PODCAST · business
The Serious Shift Podcast
by Dennis Moseley-Williams
We provide premium consulting services and strategy development for clients who are just like us, which means entrepreneurial and willing to shift their approach to doing business.
Episodes
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Podcast 127: A Four Letter Code To Sell Anything
What makes something cool? It has something to do with being in the exact right spot between familiar and surprising. There is a fine line between trendy and looking ridiculous, and believe me I have crossed it. This one guy, Raymond Loewy had it figured out. You might not know his name but you...
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Podcast 126: Old Habits versus New Habits
The problem with bad habits is that they die really hard. Habits hang on, which is why it is such a benefit to develop some good ones. A few months ago, I had a successful business and then it all ended. Suddenly, while I was standing in my kitchen 12 hrs before a flight to keynote a conference…
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Episode 125: Shopping Experience or Buying Experience?
There’s a difference. When you are buying something, you are meeting a need. You are buying something, and you probably already know what that something is. But shopping is different. Shopping is about discovering you might have a need, and being interested enough to explore it. Successful…
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Blog 124: Are You Finding What You’re Looking For?
Most humans share the same social anxieties about showing up and in a place where you are the stranger, where you are unknown. From an evolutionary perspective, strangers and strange places represent danger. The opposite is also true. Strangers are also an opportunity, to learn, to connect and to...
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Episode 123: Do You Love it Enough?
Not what you do, or what it does but the idea itself. Do you love your idea so much that your excitement and complete enthusiasm is infectious? What is it about not what you do, but how you do it that you know people are going to go crazy for? Before everyone loves it, you have to love it and...
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Episode 122: Be Worth the Time
When you’re in a rush, an uber driver with local knowledge and a convenient short cut is worth the extra tip. When you’re in a rush, a quick-thinking waiter who can seat you and serve you and quickly get you back out the door is worth the extra tip. Seems to me that saving time is worth some…
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Episode 121: Game Show
Does it feel like you’re on a Game Show? My kids like watching a reality tv show about making desserts. Like all game shows this one follows a predictable pattern with all the bakers facing off on a series of competitions where they not only compete against each other, but they also compete…
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Episode 120: Where is Your Client Going?
When your clients leave your office, where do you want them to go? This was the question I asked an advisor the other day who is struggling with his “why.” They should be so motivated to do what? Go home? Go to lunch? Go take a nap? Go back to work? Go wait for you to call in 90 days? Go watch…
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Episode 118: Office or Stage?
Do you need an office or a stage? Most of us have settled into a new work routine from home. The early jitters have mostly settled themselves down and based on my very unscientific research which is almost entirely based on personal conversations with friends and clients, we seem to like it this...
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Episode 119: Lean Into It
Problems. Lean into them, away from them or run away? There are three ways to solve a problem, and two of them work. The best way to solve a problem – especially a scary complicated one – is to lean into it. Don’t fear it. Sit with it. Feel how scary it is. Don’t get frustrated when the solution...
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Blog 117: Where Do You Compromise?
ou will be tempted from time to time to do a little less than you could. You will be tempted to hold a little back, so little in fact that nobody will notice. The idea is that if by holding back just a tiny little bit, compromising the impact of your work, in enough tiny little places, that all...
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Episode 116: The Short list
Every industry has a short list. There is a short list of directors that Steve Spielberg has on speed dial. There is a short list of session musicians that Mick Jagger would want to work with. How do we get on the short list? Being on the list is important, your fees go up, you spend less time...
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Episode 115: Caprice Classic
Everyone wants to make a big splash, but I wonder if everyone is willing to make a big enough leap, to take enough risk to do something that is worth noticing, getting excited about and sharing? When you share a really good idea – an idea that is going to make an impact, you should expect your...
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Episode 114: A Lesson From Steve Jobs
Successful marketing starts at the beginning when you answer these two critical questions. Who is this for? What change does it help create? This means that before you start to do anything, your first seek to understand who your client is today and more importantly who your customer wants to be...
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Episode 113: Drip, Drip, Drip
We love to believe in the big splash, the once in a lifetime opportunity, the chance meeting that changes everything. We like to believe in these things because it gives us an excuse to wait. To wait to be discovered, or for the offer or the time to be right. Waiting for a miracle is a lot more...
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Episode 112: Michigan J. Frog
At some point everyone who wants to build an audience will have to make the difficult decision to try something that might not work. Or, you can choose to never take a risk by doing work that is so predictable that it lies outside the possibility of criticism. The Peanut Butter Sandwich is a…
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Episode 111: Keep Showing up
Three Steps to building a great tribe. First, create content constantly that will help your clients. Second, don’t focus on who are you are not reaching, just worry about the people who are paying attention. Finally, show up every single day. Trust your audience, if you keep showing up so will...
