The Resource

Q1 data is in, and the driver market is tightening again. In this episode, Priscilla Peters and Scott Dismuke break down what the latest driver recruiting and retention data actually means for 2026, including new insights on how AI is already impacting outcomes. If your strategy hasn't changed, you're already behind.   Show Notes: Nashville to Host 2030 Super Bowl Q1 2026 Driver Recruiting & Retention Data Download Lead Assist 3.0 Agentic SEM Aware & SEM Interactive GPTO Strategy   Email Us: [email protected] [email protected] [email protected]  

What's really ahead for the freight market in 2026? In this episode of The Resource, Priscilla Peters and Scott Dismuke sit down with Thom Albrecht, Chief Revenue Officer at Reliance Partners. With a transportation career dating back to 1988 and a 7-time Wall Street Journal All Star, Thom's expertise provides a unique lens into the dynamics of the trucking industry. Thom shares his perspective on the state of the freight market, the impact tariffs could have on the industry, what stronger FMCSA enforcement means for carriers, and why recruiting and retaining drivers may get even tougher as market conditions shift. For transportation leaders, recruiters, and employer brand teams supporting the trucking industry, this episode offers timely insight into what's changing, what's ahead, and what to watch in 2026.   Show Notes: GPTO Strategy PDA's 2025 Annual Driver Retention Report Thom's First The Resource Episode – Episode #8 The St Andrews Golf Club - Scotland The Megyn Kelly Show ZeroHedge STL Sports Hub Recruitment & Retention Conference – Save The Date   Email Us: [email protected] [email protected] [email protected]

In this episode of The Resource, hosts Priscilla Peters and Scott Dismuke dive into the latest recruiting, retention, economic, and industry data shaping the driver market. They explain what it points to for 2026: tighter competition for qualified drivers and more emphasis on outcomes delivered through AI technology. Whether you're hiring, planning, or just trying to keep up, these insights will help you stay sharp and strategic. Pass it along to your team—because smart decisions start with smart data.   Show Notes: Q4 2025 Driver Recruiting & Retention Data Download Lead Assist 3.0 Email Us: [email protected] [email protected] [email protected]

We brought in not one, but two AI minds for this episode. Frankie Russo (best-selling author and upcoming Recruitment & Retention Conference keynote speaker) joins us for insights on AI leadership and innovation. Then, Simon Curtis (who leads AI initiatives at Conversion Interactive Agency) jumps in to break down how AI is reshaping driver search, employer branding, and recruiting strategy.   Show Notes: The Resource Episode #29 Frankie Russo Recruitment & Retention Conference Claude.ai Terminator 2 Simon Curtis AI-Powered Marketing Brand Solutions PDA   Email Us: [email protected] [email protected] [email protected]

What does 2026 have in store for truck driver recruiting and retention and beyond? Flying trucks? Scott finally learning TikTok dances? In this year-end special, Priscilla and Scott break down the industry trends they expect to dominate 2026, explore a few pop culture curveballs, and even highlight some listener predictions. Grab your crystal ball, tune in, and settle in.   Show Notes: Hey Santa – Wilson Phillips Last Christmas – Wham! Little Drummer Boy – Justin Bieber The Paper Hunter Yurachek's '6 7' Joke on ESPN Wicked: For Good Lead Assist Agentic Email Us: [email protected] [email protected] [email protected]

  The Fall 2025 Truck Driver Survey reveals a turning point in the industry: a record number of drivers are actively searching for new jobs, and home time along with work-life balance has surged to the top of their priorities. Pay and equipment still matter, but the data shows drivers are making decisions based on something deeper — how their careers fit into their lives. Join Scott & Priscilla as they unpack the numbers, share what drivers are really saying, and explore what this shift could mean for carriers nationwide.   Show Notes: Fall 2025 Truck Driver Survey Whole Foods Turkey + Popeyes Turkey Recruitment & Retention Conference   Email Us: [email protected] [email protected] [email protected]  

Q3 is in the books and the numbers are talking. In this episode of The Resource, hosts Priscilla Peters and Scott Dismuke dive into the latest recruiting, retention, economic, and industry data shaping the driver market. Whether you're hiring, planning, or just trying to keep up, this quarter's insights will help you stay sharp and strategic. Pass it along to your team—because smart decisions start with smart data.   Show Notes: Q3 2025 Driver Recruiting & Retention Data Download SEC Football Coach Carousel 2026 Recruiting & Retention Conference Lead Assist   Email Us: [email protected] [email protected] [email protected]

