The Part-Time CEO Diaries
by Bucketlist Bombshells
The Part-Time CEO Diaries is a top-charting podcast for women growing service-based online businesses to multi-six figures without burnout. Hosted by $6M founders of Bucketlist Bombshells® Cassie Torrecillas and Shay Brown, we share real-time strategy on sustainable revenue, simple scaling, and building a business that feels aligned — so you can grow with more clarity, confidence, ease, and purpose.
Episodes
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054: Stuck, Slow Growth, or Plateaued? The $6M Visibility Engine Behind Our Business
We’re continuing the conversation… After opening Season 5 with a deeper look at the season you’re in, this episode is where we begin to unpack what that actually looks like inside your business. Because if Episode 1 was about recognizing the season you’re in… This episode is about what it looks...
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053: The Season You’re In (And What It Might Be Preparing You For in Business & Life)
We’re back… and this is a new era!! Over the past five years, this podcast has evolved alongside us and today we’re entering a new era: The Freedom Filled Life podcast is now The Part-Time CEO Diaries!!! In this first episode of Season 5, we’re opening the door to a more honest, behind-the-scenes...
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052: Feeling Burnt Out? Here’s Why Your Business Strategy Might Be Working Against You
Ever feel like you're following all the “right” strategies to grow your business… but you’re feeling totally burnt out? In this episode, Shay sits down with business strategist and Human Design expert Jazze Jervis, creator of the By Design method. After scaling to 7 figures in just 3 years, Jazze...
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051: Our Powerful Sales Call Strategy that *Actually* Lands Clients (Without the Sales Ick!)
Ready to lead your discovery calls with more clarity, confidence, and conversions? This is the episode you’ve been waiting for. Here’s the truth: Selling is an essential part of running a service-based online business…which means it’s not just something you have to get good at - it’s a skill you...
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050: The ONE Thing You Need to Be Doing to Hit Consistent $5K/Months
If $5K months still feel just out of reach - this episode is for you. We’re breaking down the real reasons why so many women in the growth stage of business struggle to land clients consistently… and the exact strategies we’ve used (and taught!) to change that. Inside this episode, we’re getting...
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049: The CEO Money Moves You Can’t Skip If You’re Scaling A Service-Based Business
Your business is landing clients, your calendar is full, and the money should be flowing — but behind the scenes, it’s a scramble to stay on top of your business’ finances. You’re in a panic when tax season rolls around, and you’re not sure how much you should *actually* be paying yourself as the...
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048: From Solopreneur to Agency Owner: Is This Your Next Business Move?
You’ve grown a successful business as a solopreneur — but now, you’re craving more space, more scalability… and more freedom. So the big question is: Is it time to build an agency? In this episode of The Freedom-Filled Life™ Podcast, we’re breaking down what it actually looks like to transition...
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047: The Truth About Financial Freedom (That Most Online Business Owners Won’t Say Out Loud)
Today’s episode is packed with refreshing truth bombs, mindset-shifting moments, and practical advice for building a business that supports your life — not the other way around. We’re joined by the incredible Sam Vander Wielen — attorney-turned-entrepreneur, host of the On Your Terms® podcast,...
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046: Selling High-Ticket Services? This is the Marketing Strategy You Can’t Skip in 2025
Let’s be real: selling high-ticket services in 2025 requires more than just posting an IG reel or sending a cold pitch email to close new clients. If you’ve been wondering why leads (& sales!) are slow in your business but you’re not totally sure what marketing strategies you are *actually*…
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045: BIG Announcement: The New Era of Bucketlist Bombshells is Here! (Behind the Scenes of Our Rebrand)
We’ve officially rebranded Bucketlist Bombshells, and we’re taking you behind the scenes of WHY, HOW, and WHAT this means for the next evolution of our brand and business! After 11 years in business, tens of thousands of women served, and over $6M in revenue generated — we knew it was time for a...
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044: How ‘Experimenting’ Made Us $104K from ONE New Offer (And How You Can Test New Business Offers Faster!)
Ever felt stuck in analysis paralysis when launching a new offer in your business? You map out every detail, tweak every module, and perfect every piece of content…only to delay the launch or feel disappointed by the results? Been there. Done that. That’s why we started experimenting in our...