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Episode 110: Stay At It
10 days ago you decided to lose some weight. You have been minding yourself, watching your calories and changing your habits. So far so good. But this morning you woke up and you’re still fat. Life can be so miserably unfair. This is called “Changing your life for the better for the long run.”…
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Episode 109: The Beaten Path
The biggest fantasy that entrepreneurs, small business owners and creators believe is that if you create something excellent to share, that people will beat a path to your door. This simply isn’t true. The Beaten Path doesn’t happen to you, you build it. You build it by identifying the people who...
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Episode 108: Persistence ...
Anyone can weather a big bad storm. Stop moving, shutter the windows, if you have to move to the basement and wait it out. Trust us on this we’re Canadians and weathering storms (and driving through them) is our thing. An adversary that isn’t so obvious as a big storm, or a pillaging pack of…
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Episode 107: Would Your Work be Missed?
When you are trying to figure out how effective your marketing is, there are a lot of different data points that you can measure. Clicks, requests, conversion rates, time spent engaged with your content. Of course the very best measurement would be this one – If I stopped showing up, who would...
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Episode 106: Best Principles or Best Practices?
When you want to get better, it makes a lot of sense to study the best in your field. By learning what the very best do, you can adopt their best practices apply them your own plan. However, a lot of people overlook the value of studying the best from other fields. When you want to get even…
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Episode 105: The 80/20 Rule
The 80/20 rules tells us that 80% of our revenue will stem from only 20% of our clients, and form only 20% of our activities. Consider how much better off every business owner would be if they spent 80% of their time on those 20% activities that do all the good. In the blog I share a personal…
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Episode 104: Find your People
We all know that you can’t be all things to all people but we are less clear on how to do it. Start by shifting your thinking about 3 key points: Find your people. When you sell average things to average people, who want an average solution and are not interested in anything rare or special then...
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Episode 103: Facts of Stories
Summary: Having all the facts on your side is great, but it isn’t always enough to win the sale or the argument. Great businesses and brands understand that the facts should support your great story, not be the story. When you become a story that people want to hear again, you become a story that...
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Episode 102: Old You - New You
When everything that could go wrong does go wrong you will most likely be the one required to fix it. You will feel a pull between the Old You and the current New You. The New You will be the loudest voice in your head, equal parts certain and uncertain with conflicting opinions about what should...
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Episode 101: Worry About Something Else
I know the coronavirus is really serious and important. We should do what our health care professionals are advising. Stay home, stay safe and out of the way. While the proper authorities worry about that, here are 5 things you should worry about (and likely were worrying about before…
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Episode 100: Giving Up Your Office
I have been working in a home office for over 20 years, successfully. An office is where you go to solve other people’s problems. An Accelerator is not an office – it’s a laboratory where you produce your best work and ship it to the world. The rules are: You must have access to state-of-the-art...
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Episode 65: Referrals
To summarize: You don’t get referrals because you believe people refer the work. They don’t; they refer you. The work is a service, you are an experience. People would have you believe that the problem is that your process isn’t clear enough. I am not so sure. I think the bigger problem is that…
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Episode 64: Let Go of Perfectionism
To summarize: Very few people’s employment requires them to be exact or perfect. There are some notable exceptions (brain surgeon, astronaut, professional athlete), but for the rest of us, we are employed to get things done or make things better. If your job is to make things better, then don’t…
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Episode 63: Creative Thinking
To summarize: Everyone can think (very) creatively if they give themselves enough time and space. To think more creatively, you have to get yourself out of routines, expose yourself to new things and most importantly schedule enough time to allow your ideas to grow. Ideas are a dime a dozen....
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Episode 62: More or Less
To summarize: Be careful of what you wish for. You might just get it. Less is more, more or less.
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Episode 61: Who is your Next Client?
To summarize: Who is your next client – not specifically, but conceptually? How does she see the world, who is she affiliated with, and who are her people? Are you managing your clients’ assets, or guiding them to who they want to be? Who are you helping them become?
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Episode 60: Increasing Trust
Today’s blog features a link to an article I’m recommending you read by Bob Priest-Heck, courtesy of Entrepreneur magazine. To read, click on the title: Closing the Gap Between Brand Promises and Customer Trust. So to summarize: Companies spend a lot of money attracting customers through…
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Episode 59: Keep it Weird
To read the original article, click on the title: Weirdos Waiting in the Wings. So to summarize: Better to be called something than nothing, and being called weird is better than being called ordinary. The problem with weird is that weird means different. And different means dangerous and we flee...
