The Shift Show

Where in your life or business have you decided something is “fine” when you know you actually want more? In this Q&A conversation, we’re talking about what it really looks like to raise your standards, from the small choices you make every day to your relationships, clients, team, and the level of support you allow yourself to receive. We dive into making decisions based on your values instead of other people’s expectations, letting people be disappointed without managing their emotions, hiring for values versus skills, and knowing when it’s time to change how you lead.If you’re ready for your next level but know something needs to shift first, this episode will help you identify where you’re settling, get clear on what you actually want, and create the standards, boundaries, team, and support that give you more space to build the business and life you truly want.In This Episode, You Will LearnThe question that reveals where you’ve been quietly settling for “fine.”How to tell if a decision reflects YOUR standards or someone else’s expectations.The mindset shift that makes it easier to let other people be disappointed with your decisions.How higher standards can change the caliber of clients you attract.What to prioritize when you’re torn between hiring for experience or personality.The hiring filter that matters more than finding someone with the perfect skill set.How to recognize when a team member can grow into a role and when it’s time to move on.The leadership shift to make when managing everyone is draining your creativity.How to create more space for the work that actually lights you up as the CEO.Where to start when you know you’re ready for a higher level of support.Resources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculver

Are you still carrying too much of the business because your team is waiting for you to tell them what to do? In this live session, Katie and I break down what it takes to build a team that can think, lead, and take ownership, from setting clear expectations to giving your team the space to bring ideas and recommendations. We also talk about making your team profitable, buying back your time, creating better systems, and knowing when to delegate, delete, or stay in your own zone of genius. Most importantly, we share what we've learned about building a team that doesn't just make your life easier, but helps you grow your business. Get ready to stop carrying the whole business and start building a team that can carry it with you.In This Episode, You Will LearnWhy a team member should create revenue or give you valuable time back.The belief shift that allows you to build the team you actually want.How to set expectations your team clearly understands and can act on.Why your team needs permission to bring ideas, not just complete tasks.The difference between delegating a task and developing ownership.How the 30/30/30/10 framework protects your CEO time.How to approach raises and increased responsibility as your team grows.How raising your standards can change the way you lead.Resources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculver

Are you so focused on becoming your future self that you’ve forgotten you’re already living a version of the life you once dreamed about? In this live session from Straight to the Top, I talk about how to take your future self off the pedestal, celebrate how far you’ve already come, and build the capacity to receive what you want next. I share the visualization practice you can use to make bigger goals feel familiar and help your nervous system catch up to the future you're creating. Get ready to think, feel, and lead like the person you're becoming. In This Episode, You Will LearnWhere you are today was once one of your biggest goals.How fun and play can breathe new life into your business.Your business should be as unique as your fingerprint.What building our new house is teaching me about expanding my capacity.The future self visualization I use to expand my capacity for bigger goals.Why regulation doesn’t mean staying calm 100% of the time.How to recognize what dysregulates you and find your way back faster.Resources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculver

Could the habits you barely think about each day be the very thing determining how far your business can grow? In this episode, I'm joined by my friend and Elevate advisor, Lindsey Murray to talk about the identity shifts and daily habits that create lasting success. Lindsey breaks down the "million-dollar self" exercise, why raising your personal standards starts with the smallest decisions, and how the way you care for yourself impacts your leadership, creativity, and business growth. We also dive into nervous system regulation, creating a life outside of work, and the mindset changes that have helped us grow as leaders and entrepreneurs. Remember, your business can only grow as much as you're willing to grow.In This Episode, You Will LearnLindsey's framework for stepping into your future identity today.How to identify the areas where you've been settling.Why your environment shapes your confidence and creativity.The ripple effect of raising your standards in everyday life.How your relationships and hobbies contribute to business growth.Why becoming more magnetic starts outside your business.The mindset shift that helps you stop waiting and start becoming.Resources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculverLindsey on IG: @lindseysmurray

In this special episode recorded live at ICON LIVE, Dan and I sit down with Emily for a fun Q&A about business, leadership, marriage, mindset, and the next chapter we’re stepping into as a family. Emily asks us everything from business decisions we don’t always agree on to how we think about investing in growth without losing sight of cash flow, intuition, or the bigger vision. We also talk about the internal shifts we’ve both made over the last year, our daily routines, our relationship with energetics and mindset, and what this new era of building a home is teaching us about expansion and rising standards.In This Episode, You Will Learn:What we’d do if the internet disappeared tomorrow.The business topic Dan and I see differently, and how we make decisions together.How we think about ad spend, ROI, cash flow, and scaling responsibly.The biggest internal shift each of us has made over the last year.Why learning to do less has been a major growth edge for Dan as we scale the business.How having a team changes the way you lead, decide, and move inside your company.What it looks like to stop downplaying your success and let yourself own it.The morning routines and daily practices that support our mindset and energy.What we’re most excited about in this next season for our family and our business.How building a house has mirrored so much of what growth looks like in business.Resources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculverEmily on IG: @founderemily

Do you want more growth, more freedom, and more support in your business, but don’t know how to stop being the one who holds it all together? In this episode, I’m sharing the live Elevate Team Panel we filmed at our ICON LIVE event, where we talk about what it takes to build a team that supports your growth, protects your genius, and helps you scale without carrying everything alone. We break down how our team has evolved over the years, what creates trust and ownership inside a business, and why support is about building a culture where people can lead with you. We also dive into the messy side of team building, the fear of letting go, the pressure to be everything to everyone, and what shifts when you stop trying to hold your business together all by yourself.In This Episode, You Will LearnHow to build a team culture rooted in trust, communication, and shared ownership.The mindset shift that helps you stop being the bottleneck in your business.Why hiring for values, energy, and fit often matters more than hiring for a perfect résumé.Tips to know when a team role is evolving and what to do when the business needs something different.What it looks like to create clear expectations without micromanaging your team.How to think about compensation, scope, and growth conversations in a more mature way.Why your support system should be designed around the business and life you want, not someone else’s model.Ways to create more capacity, creativity, and profitability by letting the right people carry the vision with you.Resources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculver

