategies. Inside this episode: 1. Strategy and Prioritization: Learn how to focus on what truly moves the needle. 2. Delegation and Systemization: Discover how to offload low-value tasks and build repeatable systems.                                                                                               3. Personal Mastery: Find out how to align your work with your natural rhythms to make your job more joyful and effective. Get ready to transform your B2B marketing workload and achieve higher-value, more strategic work.

Should CEOs be on social media? Yes—and we'll show you how. Join Dacia Coffey and Sina Azmoudeh on The Marketing Blender Show as they provide a complete guide to social media for CEOs. You'll get 10 specific ideas to kickstart your content, along with the critical dos and don'ts for building an authentic and powerful online presence. Learn how to use social media to boost your brand and your business.

A great CEO can run a company, but a great CSO helps it see the future. Join Dacia Coffey on this episode of The Marketing Blender Show as she explores the crucial differences between a CEO (Chief Executive Officer) and a CSO (Chief Strategy Officer). Dacia dives into the responsibilities of a CSO and shares practical ways to bring a strategic, long-term approach to your business. Learn how to create a resilient business plan and stay ahead of the curve.

Ready to turn your reputation into your superpower? In this episode of The Marketing Blender Show, Dacia Coffey dives deep into the world of personal branding. Discover how to build an authentic brand using tools like colors, dress style, and the right social media platforms. Dacia shares her own journey and explains why understanding how others perceive you is more important than just self-identity. You'll learn how a strong personal brand can boost your trust and authenticity, influence your career advancement, and help leaders become "social CEOs." Plus, Dacia gives you practical homework to get crystal clear on your brand and shares powerful examples of people who have mastered this skill.

Are you feeling frustrated, burned out, or even considering leaving your marketing job? You’re not alone. In this episode of The Marketing Blender Show, host Dacia Coffey uncovers why so many B2B marketers are quitting at record rates—and what you can do about it. Dacia takes a deep dive into the root causes of marketing burnout, from overly tactical roles and unrealistic expectations to a lack of alignment with company goals. But it’s not all bad news—she also shares practical steps to take control of your career and thrive in today’s marketing landscape. You’ll discover how to align your marketing efforts with core business objectives, present like an executive to secure leadership buy-in, collaborate more effectively with sales teams, and strategically manage your career for long-term success. Whether you’re a marketing professional looking for a fresh perspective or a leader focused on building stronger, more effective teams, this episode delivers actionable insights you can implement today.

Is your marketing content getting lost in the digital noise? 📉 In the latest episode of The Marketing Blender Show, hosts Dacia Coffey and fractional CMO Crystal Jones dive deep into the growing chasm between what marketers want to publish and what algorithms actually show. Discover how AI is reshaping content creation, the rise of AI-generated content, and why authenticity and genuine human connection are more crucial than ever. We'll tackle: 1. The unique challenges of B2B marketing 2. Striking the perfect balance between thought leadership and SEO 3. How to leverage AI effectively without losing your unique voice or creativity Learn practical strategies for consistency, truly understanding your audience, and navigating the ever-evolving landscape of digital marketing in the age of AI. Don't miss out on insights that will help your content finally break through!

Ever wonder how to truly bridge the gap between your B2B marketing efforts and the bottom line? In this episode of The Marketing Blender Show, Dacia Coffey and Crystal Jones reveal the crucial link between business finances and marketing plans! Discover how understanding average deal size can become your secret weapon for aligning with the finance team, driving revenue, and boosting growth. Crystal shares invaluable insights on transitioning from a tactical marketer to a strategic powerhouse by leveraging key financial insights. We also dive deep into identifying key buyer personas and ensuring your marketing perfectly aligns with overarching business goals. This episode is your detailed guide to making a tangible impact on business outcomes!

Ever wonder what B2B marketers can learn from their B2C counterparts? In this episode of The Marketing Blender Show, host Dacia Coffey reveals three game-changing lessons that will transform your B2B strategy! We're diving deep into the power of familiarity & consistency, harnessing emotional decision-making, and mastering visual communication. Dacia also unpacks critical nuances like customer knowledge, brand significance, positioning, and messaging, showing you how to truly understand your buyers' emotional and cognitive journeys. Get ready for actionable insights on tactics, metrics, and why understanding your customer is the ultimate secret sauce for optmizing any marketing strategy. Tune in now and blend your way to better marketing!

