The REI Partner Podcast: Real Estate Investing For The Average Person

The smart way to grow your business is to add additional streams of leads. For example, add bandit signs and online marketing to your direct mail. You'll see a better ROI on your dollars.

This year I decided to add hard money loans to my investment strategy.  As of late I haven't been able to find too many high equity deals and I'm sitting on a decent amount of cash.A local investor asked me to fund one of their projects and I decided to take the leap.  Keep in mind I only fund the purchase of the asset and not the rehab.

I like to do this type of podcast every year because tactics change when it comes to driving motivated seller leads and you need to stay on top of it.

Step 13 - If you're not leveraging a chat bot for lead gen than you're leaving a ton of money on the table. I truly believe that these bots will change the way to drive leads.I break down which software is best and how to get started.

Step 12 - Schema mark up can get kind of technical but you shouldn't worry because there's plenty of tools that make it easy. There's really no reason to get into the technical details. What you need to know is that you must have schema mark up on your siteSchema Generator - https://jsonschema.net/If you'd like to follow my progress than take a look at my current project - Commercial Lease Locators

Step 11 - Here's an easy way to create a location page that will rank for your major keywords in "incorporated" and "unincorporated" cities that surround your main target area.Most websites overlook this strategy and they're missing out on tons of leads. Here's the "how to" on setting up location pages for your site.Here's my commercial leasing site that targets Southwest Austin, TXIf you'd like to follow my progress than take a look at my current project - Commercial Lease Locators

Step 10 - Creating and setting up internal pages correctly can be complicated if you don't have a solid road map on how to interlink the pages. In this episode I go over how to setup internal pages and the interlinking process that I follow. As always you can use my Commercial Leasing site to help guide you with this - https://commercialleaselocators.com/retail-space-for-rent/If you'd like to follow my progress than take a look at my current project - Commercial Lease Locators

Step 9 - Everyone does blog posts but most don't know how to do them correctly. In this episode I'll go over how to setup your blog posts so that they're topically relevant and push your internal pages up the search engines.Take a look at my office space for lease posts - https://commercialleaselocators.com/the-overlook-at-barton-creek/If you'd like to follow my progress than take a look at my current project - Commercial Lease Locators

Step 8 - One of the most overlooked on page SEO tactics is image optimization.  There's no reason to go crazy with this tactic but if you stick to the basics than you'll be rewarded with local rankings and a map listing. I use the Smush IT plugin to assist with compressing large image files. If you'd like to follow my progress than take a look at my current project - Commercial Lease Locators

Step 7 - Header tags can be confusing and misunderstood. So, I put together a short podcast on how to optimize H tags and which ones you need to use for your lead gen site.You need to spend time setting these correctly because they have decent influence on local rankings.If you'd like to follow my progress than take a look at my current project - Commercial Lease Locators

Step 6 - We're going to go over how to optimize the title tag and meta descriptions for your website.Getting these two items correct is critical to ranking for your main keywords.If you'd like to follow my progress than take a look at my current project - Commercial Lease Locators

Step 5 - We're going to go over how to setup your webmaster tools in Google and Bing.I'll touch on how to setup Google Analytics as well.Plus, I share with you my favorite social media profile, Pinterest, and how to setup a business profile.If you'd like to follow my progress than take a look at my current project - Commercial Lease Locators

Step 4 - We're going to go over which SEO plugin is best and how I use it. If you set this up correctly you can score some easy wins in the organic search rankings.Where to find the XML sitemapSocial settings and how to optimize themSetting up the tags for the webmaster toolsIf you'd like to follow my progress than take a look at my current project - Commercial Lease Locators

Step 3 - We're going to go over which plugins you need for the back end of your website. The plugins mentioned will help you with optimization and lead capturing.Gravity forms - Highly recommend this plugin for the lead captureFS plugin - My second favorite lead capture pluginSmush IT - This one is great for optimizing imagesIf you'd like to follow my progress than take a look at my current project - Commercial Lease Locators

Step 2 - We're going to go over which hosting provider you should choose and setting up the SSL certificate.I'll touch on how to choose the right domain with the right amount of keywords in the name. You don't want to mess this up.If you'd like to follow my progress than take a look at my current project - Commercial Lease Locators

I get asked all of the time "what's the best way to setup a website for your business?". You can follow the progress of the site here - https://commercialleaselocators.com/

Mobile home investing is way under utilized. In 2017 I started investing in these flips and they've produced profits every time.