You don’t need a new strategy, you don’t need a new tool. In this special episode, I’m sharing the live Creativity Panel we filmed at our ICON LIVE event, highlighting some of our community who give their secrets away for what it takes to build an iconic brand, create offers people actually want, and grow a business that feels aligned with who you are. We dive into the role creativity plays in business growth, why authenticity is becoming more valuable than ever, and how some of the biggest opportunities come from following curiosity instead of certainty.You'll hear honest conversations about evolving your brand identity, trusting your intuition, navigating business pivots, building offers from client demand, leading teams with confidence, and finding the courage to take off the mask. We also explore how creativity isn't just about design or content. It's about how you think, solve problems, create opportunities, and build a business that reflects the fullest version of you.In This Episode, You Will LearnHow creativity becomes a competitive advantage in business.Why the most magnetic brands are built through authenticity.How to identify when you're following an old trail in your business.The role intuition plays in creating new offers and opportunities.Why client feedback can become your most powerful source of content.How to build confidence through incremental growth.The importance of creating a brand that truly reflects who you are.Why having more fun in your business often leads to better results.How to trust yourself when making big business decisions.What it takes to evolve from business owner to iconic CEO.Resources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculver

What if it's the fact that you're hiding the most valuable thing you have: yourself.In this episode, I sit down with Lindsey to talk about what it really takes to build trust, attract dream clients, and stand out in a world that's becoming increasingly filled with AI-generated content. We dive into the power of authenticity, sharing your real opinions, embracing your unique personality, and creating a brand experience that feels the same on the front end as it does behind the scenes. We also have an honest conversation about navigating the messy middle of entrepreneurship, raising your standards, surrounding yourself with the right people, and why so many business owners are unintentionally watering themselves down online.If you've been overthinking your content, trying to sound more professional, or holding back what you really want to say, this episode will challenge you to show up differently.In This Episode, You Will LearnHow to build trust faster by showing more of your real personality.Why authenticity creates deeper client relationships and stronger sales.The biggest mistake entrepreneurs are making with AI-generated content.How to attract clients who align with your values and standards.Why sharing your opinions helps the right people find you faster.How to navigate the gap between where you are and where you want to be.The importance of raising your standards and getting in the right rooms.Why human connection is becoming the most valuable asset in business.Resources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculverLindsey on IG: @lindseysmurray

What makes people become lifelong fans of a brand, creator, or business?In this episode, I'm joined by Katy Widirck and Katie Soy for a conversation that started with Taylor Swift, Justin Bieber, Coachella, and pop culture...but quickly turned into one of the most important business conversations we've had all year. If you've been feeling like your content sounds like everyone else's, your messaging feels flat, or you're struggling to create real connection with your audience, this episode will show you why.We dive into the power of storytelling, vulnerability, world-building, and why the most successful brands aren't winning because they're teaching more. They're winning because they're creating emotional connection. Whether you're building a personal brand, growing a business, or simply trying to stand out in a crowded market, you'll walk away with a completely different perspective on how to create demand, loyalty, and deeper connection with your people.The brands that win aren't the ones playing it safe. They're the ones willing to let people into their world.In This Episode, You Will LearnHow to create a deeper connection with your audience through storytelling.Why vulnerability actually increases trust and authority.The secret behind building a brand people want to belong to.How to stand out without creating more content.Why your personality is your greatest business advantage.The difference between building an audience and building a community.How to draw inspiration from outside your industry to fuel innovation.Why having more fun in your business can lead to greater growth.Resources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculverKaty Widrick on IG: @kwidrickKatie Soy on IG: @misskatiesoy

Want the secret to make your online brand break through? I have good news for you - you can make it happen on ANY budget and ANY size of business. What it’s going to take is thinking outside the box. In this special episode, Katy and I are sharing our process behind launching the 4th edition of LVDT Magazine, The ICON Edition. From world building, doing what others aren’t willing to, and the thought process behind creating an in person experience your clients rave about…we’re breaking it all down for you! THIS is the thought process that will get you past where most get stuck, and stand out in 2026 and beyond.In This Episode, You Will LearnHow to stand out from other brands online.What we’ve learned now launching our 4th magazine.Ways to create moments and an experience for your clients.The team you need to execute on your big vision.How to push past where most people stay stuck.Resources + LinksComment “MAG” on instagram and I’ll send you a digital copy of the magazine.Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculver

Do you ever feel like you’re doing all the right things in business, but still finding yourself stuck, overthinking, or constantly questioning what’s next? In this 2nd part of the Q&A episode, Dan asks me about the mindset, leadership, and business questions coming up inside Elevate. We talk about scaling from one-to-one coaching into larger group programs, navigating seasons that feel “slow,” trusting your intuition as a CEO, and why the words you use every day are shaping your entire reality. Tune in to stop spiraling every time business feels hard. In This Episode, You Will Learn00:00 How to scale beyond one-to-one coaching without losing connection or client results.05:15 The mindset shift that changes how you handle “slow months” in business.11:00 Why creating content only for sales leads to burnout and disconnection.15:00 What’s the difference between intuition and fear-based overthinking?17:15 How to know what to delegate and what to stay deeply involved in as a CEO.20:45 Why your words shape your reality more than you realize.23:30 How do you support struggling clients?26:30 What we love spending money on in business.28:30 How we think about emails, offers, funnels, and keeping marketing fresh.30:45 The daily practices I use to stay grounded, magnetic, and self-expressed.35:00 How storytelling and real-life experiences make your content more powerful.38:30 What are the mistakes entrepreneurs make with funnel and lead generation?Resources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculver

If you are feeling stuck in any area of your business right now, this is for you! In this episode, the tables turn as Dan interviews me and we go deep into how I actually think, make decisions, and lead as a CEO. We talk about the early days of starting the podcast, the biggest pivots in our business, and what really changed everything during one of our hardest seasons. I share how I make fast decisions without overthinking, why values drive everything we do, and how intuition and data actually work together in business. We also get into what I see happening in the online space right now and why so many people are staying stuck longer than they need to.In This Episode, You Will LearnHow to make decisions faster with more confidence.Build a business that actually fits your life.Trust yourself without needing constant validation.Turn small shifts into big business growth.Feel calmer and more grounded in hard moments.Detach from outcomes and lead more effectively.Break out of burnout and create real momentum.Stay focused even when you don’t have all the answers.Create more freedom without doing more work.Resources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculver