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043: How to Raise Your Rates Without Losing Clients: Our Strategic Method for Confidently Charging More
You’ve been in business for a while but you’re undercharging for your services – but you’re scared to raise your rates. Maybe you’ve thought, What if my clients push back? What if they say no? What if I raise my rates and lose them completely?! We get it — you’re ready to step into your next…
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042: The Real Reason You’re Not Hitting Your Revenue Goals (It’s Not What You Think!)
Raise your hand if you’ve ever set a big revenue goal — maybe even that magicalsix-figure ormulti-six-figure milestone — only to feel stuck, frustrated, and wondering why you’re not quite hitting it yet. Here’s what we’ve learned (11 years of business experience under our belts!):The problem…
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041: My Part-Time CEO Schedule: The Morning Routine & Habits That Transformed My Business (and Life)
In this episode we’ll share with you behind the scenes insights into: (00:00) The motivation behind Shay’s 4-day workweek experiment (and why her old schedule was leading to burnout) (10:12) The biggest lessons from a year of working LESS (21:48) The unexpected challenges of cutting back work…
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040: What We Learned from ‘Quitting’ Social Media (& How You Can Simplify Your Marketing)
In this episode we’ll share with you behind the scenes insights into: (00:00) - How we navigated instagram for business growth in the early days of IG (12:56) - Rethinking your social media strategy from what you think you “should” be doing (29:22) - Effective & authentic Instagram sales &...
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039: Our Biggest Business Pivot: From Courses to Coaching (& What We’ve Learned)
In this episode we’ll share with you behind the scenes insights into: (13:18) - Scaling our business with online courses (26:44) - Adapting to changing course market & our audience needs (41:24) - Navigating our business transition with intention (01:01:24) - The different types of business...
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038: From Designer to CEO: How to Manage a Team & Create Recurring Revenue in Your Design Agency
In this episode, we’re joined by Olivia Wheeler, a former tech professional turned design agency founder, who shares her inspiring journey from solopreneur to CEO of a purpose-driven agency. After becoming a mom, Olivia shifted her priorities, leaving the tech world to build a design agency that...
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037: How to Write Your Brand Story: Crafting Powerful Messaging That Attracts Clients
In this episode, we sit down with Jamie Jensen, an award-winning screenwriter and storyteller who transitioned from Hollywood to the world of branding and entrepreneurship. Jamie now partners with entrepreneurs to craft impactful messaging, position their offers, and even develop creative…
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036: Email Marketing Secrets: How to Write Emails That Grow Your List & Boosts Sales
In this episode, we chat with Jenny Roth, a seasoned email copywriter who specializes in creating joyful, strategic copy that draws clients in and boosts conversions. Jenny shares her journey from part-time copywriter to founder of a successful email marketing studio, revealing the strategies…
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035: Website Design Secrets: Finding Your Niche & Attracting Aligned Clients
Marielle and Michelle are more than just sisters—they’re best friends and the creative minds behind Elle & Elle Design Co., a brand and website design studio for women service providers, wellness professionals, and creative entrepreneurs. With a shared passion for helping clients show up...
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034: Building a 6-Figure Design Studio While Navigating Grief and Mental Health
In this episode, we sit down with Amy Kuo, a former Disney graphic designer turned brand strategist and founder of Author Brand Studio. Amy shares her remarkable journey of leaving a dream job at Disney to start her own design agency, transforming from zero clients to a six-figure business, all...
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033: From $65 Logos to $32K Days: How to Scale Your Brand & Web Design Business
In this episode, we’re joined by Kady Sandel, a business coach and the powerhouse CEO of a successful design agency, who shares the jaw-dropping story of booking $32,000 in design projects in a single day. Kady takes us through her journey from humble beginnings with $65 logos to consistently...
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032: Work Less, Earn More? How to Achieve $10k/Months Only Working 3 Days a Week
Nesha Woolery is an online business coach and entrepreneur who’s mastered the art of building a six-figure business while working just three days a week. She’s on a mission to help service providers create consistent income without losing themselves to burnout. From waitress to world-traveling...
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031: How AI and Inclusive Branding & Website Design Can Transform Your Business
In this episode, we’re joined by Hannah Ryu and Veronica Shelton, the inspiring co-founders of Oak Theory, a thriving design studio that specializes in UX/UI, web, and application design. As women of color and leaders in the tech space, Hannah and Veronica are passionate about breaking…
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030: Balancing Motherhood, Business, and Self-Care – Without Burning Out
In this episode, we welcome Kelly Tolliday, a passionate Yoga & Meditation Teacher and Holistic Health Coach, who shares her journey of integrating travel, wellness, and entrepreneurship as a mom and business owner. Kelly’s story is one of resilience and exploration, as she reflects on her...