🚨Data drop alert! In this episode of The Resource, hosts Priscilla Peters and Scott Dismuke unpack the Q2 recruiting, retention, economic, and industry data. Share it with your recruiting team, your ops team, your boss—Don't make your next move without hearing what the data says about the driver market.   Show Notes: Q2 2025 Driver Recruiting & Retention Data Download College Football Kickoff Weekend Schedule 2025 Carrier Survey Lead Assist Virtual Recruiter Call Works Conversation Analytics   Email Us: [email protected] [email protected] [email protected]  

What's really keeping fleets up at night? In this episode, Priscilla and Scott dive into fresh survey results straight from the source—carriers across the country. The freight market's shifting. Turnover is rising. And fleets are feeling the pressure. We're digging into the data and unpacking the biggest challenges. Show Notes: The People's Court Theme Song Bon Jovi - Livin' On A Prayer ATA's Bob Costello Webinar 2025 Carrier Survey   Email Us: [email protected] [email protected] [email protected]  

We asked truck drivers across the country how they're really feeling—from pay and job satisfaction to how often they're being recruited. Their honest feedback reveals what's top of mind for today's drivers and what's influencing their next move. Join Scott & Priscilla as they unpack some results of the Spring 2025 Truck Driver Survey.   Show Notes: Culaccino Italian Restaurant Chris Spear The REsource EpisodeThe Truth About Employee Engagement by Patrick Lencioni 100 Men vs. 1 Gorilla Internet debate Spring Truck Driver Survey   Email Us: [email protected] [email protected] [email protected]  

We're back with the latest insights you need to navigate 2025! In this episode of The Resource, hosts Priscilla Peters and Scott Dismuke unpack the fresh recruiting, retention, economic, and industry data from Q1 2025. Whether you're focused on filling seats, keeping talent, or staying ahead of industry shifts, this episode delivers actionable takeaways to power your strategy. Tune in and get the data advantage.   Show Notes: Q1 2025 Driver Recruiting & Retention Data Download Lead Assist Call Works Conversation Analytics PDA   Email Us: [email protected] [email protected] [email protected]  

With a new administration in Washington, the trucking industry is facing a turning point. Chris Spear, President & CEO of the American Trucking Associations, joins The REsource this month to talk through what's changing, what's on the horizon, and how the ATA is working to make sure trucking's voice is heard loud and clear.   Show Notes: March Madness Predictions Recruitment & Retention Conference 2026 Call Works Conversation Analytics Chris Spear Email Us: [email protected] [email protected] [email protected]  

If you're in trucking, you need to see this data. In this episode, hosts Priscilla Peters and Scott Dismuke unpack the 2024 Driver Recruiting & Retention Snapshot. With their industry expertise and real-world experience, they unpack the most important takeaways in an easy-to-digest format—helping carriers and transportation professionals understand the numbers behind hiring and retention in 2024—and what to expect moving forward. Tune in now! Show Notes: 2024 Driver Recruiting and Retention Snapshot Q4 Data Download 2026 Recruiting & Retention Conference Ten4 Lead Conversion Specialists Matt Beach   Email Us: [email protected] [email protected] [email protected]  

In this special episode of The Resource, hosts Priscilla Peters and Scott Dismuke dive into the latest recruiting, economic, and industry data from Q4 2024. Join us as we break down the trends shaping the workforce and explore retention metrics that will help you strategize for success in 2025. Whether you're a recruiter, HR professional, or business leader, this data-packed episode is your guide to recruiting smarter and retaining better. Let's make 2025 your strongest year yet—tune in now!   Show Notes: Q4 2024 Driver Recruiting & Retention Data Download Fleet Intel Lead Assist   Email Us: [email protected] [email protected] [email protected]  

It's the most wonderful time of the year, and this week on The REsource, we're spreading some holiday cheer while answering YOUR listener questions! From tips on recruiting and keeping great drivers to some fun holiday and personal questions for the hosts, this episode is packed with plenty of good times. So grab some cocoa, settle in, and join us for a listener-driven episode that's merry, bright, and full of great insights!   Show Notes: Cards Against Humanity Is Your Driver Pipeline Ready for the Freight Recession's End? Fall 2024 Truck Driver Survey Driver Lead Funnel Case Study The Cost of Driver Turnover in Trucking   Email Us: [email protected] [email protected] [email protected]  

Truck Driver Survey results are here! Join Scott & Priscilla as they unpack some results of the Fall 2024 Truck Driver Survey. With insights straight from truck drivers across the country, these survey results provide valuable data for carriers and anyone interested in recruiting and retaining drivers. You don't want to miss this one! Show Notes: Recruiting & Retention Conference 2025 Q3 Recruiting & Retention Data Download Fall Truck Driver Survey Fleet Intel Email Us: [email protected] [email protected] [email protected]

