PODCAST · news
The Price and Value Journey
by Business RadioX ®
Business RadioX® is amplifying the voice of business by sharing unscripted conversations from local business leaders serving their market, their community, and their profession.
Episodes
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Donn King: Building a Business When Caregiving Owns Your Time
Donn King on Protecting Your Professional Identity, Defeating Perfectionism, and Keeping Your Business Alive Through Caregiving (The Price and Value Journey, Episode 167) Donn King joins host John Ray on The Price and Value Journey to discuss one of the most underserved challenges facing solo...
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Why Clients Stall and What to Do About It: Dr. Larry Gard
Dr. Larry Gard on The Ambivalence Paradox: Why Clients Stall, How to Read It, and When to Walk Away (The Price and Value Journey, Episode 166) Dr. Larry Gard joins host John Ray on The Price and Value Journey to discuss one of the most frustrating and costly dynamics in advisory work: the client...
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Susan Friedmann: Niche Your Book, Charge More for Your Work
Susan Friedmann on Why Your Book Is a Tool, Not a Product, and How Niche Focus, Bulk Sales, and the Right Mindset Turn It Into a Business Asset (The Price and Value Journey, Episode 165) Most authors believe that once the book is written, the work is done. Susan Friedmann, founder of Aviva...
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Your Book Is a Business Asset, Not Just Art with Anita Henderson
Anita Henderson, The Author’s Midwife, on Writing a Book That Builds Authority and Attracts Clients, and Why You Shouldn’t Let AI Write It (The Price and Value Journey, Episode 164) Anita Henderson joins host John Ray on The Price and Value Journey podcast to make the business case for something…
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Leroy Hite: How Premium Pricing Built an Exit-Ready Brand
Leroy Hite Founded the World’s First Luxury Firewood Company. Here’s How Premium Pricing Shaped the Brand, the Customer Experience, and the Exit. (The Price and Value Journey, Episode 163) Leroy Hite joins host John Ray on The Price and Value Journey to share one of the most counterintuitive...
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Lee Ellis: Beating Insecurity to Lead and Price with Confidence
Retired Air Force Colonel and Vietnam War POW Lee Ellis on How Insecurity Undermines Your Leadership and Your Professional Services Practice (The Price and Value Journey, Episode 162) Insecurity doesn’t announce itself. It appears as overtalking in a client meeting, avoiding pricing discussions,...
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Bob Littell on NetWeaving for Referrals and Real Relationships
Bob Littell, Creator of NetWeaving, on Building the Relationships That Grow Your Practice (The Price and Value Journey, Episode 161) If your networking efforts feel hollow or one-sided, this episode reframes the whole game. Bob Littell, creator of NetWeaving and author of The Heart and the Art of...
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Paul Knowlton: Bad Theology Kills Your Pricing
Paul Knowlton on Bad Theology, Plantation Economics You Practice on Yourself, and How Mars Built a Trillion-Dollar Legacy on Mutuality (The Price and Value Journey, Episode 160) In Part 2 of a two-part conversation, Paul Knowlton, attorney and partner at Stanton Law in Atlanta and co-author of...
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Paul Knowlton on What Adam Smith Actually Said About Greed
Paul Knowlton on How Misreading Adam Smith Broke Capitalism, Why the “Invisible Hand” Never Meant What You Think, and Whether Generosity Actually Works in Business (The Price and Value Journey, Episode 159) In part one of a two-part conversation, Paul Knowlton, patent attorney and co-author of...
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Diana Murphy on Navigating Deep Impact Experiences as a Leader
How High-Capacity Leaders Can Navigate Deep Impact Experiences Without Their Business Falling Apart: Diana Murphy on Moving Beyond the “Push Through” Culture (The Price and Value Journey, Episode 158) Diana Murphy, a certified life coach who works with high-capacity leaders, joins host John Ray…
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Etinosa Agbonlahor on Why Smart Pricing Starts with Psychology
Etinosa Agbonlahor on the Behavioral Economics of Pricing: Why Service Providers Underprice, How Money Scripts Control Your Fees, and the Psychology Behind Premium Pricing That Converts (The Price and Value Journey, Episode 157) Service providers avoid pricing conversations for the same...
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Bill Ellis: Your Brand is The Value Clients Perceive in You
Bill Ellis on Client-Perceived Value, Staying Teachable, and Why Questions Matter More Than Answers (The Price and Value Journey, Episode 156) Bill Ellis, brand strategist and host of the What’s the Point? podcast, joins host John Ray on The Price and Value Journey to discuss how professional...