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029: Showing up Authentically on Social Media in the Age of AI & Influencer Marketing with Chelsea Hodges
Learn more & apply for Bucketlist Bombshells Launch Camp here! Chelsea Hodges is a social media manager and strategist who specializes in helping busy lawyers create intentional content on social media. She works with lawyers who are passionate about serving and making a change within their...
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028: Crafting a Hybrid Approach to Digital Marketing with Melissa Furr
Learn more & apply for Bucketlist Bombshells Launch Camp here! Melissa Maulini Furr is a sought-after Digital Marketer, Ad Strategist, Founder of Defined Media Co. and the Fractional CMO of The Darin Olien Show. She is known for generating strong marketing analytics and earning impressive…
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027: Starting a Service-Based Non-Profit Business with Jazz Cole
Learn more & apply for Bucketlist Bombshells Launch Camp here! --- How does one go from being a passionate language learner to becoming the founder of a nonprofit language education business? Welcome to another episode of the Freedom Filled Life podcast, where we are joined by Jazz Cole, the...
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026: Embracing New Social Media Platforms & When to Use Paid vs. Organic Marketing with Nadine Burton
Nadine Burton is a Social Media Marketing Coach whose expertise is in coaching women to leave their 9-5 and start their own freelance businesses as a social media manager. Nadine, who has been featured in the likes of Forbes, Thrive Social, Boss Babes and Tailwind, worked in marketing for 12…
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025: The Power of Transferable Skills & Overcoming Imposter Syndrome with Sofia Inacio
Get ready to be inspired as we sit down with the creative powerhouse behind Vago Designs, Sophia Inacio. Having transitioned from architecture to leading her own successful business, Sophia shares her journey and insight on making a career switch, overcoming imposter syndrome, and the value of...
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024: How to Get Totally Booked Out In Your Business with Paige Brunton!
Click here to register for the Profitable & Productive Web Designer Bootcamp! Do you ever feel like you're spinning your wheels when it comes to your service-based business? What if I told you that you could have a clear, booked out sales process that brings in a steady stream of inquiries? Our...
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023: 5 Strategies to Transform Your Website and Attract High-Paying Clients with Alisha Tanner
Want to unlock the secrets of attracting high-paying clients through powerful website design? Join us as we chat with Alicia, a former student of our Bucketlist Bombshells Academy and a current member of our Scale with Purpose mastermind, about her journey from working in the luxury beauty…
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022: From Construction Worker Turned Website Designer to Specializing in Showit with Kat Di Mauro
In today’s episode, I’m sitting down with Kat Di Mauro - a digital design strategist & the owner of Siren By Design. She helps creative entrepreneurs & service-based businesses create an authentic and engaging presence by embodying the essence of their brand. Her expertise in visually strategic...
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021: How to Integrate & Embrace New AI Tools in Your Service-Based Business with Ashlyn Carter
If you’ve been keeping an eye on all of the new AI tools that have been getting released in abundance this year, but aren’t sure how to integrate them into your business then this episode is for you! In today’s episode, I’m sitting down with Ashlyn Carter - an entrepreneur, international speaker,...
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020: How to Create, Launch, & Sell a Destination Group Retreat with Shayah Reed
In today’s episode, I’m sitting down with Shayah Reed - the founder of Virtuwell Balance a digital marketing agency working with health & wellness brands & businesses to grow their revenue and increase their impact! Shayah is on a mission to positively impact the lives of as many people as…
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019: From Data Analyst To Content Marketer Turned Course Creator with Julia Spector
If you’re someone who loves to generate new ideas in her sleep or in between your trips to your espresso machine, then I’m betting your career path has taken a lot of fun twists and turns. If you’ve already launched an online business I’m betting your product ladder has changed many times, maybe...
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018: Balancing motherhood, self-care, and work, while growing an online business with Vanessa Parker
If you’re a working mom, I’m sure that finding a balance between work and family life can be a struggle. On one hand, you absolutely love the business your’ve been and the clients you service, but on the other hand, you don't want to miss out on those precious moments with your children. It can...