We're pulling back the curtain to give you a sneak peek into Eric Termuende's keynote at the upcoming Recruitment & Retention Conference with this podcast exclusive. Eric, a renowned author and global speaker, dives deep into one of the trucking industry's biggest challenges—driver retention—highlighting the critical roles of trust and culture. Don't miss this preview from one of the most forward-thinking minds in workforce culture! Show Notes: Recruiting & Retention Conference 2025 Q3 Data Download Eric Termuende Canada – Coffee Crisps Email Us: [email protected] [email protected] [email protected]  

On this episode of The REsource, join hosts Priscilla and Scott as they sit down with Andy Poliakoff, Executive Director of the Commercial Vehicle Training Association. They explore crucial topics such as workforce funding, driver training, and the future of trucking. Plus, we tackle some driver shortage myths and get a preview of the upcoming CVTA Fall Conference. Buckle up for this conversation!   Show Notes: Recruiting & Retention Conference 2025 How the Election Year Impacts Recruitment Advertising Turnover Cost Per Loss Gallup Study We are the World Netflix Documentary CVTA Fall Conference   Email Us: [email protected] [email protected] [email protected]  

Join us on The REsource as we sit down with Jenny Abernathy, Chief People Officer at CRST, a powerhouse in transportation and logistics. As a key leader for one of the nation's largest privately held transportation companies, Jenny is on the frontlines of recruiting and retention. In this episode, she shares the victories and challenges of 2024 so far, insights into emerging retention trends, and how CRST is using technology to stay ahead in recruiting and retention. Plus, as a key leader in the ATA's Women in Motion program, Jenny highlights efforts to empower women in trucking. Don't miss this insightful conversation with one of the industry's most influential leaders!   Show Notes:  Noah Lyles wins 100m in a PHOTO FINISH Q2 2024 Data Download Case Study: The Impact of Technology on Getting More Full Applications Faster ATA's Women in Motion Staying Ahead Requires a Tech-Forward Approach   Email Us: [email protected] [email protected] [email protected]

Tune into this special episode as we sit down with Andrew Boyle, Co-President of Boyle Transportation and Chairman of the American Trucking Associations (ATA). This episode is a goldmine for industry recruiters and leaders as Andrew provides an insider's perspective on the trucking industry and future initiatives. With an eye on the upcoming elections, learn how potential policy changes could impact the trucking landscape and your recruitment strategies. Andrew shares insights on national truck parking shortages, the impactful new "Nothing Without Trucking" campaign, and his predictions for the future of electric trucks in the industry.   Show Notes:  Andrew's Speech when inducted into ATA Warren Zevon's Final "Late Show" Appearance with Letterman Hoosiers ATA's 'Nothing Without Trucking' Campaign Spring 2024 Truck Driver Survey Andrew's Testimony in front of the United States Senate about Electric Trucks

Join us for Episode 13 of The Resource Podcast as we explore the Spring 2024 Truck Driver Survey results. With insights straight from truck drivers across the country, these survey results provide valuable data for carriers and anyone interested in recruiting and retaining drivers. Learn about their optimism regarding the freight market, their views on electric trucks, and the key factors influencing their employment decisions. Don't miss this episode if you want to make informed decisions that can positively impact your team and business! Show Notes:  Spring 2024 Truck Driver Survey The Resource Podcast Episode - Bruce Pearl Episode #2 The Resource Podcast Episode - Rob Reich Episode #12 Show Sponsor – Driver.Jobs

Join us for a captivating episode of The Resource as we sit down with Rob Reich, Executive Vice President and Chief Administrative Officer at Schneider. Together, we reflect on the current economic climate in trucking today, Schneider's monumental achievement of reaching one million miles with their electric fleet, and how the industry can better compete for talent in the future. We'll also explore the exciting advancements in self-driving truck technology and Rob's view on what the outlook is for the impact on recruiting and retaining drivers. Don't miss this exclusive conversation! Show Notes: Taylor Swift gives tour truck drivers $100,000 bonuses Jersey Mikes - #13 – The Original Italian Marvel Q1 2024 Driver Recruiting & Retention Data Download  Schneider's Freightliner Electric Fleet Reach 1 Million Mile Mark