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Episode 58: Talk to Strangers
To read the original article, click on the title: Consciously Curious About Connecting. So to summarize: No matter what business you think you’re in (investments, hardware, advertising, hospitality, industrial design), you’re really in the “making friends” business. If the people you know can’t...
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Episode 57: Do You Love It Enough?
To read the original article, click on the title: Do You Love It Enough? So to summarize: What is it about — not what but how — you do what you do that you love so much that you know everyone else will love it too? Most great businesses didn’t become great businesses for what they did. It was…
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Episode 56: The Non-Believers at the Gate
To read the original article, click on the title: The Non-Believers At The Gate. So to summarize: Do you know the difference between a ‘really good idea’ and a market? A market is a really good idea that other people want. Seems pretty obvious to me that the smartest thing you can do is pay...
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Episode 55: Push Me, Pull You
To read the original article, click on the title: Push Me Pull You. So to summarize: The easiest way to grow your audience is to pull them towards you. Pushing is selling, and discounting your cost is pushing mistaken for value. Read the blog or watch the video, you’ll be glad you did.
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Episode 54: Upgrade Your Clients
Prospecting is over – when did you last successfully prospect to anyone? Want to improve your chances? Start staging a better experience for your existing clients. There is a 47% chance your next client knows an existing client. See your clients for what they are – precious.
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Episode 53: Summer Thinking
How is your summer going? Are you recharging? Your three resources are time, energy and money. Money is the least critical to your success; you can always earn it back, but a million dollars won’t buy you a minute. Drop me a line and let me know what you’re thinking about.
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Episode 52: Constraints Are Often Hidden
A few questions to start today’s blog: How do you identify the constraints within your business? And how do you solve them? Are you actually solving them, or are you simply managing them? Summary: Constraints are a silent killer. They cost you more than time. Most people don’t solve constraints,...
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Episode 51: Creating Raving Fans
Accept that your job is important, but not interesting. You are interesting (ask your mother). Don’t be boring. Remember: it’s not what you do, it’s how you do it that makes a person a fan of yours. Cater to those who care. No matter what you do, make it for people who care the most. They will...
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Episode 50: The 7 Questions I Wish You Would Ask Me
Most of us ask the wrong questions, and the wrong questions focus on ‘us’ instead of ‘them.’ A few passionate fans who think you are great, who want to share the word about you, is all you need. Turning the tables and being discovered (instead of searching) is easier than you realize.
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Epsisode 49: 7 Truths to Unlock Success
Accepting these truths will get you what you want – not as fast as you’d like, but quicker than you realize is possible. Make sure that what you deserve is what you want.
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Episode 48 – Would You Like Nice With That?
Two tornadoes hit my town on Friday and did some damage. Some people lost their homes, but no one lost their lives. By comparison, my neighborhood and my family got off easy. With much of the power grid knocked offline for a few days, all we immediately needed to make things right was coffee. At...
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Episode 47: Be More
I’m about to head up to the lake for the summer to recharge – I’ve flown well over 100 times in 7 months, I have had a very busy year speaking about the Experience Economy and how financial advisors and other entrepreneurs can avoid the commoditization trap. Now I’m on my way to the lake to think...
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Episode 46: Shift Disturbing – Part 5
There are only two mindsets you can have – fixed or growth. People with a fixed mindset shut themselves off from learning and growth. People with a growth mindset believe that (almost) anything is possible if you apply yourself and are patient. Believing you can learn new things is essential to a...
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Ep 43 - Disturbance Part2
Ep 43 - Disturbance Part2 by Dennis Moseley-Williams
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Ep 42 - Disturbance
Ep 42 - Disturbance by Dennis Moseley-Williams
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ABOUT THIS SHOW
We provide premium consulting services and strategy development for clients who are just like us, which means entrepreneurial and willing to shift their approach to doing business.
HOSTED BY
Dennis Moseley-Williams
CATEGORIES
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Frequently Asked Questions
How many episodes does The Serious Shift Podcast have?
The Serious Shift Podcast currently has 88 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Serious Shift Podcast about?
We provide premium consulting services and strategy development for clients who are just like us, which means entrepreneurial and willing to shift their approach to doing business.
How often does The Serious Shift Podcast release new episodes?
The Serious Shift Podcast has 88 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Serious Shift Podcast?
You can listen to The Serious Shift Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Serious Shift Podcast?
The Serious Shift Podcast is created and hosted by Dennis Moseley-Williams.
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