Jerred Buys Houses - Q3 update on how my investments did and what I'm looking to do in 2018. Thanks for tuning in.

These are the exact steps I'd take if I lost everything and had to start over. By understanding this action list I have the confidence in knowing that I could build a revenue generating business fairly quickly.

I reveal my #1 way to generate motivated seller leads in 2017. Other marketing methods are failing because the cost the acquire a real estate investment is too high.Learn how to generate leads at a low cost with high profit margins.

Q2 Update   ATLANTA WEBSITE Organic only - 1-2 keywords on page one while 8-10 keywords on are on page 2.  It should take a couple more months of links and content before I see quality leads. Strategy: Content, FB, links   DALLAS WEBSITE Adwords - I've got one of the best adword accounts.  Low cost per lead and it converts really well. Organic - 24-26 keywords on page 1. $15,000 in wholesale fees   AUSTIN WEBSITE Adwords - cost per acquisition is $125 per lead Organic - 41+ keywords on page 1 $45,000 in wholesale fees   Mobile home continue to produce great returns.  In Q3 and beyond I'll be lending money on these opportunities.   Real Estate Lending Lending money on 2 properties and raised private money as well.   Q3: Should be solid Leander - $275,000 exit price Parmer - $285,000 exit price Marsh - $299,000 exit price   I’ll be looking to buy and hold at least 2 properties.   Facebook - REI Partner Podcast

Fannie and Freddie made a huge change to mortgage under writing last Friday. DTI (debt to income) ratio has been increased to 50% from 43%. The net effect is that it will increase purchasing power by 20%. This is a huge win for home sellers in the back half of this year. Read the press release - http://www.mortgagenewsdaily.com/05312017_fannie_mae_lending.asp   Negative - Saddles home buyers with more debt - You're pulling the worst buyers into an inflated market - When the market cools then you'll have more buyers on the margin - These buyers will become forced sellers - Vicious reversion to the mean will take place Connect with me on Facebook

Why You Should Consider Starting With Mobile Homes - Very easy to rank for these keywords online - Consistent deal flow - Sellers are highly motivated because they have to move - Don’t need a ton of money to get started - Rehabs are inexpensive - Competition is very low   I don’t do these deals but I found 2 guys in my local area that do. In return they pay me on every closed deal. $250 - $2,500   2 Ways To Make Money Rehab the property or do a basic make ready Buy and hold - owner finance is a great play   How To Find The Right Partner The big players have the hitch on the truck for relocation understand how to pull permits for the move They usually have a piece of land where they stage the trailers. Makes it really easy to rehab a bunch of them at one time.

The foreclosure list - too many people work this list the wrong way.  So, I put together a podcast explaining how to work the list the right way. If you're on a budget then this tactic will produce consistent leads with very little money. Have questions?  Connect with me on Facebook REI Partner Podcast   Best time to talk to motivated sellers - Monday through Friday from 5pm-7pm If no one answers then leave a tri-fold.  Make sure you include your phone number, a nice logo, and incentives on why they should work with you.   2 Ways To Do The Deal - Buy the property - Equity split with the seller   Incentives Pay for the move Lease back Pay for storage Set them up in an apartment

I attended a networking meeting and the speaker was David Bootrus Talked about his strategy for making money in smaller markets   Step 1 – Identify the small/rural city that you want to target. You’ll need to research rent rates for the area as well. Step 2 – Create a marketing plan for the area Digital Yellow letters Bandit signs Step 3 – Work the leads and purchase distressed homes in the area for 5,000 – 20,000 Step 4 – Do a basic make ready Step 5 - Market the property in MLS, craigslist, Trulia, Zillow… Step 6 – Use bandit signs for “owner financing” Step 7 – You’re going to make the payment on the mortgage $400 less than rent rates   Why would you do this? It ensures a very low foreclosure rate.

