PODCAST · business
The Profit Loop With Alisa Conner
by Alisa Conner
Simply satisfied customers are no longer enough. The market post-COVID has changed and people are requiring not only excellent customer service but personalized experience to go with it. Each week learn the latest and greatest in Customer Experience from those in the trenches so that you can stand out from your competitors and also increase revenue, retention, and referrals in your DTC business.
Episodes
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Why Patients Aren't Joining Your Concierge or DPC Practice
You left traditional medicine and opened your concierge or direct primary care practice, and now patients aren't joining as fast as you hoped. If you're lowering your price, adding perks, working longer hours, or asking everyone you know for referrals, you're not alone, and you may be rebuilding...
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Your Next 100 DPC and Concierge Patients
You did the hard part. You opened your direct primary care or concierge practice, bought the equipment, launched the website, and maybe did some marketing. A few friends and former coworkers joined, and then it got quiet. In this episode of The Profit Loop, Alisa Conner explains why opening the...
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To Grow Your Concierge Medical Practice, Answer This Question
If you run a concierge or direct primary care practice, you've probably thought a lot about what to charge and what to include. What you may not have asked is what your patients are actually paying extra for. In this episode of The Profit Loop, Alisa Conner shares conversations with an...
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How To Grow Your Medical Practice Without Overwhelming Your Doctors and Team
What happens when demand isn't the problem anymore? At a recent medical conference, Alisa Conner met practice after practice with more patients than they could handle: physicians who can't take vacations, teams staying late, authorizations piling up, and a practice running 4 EHR systems that…
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Why More Referrals Won't Fix Your Ophthalmology Growth Problem
If your calendar isn't full, the instinct is always to spend more on marketing. This week, Alisa Conner makes the case that the real problem for most independent ophthalmology practices isn't a shortage of leads, it's a patient journey full of unmanaged handoffs. She walks through where referrals...
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The #1 Thing Keeping Your Leaking Revenue Hidden
According to a March 2026 Veradigm survey, 3 out of 4 independent practice owners can't point to exactly where their revenue is leaking. In this episode, Alisa Conner explains why that's not a data problem; it's a visibility problem, walks through a real scheduling example most practices never...
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Attention Specialty Practice Administrators: Here's How to End Referral Leakage
Most independent practices treat referral partnerships as relationships to maintain rather than processes to build. That gap is exactly what private equity organizations exploit. In this episode, Alisa Conner breaks down what keeps referred patients from becoming scheduled patients, runs the...
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Why Your Most Loyal Patients Are One Referral From Leaving
A 15-year patient, one warm referral away from leaving. Not because she was unhappy, but because her dentist retired and nobody worked to keep the relationship warm through the transition. In this episode, Alisa breaks down what happens to patients when a physician leaves the practice, the two...
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Why More Technology Won't Fix Your Practice
Nearly every practice Alisa talks to already suspects their technology doesn't talk to itself; they just assumed another subscription would fix it. In this episode, Alisa Conner breaks down why the technology leak is almost never a software problem, using a real example of a referral getting lost...
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Your Practice Knowledge Gap Is Costing You More Than Your Marketing Budget
If your longest-tenured front desk person, billing specialist, or medical assistant gave notice tomorrow, what would that do to your practice? In this episode, I break down what I call the knowledge gap, one of the most expensive and least-discussed leaks in specialty practices. It's not a hiring...
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Why Loyal Patients Leave Even When They Love the Doctor
She loved her surgeon. She loved her results. She almost never came back anyway. In this episode, I tell the true story of a patient who nearly left a practice she loved, not because of anything the doctor did, but because nobody called her back to schedule her second procedure, she couldn't book...
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Your Patients Didn't Vanish, Your System Lost Them
There's a number most practices have never pulled a report on: how many people started the journey to become a patient and never finished it. In this episode, Alisa Conner walks through why an ad-first growth strategy keeps failing specialty practices, the seven transition points where patients...
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Your Busy Front Desk Is Costing You Patients
If you called your own practice right now, pretending to be a new patient, would you get a busy signal? Sit on hold? Have to fill out ten fields online before landing on a real appointment time? In this episode, Alisa Conner walks through why an overwhelmed front desk is a process problem, not a...
