PODCAST · business
The RevOps Hero Podcast
by ClearPivot
The RevOps Hero Podcast will teach you how to improve and advance your company's revenue operations and your own career. Our clear, concise explanations will help you understand how new developments in the CRM, marketing automation, and data world will affect your company's customer journey lifecycle and pipeline.
Episodes
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How to Craft a Winning ABM Strategy
Can the same ABM playbook that wins new enterprise logos also grow the customers you already have? Ada Tsang set out to answer that question while building customer ABM at Demandbase, and the pilot worked well enough to scale. In this episode, Ada walks through how she built that program from the...
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How to Stop Marketing, Sales, and Partners From Fighting Over Credit
Revenue attribution is where go-to-market teams go to war. When marketing, sales, and partners are all measured on the same opportunity source, only one team can win any given deal, and the other two walk away frustrated. The result: expensive pipeline calls that turn into line-by-line credit...
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How to Teach AI Agents to Navigate Your Messy Go-To-Market Systems
Connect Claude to your CRM, start asking questions, trust the answers — that's how most teams begin with AI. The problem: your agent has all your data and none of the context behind it. It doesn't know why a field exists or which one to trust, so it hands you a confident answer built on the wrong...
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Inside Sales Compensation Planning with Canva's VP of RevOps
In this episode, Chris Strom sits down with James Jackson, VP of Revenue Operations at Canva, to discuss how companies should approach sales compensation planning. James shares lessons from his experience leading RevOps and go-to-market strategy at companies like Microsoft, Cisco Meraki…
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Inside Superhuman's RevOps Playbook to Merge 3 GTM Engines Into One
What does it actually take to merge the go-to-market operations of three very different companies? In this episode of The RevOps Hero Podcast, Chris Strom sits down with Emily Critchfield, VP of Revenue Operations at Superhuman, to talk through how her team is bringing together the GTM engines of...
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Why the Smartest Marketing Teams Still Bet Big on In-Person Events
In this RevOps Hero episode, Chris Strom interviews five marketing leaders live at Dreamforce to unpack why top teams still invest in in-person events — and exactly how they plan, execute, and measure them. We cover pre-event planning and process, on-site actions (booth, breakouts, side events),...
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How 5 Different Companies Run Go-To-Market
We're doing something different in this episode. We recorded it at HubSpot's INBOUND conference, and rather than having just one single episode guest, we interviewed marketing and RevOps leaders from 5 very different companies—each with their own specific approach to attracting, converting, and...
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Lessons Learned from 85 HubSpot Onboardings
In this episode of the RevOps Hero Podcast, host Chris Strom is joined by ClearPivot teammate Andrew Chao Daongam to break down what companies need to know before, during, and after onboarding with HubSpot. With over 80 successful onboardings under his belt, Andrew shares practical insights on: ✅...
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Why CPQ Is RevOps’ New Superpower
Configure-Price-Quote (CPQ) platforms have come a long way from the days of spreadsheet formulas. In this conversation, host Chris Strom and RevOps strategist Joanne Cheng unpack where CPQ fits in a modern go-to-market stack, the problems it actually solves, and how new developments, such as...
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Field Ops: Mastering Marketing Operations for In-Person Events
In this episode of the RevOps Hero Podcast, host Chris Strom sits down with Jacqueline Freedman of Monarch Advisory Partners and former Marketing Ops leader at Grammarly and WeWork, to dive deep into the strategy, planning, and execution of in-person events as part of your marketing operations....
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Integrating Your CRM With Your Data Warehouse
Companies have crucial data stored across multiple systems in their organization. And the bigger the company, the more systems there are. Sales, marketing, finance, ERP, inventory, contract management, billing, and service delivery are just types of data and systems that show the story of the...
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Standard vs. Custom HubSpot-Salesforce Integration
Running a Salesforce-HubSpot go-to-market stack is one of the most common tech setups in businesses today. Many businesses manage it using HubSpot's native Salesforce integration. But some businesses instead choose to build their own custom integration. Why would they do that? Should your company...
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1:Many vs. 1:1 Email Tools — What You Need to Know
Over the past year, I’ve noticed a growing confusion among marketers and sales professionals about the different types of email tools—and it’s leading to serious consequences. In this video, I delve into the two main types of sales and marketing email tools: 1:many and 1:1. Understanding the...