Feeling frustrated by the constant churn in your B2B marketing and sales teams? We get it. 👋 On this episode of The Marketing Blender, Dacia Coffey and Ryan Heath share their expert strategies to finally build a stable, high-performing team for "High ROI Hiring." Discover the secret to identifying individuals with raw intelligence and talent (even without extensive experience!), the crucial difference between simple agreement and true team alignment, and how to craft job descriptions that attract genuine superstars. We'll also unpack the hidden costs of a bad hire, common pitfalls to avoid, and the vital importance of nurturing your team long after they've joined. If you're ready to transform your B2B hiring into a strategic advantage and foster a truly thriving workplace, this episode is a must-watch!

Welcome to the Marketing Blender Show! In this episode, host Dacia explores the intriguing topic of faith-based marketing. Dacia discusses what faith-based marketing entails, its importance, and the potential impact on an organization’s revenue and reputation. The episode delves into important data about consumer beliefs in the U.S., the role of faith in marketing strategies, and offers personal insights and real-world examples. Tune in to learn how aligning your brand with faith-driven values could affect your business.   🔗 Find our more about The Marketing Blender themarketingblender.com

Unlock your marketing potential! In this episode of The Marketing Blender Show, Dacia Coffey, Sa Maria Boyd, and Ramsey Sanchez from Marketing Blender pull back the curtain on the marketing audit process. Discover why a fresh, market-centric look at your marketing is crucial. We'll break down what a marketing audit entails, from assessing messaging and positioning to competitor comparisons. Plus, get insights into specific social media and paid media audits. Learn how to prepare for and benefit from an audit, and walk away with quick wins, alignment strategies, and data-driven insights to elevate your marketing game. Essential viewing for in-house marketers and agency professionals alike!   🔗 Find our more about The Marketing Blender themarketingblender.com

In this episode of The Marketing Blender Show, host Dacia Coffey tackles one of the biggest challenges for B2B marketers: calculating genuine ROI. She introduces her unique "Three R" methodology – Revenue, Reputation, and Resilience – to effectively measure marketing's true impact. Dacia reveals how marketing ROI is deeply connected to servant leadership, team culture, and your overall growth strategy. Through practical screen-sharing and real-world numerical examples, she demystifies the process of building a robust, trackable, and optimized marketing system. Learn why systematizing your marketing efforts, just like any other business function, is crucial for scalable and predictable revenue growth. This episode provides actionable tips and frameworks, from defining marketing and sales alignment to understanding the impact of various lead sources, all designed to help you create a unified growth culture within your organization. 👍 Like this video if you found these insights helpful 👍 🔔 Hit the notification bell so you don't miss future episodes 🔔 🔗 Find our more about The Marketing Blender themarketingblender.com #TheMarketingBlenderShow #DaciaCoffey #MarketingPodcast #B2BMarketing #MarketingROI #ROITracking #MarketingStrategy #RevenueGrowth #SalesAndMarketingAlignment #LeadGeneration #GrowthCulture #BusinessGrowth #MarketingMetrics #ServantLeadership #TeamCulture #UnlockROI #SystemizeMarketing #ActionableTips #PredictableRevenue #MarketingSystem

Is your B2B social media truly working for you? 🤔  In this must-watch episode of The Marketing Blender Show, Dacia Coffey and Sa Maria Boyd tackle the vital role of social media in B2B marketing. They break down the essentials of consistency, authenticity, and strategic engagement. Sa Maria Boyd brings her extensive experience to the table, detailing how to conduct a social media audit that uncovers hidden opportunities and strengthens community ties. Learn how to harness the power of short-form content to captivate your audience. Get ready for a masterclass in B2B social media optimization! 👇 Loved the insights? Help us grow by Liking this video, Subscribing to The Marketing Blender Show, and Sharing this episode with anyone who needs to hear it!   #MarketingStrategy #SocialSelling #DigitalEngagement #B2BGrowth #ShortFormVideo