What actually creates transformation at a live event? Is it the strategy? The speakers? The content? Or is it something much deeper?In this special behind-the-scenes recap episode, we’re sitting down immediately after our latest Elevate event while the energy is still fresh, the room is still buzzing, and the emotions are still real. This conversation pulls back the curtain on what it really takes to create a high-level experience that makes people feel seen, supported, challenged, and expanded. We’re talking about the intentionality behind every detail, from the event flow and team dynamics to the conversations happening between sessions that end up changing everything.We also dive into leadership, client experience, creativity, team support, and why getting in the room still creates a level of transformation you simply cannot replicate online.This episode is not just about events. It’s about what becomes possible when you surround yourself with people who expand your vision, challenge your thinking, and show you a completely different way of operating as a CEO.If you’ve ever wondered what really creates momentum, innovation, deeper leadership, and next-level growth, this conversation will show you.In This Episode, You Will LearnWhy feeling seen, heard, and understood creates deeper transformation than strategy alone.The intentional shifts that completely changed the energy of this event.How small client experience details create massive emotional impact.Why in-person rooms unlock conversations that never happen online.The leadership dynamic required to support high-level CEOs.What team support actually looks like behind the scenes.How live events create faster creativity, innovation, and business breakthroughs.Why creating “moments” matters more than making things flashy.How surrounding yourself with the right people changes your vision for what’s possible.Why demand-based marketing and innovation became a major conversation at this event.The biggest takeaways the team is bringing into the next season of growthResources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculver

Did you set out to build a business that gives you freedom, but somehow ended up feeling just as busy, stressed, or stuck? This episode will help you get back to the vision you really had in mind for your life.Today, I’m sitting down with Jessica Bandison, and this conversation completely expanded how I think about success, life, and what it actually means to have it all. Jess shares her philosophy on building a life you love first and then creating a business that protects it, instead of the other way around. And honestly, this is one of those conversations that might break your brain a little (in the best way).We talk about everything from stepping outside your comfort zone to create meaningful relationships, to why play is actually the missing piece for growth, to how you can create success without falling into hustle or burnout.Jess also shares how she’s built a life that feels like play every day, how she involves her family in that vision, and how her unique approach to business has led to more alignment, more joy, and yes… more money.This episode is about so much more than strategy. It’s about who you become when you stop playing small and start building a life that actually feels good.In This Episode, You Will LearnWhy building your life first changes everything in your businessThe difference between “fun” and true play (and why it matters)How to step outside your comfort zone in a way that expands youThe importance of female connection and vulnerability as adultsHow Jess creates unforgettable life experiences with her familyThe three-part framework she uses for travel: education, contribution, and playWhy success doesn’t come from hustle or doing less, but from alignmentHow to release attachment and bring more creativity into your businessThe “Up in the Clouds” offer and how play can transform sellingWhy sharing your real life is the key to deeper impactResources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculverJessica on IG: @jessicabandison

Today I’m bringing someone from behind the scenes to the front… Brianne Hoefelmann, co-founder of The Good In Media, and someone who has played a huge role in bringing this ICON series to life.But this conversation goes so much deeper than business.We talk about intuition, identity shifts, marriage, parenting, homeschooling, and what it really looks like to choose your life on purpose… even when that means walking away from what feels safe.Brianne shares her story of hitting rock bottom, losing everything, and rebuilding from the ground up. And what I love most is how honest she is about the messy middle… the hard conversations, the fears, and the decisions that don’t always make sense to other people.This episode is for you if you’ve been feeling that pull toward something more… and you know you’re meant for a different version of your life.Because the truth is, you get to decide what your life looks like.And most people never actually ask themselves that question.In This Episode, You Will LearnWhat rock bottom can teach you about your purposeThe identity shifts required to create a new lifeHow to trust your intuition (even when it doesn’t make sense)Navigating marriage + business as partnersThe power of having hard conversationsLetting go of people, roles, or paths that no longer fitDesigning your family life instead of defaulting to itWhy asking “what do I want this to look like?” changes everythingThe connection between intuition and business growthChoosing yourself… even when it feels uncomfortableResources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculverBrianne on OG: @briannehoefelmann

Get ready for the very first episode of our ICON Series… and this one is so special.We recorded this live (in my living room!) with Liz Doherty at a moment where everything in her business is expanding in real time. Liz is a speech language pathologist turned CEO who is currently leading a massive virtual summit bringing together thousands of people across multiple disciplines to tackle the literacy crisis.But this episode isn’t just about business growth. It’s about identity shifts, creativity, leadership, and what it really takes to become the woman who can hold the next level. We talk about the emotional side of building a business, why entrepreneurship is the ultimate path for personal development, and how Liz went from craving creativity in her career to building a company that allows her to fully express it.PLUS, we also get into the real behind-the-scenes of growth: investing in support before you feel ready, navigating risk, building capacity as a CEO, and the ripple effect your decisions have on your family, your clients, and your future.This is such an honest, powerful conversation about what it looks like to step into your next level… before you feel fully ready.In This Episode, You Will LearnHow to shift your identity from practitioner to CEO (and actually believe it).Why creativity is the missing piece in so many businesses… and how to bring it back.What it really takes to hold growth at scale (and why it’s not just strategy).The truth about risk… and why staying stuck might be the bigger one.How investing in support (childcare, team, mentorship) unlocks your next level.The unexpected ripple effect your business has on your family and future generations.Why hobbies, space, and time away are essential for building a sustainable business.Resources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculverLiz on IG: @elizabeth_reading_slp

This was supposed to be an Instagram Live that Lindsey Murray and I tried to do…that completely broke. We tried 4 times. It kept glitching…so we remained calm and decided to record this separately for you because I KNEW it was going to be good.Lindsey started breaking down what’s actually happening inside your Instagram right now…and why it can feel like:your content is goodpeople are watchingyou’re even making some sales…but it’s not consistent. There's a very specific reason for that. At one point she said something that made me stop taking notes:“Your stories are where people decide to buy… but almost no one is using them that way.”Then she walked through a simple framework she uses every day…It changes how you look at:what you sharehow often you shareand why some stories lead to sales… and others get ignoredAnd the wild part? It’s built around something you’re already doing every day…you’re just not using it strategically.Listen to this episode to get Lindsey's Stories to Sales Framework.