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Smarter Salesforce Campaigns & Multi-Touch Attribution
We do a deep dive into marketing operations with Lauren Sanyal in this episode. 🤘 We start off by talking with Lauren about how they structure their marketing ops and RevOps teams within her company, and how they decide who reports to who. From their we talk through how they run their marketing...
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How to Use HubSpot for PLG SaaS Companies
The go-to-market motion for product-led growth (PLG) SaaS companies is VERY different from sales-led growth companies. ➡️ The contact lifecycle/funnel stages are different ➡️ The data/system architecture is different ➡️ The relationship between the CRM and billing systems are different. ➡️ The…
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How to Define the Role and Org Chart of RevOps
RevOps is the backbone of a company. It touches every business function: marketing, sales, customer success, finance, operations, and IT. But when a role touches a little bit of everything, how do you concisely define what that role itself is? Where does it fit in your company structure? Who…
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B2B vs. B2C Salesforce-HubSpot Integration
In this episode we talk with Nick Jensen, who runs marketing operations for the world-famous Tony Robbins. Nick and his teammates run a marketing-sales operation with a contact database in the millions, using Salesforce and HubSpot together to run their operations. We talk about: The similarities...
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The Marketing-to-Sales Lifecycle
Ever run into friction with the sales team in a marketing role? You'll want to listen to this episode. We go deep into the full marketing-sales lifecycle in this episode with our guest Kristina McConnell from H1. She talks through how they run the full customer journey from marketing leads to BDR...
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Marketing Ops Buildouts for Effective Attribution and Lead Scoring
In this episode we go into the operational side of marketing: how to run all the systems and data that power a company's sales and marketing efforts. We talk to Travis Johnson, who leads marketing operations at Velo3D. We talk through how they run Salesforce and Marketo together, how they…
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The Sales & Marketing Metrics We Track at ClearPivot
It's easy to get overwhelmed with the amount of data and metrics that sales and marketing tools report on nowadays. You can get pages and pages of metrics from platforms like HubSpot, Google Analytics, Salesforce, Meta Ads Manager, and so on. How do you know which metrics are the most important…
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How We Run Our Sales Pipeline at ClearPivot
You can have the greatest marketing campaign ever and still see your company miss its goals if you don't have a rock-solid sales process to back it up. So it's crucial to get your sales pipeline process running as well as your marketing campaigns. But where and how should you start? In this...
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Why We Recommend HubSpot Content Hub over WordPress
Marketing teams nowadays spend a LOT of time managing their website. And WordPress is the most common platform choice for managing company websites. But WordPress has severe risks and liabilities that we believe make it a poor choice for most company websites nowadays. In this episode we talk…
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Web Analytics vs. Self-Reported Attribution with Chris Strom, Founder of ClearPivot
Web analytics don't tell the full story. ClearPivot Founder Chris Strom joins The Marketing Hero to explain the limitations of web analytics like source tracking, and advocate for asking people directly, "How did you find us?" Listen for important details on how to use web analytics and...
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5 Big Marketing Mistakes Everyone Makes with Chris Strom, Founder of ClearPivot
ClearPivot agency Founder Chris Strom discusses 5 common mistakes he's seen clients make over and over in his 13 years as a HubSpot partner, and suggests the best ways to combat them. Come on in, and find out if you've been over automating, leaving SQLs on the table, or doing one of these other...
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Customer Data and Purposeful Engagement with Zack Wenthe of Treasure Data
On episode 38 of The Marketing Hero Podcast, we're joined by Zack Wenthe, Senior Technical Product Marketing Manager and product evangelist for Treasure Data. It's a customer data platform that aims to help businesses reclaim customer-centricity by focusing on purposeful engagement. We'll dive…
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Going to Market Backwards with Dave Fink, CEO of Postie
On today’s episode of The Marketing Hero podcast, we're talking with Dave Fink, Founder and CEO of Postie. Over a 20-year career he’s generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson,...
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Identity Management and Giving Back with Peter Wheeler of Auth0 by Okta
Peter Wheeler has a big title and an even bigger job as the Senior Marketing Manager for Social Impact, Startups and Self Service for Auth0.org, a corporate social impact “startup” within the Auth0 product unit of Okta. On this episode of The Marketing Hero podcast with Maia Morgan Wells, the...