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If You Fixed Scheduling, Why Is Revenue Flatlining?
A live scheduler or a chatbot can absolutely get more calls answered. But answering the phone and actually keeping a patient in your practice are 2 different systems, and most practices only ever fix the first one. In this episode, Alisa Conner walks through the research behind that gap…
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The 11 Jobs Doctors Never Signed Up For (And How to Quit Them)
As the United States marks 250 years of independence, this episode asks a different question: how independent are you inside your own practice? Typically, a physician owner is carrying roles they never applied for: CEO, accountant, marketing director, operations manager, compliance officer,...
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The 48-Hour Window: Why Patients Ghost After Consultations
You spent 45 minutes building a treatment plan for your patient, and during the consultation, the patient nodded, agreed with everything, and said they wanted to think it over. But then they ghosted you and never booked the treatment. It is easy to call that price shopping. But if your plan was…
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Our No-Show Rate Is Killing Us
What is an empty chair in your waiting room actually costing you? In this episode of The Profit Loop, Alisa Conner digs into why specialty practices get hit harder by no-shows than almost anyone, what those missed appointments really cost, and why the standard advice to send another reminder…
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The Actual Revenue Impact of One Bad Review On Specialty Practices
Before a recent partnership call, Alisa did what everyone does: she Googled them. Eight reviews, three stars, and a website stuck in another decade. The most alarming part? They had no idea any of it was happening. The same blind spot exists in most specialty practices. In this episode, Alisa…
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Why Half Your Referrals Never Become Patients and What It's Costing You
There's a call that happens at specialty practices more often than anyone wants to admit. A high-referring physician partner calls — not to send a new patient, but to ask what happened to the last one. Most practices have no answer. Not because their teams aren't doing their jobs. Because they…
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The $500K OBGYN Revenue Leak — And the Three Places It's Happening Right Now
If your OBGYN practice has solid referral volume but growth keeps stalling, this episode is going to reframe the entire problem. Most OBGYN practices don't have a marketing problem or a demand problem. They have a conversion problem — and it's playing out in the invisible space between when a...
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How Functional Medicine Practices Lose Trust and Patients Silently
If your functional medicine referral volume has softened recently — or if you've noticed that certain partners who used to send patients regularly have gone quiet — this episode is for you. Referral leakage in functional medicine doesn't announce itself. It builds slowly, driven by unanswered...
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Why Your Ortho Schedule Is Full But Your Margins Are Shrinking
If your orthopedic practice is busy but the margins feel tighter than they should, referral leakage is almost certainly part of the equation. In this episode of The Profit Loop, Alisa Conner walks through the financial reality of what happens when referred patients stall out before they ever…
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Why Your Referral System Is Costing Your Practice Nearly a Million Dollars
Most specialty practices know they are losing referrals. What they do not know is the exact dollar amount leaving their practice every single week - quietly, invisibly, on no report they are currently running. In this episode of The Profit Loop, Alisa Conner breaks down the real math behind...
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3 Revenue Leaks Draining Orthopedic Practice Growth
Healthcare consulting research consistently shows referrals drive 50–70%+ of specialty care volume, yet most orthopedic practices underinvest in referral channels and overspend on digital ads without a mechanism to convert attention to appointments. This week, Alisa Conner breaks down the 3...
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Stop Selling "Functional Medicine" and Start Selling Outcomes
If your functional medicine practice sounds like every other one online, and chances are it does, you're forcing patients to choose based on reviews and price. In this episode, Alisa breaks down the #1 messaging mistake she sees across functional medicine practices, the outcome-based messaging...
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Why Your Functional Medicine Marketing Isn't Working (And How to Fix It)
You're doing every marketing activity imaginable, and your schedule still isn't full. This week: the 3 places functional medicine marketing actually breaks down, and the 3-step audit to fix them. You're running ads. You're posting on social. You've got a newsletter, maybe a webinar, maybe even a...
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If You Can't Explain Why You're Different, Neither Can Your Patients; The Differentiation Playbook for Specialty Practices
When every practice says "excellent care," patients can't tell you apart, and choose based on price. Here's how to build differentiation that makes you the obvious choice. If your website says "patient-centered care" and "experienced physicians," congratulations — so does every one of your...