We’re back with Part 2 of the live podcast we recorded at our recent Elevate retreat. We opened the floor for questions for a true “ask anything” space, and in this live Q&A, I coach through real, messy, in-the-moment CEO situations: how to handle difficult clients without spiraling, how to stay anchored when people judge your ambition, and how to build a bigger life without needing anyone’s permission. We also go deep on burnout and energy, what to do when your business needs you to lead but your body is tapped out, how I would market from scratch without Instagram or email, and the exact mindset shift that helped me stop being afraid of selling. If you’ve ever felt lonely in your ambition, triggered by other people’s behavior, or torn between playing it safe and going all in, this conversation will meet you right where you are.In This Episode, You Will LearnHow to create systems that protect your nervous system.A powerful reframe for criticism and side comments so you can keep expanding without shrinking back.A better starting point than “work harder” when you’re exhausted so you can scale with more energy, not more pressure.The “sandbox” approach so you can test bigger ideas without blowing up your whole business.The mindset shift every business woman must make around sales.How to step into your power when self-doubt is loud.Resources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE! Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculver

Get ready for some real CEO girl talk, I’m sharing a live podcast we recorded on night one of our recent Elevate Retreat. Our incredible Head of Systems, Katy Widrick is back interviewing me  and nothing was off limits. We get into my predictions for what will set businesses apart in 2026, if I ever feel lonely running my business and how to overcome judgment from the people closest to you. I also share the mindset shifts that made 2025 my most joyful year, the fears I still work through behind the scenes, and the standards I’ve had to raise to build a wildly profitable business that still feels like a life. You’ll hear a new way I’m thinking about visibility, what I’m doing differently with AI, and why dreaming bigger always comes with a cost… but the payoff is worth it.In This Episode, You Will LearnA clear direction for 2026 and what will matter most as the market shifts.What to do when you get judged for leveling up.A powerful standard to adopt as a leader (and a parent) that promotes personal responsibility vs dependence.The biggest mistake business owners are making with AI today (and what to do instead.)The hidden reason you may feel lonely in business.One simple way to build REAL confidence, in moments.Resources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE! Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculver

This episode is a candid look at what really happened in our business over the last year -- the wins, the testing, the things that worked, and the things that didn’t work the way we expected.We’re breaking down the biggest shifts we’ve seen in the industry over the past 12 months, why so many strategies that used to work are stalling out, and what this year taught us about selling, demand, and leadership at this level.You’ll hear why we stopped treating promotions like “make or break” moments, how we think about testing without spiraling, and why building a strong backend gives you the confidence to innovate on the front end without fear.We also talk about the shame spiral so many business owners are stuck in right now -- feeling disappointed, frustrated, or behind -- and how a simple perspective shift can open the door to momentum again.Most importantly, we’re sharing how we’re approaching 2026 differently.Why demand has to be created before the offer.Why controlling your buyers no longer works.Why building a world people want to be part of is what makes sales feel easier.And how you can start shrinking your sales timelines without burning yourself out.If this year felt heavier than you expected, if sales felt harder than they should, or if you’re ready to stop relying on one strategy and start building something more sustainable -- this conversation will change how you look at your business heading into 2026.

In this episode of The Shift Show, I'm pulling back the curtain on one of the most important decisions Dan and I have ever made in our business: hiring our Head of Systems and true number two, Katy Widrick. This is the real, behind-the-scenes story of how we found her, why this role changed everything for us, and how having the right person supporting the visionary allowed our business to scale with more ease, stability, and leadership clarity. Katy and I also share our origin story and what it's actually like to work together inside a multi-seven-figure company. We talk about how systems, leadership, and trust all intersect, and why growing a team isn't about adding more people, it's about building the structure that allows you to rise. If you're a CEO who knows you're meant to lead bigger, but feels the weight of holding everything yourself, this episode will give you a powerful look at what's possible when your business is truly supported.

If you've been telling yourself "my audience is quiet… I must be f*cked," this episode is your wake-up call. Nicole and Dan are pulling back the curtain on one of the biggest misconceptions floating around in 2025: the belief that slow sales are caused by external forces — the economy, December, the algorithm, audience size, insert-excuse-here. In this raw, cozy, couch-recorded episode, they break down: ✨ Why a 'quiet audience' isn't a sign to panic — it's a sign to fix your messaging ✨ The 3B Problem (boring, bland, or buried) that's killing your conversions ✨ How to compete in an attention economy where your buyers are scrolling Taylor Swift clips and cookie reels ✨ What actually creates obsession-level demand — the kind that has people buying now, not "next year" ✨ Why experts tend to be the most boring marketers (and the exact fix) ✨ How to find the 20% of your audience who are ready to take action right now ✨ And how you can pre-book your January revenue before the year even ends This episode is a myth-buster, a mindset shift, and a messaging intervention all in one. If you're tired of "slow," tired of believing the noise, and ready to tap into the buyers who want to move fast… this conversation is going to flip a switch. And if you want to take this deeper, join us for Pre-Booked Profit — our 2-day workshop where we'll show you how to build instant demand, identify your action-takers, and pre-sell your January offers before January even begins.

Most CEOs think they have a "front-end" problem… but the truth is, the biggest revenue leaps come from what no one sees. In this episode, Nicole and Dan break down the Invisible Funnel—the backend engine that helped them hit 37 straight months of six-figure revenue. You'll hear how they went from $100 days to $100K months, why most funnels are built for slow buyers, and the backend moves that make scaling to 100K+ not just possible, but predictable. To get the private training on this, DM Nicole the word invisible.

We have officially held six figure months for 36 months. And it took me until last night to truly acknowledge it. In this episode, we talk about what it really takes to sell the same offer for four years, build a multi seven figure brand with your partner, hold your standards year after year, and still find the joy, magic, and fun in the business. If you ever feel guilty about slowing down or celebrating yourself, this episode is your permission slip. APPLY TO WORK WITH US HERE  

In this episode, Nicole breaks down one of the most important shifts happening in the online space right now: obsession. If you want steady sales, high-quality buyers, and a business that actually feels fun again, you need to understand what your best buyers are obsessed with — and how to match your messaging to their hyperfixation. Nicole and Dan share what's trending with their clients right now, why so many CEOs are tired and jaded, and the mistake that keeps so many entrepreneurs selling to people who aren't willing to do the work. You'll learn how to shift your focus to your rich niche, why convincing energy leads to burnout, and how to attract the buyers who are already committed, invested, and ready to move today — not "someday." If you're ready to find your spark again, speak to buyers who actually want the result you deliver, and make sales feel easy, this episode is a must-listen.  APPLY HERE to work with us. 