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Product-Led Growth with Nick Topping
Welcome to episode 35 of The Marketing Hero podcast with our host Maia Wells and her guest, Nick Topping, Head of Marketing & Business Development in the Americas for SafetyCulture. It’s a SaaS company that makes the checklist & inspection app iAuditor. The conversation gets into product-led…
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Global Field Marketing with Sejal Korenromp
On this episode of The Marketing Hero Podcast, we welcome Sejal Korenromp, VP of Global Field Marketing for Snyk. Our discussion focuses on what it's like to build an international marketing team with true focus on respecting local culture. From virtual events to real-life conferences and…
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High-Growth Marketing Leadership with Kathleen Booth
This episode of The Marketing Hero Podcast features a conversation about high growth leadership and the power of building out a "media business" approach to B2B marketing. Kathleen Booth is the the Senior VP of Marketing at Tradeswell, a B2B SaaS solution going all-in on 'The Current' a...
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Social Audience Insights with Marlee Gauthier, Marketing Director for StatSocial
Welcome to a conversation about following your entrepreneurial spirit. Join host Maia Wells with guest Marlee Gauthier, Marketing Director for StatSocial and dig into evolving tools like social audience insights. Get your answer to the question, "How can we better understand our audiences while...
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Product Marketing at the Center of the SaaS Universe with Shelby Britton
Join Maia Morgan Wells as she interviews Product Marketing Director Shelby Britton, who spent 13 years at Adobe, and is now at media experience cloud provider, Cloudinary. Listen in for a conversation about the multi-functional role of product marketing and why metrics and business goals are so...
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B2C SaaS Marketing with Asaf Rothem
Our podcast host and conversation-starter, Maia Morgan Wells, gets into B2C SaaS marketing with Asaf Rothem. Formerly at companies like Seeking Alpha, Wix and BrightInfo, Asaf is now leading a team of 40 in the competitive investing scene, with eyes on the all-important KPI of company ARR. Find…
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A Tactical HubSpot Conversation with Dylan Gallagher of Bridge Capital
Join guest host Chris Strom as he interviews Dylan Gallagher of Bridge Capital. This episode is full of detailed, practical tips on how to apply HubSpot to different uses in different businesses. If you're looking for tactical HubSpot advice, this is the episode for you.
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"Yes, And" Marketing Leadership with Carey Straetz
Join Maia Wells and The Marketing Hero podcast for an interview with Carey Straetz, Head of Demand Generation at Mode. A "yes, and" approach to leadership combined with a career's worth of learning how to guide teams in the right direction has made Carey one of the most respected marketing…
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Self-Awareness and Startup Life with Nate Smoyer
On this episode of The Marketing Hero Podcast, Maia Wells talks with Nate Smoyer about startup life and what it's like to do what you want. As a podcast host and Marketing Director himself, Nate knows how to give great advice, and tells a great story. This interview includes detailed tips for...
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Product Marketing and Women in Tech with Kelsey Johnson
On today's episode, The Marketing Hero Podcast is pleased to welcome Kelsey Johnson, Product Marketing Manager for AWeber, a global leader in email automation. We're going to take a bit of a different approach today and take you into a more personal conversation about what it's like to be a woman...
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SEO Product Management with Arun J of Zoom Apps
Arun Janakiraman (Arun J) is one of the most accomplished guests we’ve ever had on The Marketing Hero podcast. Listen now for the inside perspective from an SEO-minded Product Manager with experiences at Zoom Apps, Pinterest, Slideshare, LinkedIn, and Lynda.
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2022 SaaS Marketing Predictions with David Greenberg
Join Maia Wells as she discusses key predictions for SaaS marketing in 2022 with Act-On Software CMO David Greenberg. Tune in for advice on how to react to increased privacy controls and consumer experience expectations on this episode of The Marketing Hero.
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Finding Happiness in Customer Education with Tony DiBernardo
Tony DiBernardo opens up about finding his sweet spot in customer education and what it takes to truly engage and support SaaS customers in the self-service era. Listen now for inspiration to find your own passion and follow it, even when it means major career shifts.
