PODCAST · business
The New Flat Rate
by The New Flat Rate
There are a whole lot of misconceptions in the world of running a service business.The New Flat Rate podcast helps debunk the myths and begin a paradigm shift.For more information on The New Flat Rate, which is an automatic add-on selling system and process development company, go to TheNewFlatRate.com.
Episodes
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Title: AI for Contractors - Solve Business Problems Before Buying New Technology with Dean Curtis
See Your Own Menu Pricing Set Up — Free, No Obligation → https://thenewflatrate.com/demo?hsCtaAttrib=192034463396 Built for home service pros (HVAC, plumbing, electrical, and more) who are tired of quoting one price and hoping. Book a 15-minute walkthrough and see exactly how it'd look for your...
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HVAC Branding Mistake Costing Contractors Repeat Business with Thomas Jackson
See Your Own Menu Pricing Set Up — Free, No Obligation → https://thenewflatrate.com/demo?hsCtaAttrib=192034463396 Built for home service pros (HVAC, plumbing, electrical, and more) who are tired of quoting one price and hoping. Book a 15-minute walkthrough and see exactly how it'd look for your...
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Why Contractors Can't Find Great Employees with Danielle Wernert
See Your Own Menu Pricing Set Up — Free, No Obligation → https://thenewflatrate.com/demo?hsCtaAttrib=192034463396 Built for home service pros (HVAC, plumbing, electrical, and more) who are tired of quoting one price and hoping. Book a 15-minute walkthrough and see exactly how it'd look for your...
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The Leadership Blind Spot That Keeps Great Teams Stuck with Greg Harrod
See Your Own Menu Pricing Set Up — Free, No Obligation → https://thenewflatrate.com/demo?hsCtaAttrib=192034463396 Built for home service pros (HVAC, plumbing, electrical, and more) who are tired of quoting one price and hoping. Book a 15-minute walkthrough and see exactly how it'd look for your...
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Stop Selling HVAC Systems and Start Solving Customer Problems with Jason Julian
See Your Own Menu Pricing Set Up — Free, No Obligation → https://thenewflatrate.com/demo?hsCtaAttrib=192034463396 Built for home service pros (HVAC, plumbing, electrical, and more) who are tired of quoting one price and hoping. Book a 15-minute walkthrough and see exactly how it'd look for your...
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Why the Best Leaders Don't Hire Yes-People | Ben Middleton, Daikin
Free Resource — Ultimate List to Retain Your Team:Want practical ways to build a culture your best people never want to leave? Grab our free guide with 100+ ideas to retain your team: https://thenewflatrate.com/the-ultimate-list-to-retain-your-team Ready to See The New Flat Rate in...
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How to Get Recommended by ChatGPT (and Book More Jobs) | CJ Todd, Kreadiv
Grab the Free AI-Ready Contractor Playbook: Every step from this episode — trust signals, pricing transparency, and financing — in one downloadable guide: https://docs.google.com/document/d/1Vnxu41aUHua9eSnFbX8X_B5w9nci2ez1eex-XSZSon0/edit?usp=sharing Ready to Add Pricing Transparency to Your...
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Why Humble Leaders Build Stronger Contracting Businesses | Schalee Sanchez
Grab Schalee's Book on Amazon: The Humility You Want and the World Needs — everything from this episode, expanded with more stories, tools, and frameworks: https://www.amazon.com/dp/B0FD33PKTR Check Out Schalee's Podcast — Flex With Purpose: Loved this conversation? Schalee hosts the Flex With...
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Why Your Best Technician Isn't Always Your Best Leader | Matt Maleske, CTM
Busy ≠ Profitable. Join Matt Chats Live → https://t5ov3.share-na2.hsforms.com/2BPl2PeL2SFKTPaS7K2C64g For HVAC owners & managers: a live, interactive 2-hour session (Sept 3, 9am PST) on the systems behind real growth — break-even points, close rates, and more. $250/team. Seats are limited. See…
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You're Paying for Leads... So Why Are You Missing the Calls? | Federico Crivelli, Avoca AI
In this episode, Natalie Koop and Danielle Putnam sit down with Federico Crivelli, Head of Partnerships at Avoca AI, to talk about the biggest source of lost revenue for contractors — and it's not lead generation. Federico breaks down the "leaky bucket" problem, why every missed call could cost…
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What Actually Happens After You Implement The New Flat Rate | Manny Galarza, A-Team Plumbing
In this episode, Natalie Koop and Chris Getz sit down with Manny Galarza, owner of A Team Plumbing and Drain and a member of The New Flat Rate. Manny shares the raw truth about growing his plumbing company from a one-man show in 2018 to 13 employees across plumbing, HVAC, and septic — and how his...