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017: Create Your Brand Impact, Scale with Ease, & Increase Your Market Share with Tristan Thibodeau
Often times when getting starting launching and/or growing your business you put the vision for your products and services at the forefront. Don’t get me wrong this is the foundation of your business, but what about your brand impact and the legacy you want to leave? Have you ever wanted to stand...
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016: How to Master Your Copy & Foster Deeper Customer Relationships with Kelsey Formost
As business owners, no matter what stage of the journey we’re in, we know how important your copy is. Your copy is more than just the words on your website or in your social media content, it’s the feeling, intention, and authenticity behind those words that builds that connection with your...
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015: How to Triple Your Income by Leveraging Your Knowledge to Create an Online Course with Louise Henry
If you’ve been thinking about creating an online course to sell, but aren’t sure how to generate passive income from your course or if you’re hitting a ceiling on your income and what to know how to leverage your knowledge to scale your revenue - then this episode is for you! In today’s episode,...
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014: How a Self-taught Website Designer Went From $0 to $10k Months with Paige Brunton
If you’ve been thinking about starting a website design business, but weren’t sure what the next steps were to take or if you’re wondering how you can grow your current website design business to 10k months - then this episode is for you! In today’s episode, I’m sitting down with Paige Brunton,...
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013: How Awareness, Acceptance and Action will Lead You to Success with Julie Solomon
What if you could get exactly what you want, starting today? Maybe you have a vision for how you want your life to look, but you’re unclear how to achieve these goals and create the life you desire… In today’s episode, I’m sitting down with Julie Solomon - Speaker, Business Coach, Host of the top...
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012: How to Make 6-Figures As An Airbnb Host with Suzie Agelopoulos
In today’s episode, Shay and I are sitting down with our friend, Suzie Agelopoulous – multi-6 figure Airbnb business queen, full-time traveler and founder of The BNB Method where she teaches how to start a profitable Airbnb business without owning property! In this episode, Suzie shares with us…
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011: How to Find Clarity & Contentment In The Middle with Jordan Lee Dooley
Have you been struggling in an in-between season lately? Maybe your life or your business isn’t going according to plan and you’re finding yourself stuck in the trap of frustration and disappointment… In today’s episode, I’m sitting down with Jordan Lee Dooley – national bestselling author of...
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010: Ask Us Anything!
The Freedom Filled Life Podcast is BACK for 2022! We’re kicking things off with a super fun and casual “Ask Us Anything” episode by rounding up some of YOUR most popular questions - thank you to all of you who sent in a question on IG this past week! In this week’s episode, we’re sharing: A...
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009: How To Create A Career That Brings You Joy With Kellie Daniel
With 2022 right around the corner you might be thinking of FINALLY making that career change. Maybe you dream of pursuing a business that would bring you more joy, purpose, and fulfillment in your life. Our student Kellie felt the exact same way not too long ago. ***SPECIAL OFFER*** This week…
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008: How To Launch A Successful Online Business In 90 Days With Aleina Radovan
With the New Year approaching, you may be thinking about your 2022 goals. Maybe you’ve been contemplating starting an online business or even changing your career path to find something more fulfilling than your 9-5 job- but just not quite sure where to start. ***SPECIAL OFFER*** This week only,...
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007: How to Work Remotely & Travel: What You Need to Know
Have you been dreaming about the possibility of being able to travel and work remotely but just not sure how to make that a reality? In today’s episode, we discuss everything you need to know about working remotely and traveling. We provide answers to all of those questions swirling around in…
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006: How to Grow a Business and Build a Team with Kristen Estes
Do you feel ready for a season of growth in your business but not quite sure how to achieve it? Maybe you’ve already been unintentionally thrown into business growth even if you don’t feel ready and are just not sure how to manage it all. In today’s episode, we're chatting with successful...
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005: How to Ditch Overwhelm & Find Ease in Your Life & Business with Susie Moore
Feeling a little overwhelmed in life or business and often find yourself asking, “Why can’t things just be easier?” Or maybe at times, you struggle with stress, anxiety, perfectionism, or even self-criticism? In today’s episode, we’re sitting down with celebrity life coach and best-selling author...
About this show
The Part-Time CEO Diaries is a top-charting podcast for women growing service-based online businesses to multi-six figures without burnout. Hosted by $6M founders of Bucketlist Bombshells® Cassie Torrecillas and Shay Brown, we share real-time strategy on sustainable revenue, simple scaling, and building a business that feels aligned — so you can grow with more clarity, confidence, ease, and purpose.
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Bucketlist Bombshells
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