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The Referral That Never Becomes a Patient; Why Your Most Valuable Growth Channel Is Leaking Revenue
Your referral partners are sending patients. But only 35% actually book. This episode breaks down the 4 friction points that cause referral leakage and gives you a 3-step system to fix it, before it costs you $900K a year. Your primary care referral partner referred a patient to you last week.…
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How You're Losing Patients Before They Walk Through the Door Here's How To Fix It
A referred patient tried to call your office. They got put on hold, filled out an online form nobody monitors, and eventually booked with your competitor. You didn't just lose one patient; you damaged the relationship with the person who referred them. Access friction is the most underestimated...
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Your Online Reputation Is Being Written Without You and How to Take Control
Right now, a future patient is reading a Google review left for your practice two years ago. You probably don't know who wrote it. And they just chose your competitor because of it. Online reputation isn't a marketing task. It's an operations task. In this episode, Alisa Conner breaks down the...
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How Independent Practices Beat Private Equity Without Spending Another Dime
Your competitor was just acquired by a private equity firm. They have a $2 million marketing budget, a new agency on retainer, and seemingly unlimited resources. How do you compete? The answer isn't outspending them; it's out-humanizing them. In this episode, Alisa Conner reveals three advantages...
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Why Patients Choose Your Competitor Before They Ever Call You (Understanding The Zero-Click Patient Journey)
A patient lives in your zip code. They have the exact condition you're known for treating. And this morning, they booked with your competitor. Why? Because 46% of younger patients have no primary care physician, the traditional referral pipeline is drying up. Patients now make decisions using AI...
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Why Automation Is Failing in So Many Healthcare Practices
Every practice is racing to automate scheduling, check-in, billing, and patient communications. But what most don't realize is that poorly implemented AI is driving patients straight to their competitors. In this episode, Alisa Conner breaks down the real cost of automating broken systems, why…
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If Your Team Is Buried, Here's How to Improve Patient Experience Without Overhauling Everything
Your staff is overwhelmed. They barely have time to eat lunch. And now a consultant wants you to overhaul every process at once? That's not realistic, and it doesn't work. In this episode, Alisa Conner shares a proven three-step system for improving customer experience one process at a time, so…
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What Your Marketing Director Isn't Telling You And What It's Costing You
Your marketing director brings charts full of clicks, impressions, and engagement rates. But when you ask how many patients actually walked through the door? Silence. In this episode, Alisa Conner exposes the gap between marketing activity metrics and true business conversion, and explains why…
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Why Your Medical Practice Feels Like the DMV; And the 5 Touchpoints to Fix It
Your practice charges premium prices, but does the experience match those prices? Full waiting rooms, ringing phones, repeated paperwork, and patients who feel like a number, that's not a luxury brand, that's the DMV. In this episode, Alisa Conner walks through the five critical patient…
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Why the Tiffany Strategy Wins: Building a Premium Brand When AI Makes Everyone Sound the Same
Every website in your industry says the same thing: 'patient-centered care,' 'best in class,' 'highly rated.' AI is making it worse. So how do you stand out when your competitors sound exactly like you? In this episode, Alisa Conner breaks down why luxury brands like Tiffany, Rolex, and the...
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Welcome to The Profit Loop — Why This Show Exists and What's Coming
Every evolution builds on the one before it. This show started as The Feed You Podcast, became Second Act Entrepreneurs, grew into CX Fanatics — and now it's becoming The Profit Loop. Each version reflected where the work was heading. And the work has headed somewhere very specific. Over the past...
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Why Most coaches are losing 97% of speaking leads
In this week's episode, we dive into why speaking, although it can be the BEST lead generator for your coaching or consulting business, if done wrong, it can lose 97% of your leads. In this packed episode you will learn the #1 reason selling from stage falls flat and what to do instead. This...
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2025 Lead Magnet Blueprint For Coaches and Consultants
In this week's episode discover the 2025 lead magnet blueprint that will attract ideal clients, start building connections and relationships with them, and turn them into paying customers sooner rather than later. 👉 CLICK HERE to access the "Create an Irresistible Lead Magnet" Secret Podcast...