Today, we are taking you behind the scenes of Elevated and into the heart of our company. I'm joined by Jess, our client success manager, who has been with us since 2022 and has played a huge role in building the client experience we are known for. You'll hear: How we hired her and how her role exploded Why our culture keeps clients renewing year after year What support actually looks like at our level How we protect our time and our client results And why every CEO deserves a team that believes in their mission at this level If you want the real story of how a multi seven figure business runs on the inside, this is the episode to listen to.

If you've been refreshing your Stripe account and wondering why sales slowed down, this episode is your wake-up call. Apply here to work with us.  Nicole and Dan break down the real reason your group program isn't selling—and it's not the economy, your niche, or your funnel. It's that your offer isn't the solution to what your buyers are hyperfixated on. In this episode, you'll learn: Why your group program needs to solve one burning obsession (not ten different problems) How to identify what your audience is truly hyperfixated on—and position yourself as the only solution The mindset shift that will pull you out of sales stagnation and back into momentum If you're hyperfixating on sales right now, this episode will show you how to turn that energy into your next 30 clients. If you're ready to go, DM me on Instagram "4". 

This episode is for the CEOs who know they're meant to build something bigger. Nicole shares how she turned a "slow" season into her best month of the year by doing one thing differently, creating from joy, not pressure. You'll learn the world-building mindset that makes your brand unforgettable and the sales system that gets your audience talking back again. Because when you love the world you're building, everyone else wants in. Apply to work with us here

Let's be honest, most people quit before they ever get good. After nearly a decade behind the mic, Nicole's revealing what it really takes to stay consistent, creative, and obsessed with your business. If you've been feeling tired, uninspired, or stuck in "what's next," this episode will remind you: the fun is the strategy. Apply to work with us here

This week, Nicole and Dan are spilling the tea on one of the biggest lies in the online business world: the $2,000 offer. Yep — the one everyone told you was the "sweet spot." The one you built your entire launch plan around. The one that used to print money… and now barely moves. In this episode, we break down why the $2,000 offer doesn't work like it used to, why it's not about the price — it's about the positioning — and how to fix it fast. Inside, you'll hear: 🔥 Why $2,000 offers are the Bermuda Triangle of profit. 💸 How your "value perception gap" is killing sales. 💋 The real reason your buyers say they don't have the money. ⚡ How to rebuild demand and turn your stale offer into daily sales. If you've been stuck in launch purgatory wondering what changed — this episode is your wake-up call.

If Taylor Swift can stop asking for permission, so can you. Nicole and messaging coach Katie Soy break down how to stop diluting your message, why trying to "sound smart" is actually hurting your sales, and how to step into your Reputation Era—unfiltered, unapologetic, and magnetic.

If your group program feels like a full-time 1:1 job with extra people… this one's for you. In this episode, Nicole and Dan get real about why so many experts are exhausted, over-delivering, and under-selling their group programs — and how to fix it fast. You'll learn why most group offers secretly operate like private coaching (aka the worst of both worlds), what's actually killing your scalability, and how to rebuild your program so it's easier to sell and easier to deliver. Plus, they share how they designed Elevate to deliver high-touch results at scale — so clients feel wildly supported without needing 24/7 access. This episode will shift the way you see your offers forever — and help you fall in love with selling your group program again. ✨ Inside you'll learn: The #1 mistake that's keeping your group program stuck How to sell to your Rich Niche (not beginners) Why "more" doesn't equal "better" in delivery And the simple tweaks that make your offer feel Chanel-level, not clearance-bin

In this special behind-the-scenes episode, Nicole sits down with her executive assistant, Savannah Cashman, to pull back the curtain on how Elevated runs behind the scenes — from event planning and business operations to birthday parties, travel, and everything in between. They share the real story of how Nicole finally found the right person to help her balance CEO life and motherhood and why hiring before she was ready never worked. You'll hear how Savannah went from a 10-hour-a-week local assistant to an essential part of the Elevated team, what it's really like working inside a fast-moving 7-figure business, and how to build a culture where everyone says, "I'm up for anything." If you've ever wondered: How do I find a "Savannah" for my business? How do I let go and trust someone else to take the reins? Or how do I create a team culture that actually feels good? …this episode is for you.

In this follow-up to "Are You Fcked?"*, Nicole and Dan go deeper into what's really happening when sales slow and doubt creeps in. Most CEOs mistake opportunity for risk—and that mindset is killing their growth. They break down why seasoned business owners lose their scrappiness, how to rebuild creativity and resilience, and the real difference between a broken system and a broken belief. You'll learn how to shift from "nothing's working" to seeing exactly where the next opportunity lies—without rebuilding your entire business. This is the episode to play when you're spiraling, second-guessing your offers, or wondering if it's time to start over. Spoiler: it's not. To apply for Elevate click here. 

When your launch flops and sales tank, it's easy to think your business is doomed. But here's the truth: you're not fucked — you just need to change the way you're selling. In this episode, Nicole and Dan walk through real scenarios from CEOs who've gone from $50K launches to $0…and the exact steps to turn it around fast. You'll discover: Why more leads doesn't equal more sales anymore The three adjustments that can rebuild revenue in 30 days How to shift your messaging to attract buyers who actually invest The mindset every CEO needs to sell daily with confidence This is your wake-up call: stop wondering if you're screwed, and start selling like the CEO you already are. Apply for Elevate here.  Dm Nicole on Instagram

This episode is a behind-the-scenes reveal of what's happening at KNOWN LIVE this October — and especially the never-before-shared details of our VIP Content Studio day. Nicole sits down with Katie to hype up what's in store: 🎯 How the main event (Oct 27–28) is designed to help you make sales in the room with strategies you can implement instantly 💡 The sessions with Dan, Nicole, Katie Soy, Lindsay Murray, Jess, and Savannah that will change how you sell, message, and lead your team in Q4 ✨ The real magic of Day 3: the VIP Content Studio (Oct 29), where you'll walk away with: Professional brand photography and video assets Live messaging + Instagram sales coaching Style, color, hair, and makeup guidance customized to you Energy upgrades to step fully into your "known" CEO era Plus, we reveal the exclusive vendor partners, why this event is different from anything else, and the luxe surprises still under wraps. 📌 If you're ready to uplevel your brand, walk away with assets you can use immediately, and make more sales before Q4 ends, you need to be in this room. DM Nicole the word KNOWN or email [email protected] to reserve your spot.