Buckle up for an electrifying episode as Lance Britton, Director of Innovation at Conversion Interactive Agency, sparks excitement about the role of AI in truck driver recruitment and retention! Our interview with Lance explores how AI is streamlining recruitment processes, from predictive analytics to candidate matching algorithms. He also addresses ethical considerations and the importance of responsible AI use. Tune in to discover how AI is reshaping the future of truck driver recruitment. Show Notes:  Razorbacks New Head Basketball Coach - John Calipari Lance Britton Is a hamburger a sandwich? Christmas Vacation Waze App Ostrich Running Lead Assist ChatGPT Case Study: Cutting Off Recruitment Marketing When Freight Slows Down in RISKY Q4 2023 Data Download

Join us for an insightful episode as we sit down with industry experts for an exclusive discussion on the latest trends and information in driver recruiting and retention. In this episode of The Resource Podcast, we're dialing up some great conversations we had with industry experts on site at the 2024 Recruitment & Retention Conference. These guests provide invaluable insight into today's recruiting landscape, what recruiting and retention leaders should be focused on, and Scott tells hunting stories with President of Ten4 Recruiting, Matt Beach. Tune in for this fun and informative discussion!   Show Notes Truck Drivers USA Lori Furnell, President, Truck Drivers USA Ten4 Recruiting Matt Beach, President, Ten4 Recruiting "Are We There Yet?" Podcast Grant Harrell, Host of "Are We There Yet?" Podcast The Truckin' Genius Podcast Craig Ferguson, President of Recruiting Operations, Transforce Email Priscilla Peters Email Scott Dismuke

Get ready to dive into the latest insights from our 2023 Driver Recruiting & Retention Annual Report! In this episode of The Resource Podcast, we're unpacking the collaborative efforts of Conversion Interactive Agency and People. Data. Analytics. (PDA), as they meticulously tracked the evolving trends amidst a challenging economic landscape. From innovative marketing strategies that attracted top talent to the persistent challenges of compensation issues, we explore how carriers navigated through the highs and lows of the past year. Join us as we delve into the strategies that fueled success, the lessons learned, and what lies ahead for the industry in 2024. Tune in for a friendly, fun, and insightful discussion on how collaboration, innovation, and adaptability are shaping the future of recruiting in transportation. Show Notes:  2023 Driver Recruiting & Retention Annual Report Lead Assist Email Priscilla Peters Email Scott Dismuke    

Episode 8 of The Resource Podcast takes you on a journey through the transportation industry with Thom Albrecht, the seasoned CFO and Chief Revenue Officer at Reliance Partners. With a career dating back to 1988 and a seven-time Wall Street Journal All-Star, Thom's expertise provides a unique lens into the dynamics of the trucking industry. Join us for a candid conversation as Thom shares insights gained from the data and industry analysis he follows and curates. In this episode, Thom unravels the current state of the market in 2024, offering strategic perspectives regarding an economic rebound for the industry and more. Don't miss this opportunity to ride shotgun with Thom Albrecht and gain valuable insights into the ever-evolving landscape of the transportation sector.   Thom's favorite movies: It's A Mad Mad Mad World What's Up Doc? Indiana Jones: Raiders of the Lost Ark Bottle Shock Series Priscilla mentions: Drops of God Info on the Irrelevant Bowl The Athletic Zero Hedge 21st Annual Recruitment & Retention Conference 

'Tis the season to elevate your recruiting and retention strategies! In this festive episode of The Resource Podcast, unwrap a special gift as bestselling author and renowned keynote speaker, Chris Tuff, joins us for a merry conversation. Forget sugar and spice – we're diving into the professional realm to determine whether popular topics are "Naughty" or "Nice" for recruiting and retention professionals. With a proven track record of captivating Fortune 100 audiences at Meta, Nike, Home Depot, and Verizon, Chris lends his expertise to navigate the recruiting and retention landscape. This special episode is filled with laughter, insights, and a dash of holiday cheer. Get ready to jingle all the way through the naughty or nice list with Chris Tuff and The Resource Podcast.   Show Notes:  Priscilla & Scott's favorite Christmas Movies: Four Christmases Elf National Lampoon's Christmas Vacation It's a Wonderful Life Chris's Favorite Christmas movie: A Christmas Story Chris Tuff's Website Annual Recruitment & Retention Conference

Join us for Episode 6 of The Resource Podcast as we explore the results of the Fall 2023 Truck Driver Survey. In a market where recruiting and retaining truckers remains a challenge, this survey uncovers fascinating insights from the professionals behind the wheel. Discover their feelings about the freight market, find out their preferred smartphone apps, and learn key takeaways for carriers of all sizes. Don't miss this episode if you want to make informed decisions that impact your team and business. Tune in to join the conversation and gain a better understanding of the world of trucking!   Show Notes:  -Fall 2023 Truck Driver Survey -The Resource Podcast episode #3 with Clarissa Rankin