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From Sleeping in His Truck to Coaching 25,000 Entrepreneurs | Ted Miller III, CEO of TM3
In this episode, Natalie Koop and Danielle Putnam sit down with Ted Miller III, CEO of TM3 and business growth expert who has personally coached over 25,000 entrepreneurs. Ted opens up about the years he spent sleeping in the back of his Dodge Ram, going broke because he was so afraid of coming...
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2027 Sponsorship Opportunities with The New Flat Rate: Build Real Partnerships, Not Just Ads
We sat down to talk about what's new for sponsors in 2027.Covering why The New Flat Rate sponsorships are built around real relationships instead of ad placements, how sponsors can join live training sessions virtually to connect directly with contractors, what the Freedom Builders University…
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Why Growing Revenue Doesn't Mean a Healthy Business! Running an HVAC Company | Part 2
In part two of our conversation with Rory Krueger, co-owner of Krueger Heating Air Conditioning Geothermal, we finally get his answer: why growing revenue doesn't mean a healthy business, and how tracking profitability truck-by-truck (not just top-line sales) changes everything. Rory breaks down...
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Why Growing Revenue Doesn't Mean a Healthy Business! Running an HVAC Company | Part 1
In this episode, Natalie Koop and Danielle Putnam sit down with Rory Krueger, co-owner of Krueger Heating Air Conditioning Geothermal, who's spent over 35 years in the trade building a third-generation family business. Rory gets blunt about the "grandmother rule," his inverted pyramid leadership...
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The Payroll Lawsuit That Cost Us Our Company with Kerri Raynor
In this episode, Natalie Koop and Danielle Putnam sit down with Kerri Raynor, co-founder of Raynor Services, who has spent over 30 years in the electrical, HVAC, and solar trades building a family business alongside her husband. Kerri opens up about the bathroom moment she told her husband "we…
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Why Google Is Quietly Lowering Your Ad Budget (And How to Stop It)
In this episode, Natalie Koop and Danielle Putnam sit down with Skip Wilson — founder and CEO of DRAFT Media Partners, former VP of Digital Media at iHeartMedia (where he helped launch what became iHeartRadio and the iHeart Podcast Network), and host of The Advertising Podcast — to talk about the...
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AI Won't Replace Your Business — But Your Competitor Using It Will With Garrett Fritz!
In this episode, Natalie Koop and Danielle Putnam sit down with Garrett Fritz, Partner at MetaCTO, to talk about what AI actually looks like in the trenches of real businesses — not the rosy marketing version. Garrett, a fractional CTO who's helped startups, mid-market companies, and service...
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Why Your $7 Million Business Might Only Be Worth $700K With Chris Papin
In this episode, Natalie Koop and Danielle Putnam sit down with Chris Papin — CPA, attorney, business advisor, author of 168 Hours, and host of the BLABO (Behave Like A Business Owner) Podcast — to talk about the financial habits that separate growing businesses from struggling ones. Chris breaks...
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Why Contractors Are Losing Money Chasing AI Trends
In this episode, we sat down with Colleen Keyworth to unpack where contractors are wasting money right now—and why chasing AI and marketing trends isn’t always the answer. From fear-based decisions and “shiny object syndrome” to broken systems and missed opportunities, this episode dives into…
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Why Your CSR Keeps Saying "Yes"- and Burning Out Your Techs!
Today we sat down with Amy Matheny, General Manager and Co-Owner of Reliability Home Services, to talk about a common issue in service businesses—CSRs saying “yes” when they should be saying “no.” What seems like good customer service often leads to overbooked schedules, burnt-out technicians…
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Revenue Is Vanity: The Numbers Contractors Must Track to Actually Make Profit
In this episode, Danielle Putnam, CEO of The New Flat Rate, dives into why revenue alone doesn’t equal profit and what contractors really need to track to make their businesses sustainable. Using real-world examples, she breaks down the key metrics, like call booking rates, conversion by van,...
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Why Your Business Is Growing But You’re Still Broke!
In this episode, we do something different. Instead of just talking theory, we walk through a real-world contractor scenario and break down exactly what’s going wrong and how to fix it.Joined by Paul Maskill of Blue Collar Business Advisors, we dive into:* Why cash flow problems happen (even in...
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Why Contractors Are Losing Good Technicians (And How Better Coaching Fixes It)
In this episode, Matt Koop, Vice President of The New Flat Rate, dives into why contractors are losing their best technicians and how effective coaching can change that. He breaks down what it really means to be a coach, not just a boss, including asking the right questions, creating actionable...