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Avi Pinsky on Tracking Value Creation in Your Financials
Avi Pinsky on Making Your Financials Track Client Value Creation, Five Key Business Drivers That Never Appear on Statements, and Why Smart Service Providers Still Struggle With Business Finances (The Price and Value Journey, Episode 155) Smart service providers often run profitable businesses…
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Bill Cates on How Your Money Story Shapes Your Pricing
How Your Money Story Shapes Your Pricing: Bill Cates on The Hidden Heist (The Price and Value Journey, Episode 154) Many expert-service pros quietly carry money worries into every pricing decision they make. They undercharge, hesitate to raise fees, or avoid looking too closely at their finances,...
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Darlene Drew: From Warden to Consultant on Pricing and Grief
From Federal Warden to Leadership Consultant: Darlene Drew on Building Your Practice, Pricing Mistakes, and Running a Business Through Grief (The Price and Value Journey, Episode 153) Do you want to know how to build a professional services business when you have deep expertise but no client…
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Deb Krier on Leading During Cancer Treatment
Deb Krier on Leading During Cancer Treatment (The Price and Value Journey, Episode 152) When the leader is in treatment, the business still needs direction. On this episode of The Price and Value Journey, host John Ray welcomes Deb Krier, entrepreneur, cancer advocate, host of The Business Power...
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Dr. Bill Lampton on Communication and the Leap from Academia
Dr. Bill Lampton on Communication and the Leap from Academia (The Price and Value Journey, Episode 151) For expert-service pros, communication is not polish; it is how work gets won. In this conversation, Dr. Bill Lampton, “The Biz Communication Guy,” shares practical habits that help…
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How Randy Hain Built a Coaching Practice Rooted in Values
How Randy Hain Built a Coaching Practice Rooted in Values (The Price and Value Journey, Episode 150) What does it take to build a thriving executive coaching and leadership firm that reflects your values as much as your ambition? In this episode of The Price and Value Journey podcast, host John…
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Larry Levine on Selling in a Post-Trust World
Larry Levine on Selling in a Post-Trust World (The Price and Value Journey, Episode 149) Trust is in short supply. Clients today are more skeptical than ever, which makes trust the real differentiator for professional service providers. In this episode of The Price and Value Journey, host John…
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Use AI, Stay Human with Alastair McDermott
Use AI, Stay Human with Alastair McDermott (The Price and Value Journey, Episode 148) AI is changing how expert-service professionals work, but it does not change what clients ultimately value. In this episode of The Price and Value Journey, host John Ray welcomes consultant, strategist, and…
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AI, Value, and Pricing with Mark Stiving, Impact Pricing
AI, Value, and Pricing with Mark Stiving, Impact Pricing (The Price and Value Journey, Episode 147) There’s a lot of noise on AI, but what are the practical implications it holds for those of us offering expertise? In this episode of The Price and Value Journey, Dr. Mark Stiving, founder of…
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Lee Ellis on Leading with Honor in Business
Lee Ellis on Leading with Honor in Business (The Price and Value Journey, Episode 146) What does leadership forged in the crucible of a POW camp teach us about running a professional services firm today? Retired Air Force Colonel Lee Ellis knows the answer firsthand. Captured in Vietnam and held...
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How to Publish a Book and Build Authority with Angela DeCaires
How to Publish a Book and Build Authority with Angela DeCaires (The Price and Value Journey, Episode 145) For many professional service providers, writing a book is more than just a dream. Becoming the author of a well-crafted book is one of the most effective ways to establish authority,...
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Richard W. Smith on Moving from Price Taker to Price Setter
Richard W. Smith on Moving from Price Taker to Price Setter (The Price and Value Journey, Episode 144) In this episode of The Price and Value Journey with host John Ray, Richard W. Smith explains how professional service providers can stop undervaluing themselves and make the shift from being…
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Heartspoken Notes for Genuine Connection | Elizabeth Cottrell
Heartspoken Notes for Genuine Connection with Elizabeth Cottrell (The Price and Value Journey, Episode 143) In this episode of The Price and Value Journey with host John Ray, Elizabeth Cottrell shares how the simple act of writing a heartfelt note can create genuine connections, open up...