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Testing SaaS SEO with Micah Fisher-Kirshner, VP of SEO and Content, Turn/River Capital
On this episode, we have SEO expert Micah Fisher-Kirshner, who previously lead strategy for big names like Zazzle and Zendesk. He now manages a set of B2B SaaS portfolio companies around SEO and Content at a growth equity firm called Turn/River Capital. Tune in for details on what it's like to...
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Exploring the Intersection of Engineering and SEO with Abishek Surana Rajendra, Senior Director of Organic Growth, Course Hero
Abishek Surana Rajendra has the DNA of a software engineer, the mind of an SEO expert, and the heart of a marketer. Join us on episode 21 of The Marketing Hero podcast, where we discuss the crucial connection between engineering and SEO. Especially at the scale of billions of page views (yes…
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Developer Marketing with Micky Teng
Micky Teng joins The Marketing Hero podcast to discuss what it really means to market to developers, including a keen awareness of the developer BS detector whenever constructing marketing messaging. Plus, super detailed advice on finding the right product marketer for your SaaS start-up team. If...
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Rand Fishkin Unfiltered
Rand Fishkin is a legend to internet marketing nerds like us. He's the Co-Founder and CEO of SparkToro and was Founder of the legendary SEO company, Moz, as well as Co-Founder of Inbound.org. We're honored to get Rand's thoughts on the "internet duopoly" Google and Facebook, and how putting too...
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Making the Transition Into SaaS Marketing with Stacy Schulist, Restaurant Branding and Marketing Expert
Considering a career change, or expanding your skillset into SaaS marketing? This episode of The Marketing Hero Podcast offers a detailed look at what it's like to make the transition from marketing brick and mortar businesses into selling technologies and softwares into those businesses. Join...
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Content Marketing Secrets with John Bonini, Marketing Director at Databox
Databox Marketing Director, John Bonini, gets into detail about content marketing, including one tip for topic planning that you will be able to use immediately to triple the effectiveness of your content. Tap play to get details about how Databox has implemented content marketing as the main...
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Getting Practical About SaaS Marketing with Monica Evans
ClearPivot Senior Consultant Monica Evans details her approach to SaaS marketing with several real client examples, including practical advice you can steal. And, here's a link to the SEO topic cluster information we referenced:...
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SaaS Routes to Market with Sridhar Ramanathan, Co-Founder, Aventi Group
Sridhar Ramanathan is Co-Founder of Aventi Group, a product marketing agency working with some of the world's biggest names in SaaS. He formerly led managed services marketing for HP, and shares some of the most poignant insights we've heard on routes to market for SaaS. Enjoy the episode.
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Going to Market with TK Kader, SaaS Business Coach
Join us in conversation with the unstoppable TK Kader for some important insights into the Go-To-Market (GTM) process for SaaS. TK was CEO & Founder at ToutApp (backed by a16z, Jackson Square Ventures and prominent angel investors in Silicon Valley). After scaling ToutApp, it was acquired by...
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The Intersection of UX Design and SaaS Marketing with Sr. UX/UI Designer, C. Vincent Plummer
Senior UX/UI Designer, C. Vincent Plummer gets into some very candid thoughts about what it's like to work with marketing. Tune into this episode if you want to hear some common ways things can go wrong between product and marketing, and get Vince's vision for how it can all be better. Check for…
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ABOUT THIS SHOW
The RevOps Hero Podcast will teach you how to improve and advance your company's revenue operations and your own career. Our clear, concise explanations will help you understand how new developments in the CRM, marketing automation, and data world will affect your company's customer journey lifecycle and pipeline.
HOSTED BY
ClearPivot
CATEGORIES
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Frequently Asked Questions
How many episodes does The RevOps Hero Podcast have?
The RevOps Hero Podcast currently has 61 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The RevOps Hero Podcast about?
The RevOps Hero Podcast will teach you how to improve and advance your company's revenue operations and your own career. Our clear, concise explanations will help you understand how new developments in the CRM, marketing automation, and data world will affect your company's customer journey...
How often does The RevOps Hero Podcast release new episodes?
The RevOps Hero Podcast has 61 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The RevOps Hero Podcast?
You can listen to The RevOps Hero Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The RevOps Hero Podcast?
The RevOps Hero Podcast is created and hosted by ClearPivot.
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