The Revenue Journey Podcast
by Asher Chua
My passion for technology sales started during my university days, and I read tons of books on sales by US authors. But when I began a career in technology sales, I realised that the APAC / ASEAN region's execution needs to be different from what US salespeople did. So, The Revenue Journey Podcast was born. We’re dedicated to helping you learn about the life & journey of technology sales professionals within the APAC / ASEAN region. If you want to break into technology sales or hear different perspectives from technology sales professionals, this podcast is for you.
Episodes
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#20 - How entrepreneurship fueled the journey into sales
I often consider sales being very similar to entrepreneurship. You often have a revenue goal to strive for, you have a list of clients or a territory to manage, and you have to get customers willing to offer you money for the value you are about to provide them. Therefore, when I first spoke to...
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#19 - Selling Tech & Software in Indonesia
Most people know Indonesia as one of the fastest-growing economies in Southeast Asia. But what does it take to sell to companies in Indonesia? Do you need to have local support ready? Do you need to speak the local language? In this episode, we talk with Rio, who is based in Singapore and has...
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#18 - The journey of navigating multiple cultures & people
Moving from your home country to another and adjusting to life in a different place is tough enough. But what happens when you have to start from zero? Imagining going from talking to C-Suites & Fortune 500 companies to having to restart your career from zero and taking up a job in a convenience...
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#17 - Building up the Vietnam Business from scratch
What do you do when you are tasked with selling into a country where the company has little traction? How would you start connecting with people? How do you get your first client? Mai, a Territory Sales Manager for CleverTap, faced the same challenge when she first joined the company. The company...
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#16 - Charting your path in an early APAC Team (SDR to SDR Manager)
For different individuals in Tech Sales, the journey begins at different places. For Kaely, she went down the path of joining an early APAC Team as their first BDR. While being part of an early APAC Team has its challenges, such as the lack of brand recognition & regional/local resources, Kaely...
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#15 - Increasing your chance of getting HIRED
With the recent wave of layoffs in the Tech Industry, many sales reps have been affected. If you want to break into Tech Sales, the chances of getting a role are getting tougher simply because you compete with people with more experience. While it's getting more challenging, it is not impossible....
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#14 - From a BDR/SDR straight to an Enterprise AE
The BDR or SDR role is typically how we start our career in Tech Sales. We learn the importance of prospecting and built our foundation in sales in this role. While there are perks of remaining as a BDR/SDR, many may want to move on to an AE role, where closing deals & revenue is their new KPI....
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#13 - Financial freedom & lessons from a decade in Tech Sales
As someone who may still be early in your Tech Sales career, have you thought about how things would look like for you ten years from now? Emily, the guest for the episode, started her Tech Sales Career in 2007, more than 15 years ago. In a span of 10 years, she did everything from prospecting to...
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#12 - Mid-Career Switch (Traditional Industry to Technology)
People in Tech Sales come from various backgrounds, including those who transitioned into Tech from other industries. Julia is one such example. She started her career in the hospitality industry as a flight attendant for more than two years, then went into hospitality sales, and subsequently...
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#11 - With layoffs happening, can we still ride the 'Tech Wave'?
In recent years & months, technology companies have seen a massive rise in their valuation and growth. Due to these reasons, many people are looking to transit into working in technology firms. There was a ‘Tech Wave’. It seems as though nothing can go wrong. That is until recently when we see a...
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#10 - Sales Leadership, yes or no?
For most individuals in sales, sales leadership or management may have crossed your mind. But what are the pros and cons of being in sales management, and what goes on in the mind of a sales leader? Jezreel, Enterprise Account Executive at CleverTap, shares his experience & lessons moving from an...
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#9 - Mapping out your journey in Tech Sales
I’ve always believed that not all sales roles are created equal. Depending on the various factors such as the market conditions, GTM strategy from the management & even down to the territory you have, this can affect your sales performance. As salespeople, though we try not to focus on those...
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#8 - How to land an SDR role successfully (From an SDR Leader)
The SDR/BDR role is typically your entry point into Tech Sales, especially in SaaS. However, with the high influx of applicants for SDR/BDR roles out there… What are hiring managers looking out for when hiring SDRs, and how do you stand out during the interview process? On the other hand, what...
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#7 - My top 3 reasons for Tech Sales as a career
Recently, I’ve had several people reach out to me via LinkedIn asking how they can break into Tech Sales. Some of them also asked me my main reasons for wanting a career in Tech Sales. So I thought this would be an excellent episode to share my top 3 reasons Tech Sales was a good career choice…
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#6 - Prospecting into unfamiliar territories (Greater China Region)
As an SDR/BDR, having a good territory plays a part in your success. But imagine being given a territory where you're unfamiliar with their culture, traditions, business ecosystem & language. Augustine faced that when he first joined Mulesoft. As a Singaporean who spoke mainly English, he had to...
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#5 - Start your Tech Sales journey in a big or small company?
I've seen the number of SDR/BDR roles increase in the past few months, which tells me that there are more opportunities for anyone looking to break into Tech Sales. Generally, you will see roles available in either a big or small company. What are the pros & cons of starting your Tech Sales…
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#4 - Starting in Tech Sales, a decade in the making
After more than a decade in a different industry & role, would you be willing to start from scratch again? Norman Seck, our second guest on the #TheRevenueJourney podcast, did precisely that. Norman spent almost an entire decade running his own company, ‘Elegant Swing’, a premier provider of Jazz...
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#3 - Starting out in Tech Sales within APAC or ASEAN
Are you planning to pursue technology sales as a career? An excellent way to start would be to look at resources online and get an idea of what you can expect in the role daily. You would likely come across the Sales Development Representative (SDR) role and notice that it's a good starting point...
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#2 - Breaking into Tech Sales without a technical background
Have you ever thought, how can I break into technology sales? I don't have a technical degree... The truth is, that is not a requirement, and Clara Lim, our first guest on #TheRevenueJourney podcast, will also be the first to tell you that. In university, Clara majored in communications & was on...
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#1 - What is #TheRevenueJourney Podcast all about?
This 5 minutes trailer is a time for me to share how this podcast came about and what you can expect from the next few episodes. Fun Fact: This is probably the first-ever podcast dedicated to getting perspective from technology sales professionals across APAC & ASEAN. So if you are someone…
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About this show
My passion for technology sales started during my university days, and I read tons of books on sales by US authors. But when I began a career in technology sales, I realised that the APAC / ASEAN region's execution needs to be different from what US salespeople did. So, The Revenue Journey Podcast was born. We’re dedicated to helping you learn about the life & journey of technology sales professionals within the APAC / ASEAN region. If you want to break into technology sales or hear different perspectives from technology sales professionals, this podcast is for you.
Hosted by
Asher Chua
Categories