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Thor Legvold on Nordic Leadership, Purpose, and Pricing
Thor Legvold on Nordic Leadership, Purpose, and Pricing (The Price and Value Journey, Episode 141) In this episode of The Price and Value Journey, Thor Legvold joins host John Ray to talk about how the way we lead ourselves, our clients, and our firms shapes how others understand our value.…
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Why You’re Really Afraid to Raise Your Prices with John Ray
Why You’re Really Afraid to Raise Your Prices with John Ray (The Price and Value Journey, Episode 141) Are you afraid to raise prices? You’re not alone. Raising your prices isn’t just a financial move. It’s an emotional decision that can stir up fear, doubt, and second-guessing. In this solo...
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Why Value Pricing Still Feels Hard with Alastair Dryburgh
Why Value Pricing Still Feels Hard with Alastair Dryburgh (The Price and Value Journey, Episode 140) Value pricing sounds great in theory. So why does it often fall flat in practice? In this episode of The Price and Value Journey, pricing strategist and author Alastair Dryburgh joins host John…
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100 Proven Ways to Acquire and Keep Clients for Life with Richard Weylman
100 Proven Ways to Acquire and Keep Clients for Life with Richard Weylman (The Price and Value Journey, Episode 139) In this compelling episode of The Price and Value Journey, host John Ray interviews Richard Weylman, international bestselling author of 100 Proven Ways to Acquire and Keep Clients...
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Why Charging Premium Fees is Actually a Service to Your Clients, with Criminal Attorney Joshua Baron
Why Charging Premium Fees is Actually a Service to Your Clients, with Criminal Attorney Joshua Baron (The Price and Value Journey, Episode 138) In this second part of a compelling conversation, host John Ray continues his deep dive with criminal defense attorney Joshua Baron, exploring the...
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Ditching Google Ads: Criminal Attorney Joshua Baron’s Referral Practice Revolution
Ditching Google Ads: Criminal Attorney Joshua Baron’s Referral Practice Revolution (The Price and Value Journey, Episode 137) In this compelling first part of a two-part series, host John Ray sits down with Joshua Baron, founding partner of SB Legal and author of The Business of Criminal Law and...
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Build Authority and Clients Through Podcast Guesting, with Noémi Beres, Podcast Connections
Build Authority and Clients Through Podcast Guesting, with Noémi Beres, Podcast Connections (The Price and Value Journey, Episode 136) Join host John Ray on The Price and Value Journey as he speaks with Noémi Beres, co-owner of Podcast Connections booking agency, about the powerful strategy of...
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How Purpose Builds Value Confidence, with Shane Jackson
How Purpose Builds Value Confidence, with Shane Jackson (The Price and Value Journey, Episode 135) In this episode of The Price and Value Journey, host John Ray shares a powerful conversation with Shane Jackson, leader of Jackson Healthcare and author of This Is the Thing: About Life, Joy and...
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Price Without Fear, with pricing expert Andrew Bailey
Price Without Fear, with pricing expert Andrew Bailey (The Price and Value Journey, Episode 134) In this episode of The Price and Value Journey, pricing expert Andrew Bailey joins host John Ray to explore why fear and hesitation dominate so many conversations around pricing. Drawing on his...
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You Don’t Have to Be Perfect to Be Powerful, with Diana Fritz
You Don’t Have to Be Perfect to Be Powerful, with Diana Fritz (The Price and Value Journey, Episode 133) In this episode of The Price and Value Journey, executive coach and author Diana Fritz shares the story behind her hard-earned wisdom. She talks about how surviving cancer, navigating single...
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Self-Leadership for Sustainable Success, with Dr. Kate McCombs
Self-Leadership for Sustainable Success, with Dr. Kate McCombs (The Price and Value Journey, Episode 132) In this episode of The Price and Value Journey, host John Ray discusses the often-overlooked aspect of self-leadership with Dr. Kate McCombs, assistant professor of management at Samford...
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The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group
The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group (The Price and Value Journey, Episode 131) How do you express the value of something that does not occur? That question is one area of focus in this episode of The Price and Value Journey, as host John Ray...
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Divorcing Your Business Partner, with Bill Piercy, Berman Fink Van Horn
Divorcing Your Business Partner, with Bill Piercy, Berman Fink Van Horn (The Price and Value Journey, Episode 130) In this episode of The Price and Value Journey, host John Ray welcomes Bill Piercy, a widely respected business litigator with Berman Fink Van Horn and author of Life’s Too Short for…
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Meg Rentschler’s Journey from Therapist to Executive Coaching
Meg Rentschler’s Journey from Therapist to Executive Coaching (The Price and Value Journey, Episode 129) In this episode of The Price and Value Journey, host John Ray interviews Meg Rentschler, an executive coach known for her deep listening, practical insights, and real-world coaching expertise....