After a summer reset, we're walking you through the precise moves we're making to crush Q4: turning ads back on with elevated creative, moving our best offers to the front, selling to the same lead more often, and using a demand-driven ecosystem to catch every "coin" that falls out of a single funnel. We also break down the $30K/month plateau, why one funnel is no longer enough, how to humanize AI-assisted email, and the mindset shift of raising your standards so results match your identity. what you'll learn Why the $30K mark stalls so many CEOs -- and the exact fix Ecosystem vs single funnel: how to sell the same lead multiple ways The ad quality jump required now (and how we rebuilt our stack) How to move your most profitable offer to the front to accelerate sales Email that sells in 2025: humanizing AI and writing daily without burnout Standards > hustle: scaling by raising your bar, not your hours timestamps 00:00 Welcome back + why we paused the pod 01:45 We turned ads off to zero in August -- here's why 03:30 Re-igniting ads in September and the "creator's high" 06:45 Quality x quantity: why "good enough" is now expensive 10:40 Funnels vs ecosystems: catching every coin 13:15 The $30K plateau: the danger of "just do more" 16:40 Move your best offer to the front and sell sooner 19:45 Demand Diagnostics: the 3 patterns we keep seeing 21:50 Email in 2025: stop writing like it's 2012 24:30 Humanizing AI: Nicole's current process 27:20 Working less, making more -- identity and standards 33:00 Raise your standards, raise your sales 36:20 How to apply + get your Demand Diagnostic quotables "One funnel isn't enough anymore. Your ecosystem should catch every coin." "Move your most profitable offer to the front so more people can say yes sooner." "Quality and quantity are equally important now -- 'good enough' costs you." "Email isn't dead. Generic email is." "The standard is the standard. Raise it and revenue follows." resources mentioned Apply here Nicole on Instagram: @nicoleculver Ready to build your demand-driven ecosystem and shift from weekly to daily sales? Apply now for a private Demand Diagnostic and 1:1 support. We'll identify your biggest sales leak, map the fix, and outline action steps you can execute this week. 👉 Apply here: [nicoleculver.co/lvtd] Prefer DMs? Message "DEMAND" to @nicoleculver on Instagram.

CEO Summit 2024: Sales, Funnels & Live Workshopping for Elevate Clients 🎙️ Episode Overview In this episode, Nicole Culver takes you behind the scenes of The CEO Summit, an exclusive, two-and-a-half-day live event designed only for Elevate clients. This isn't just another event—it's a working event, where sales are made in real-time, leads are generated, and funnels are built right in the room alongside Nicole and her expert team. From messaging and storytelling to sales mastery and high-converting content, every aspect of this event is designed to create massive transformation on the spot—so attendees walk away with real results instead of just notes. 🚀 What You'll Learn in This Episode: Why The CEO Summit is different from any other event in the industry. The power of real-time implementation—get sales while you're in the room. How Nicole's team of advisors already knows each client's biggest opportunities before they even walk in. Behind-the-scenes insights from Elevate's expert team, including messaging, sales, leadership, and client success strategies. 🔥 Meet the Elevate Team & Their Expert-Led Sessions: 🔹 Katie Soy & Lindsay Murray – Messaging & Storytelling that Sells Learn how to craft and refine your brand's most powerful stories to increase engagement and conversions. VIP day includes live coaching and real-time feedback on client messaging. 🔹 Kandis – Sales Mastery & Confident Selling How to sell with service and shift your mindset to attract clients rather than chase them. Mock sales call session with Candice & Dan—watch live role-playing to handle objections in real-time. 🔹 Jess – Client Success & Behind-the-Scenes Systems How Elevate delivers exceptional client success and retention (and how you can implement the same strategies). For the first time ever, Jess will be sharing the systems and frameworks that keep Elevate running at the highest level. 🔹 Katy & Nicole – Leadership & Scaling Breakout Step into CEO-level leadership and understand how to build a team that runs the business with you, not just for you. Get real-time feedback on structuring your team, scaling efficiently, and optimizing systems. ✨ BONUS: VIP Experience Exclusive VIP Dinner at one of Nicole's favorite restaurants 🍕 Special VIP Day designed for next-level scaling with hands-on workshopping and strategy deep dives. 🎟 How to Attend the CEO Summit This is an Elevate-only event—you must be a part of the program to join. Room blocks are maxed out, but a few tickets are still available! DM Nicole with the word "Elevate" to learn how to attend or apply here.  📌 Key Takeaways: ✅ Sales happen in the room—no waiting until you get home. ✅ Elevate's team knows your business before you walk in—no wasted time. ✅ Every session is about implementation, action, and results. ✅ The community, collaboration, and real-time breakthroughs make this event unlike anything else in the industry. 🔥 If you're an Elevate client, tell us in the comments if you're attending! And if you're ready to be in the room, DM Nicole "Elevate" to grab your spot before tickets close!

The Demand Equation – How to Become the Only Choice for Your Premium Clients In this episode of The Shift Show, Nicole and Dan dive into The Demand Equation—the key to setting yourself apart in your niche and creating overwhelming demand for your offers. They break down: ✅ Why demand is more important than lead generation alone ✅ The #1 mistake keeping experts stuck in low-level sales cycles ✅ How to position yourself as the ONLY choice for premium, rich niche clients ✅ The real reason most business owners struggle with sales (and how to fix it) ✅ The demand equation that ensures your audience sees you as the clear next step Nicole and Dan share their own journey of refining their brand, messaging, and positioning—and how these changes helped them scale to seven figures with a smaller audience than most. They also explain why broad messaging leads to weak sales and how to shift to demand-driven messaging that pulls in the right buyers effortlessly. 🔹 Want to learn the Demand Equation and implement it in your business? Join the Demand Shift training for just $27 (limited-time price!)  Apply for Elevate to get 1:1 support in building a demand machine Work with us for 30 days inside Undeniable Demand to create sales momentum  If you're tired of inconsistent sales and want a repeatable system that brings in premium buyers, this episode is a must-listen! 🎧 📩 Have questions about Elevate? DM Nicole "Elevate" on Instagram or email [email protected]