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Would You Buy Your Own Contracting Business? Strategic Growth vs. Fast Revenue
In this episode, Matt Koop, Vice President of The New Flat Rate, challenges contractors to ask themselves: “Would you buy your own business?” He breaks down the difference between strategic growth and fast, inflated growth that looks impressive but isn’t sustainable. From mastering your core...
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How Smart Contractors Use Data to Grow Faster With Kenny Ridgell
In this episode, Danielle Putnam sits down with Kenny Ridgell to talk about how contractors can use data, technology, and better processes to grow smarter. From tracking marketing ROI to improving hiring pipelines and fixing inefficiencies, Kenny shares real-world strategies that help service...
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Building a Strong Financial Team to Grow Your Business!
In this episode, Danielle Putnam, CEO of The New Flat Rate, breaks down how to build a financial team that actually drives growth for your contracting business. From hiring the right CPA, bookkeeper, and financial advisor to implementing systems for cash flow, budgeting, and profit management,...
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Exit Strategy for Contractors: How to Build a Sellable Business
In this episode of The New Flat Rate Podcast, Natalie Koop and Danielle Putnam sit down with Cameron Bishop, Partner and Managing Director at Raincatcher, to talk about what contractors need to know before selling their business. Cameron explains why 70–80% of businesses that try to sell never...
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Why More Leads Won't Fix Your Contracting Business
In this episode, Danielle Putnam, CEO of The New Flat Rate, explains why more leads won’t fix your contracting business and why customer retention is the real key to long-term growth. From simple follow-up strategies and creating a “wow” factor on every service call to building a culture of…
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How Home Service Companies Actually Grow With Marketing!
If you’re spending money on marketing but not seeing consistent growth, this session is for you. In Convert What You Pay For, Danny Braught breaks down how home service companies can attract the right customers, convert more inbound leads, and fix the follow-up gaps that quietly kill revenue. If...
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How Contractors Should Structure Their Financial Team for Profit & Growth
Jan Spence breaks down the financial team every contractor actually needs to increase profit, improve cash flow, and scale with confidence. From the difference between a bookkeeper and a strategic CPA to why checking your bank balance isn’t a financial strategy, Jan shares the systems and…
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How Contractors Should Use Social Media in 2026!
Natalie Koop and Melody Chaney sit down with Jen McKee, founder of Kee Hart Marketing, to break down what’s actually working on social media for contractors right now. From TikTok and Facebook strategies to consistency vs. virality and the real impact of AI, Jen shares practical advice…
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Why Most Contractors Fail at Service and Numbers (And How to Fix It)
Today we sit down with Adam to talk about what most contractors get wrong when it comes to service, numbers, and leadership—and how to fix it. From creating a customer experience that actually builds trust, to understanding the numbers that drive profitability, Adam shares the hard-earned lessons...
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How Contractors Can Use AI and Live Video to Close Jobs Faster | LiveSwitch
In this episode of The New Flat Rate Podcast, hosts Natalie Koop and Danielle Putnam sit down with James Hatfield, Chief Revenue Officer at LiveSwitch, to break down how live video, AI, and real-time communication are transforming the trades. From eliminating wasted truck rolls and speeding up...
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What’s Next for Contractors: AI, Automation, and Opportunity with ServiceTitan
On this episode of The New Flat Rate Podcast, hosts Natalie Koop and Danielle Putnam are joined by Sarah Ghirardo, Director of Pro Content at ServiceTitan and co-host of The TradeMarke Podcast, to discuss how marketing, AI, and mindset are changing the trades. Sarah shares practical ways...
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Running a Home Services Business: Leadership, Burnout, and Growth
In this episode of The New Flat Rate Podcast, Claire breaks down her path to becoming a franchise owner in home services, including the risks, mindset shifts, and support systems that made it possible. She shares honest insight into burnout, team culture, franchising realities, and the importance...
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The Secret to Leading Like a Pro: Lessons from a Navy Veteran Turned Business Coach
In this episode, Navy submarine veteran and business coach Dave Rossberg joins host Natalie Koop and co-host Danielle Putnam, CEO of The New Flat Rate, to talk about what real leadership looks like—beyond the buzzwords. From his experience leading one of the Navy’s lowest-performing submarine…
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How Contractors Can Build Stronger Teams and Brands With Thaddeus Tondu
In this episode of The New Flat Rate Podcast, host Natalie Koop and co-host Danielle Putnam sit down with Thaddeus Tondu, CEO of On Purpose Media, to talk about the intersection of culture, purpose, and profit in the home service industry. Thaddeus shares how defining your company’s “why” and...
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Scaling Smart: How Modern Contractor’s CEO Builds Businesses That Sell
In this episode of The New Flat Rate Podcast, hosts Natalie Koop and Danielle Putnam sit down with Teddy Slack, CEO of Modern Contractor, to uncover how he built and sold multiple service businesses by focusing on value instead of revenue. Teddy shares how flat rate pricing helped him double...