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From Corporate to Calling: The Career Transition Blueprint with Rory Verrett
From Corporate to Calling: The Career Transition Blueprint with Rory Verrett (The Price and Value Journey, Episode 128) What does it take to leave behind a successful corporate career and pursue work that truly feels like a calling? In this episode, executive recruiter and coach Rory Verrett…
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Building Genuine Connections: Janice Porter on Relationship Marketing
Building Genuine Connections: Janice Porter on Relationship Marketing (The Price and Value Journey, Episode 127) In this episode of The Price and Value Journey, host John Ray welcomes Janice Porter, a relationship marketing specialist, LinkedIn trainer, and host of the Relationships Rule podcast....
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The Power of Persistence and Value in Sales, with Sales Coach Jacob Hicks
The Power of Persistence and Value in Sales, with Sales Coach Jacob Hicks (The Price and Value Journey, Episode 126) In this episode of The Price and Value Journey, host John Ray sits down with Jacob Hicks, a dynamic sales coach, consultant, and host of the Purpose Driven Progress podcast. Jacob...
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The Value of Operational Efficiency, with Dennis Jackson, WorX Solutions
The Value of Operational Efficiency, with Dennis Jackson, WorX Solutions (The Price and Value Journey, Episode 125) In this episode of The Price and Value Journey, host John Ray interviews Dennis Jackson, founder of WorX Solutions. Dennis shares his experience transitioning from the corporate…
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Monetizing Your Firm’s Hidden IP with AI, with Mike Blake, High Score Strategies
Monetizing Your Firm’s Hidden IP with AI, with Mike Blake, High Score Strategies (The Price and Value Journey, Episode 124) In this episode of The Price and Value Journey, host John Ray welcomes back Mike Blake, CEO of High Score Strategies, to explore the untapped potential of intellectual...
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Consulting in the Digital Age, with Prof. Joe O’Mahoney
Consulting in the Digital Age, with Prof. Joe O’Mahoney (The Price and Value Journey, Episode 123) In this episode of The Price and Value Journey, host John Ray welcomes Professor Joe O’Mahoney, a leading authority on the consulting industry. They discuss significant shifts in the consulting…
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Navigating Hidden Risks in Professional Services, with Mike Blake, High Score Strategies
Navigating Hidden Risks in Professional Services, with Mike Blake, High Score Strategies (The Price and Value Journey, Episode 122) In this episode of The Price and Value Journey, host John Ray delves into risk management for solo and small professional service providers, with guest Mike Blake…
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Lessons in Pricing, Value, and Funk, with Chris Lalomia, The Trusted Toolbox
Lessons in Pricing, Value, and Funk, with Chris Lalomia, The Trusted Toolbox (The Price and Value Journey, Episode 121) In this episode of The Price and Value Journey, host John Ray chats with Chris Lalomia, owner of The Trusted Toolbox, the largest handyman service in Atlanta and in the top…
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Scaling with Distributed Remote Teams, with Adam Houlahan, Prominence Global
Scaling with Distributed Remote Teams, with Adam Houlahan, Prominence Global (The Price and Value Journey, Episode 120) In this episode of The Price and Value Journey, host John Ray interviews Adam Houlahan, CEO of Prominence Global, about building and scaling businesses with remote teams. Adam…
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Emotional Intelligence in Client Conversations, with Dawn Cook Causey, DayBreak Enterprises
Emotional Intelligence in Client Conversations, with Dawn Cook Causey, DayBreak Enterprises (The Price and Value Journey, Episode 119) In this episode of The Price and Value Journey podcast, host John Ray welcomes executive coach and trainer Dawn Cook Causey to discuss the critical role of...
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Challenging Common Marketing Misconceptions with Paul Zanardo, Zanardo Dezignz
Challenging Common Marketing Misconceptions with Paul Zanardo, Zanardo Dezignz (The Price and Value Journey, Episode 118) Paul Zanardo, the founder of Zanardo Dezignz, is the guest on this episode of The Price and Value Journey with John Ray, and he shares insights from his 25-year background in...
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Frequently Asked Questions
How many episodes does The Price and Value Journey have?
The Price and Value Journey currently has 166 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Price and Value Journey about?
Business RadioX® is amplifying the voice of business by sharing unscripted conversations from local business leaders serving their market, their community, and their profession.
How often does The Price and Value Journey release new episodes?
The Price and Value Journey publishes regularly with 166 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Price and Value Journey?
You can listen to The Price and Value Journey on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Price and Value Journey?
The Price and Value Journey is created and hosted by Business RadioX ®.
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