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How To Engage, Educate & Convert Your Audience Into Leads
In this week's episode learn 3 ways to convert more of your audience into warm leads that are ready to buy so you are making the most of your marketing time and budget. In today's episode, we dive into the importance of building trust and relationships with our audience, especially in today's...
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A Tik Tok Ban Wake Up Call (And Where To Build Instead)
In this week's episode learn why your email is one of your marketing lifelines and how it can future-proof your business from any social media antics like the TikTik ban. 🚀 If you are building your business on rented land (the only marketing real estate you own is your website and your email…
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Revolutionizing Your Coaching Package Sales Strategy Beyond the Stage
In this week's episode discover why selling from the stage rarely goes the way you think it will and what to do instead. Learn the top mistakes most speakers and coaches make when it comes to introducing new leads to your ecosphere (especially when speaking) and how to get them to move forward in...
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179. Why Service-Based Businesses Need a Subscription Model
In this week's episode discover three reasons why your service-based business should embrace a subscription model. You may be thinking - there is NO way a subscription model would work for my business. But this episode will give you plenty to noodle on and may even spark your next brilliant…
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How To Prevent Subscription Churn and Increase Profit
In this week's episode discover how to prevent subscription churn and increase profit plus what it's REALLY costing your business to keep chasing new customers. Learn: ✅ 3 simple changes that will keep your subscribers engaged, happy, and sharing your brand with friends. ✅ The #1 frustration for...
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177. Tammy Alvarez and How A Subscription Model Transformed Her Business
In this week's episode, I have the pleasure of interviewing Tammy Alvarez. Tammy Alvarez is the CEO of the Career Winners Circle and is also an author, professional keynote speaker, inspirational coach, trainer, and epic storyteller. As an award-winning entrepreneur and former corporate…
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176 -3 Proven Strategies to Attract Gen Z Buyers and Boost Your Sales
In this week's episode discover how to attract the next generation of buyers and what makes them tick when it comes to buying decisions. Get ready to get to know GenZ. Learn: ✅ Where GenZ hangs out online and offline and what they expect from brands who meet them there. ✅ What Generation Z…
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175 -Personalized Persuasion: Mastering the Art of Magnetically Attractive Experiences
In this week's episode discover how to master the art of creating magnetic experiences for your customers that lead to increased revenue, sales, and lifetime customer value. Learn: ✅ How to personalize and customize your emails to increase customer engagement. ✅ Why most social media falls flat…
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How To Consistently Increase Your Wine Club Memberships
In this week's episode discover three ways to consistently increase your wine club memberships and reduce wine club churn. Don't have a wine subscription business? Stay tuned, because these three steps can be applied to your business as well. Learn: ✅ Why your wine club differentiation factor...
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173 More Reasons Why Your Business Needs A Subscription Model
In this week's episode discover even more reasons why EVERY business MUST have a subscription model to increase revenue and profit, now and in the future. Plus learn: ✅ The number one benefit of having a subscription model (don't miss this one) ✅ Examples of subscription models that have replaced...
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ABOUT THIS SHOW
Simply satisfied customers are no longer enough. The market post-COVID has changed and people are requiring not only excellent customer service but personalized experience to go with it. Each week learn the latest and greatest in Customer Experience from those in the trenches so that you can stand out from your competitors and also increase revenue, retention, and referrals in your DTC business.
HOSTED BY
Alisa Conner
CATEGORIES
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Frequently Asked Questions
How many episodes does The Profit Loop With Alisa Conner have?
The Profit Loop With Alisa Conner currently has 185 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Profit Loop With Alisa Conner about?
Simply satisfied customers are no longer enough. The market post-COVID has changed and people are requiring not only excellent customer service but personalized experience to go with it. Each week learn the latest and greatest in Customer Experience from those in the trenches so that you can stand...
How often does The Profit Loop With Alisa Conner release new episodes?
The Profit Loop With Alisa Conner publishes regularly with 185 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Profit Loop With Alisa Conner?
You can listen to The Profit Loop With Alisa Conner on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Profit Loop With Alisa Conner?
The Profit Loop With Alisa Conner is created and hosted by Alisa Conner.
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