In a competitive market, what separates a stagnant manufacturing business from a thriving one? In this episode of The Marketing Blender Show, host Daisy McCarty is joined by Trey Thompson, President of Star Industries, for a masterclass in optimizing manufacturing for significant revenue growth. With over 25 years of industry experience, Trey Thompson pulls back the curtain on the strategies that propelled Star Industries to double its revenue. This in-depth discussion covers the essential pillars of a successful manufacturing operation in today's economy. In this episode, you will learn: ➡️ Customer-Driven Innovation: How to leverage customer feedback to drive product development and stay ahead of the curve. ➡️ Process Optimization: Concrete steps to refine your manufacturing processes, reduce waste, and increase efficiency. ➡️ Supply Chain Mastery: Techniques for building a resilient and responsive supply chain that delights your customers. ➡️ The Human Element: Why investing in your people is the most critical component of long-term success and growth. ➡️ Tech-Leverage: How to strategically implement technology to enhance, not complicate, your operations. This conversation also delves into the unique challenges and opportunities within the heavy equipment manufacturing sector and offers a glimpse into the future expansion plans for Star Industries. 🔔 Don't miss out on more expert insights! Like this video, subscribe to our channel, and hit the notification bell. Share this episode with anyone in the manufacturing or business strategy space! Connect with our host and guest: Daisy McCarty: https://www.linkedin.com/in/daisymccarty/ Trey Thompson: https://www.linkedin.com/in/trey-thompson-3325735/ Star Industries: https://starindustries.com/ 🔗Learn more about The Marketing Blender: themarketingblender.com

Ready to transform your manufacturing workplace? On the latest episode of The Marketing Blender Show, host Daisy McCarty and special guest Star Industries President, Trey Thompson reveal the essential elements for cultivating a thriving company culture and building high-performing teams. Join them as they explore how to embed culture so it resonates with every employee, the critical role of defining and living your company values, and implementing effective onboarding and training that sets teams up for success. Trey shares invaluable insights on managing performance, developing strong leaders, fostering seamless collaboration, and the significant power of open communication and recognizing team achievements. Gain practical strategies to navigate challenges specific to the manufacturing sector and learn about upcoming initiatives designed to boost team performance. This episode is packed with takeaways for anyone looking to elevate their team's potential. 👍 Like this video if you found these insights helpful! 👍 🔔 Hit the notification bell so you don't miss future episodes! 🔔   🔗 Find out more about The Marketing Blender:   #ManufacturingLeadership #CompanyCulture #TeamBuilding #ManufacturingBusiness #BusinessStrategy #EmployeeDevelopment #WorkforceDevelopment #Industrial #MarketingPodcast #BusinessGrowth #TreyThompson #StarIndustries #TheMarketingBlenderShow

Launching a B2B product and want to nail your go-to-market strategy? 🎯  This week on The Marketing Blender Show, Dacia Coffey and the incredibly experienced Mellora Moore (with 30+ years in product development!) break down the critical elements you need for success. Learn why deep MarketResearch and thorough DiscoveryPhases are non-negotiable, and how to build a BusinessStrategy that truly resonates. Mellora shares invaluable insights on understanding your ideal customer's needs and ensuring your product isn't just good, but a real solution to their problems. Plus, we cover the art of presenting your GTM strategy to leadership and fostering crucial Cross Departmental Collaboration. Ready to accelerate revenue and ensure your B2B product hits the ground running?   #GoToMarketStrategy #B2BMarketing #ProductLaunch #MarketResearch #BusinessStrategy #TheMarketingBlenderShow