What if success didn't have to come at the cost of your peace? Nicole sits down with Andrea Crowder to explore the Pleasure Model—a framework for redefining business and life so you make money from a place of joy rather than stress. Andrea shares how she went from working tirelessly in network marketing to launching an aligned business that scaled effortlessly. They discuss the fear of letting go of pressure, how to rewire subconscious patterns around money, and why the key to sustainable success is prioritizing pleasure over hustle. Enroll in The Pleasure Model Now Chapters 00:00 Introduction and Excitement for Collaboration 02:07 Andrea's Entrepreneurial Journey and Community Building 05:14 The Pressure of Success and Emotional Toll 07:39 The Pleasure Model: A New Approach to Business 12:21 Anxiety, Money, and the Illusion of Success 14:49 Understanding Relationships: Money, Emotions, and Success 19:09 Trust and Acceptance in Relationships 23:01 Identity Upgrades and Emotional Relationships in Business 26:51 Pleasure Over Pressure: A New Perspective 32:09 The Power of Presence and Alignment 37:44 Understanding Alignment: First Bite vs Last Bite Energy 41:33 Unwinding the Stress Response 48:47 The Pleasure Model: Redefining Freedom

Welcome to The Shift Show! In our first episode of 2025, we're diving into the biggest challenge experts and service providers face right now: building a predictable, scalable lead system that brings in qualified leads daily—without overwhelming your schedule. Nicole and Dan break down: ✔ The #1 mistake keeping you stuck in inconsistent sales cycles ✔ Why more leads don't always mean more sales—and what actually moves the needle ✔ The difference between leads that convert and those that waste your time ✔ How to automate and scale your lead generation without adding extra hours to your day ✔ The trust-building offer strategy that generated six figures in three months If you've ever felt like you're constantly scrambling for your next client, testing new strategies without results, or attracting the wrong buyers, this episode is for you. 🔥 Ready to fix your lead system? Join Million Dollar Moves, our 14-day sprint designed to help you generate high-quality leads and close more sales—without the daily hustle. 💬 DM MDM to @NicoleCulver on Instagram or click the link in the show notes to learn more.

In this first episode of 2025, Nicole and Dan dive into one of the most sought-after goals for entrepreneurs: making sales in your sleep. They break down their proven system for creating consistent, predictable revenue using four essential funnels. Whether you're just starting to explore evergreen sales or looking to optimize your current approach, this episode is packed with actionable insights and inspiration to help you wake up to daily Stripe notifications. What You'll Learn in This Episode: Why speaking to your Rich Niche is the foundation of any successful funnel. How to create offers that consistently sell without requiring constant effort. The role of trust-building offers and how they drive qualified leads into your higher-ticket programs. A breakdown of the 4 Funnels that power Nicole and Dan's Predictable Sales Model: Cash Conversations Funnel: Engage your audience, qualify leads, and sell with ease. Trust-Building Funnel: Use low-ticket offers to nurture buyers and guide them to your bigger programs. One-Hour Launch Funnel: Simplify launches into quick, impactful sessions to nurture and sell. Automated Evergreen Funnel: Scale your offers for consistent daily sales on autopilot. A surprising analogy about coffee beans that illustrates why solving the real problem leads to long-term sales success. Why You'll Love This Episode: Nicole and Dan share personal stories, relatable analogies, and practical tips to help you transform your sales strategy in 2025. Whether you're tired of exhausting launches or struggling to attract buyers, this episode shows you how to build a system that works for you—even while you sleep. Links & Resources Mentioned: Sales in Your Sleep Training: Get instant access to our in-depth training on creating your own predictable sales system. DM "Sleep" on Instagram or click here. Rich Niche Training: Learn how to identify and speak directly to your ideal buyers. DM "Rich Niche" or click here. Cash Conversations Program: Start engaging your audience and closing sales with this $27 program. Add the Rich Niche training for just $22 more. Learn more here. Elevate Program: Ready to grow your audience, increase sales, and scale with ease? Apply for Elevate here.

In this episode of The Shift Show, Nicole and Dan are back with a behind-the-scenes conversation recorded during Nicole's CEO Day (yes, even getting your hair done counts!). They dive into their predictions for 2025 and the big shifts you need to know to keep your business growing strong. They talk about why predictable sales are non-negotiable for a sustainable business, the massive shift from free lead magnets to low-ticket trust-building offers, and how solving specific problems (not general ones) will help you stand out in 2025. Plus, they break down what it really means to build a strong brand—spoiler alert: it's not about colors and fonts, it's about your messaging. If you're tired of inconsistent sales, want better quality leads, and are ready to attract clients who are already winning but want more, this episode is packed with actionable strategies and insights you can apply right now. Nicole and Dan also share how their Elevate program is helping businesses scale with a predictable sales model, so you can sell more without burning yourself out. Grab your notebook, get cozy, and let's dig in! Timestamps: 00:00 – CEO Day Insights and 2025 Predictions Nicole shares her "CEO Day" mindset and what led to this conversation. The evolving landscape of lead generation and business strategies. 02:55 – The Shift From Free to Low Ticket Offers Why free lead magnets are losing effectiveness. The rise of low-ticket trust-building offers for better lead quality. Nicole shares a success story from Cash Conversations ($27 offer). 06:09 – Building Trust Through Specificity 2025 will be the "year of specificity" in solving micro problems. The importance of offering quick wins to build trust and credibility. How "Tiny Promise Timelines" drive fast results and trust. 09:00 – The Importance of Brand in 2025 Why a strong brand is about effective messaging, not fancy websites. Balancing branding and selling: when to prioritize cash vs. brand-building. Creating a recognizable brand through repetition of core messaging. 12:04 – Understanding the Rich Niche What is the "rich niche"? Attracting those who are already succeeding but want more. Why focusing on the right audience matters for better results. Avoiding casual consumers who drain energy and undervalue your services. 17:59 – Navigating Low Ticket Offers and Quality Leads The line between being ready for a low-ticket offer or needing immediate cash flow. Why low-ticket offers attract high-quality leads who are ready to take action. 20:54 – The Elevate Program: Support for Growth in 2025 Who Elevate is for: CEOs doing well with clients but struggling with marketing and scaling. The Elevate framework for building predictable sales and scaling sustainably. Key Takeaways: Predictable sales are essential for long-term business success. The shift from free to low-ticket offers builds trust and attracts higher-quality leads. Specificity in solving micro problems will set you apart in 2025. Branding is about effective messaging that engages your rich niche and builds trust. Rich niche clients (those succeeding but wanting more) are your best audience. Low-ticket offers serve as feeders into your high-value programs, improving lead quality. Sound Bites: "2025 is going to be the year of specificity." "If you're not showing up for months, your people are going to wonder where you are." "Trust-building offers give your audience a micro win and build real credibility." "The best leads come from low-ticket offers, not free PDFs." If you're ready to scale with predictable sales and build a business that grows sustainably, DM Nicole "Elevate" on Instagram (@nicoleculver) or email [email protected] to see if Elevate is the right fit for you.