Welcome to another episode of The Resource! In this edition, we're honored to have KC Phillips, a seasoned professional hailing from Nashville, Tennessee, who has been traversing the highways of the industry since 2004, wearing numerous hats along the way. KC is the charismatic host of Road Dog Live on SiriusXM Radio. There, he brings together the trucking community, engaging with hundreds of truck drivers every month, covering everything from their most pressing concerns to the ever-important topic of their favorite chicken fried steak joints. Join us for an enlightening conversation as we delve into KC's rich industry journey, glean insights into the challenges and triumphs of today's truckers, and explore some of the most entertaining stories from his time as a radio host. If you want to get an insider's look at how you can recruit smarter and retain better, this episode is a must-listen. So, fasten your seatbelt as we hit the road with KC Phillips on The Resource Podcast!   KC's favorite movie: -Papillion -The Queen's Gambit -annualrrconference.com -Spring 2023 Driver Survey -Q2 2023 Driver Recruiting & Retention Data Download

In this episode, we're taking a ride with none other than Shannon Newton, the President of the Arkansas Trucking Association. We'll dive into Shannon's journey, from her current gig as President of The Arkansas Trucking Association to her superstar moment in 2018 when she snagged the President's Trucking Association Executives Council Leadership Award from the American Trucking Associations. Shannon's not just about titles and accolades; she's been the driving force behind statewide transportation campaigns and a true industry influencer. Join us for a chat that's part fun, part informative, as we cruise through the trucking world with Shannon Newton.   Links to Scott & Priscilla's Favorite Movies: -Shawshank Redemption -When Harry Met Sally -Dumb and Dumber -The Three Amigos Shannon's Favorite Movie: -You've Got Mail  -Arkansas Trucking Association Website -Up Front-Enchanted Article by Shannon Newton -More on Lead Assist -Q2 Driver Recruiting & Retention Data Download  

Buckle up, folks! In this episode of The Resource, we're hitting the road with the incredible Clarissa Rankin, a truck driver, driver trainer, and social media sensation with over 1.8 million followers on TikTok. Together, we're peeling back the curtain on the world of trucking and social media, giving you an inside look at what it takes to thrive on the open highway and how savvy carriers can rev up their employer brand using social media. So, whether you're a recruiting or retention professional or just a curious listener, get ready for a high-energy ride with Clarissa as we navigate the twists and turns of the social landscape and discover how to recruit smarter and retain better in the trucking industry!   Links to Clarissa's Favorite movies: -Shawshank Redemption -Where the Heart is -Clarissa's TikTok -Spring 2023 Truck Driver Survey -Lead Assist-Virtual Recruiter -Q2 2023 Driver Recruiting & Retention Data Download  

In this exciting episode of The Resource Podcast, join our lively conversation with none other than Bruce Pearl, the charismatic head coach of the Auburn basketball team. Get ready to be inspired as we delve into the exhilarating world of recruiting and retention. Coach Pearl spills the beans on his secret playbook, revealing how he manages to attract top-tier talent and create an unbreakable bond within his team. With his signature blend of wit and wisdom, he shares invaluable insights, success stories, and even a few humorous anecdotes that highlight the challenges and triumphs of building a winning program.   Profile: Bruce Pearl's Twitter    Link to the trailer of Bruce's favorite movies:  The Hunt for Red October Forrest Gump CIA/PDA Spring 2023 Truck Driver Survey Q2 2023 Driver Recruiting & Retention Data Download

In this episode of The Resource, hosts Priscilla Peters and Scott Dismuke sit down with Bob Costello, Chief Economist for the American Trucking Associations. Together, they dive into a range of pressing topics affecting the trucking industry today. From the impact of COVID-19 on driver pay and freight market dynamics, to recent trends in housing starts and when we can expect freight to rebound, Costello brings his expertise to bear on some of the key issues facing fleets and drivers across the country.   Link to Bob Costello's Twitter: Bob Costello (@ATAEconBob) / Twitter Link to the trailer of Bob's favorite movie, "Raiders of the Lost Ark": https://youtu.be/0xQSIdSRlAk Link to Trucking's Premiere Data Community, Fleet Intel: Fleet Intel (conversionia.com) Link to the Spring 2023 Truck Driver Survey: Conversion & PDA | Spring 2023 Truck Driver Survey (conversionia.com) Link to Conversion & PDA's Content hub, The Resource: Conversion & PDA | Homepage (conversionia.com) Link to the American Trucking Associations Website:  The Voice of America's Trucking Industry