Struggling to connect your B2B marketing efforts to actual revenue? 🤔 Feeling overwhelmed by your tech stack? You're not alone! In this episode of The Marketing Blender Show, host Dacia Coffey welcomes digital marketing and lead generation specialist Ramsey Sanchez to unlock the secrets of data-driven B2B marketing success! Stop guessing and start strategizing. Discover how to: ✅ Align your entire organization's goals with powerful data insights. ✅ Master tracking the full buyer journey and pinpoint your most valuable revenue sources. ✅ Demystify your tech stack and make tools like Google Ads and CRMs work together. ✅ Implement processes for a truly holistic marketing approach. ✅ Foster a culture of growth that leverages data for smarter decisions. Whether you're a hands-on marketer, a CMO, or a business leader, this conversation is packed with actionable tips to transform your B2B results. Don't miss out! ➡️ What's your biggest data challenge in B2B marketing? Share it in the comments below! 👇 Don't forget to LIKE this video and SUBSCRIBE for more expert marketing insights!   #TheMarketingBlenderShow #B2BMarketing #DataDrivenMarketing #LeadGeneration #MarketingStrategy #DigitalMarketing #TechStack #CRM #GoogleAds #MarketingAnalytics #BusinessGrowth #CMO

Howdy Welcome back to The (Award Winning 😉) Marketing Blender Show!👋  Join your host, Dacia Coffey, and special co-host, the insightful Ryan Heath, as they stir up a fascinating discussion on experiential marketing specifically for the B2B world. They'll explore why crafting immersive and engaging experiences is crucial for business-to-business success and why embracing a little experimentation and smart risk-taking can pay off big time. You'll hear about Ryan's unique journey from high school band director 🎶 to creating impactful marketing moments, and how those seemingly different worlds connect. They also dive into the nitty-gritty of planning and executing memorable experiences, emphasizing the absolute necessity of intentionality in every step. Ready to elevate your B2B marketing game? Then you won't want to miss this insightful blend of ideas and strategies! 👍 Like this video if you found it helpful! 💬 Leave a comment below with your thoughts and questions! ➡️ Share this episode with your marketing colleagues! 🔔 Subscribe to The Marketing Blender Show for more insightful discussions!   #B2BMarketing #ExperientialMarketing #MarketingStrategy #EventMarketing #CustomerEngagement #MarketingPodcast #BusinessMarketing #DaciaCoffey #RyanHeath #TheMarketingBlenderShow

Hey Marketing Mixologists, and welcome back to The Marketing Blender Show!  How do you stand out when everyone seems to offer the same thing? Dacia and Daisy tackle this crucial question on the latest episode! Join them as they dissect the art of thriving in commoditized markets, revealing how to escape the price war by focusing on what really matters: your customer. Explore compelling case studies across industries like ITServices and Logistics, uncovering the secrets to differentiation through exceptional CustomerExperience, strong BrandValues, impactful ThoughtLeadership, and flawless OperationalExcellence.  Learn how mastering Speed, Availability, LeadTime, and harnessing the power of Branding and DataInsights can make you the undeniable choice.  Did this spark some ideas? Let us know with a like! Help us reach more marketing minds – share this video! What are your experiences in commoditized markets? Tell us in the comments! Become part of The Marketing Blender community – subscribe today!   #ValueProposition #MarketStrategy #CompetitiveEdge #BrandBuilding

Stop leaving money on the table! In this dynamic episode of The Marketing Blender Show, your co-hosts Dacia and Daisy crack the code on effective marketing strategies specifically for VARs.  Discover the power of clear Positioning, the strength of Niche Specialization, and how to perfectly align your marketing with your Customer Experience. We dive deep into leveraging MarketingDevelopmentFunds (MDF), building essential SalesAndMarketingAssets, and navigating the crucial Technology Provider Relationships. Tune in to unlock the secrets to maximizing your impact and driving serious growth! 👍 Loved these insights? Hit that Like button, Share this with your team, Subscribe for more game-changing strategies! #MarketingForVARs #ValueAddedReseller #ChannelMarketing #MDF #SalesEnablement #CustomerExperience #MarketingStrategy