In this episode of The Shift Show, Nicole and Dan reflect on 2024, sharing lessons learned, strategies that worked, and the mindset shifts that fueled their success. They discuss the realities of scaling a multi-million-dollar business, balancing long-term brand building with short-term revenue goals, and prioritizing freedom and flexibility without sacrificing growth. From navigating hard conversations to redefining standards in their business, this episode dives deep into what it takes to sustain consistent six-figure months while creating a life they love. They also take a moment to talk about their program, Elevate, which is designed to help entrepreneurs install a predictable sales model for sustainable and scalable growth. What You'll Learn in This Episode: The lessons and wins from 2024, including hitting consistent six-figure months for over two years. How Nicole and Dan balance business growth with personal freedom. The mindset shifts that transformed their approach to success and money. The importance of setting high standards and evolving as CEOs. Why balancing short-term revenue and long-term brand building is crucial for sustained growth. How they manage hard conversations as partners in life and business. The power of consistent action and finding your "minimum dose" for business success. Work With Us: Are you ready to elevate your business to new heights? Elevate is our signature 6-month program where we work with you to install a predictable sales model into your business. This isn't just a mastermind—it's a service where we help you build and optimize a system tailored to your business. If you're a business owner who's doing well but knows there's more potential to unlock, this program is for you. Stop relying on live launches or burning out chasing inconsistent revenue. Elevate will help you: Increase revenue predictably. Balance your time so you can scale without overworking. Create a sustainable, scalable business model that fits your dream life. Apply for Elevate today: Click here to apply or DM Nicole on Instagram with the word "Elevate." Connect With Nicole: Follow Nicole on Instagram: @nicoleculver Send your questions or feedback via DM! P.S. Nicole's favorite win this year? A client who said, "I'm genuinely happy." Ready to create results like this in your business? Apply for Elevate today!

This is a new style of podcasting Dan + I are trying out to bring you some behind the scenes conversations. We're talking low ticket and how we added that in this year to bring in more revenue and more high ticket buyers.

-

Predictable Sales Model Training Secret Podcast Starter Pack

In this episode I'm sharing how to get out of slow summer sales. DM me Elevate to learn how to work with us 1:1 to get support.  Links Mentioned: Free Expand Trial Cash Conversations

I'm excited to bring you this conversation I had with my good friend Brandi Mowles, who is an absolute genius when it comes to anything to do with funnels, marketing and online business!  One of my favorite things about Brandi, and as you'll hear, is that she is a straight shooter who tells it like it is - I just love the way that her brain works. In this episode, Brandi and I share our thoughts on not only running a business, but we look at how you can balance business growth and motherhood at the same time. If you're a mom too, this is an episode that you won't want to miss!  Have you heard about our brand new private podcast, EXPAND? These mini-trainings can help you expand, uplevel and elevate to the next level in your business. This is a mini training series unlike anything you've ever experienced before, and you can grab it now at https://nicoleculver.co/expand! In The Cash Conversation Bundle, get the exact steps we use to create an ENGAGED, talking back audience...who are READY to buy. Get it here! https://nicoleculver.co/cashconvosbundle  Get the exact system to get low ticket sales every single day.  Learn how to get your DREAM clients to be excited for every offer you drop and enroll quickly!  Access our Low Ticket Daily system. Learn how to create, launch and price your low ticket offers so they sell out every time. https://nicoleculver.co/lowticketdaily  Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me "Double" on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me "Sales" to get started!   ​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me "Elevate" on Instagram.  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights:  Brandi's mindset as she pushed through the downtimes and how she was able to then see her next steps of growth [3:53] Why you need to be very careful when analyzing the decisions you are making on down months in business [7:24] The way in which Brandi handles her company's finances and what to understand about making more money [12:11] A look at the filters she runs her business decisions through [13:59] Brandi's advice to Mom's with small children who are also running a business [21:14] Her final thoughts and tips for preparing yourself and your business for unplanned changes that may occur  [22:23] For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!  

Are you noticing slower than usual sales lately, and more people saying "not now" to your offer? In this episode, I'm bringing you another recent Instagram Live that I did that talks about this, and I share what you need to watch for and be doing right now. There is no doubt that a shift in the market has happened, and your client has changed. This means what they previously saw as valuable just isn't the same, so your positioning needs to be updated as well to reflect that.  The good news is that there are people still buying, we see it everyday, and I want this episode to provide you with the actionable steps to take that will have them taking the next step with you too!  Have you heard about our brand new private podcast, EXPAND? These mini-trainings can help you expand, uplevel and elevate to the next level in your business. This is a mini training series unlike anything you've ever experienced before, and you can grab it now at https://nicoleculver.co/expand! In The Cash Conversation Bundle, get the exact steps we use to create an ENGAGED, talking back audience...who are READY to buy. Get it here! https://nicoleculver.co/cashconvosbundle  Get the exact system to get low ticket sales every single day.  Learn how to get your DREAM clients to be excited for every offer you drop and enroll quickly!  Access our Low Ticket Daily system. Learn how to create, launch and price your low ticket offers so they sell out every time. https://nicoleculver.co/lowticketdaily  Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me "Double" on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me "Sales" to get started!   ​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me "Elevate" on Instagram.  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights: A closer look at the value shift that's been happening and the reason why it's happened [1:20] Why a "kitchen sink offer" won't work anymore, and the analogy I like to use that demonstrates this [5:03]  Offer alignment and the importance of focusing on speaking to your rich niche [6:18] The trainings inside of Elevate that will help you right now if your sales have slowed [8:29] For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!