The Optimization Minute
by Shahriar Quayser
Digital marketing success depends on more than creative ads and larger budgets. The Optimization Minute is a practical podcast designed for marketers, business owners, PPC specialists, and media buyers who want to improve campaign performance through better technical optimisation. Each episode breaks down a specific topic in under 10 minutes, covering conversion tracking, Google Ads, Meta Ads, GA4, attribution, landing page optimisation, server-side tracking, user experience, and marketing analytics. Whether you're managing paid search campaigns, scaling paid social, or improving measurement and reporting, you'll learn actionable strategies that help marketing platforms optimise more effectively and deliver better business results. New episodes every week.
Episodes
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Why Meta and Google Report Different Results
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! You've checked your reports and noticed the numbers don't match. Meta Ads reports one number. Google Analytics reports another. So which one is correct? In this episode, we unpack attribution...
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Server-Side Tracking Explained Like You're Five
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! Everyone's talking about server-side tracking, Meta Conversions API, and privacy-first measurement. But what do they actually mean? In this beginner-friendly episode, we break down server-side...
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UTM Parameters Are Boring... Until They're Missing
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! UTM parameters aren't the most exciting topic in digital marketing, but they're one of the most important. In this episode, we explain how proper campaign tagging helps marketers understand...
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The Hidden Cost of Slow Landing Pages
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! A great ad can generate clicks. A fast landing page helps generate customers. In this episode, we discuss the impact of page speed on campaign performance and why slow websites often lead to...
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Why Your Campaigns Fail Before They Even Launch
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! Most marketers focus on targeting, creatives, and budgets when launching a campaign. But what if the real problem starts long before your ads go live? In this episode, we explore why accurate...
About this show
Digital marketing success depends on more than creative ads and larger budgets.
The Optimization Minute is a practical podcast designed for marketers, business owners, PPC specialists, and media buyers who want to improve campaign performance through better technical optimisation.
Each episode breaks down a specific topic in under 10 minutes, covering conversion tracking, Google Ads, Meta Ads, GA4, attribution, landing page optimisation, server-side tracking, user experience, and marketing analytics.
Whether you're managing paid search campaigns, scaling paid social, or improving measurement and reporting, you'll learn actionable strategies that help marketing platforms optimise more effectively and deliver better business results.
New episodes every week.
Hosted by
Shahriar Quayser