Ready to supercharge your B2B sales funnel? 🚀 In this power-packed episode of The Marketing Blender Show, your hosts Dacia and Daisy crack the code to optimizing the bottom of your funnel where it truly counts – revenue! We're diving deep into the crucial mindset shifts needed for sales success, including ditching personal money hang-ups and mastering value-driven conversations. Learn how to maintain a disciplined sales rhythm, pinpoint exactly where your funnel is leaking leads, and leverage your CRM like a pro. Discover the secrets of effective lead scoring and the vital role marketing plays in fueling your sales engine. Plus, we'll share actionable strategies for maintaining momentum, nailing your follow-up, and making smart, data-backed decisions that lead to scalable revenue growth. Don't miss out on this goldmine of practical tips to enhance your sales processes and close more deals, faster! 👍 Loved these insights? Hit that Like button, Share this with your team, Subscribe for more game-changing strategies, and tell us in the Comments: what's your biggest bottom-of-funnel challenge? #B2BSalesFunnel #SalesOptimization #RevenueGrowth #LeadScoring #CRMEfficiency #MarketingAndSales #SalesStrategy #BusinessGrowth #TheMarketingBlenderShow #ActionableInsights

Are you ready to amplify your nonprofit's impact? Join Dacia and Daisy on the Marketing Blender Show as they dive deep into the marketing tactics that truly move the needle. In this episode, you'll discover why the right donor management system is crucial and how to effectively communicate with diverse audiences. They explore the power of focusing on outcomes over activities, share tips for impactful video storytelling 🎬, reveal strategies for prioritizing efforts for maximum results, and offer key insights into branding, messaging, and proving ROI in the nonprofit sector.  Learn from real-world examples from organizations like Ronald McDonald House and Team Rubicon. Get actionable advice and practical strategies you can implement today! Don't forget to Like this video if you learned something new! Subscribe and hit the Notification Bell 🔔 so you never miss an episode, and please Share to help spread the knowledge! 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/ 💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/ #NonprofitMarketing #MarketingStrategy #TheMarketingBlenderShow #DonorManagement #NonprofitCommunications #Storytelling #VideoMarketing #NonprofitImpact #Branding #Messaging #MarketingROI #DaciaCoffey #DaisyMcCarty #RonaldMcDonaldHouse #TeamRubicon

Is B2B Marketing Broken? Dive Deep with Carlos Hidalgo! 🤯 Join Daisy McCarty and special guest Carlos Hidalgo, a seasoned Fractional CMO at Marketing Blender, as they tackle the burning question: Is B2B marketing truly broken? 💥 In this eye-opening episode of the Marketing Blender Show, we cut through the noise and address the real challenges facing B2B marketers today. From the perils of #ShinyObjectSyndrome to the critical need for strategic alignment, Carlos draws on his 30 years of experience to deliver actionable insights. Discover how to shift your focus from fleeting tactics to sustainable strategies that resonate with your customers. 🚀 We explore: ➡️ The crucial link between understanding customer needs and driving revenue. ➡️ How to effectively align marketing and sales for a seamless customer experience. ➡️ The transformative (and sometimes tricky) role of AI in content creation. ➡️ The enduring fundamentals of content marketing in a digital age. ➡️ And why a cohesive strategy is non-negotiable for long-term growth. Don't miss this in-depth conversation that will challenge your perspectives and equip you with the tools to revolutionize your B2B marketing approach! 📈 Enjoyed this episode? Please LIKE, COMMENT, SUBSCRIBE, and SHARE to help us reach more B2B marketers! Let us know your thoughts in the comments below! 👇    🌐 Connect with us: https://www.linkedin.com/in/daisymccarty/ https://www.linkedin.com/in/carlosahidalgo/ #MarketingBlenderShow #B2BMarketingInsights #MarketingStrategy

Hello and Welcome Back to The Marketing Blender Show! In today's episode, we're diving deep into the growth mandate for B2B CMOs.  Join Daisy McCarty as she welcomes Carlos Hidalgo, a fractional CMO, to unpack how to truly drive results. Get ready to unlock the secrets to leveraging customer insights, building a magnetic brand, and aligning sales & marketing for explosive results. Carlos drops hard-hitting stats and real-world stories that will transform how you approach your role. Don't miss this masterclass on navigating the CMO's crucial relationship with sales and finance! 🔥  Watch now and elevate your marketing game!  If you found this episode valuable, please like, subscribe, comment, and share to help us reach more marketing professionals!   🌐 Connect with us: https://www.linkedin.com/in/daisymccarty/ https://www.linkedin.com/in/carlosahidalgo/ #B2BMarketing #CMO #MarketingStrategy #GrowthHacks