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The Contractor’s Guide to Marketing That Actually Works
Today, Danielle Putnam, CEO of The New Flat Rate, sits down with Brennen Smith, Fractional CMO and founder of Compass Fractional, to unpack how contractors can stop wasting marketing dollars and start building strategies that actually drive revenue. From identifying “revenue levers” and...
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How to Know If Your Business Cash Flow Is Healthy – Insights from a Fractional CFO
In this episode of The New Flat Rate Podcast, host Natalie Koop and CEO Danielle Putnam sit down with Tyler Martin, founder of CFO Made Easy and seasoned fractional CFO. Tyler shares hard-won lessons from scaling businesses to $25M+, selling to a multi-billion-dollar company, and guiding...
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The Future of Staffing in HVAC, Plumbing & Electrical with Alex Miranda
In this episode, Danielle Putnam sits down with Alex Miranda, CEO and co-founder of Virtrify, to explore how virtual teams can transform home service companies. From missed calls and admin overload to profitability and freedom, Alex shares how HVAC, plumbing, and electrical contractors can scale...
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Leadership Is Influence: Lessons from Dave Rothacker on Growing Leaders in the Trades
Today on The New Flat Rate Podcast, Danielle Putnam sits down with Dave Rothacker, Leadership Explorer and Guide with Go Time Success Group, to dig into one of the most powerful truths about leadership: leadership is influence. With more than 40 years of experience in the trades, Dave shares why...
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Steve Caton on How Founders Escape the Sales Trap and Scale
Today we sat down with Steve Caton, founder and CEO of Altezza Solutions, to unpack one of the toughest questions founders face: When is it time to step out of the sales role and start truly working on your business instead of in it?Steve shares practical, step-by-step ways to recognize the…
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Building a Business That Runs Without You!
Today we sat down with Matt Koop, Vice President of The New Flat Rate, to talk about how The New Flat Rate’s pricing system connects seamlessly with Freedom Builders University, and how the two together can help contractors simplify operations, empower their teams, and reclaim their time. Matt...
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Chapter 9: The Solution | Why Won’t They Pay Me What I’m Worth?
Why Won’t They Pay Me What I’m Worth? by Rodney Koop (Audiobook Series) If your service company isn’t stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to sell the way they already buy. Whether you’re in HVAC, plumbing, electrical, or another trade,...
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Contractor Tells All: The TRUTH About Using The New Flat Rate
In this episode, we sit down with Jim Penning of Penning PHCE, a third-generation company founded in 1917. Jim shares how The New Flat Rate helped him go from daily stress, grumpy techs, and profit uncertainty to a streamlined, self-managed, and highly profitable business. Hear how he cut $65 off...
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Chapter 8: Shoppers, Discounts, and Options | Why Won’t They Pay Me What I’m Worth?
Why Won’t They Pay Me What I’m Worth? by Rodney Koop (Audiobook Series) If your service company isn’t stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to sell the way they already buy. Whether you’re in HVAC, plumbing, electrical, or another trade,...
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Multiply What Works: The 4-Step Framework to Smarter Growth
What’s the real reason your business isn’t growing—chaos, confusion, or costly mistakes? In this episode of The New Flat Rate podcast, Vice President Matt Koop reveals the real formula behind smart, sustainable business growth. If you’ve ever felt overwhelmed by decisions, regretted a rushed…
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Chapter 7: The Habitual Buyer | Why Won’t They Pay Me What I’m Worth?
Why Won’t They Pay Me What I’m Worth? by Rodney Koop (Audiobook Series) If your service company isn’t stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to sell the way they already buy. Whether you’re in HVAC, plumbing, electrical, or another trade,...
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ABOUT THIS SHOW
There are a whole lot of misconceptions in the world of running a service business.The New Flat Rate podcast helps debunk the myths and begin a paradigm shift.For more information on The New Flat Rate, which is an automatic add-on selling system and process development company, go to TheNewFlatRate.com.
HOSTED BY
The New Flat Rate
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Frequently Asked Questions
How many episodes does The New Flat Rate have?
The New Flat Rate currently has 75 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The New Flat Rate about?
There are a whole lot of misconceptions in the world of running a service business.The New Flat Rate podcast helps debunk the myths and begin a paradigm shift.For more information on The New Flat Rate, which is an automatic add-on selling system and process development company, go to...
How often does The New Flat Rate release new episodes?
The New Flat Rate has 75 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The New Flat Rate?
You can listen to The New Flat Rate on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The New Flat Rate?
The New Flat Rate is created and hosted by The New Flat Rate.
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