Q1 Update   I drive the majority of my motivated seller leads from online marketing and Q1 was a great quarter.   #1 Deal Leander house – I love doing these types of deals. I bought a perfect house in a great neighborhood. Then I setup a lease back scenario with the sellers for at least 6 months.   I’ll look to exit this property in late 2017 or early 2018.   Austin Leads – In Q1, 2017 I generated 28 qualified leads via contact request form. My phone rang an additional 17 times over the quarter.   Million dollar leads – 2 homes and made 2 offers at roughly 50% of value   Austin Mobile home leads – For some reason Q1 was great for mobile homes. I believe we are starting to see contraction in the Austin job market and these individuals are leaving the city to find temp work in a different area.   Austin Vacant Land leads – 3 people called me to receive an offer on their land. Most of these sellers are in bad financial positions with an asset that doesn’t produce.   On top of not producing, property tax in Texas is brutal. For that reason I typically offer very little money for land.   Dallas Leads – My website generated 13 leads via the contact request form and my phone rang a couple of times.   We’re currently working a 3 home package, which should net us a nice pay out. I’ll provide an update in Q2 if this deal gets done.   Houston Leads – My website generated 3 leads. I’ve been having a difficult time with generating online leads in Houston. So, I came up with a new plan of attach and I’ve launched a new site.   Atlanta Leads – No leads in Q1. This site is relatively new and I’m working on ranking it.   Q1 2017 is in the books and Q2 is starting out pretty strong as well. If you need help generating leads or negotiating deals then reach out.   You can find me @ REI Partner Podcast on Facebook.

I've been using retargeting for the last year and have found great results but there are a couple of tricks that you'll need to follow. Step 1 - I prefer Adroll.com over Adwords and Facebook pixels because its easier.  You have 1 platform to manage instead of 2. Step 2 - Keep it simple.  Adroll helps you with this by managing both networks in a single UI.  Step 3 - Free graphics.  That's right, Adroll will create all of your graphics for free.  Plus, they'll create new graphics every 90 days. Step 4 - Use the Adroll team to optimize your campaigns on a 90 day basis.  You'll receive an email from them asking if you'd like them to assist.  Just reply to the email and they'll pimp it out. Step 5 - Make sure you setup conversion tracking.  Note: On a monthly basis you should get 30,000 - 50,000 impressions and convert 4-12 leads Retargeting software that I use - www.adroll.com Contact me through my Facebook page - Or Take a look a couple of lead gen sites that I manage.  The Dallas "we buy houses" site has retargeting setup and the Austin site has been leveraging it for some time. By the way I just launched a new lead gen site in the Atlanta area.  Take a look and let me know what you think Jerred Buys Atlanta Houses

Investors are always asking me how I found success in PPC, specifically adwords. So, I decided to make short podcast on how I'm leveraging paid traffic and how you can get started. Adwords can be very difficult and expensive if you don't know what you're doing.  I tried my best to break it down at a high level but it will probably lead to additional questions. I'm always available to talk via phone or messenger. If you're struggling with Adwords or FB ads then please reach out. Resources Keyword research tool: www.kwfinder.com   Find me on Facebook - https://www.facebook.com/REIPartnerPodcast/  

New investors use conventional financing because that's all they know. Professional investors use commercial financing because it offers tremendous flexibility. In my opinion you should only use conventional for your primary residence. Download this episode to find out exactly how I use commercial financing methods to close more properties. Benefits of commercial loans - they underwrite the asset first - use DCR instead of DTI - close in 10 days - 20 year amortization  - less paperwork and much easier to do Contact Me I'm just like you.  I'm an average person holding down a 9-5 job while working real estate investments on the side.  You can reach me via JerredBuysDallas.com or Facebook

Investors are always asking me how to do more deals with the current lead funnels that they have in place. In this episode I walk you through a strategy that I use and tell others to use when acquiring investment property. Every year I use this exact strategy to purchase 1-2 properties. If you have any questions about how to implement these tactics then connect with me on Facebook @ REI Partner Podcast. Thanks again for tuning in

Yellow letters have been effective at driving motivated seller leads in the past but are they still effective in today's environment? In this episode I'll go over what your options are and how to build a basic list for your first mailer. Like most new investors you're probably wondering which company you should use for your direct mail.  I've listed the companies that I use below.  So, no need to worry! Yellow Letter Providers www.yellowletters.com www.marketlikeawholesaler.com   List provider www.listsource.com If you'd like me to review your current direct mail strategy then contact me via my Facebook Page or connect with me @ Jerred Buys Dallas Houses BONUS: During the episode I'll reveal the exact list that I use.  This list provides the most deals with the least amount of money spent.    

Bandit signs are the cheapest and easiest way to generate motivated seller leads. I've put together a 5 step process that will ensure you get a motivated seller to call you. Plus - I give reveal my newest tactic for a bandit sign but you have to listen to the entire podcast. Don't it's not very long and it's packed full of real world tactics that drive wholesale deals. If you'd like to speak with me directly then you can find me at www.jerredbuysdallashouses.com or my Facebook Page