PODCAST · business
The Slice
by John Dirugeris
The Slice by John Dirugeris is your go-to podcast for business growth, marketing, and entrepreneurship. Join me for:- Entrepreneur Interviews: Dive into the journeys of fellow entrepreneurs, exploring their struggles, achievements, and wisdom.- Expert Insights: Solo episodes where I unpack social media, marketing, and advertising strategies.Whether you're an aspiring entrepreneur or a seasoned business owner, The Slice offers practical advice and inspiration to help you achieve your goals. Learn, grow, and elevate your business with us.
Episodes
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Travel Agents Still Matter: A Chat with Kat Morga
In this episode of The Slice, I sit down with Kat Morga, owner of Adventure Smarter, about her journey from starting a travel agency as a side hustle to making it a full-time business. Kat shares her mission to create authentic travel experiences, the importance of downtime for entrepreneurs, and...
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Giving Leather a New Meaning and Purpose: Emily Brown's Journey
In this episode of The Slice, I sit down with Emily Brown, founder of EE Brown Leatherworks, to talk about her incredible journey from side hustle to full-time entrepreneur. Emily shares how a creative spark (and a game-changing call from Birkenstock) launched her leather artistry into a legit...
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From Bachelorette Parties to Luxury Events: Sarah Adair's Journey
In this episode of The Slice Podcast, I, John Dirugeris, interview Sarah Adair, the owner of Social Bliss Events, a luxury event planning company. Sarah shares her journey from starting her business in 2013 to overcoming challenges, the importance of delegation, and the lessons learned along the...
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A Chat with Natalia Garza: College Student Turned Entrepreneur
In this episode, I chat with Natalia Garza about her story of upbringing, her desire to launch a photography business, and the struggles and emotional aspects of starting a business in high school and carrying that through college.
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Welcome to the NEW Slice + About The Host: John Dirugeris
Welcome to the NEW Slice, a podcast sharing the stories, struggles, and successes of entrepreneurs no matter the age, duration, or industry.
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The Best Growth Opportunity You Have on Social Media in 2024
Welcome to the first episode of The Slice hosted by John Dirugeris, Founder and CEO of VAW Media. This episode comes from a YouTube Video about the best way to gain true attention and growth on social media in 2024. By the end of this video, you will learn what SOVCAM is, how it works, why I...
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Instagram Advertising in 2023; Why It Works & Why You Shouldn't "Advertise"
In 2023, advertising on Facebook and Instagram continues to be an effective strategy for businesses to reach a large audience and drive sales. Despite the platform's reputation, advertising on these social media sites still provides unique benefits such as targeted advertising, access to valuable...
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5 Social Media Trends That Small Businesses Can Take Advantage of in 2023
Welcome to my podcast! In this video, I discuss these 5 trends that I am seeing and my agency is seeing when it comes to social media in 2023. 1. Video content is going to rule social media 2. LinkedIn Content is a great awareness play 3. YouTube Long Form Videos and Shorts are great…
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5 Marketing Statistics that Business Owner's Should Fear
In this episode, I dive into, and solve, 4 marketing statistics that business owners who are putting out any kind of marketing messages should fear.
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The Foundations to the Learn, Grow, Achieve Mindset
In this episode, I dissect the LGA Method, or the Learn Grow Achieve Method of life.
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5 Tips to Start Posting on TikTok
Here are five actionable steps you can take today to start posting on TikTok. TikTok has become one of the leading if not the leading social media platform on social media and you do not want to miss out on this underpriced attention.
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Why Solo Travel is Underrated
I recorded this on my way to Talladega for the Nascar Cup Series race, and I discuss solo trips and how underrated they are!
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Car Rant 1: The Setbacks and Adversity You Face Can Actually Set You Forward in Life
In this episode, I discuss how adversities you will face in life can actually set you forward in life. Silver linings are key to growing and learning no matter the adversity or setback you face.
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The Importance of Using Cold Audiences in Your Marketing
In this episode, I talk about the importance of using cold traffic sources in your marketing. Whether this is Facebook/Instagram advertising or Tik-Tok advertising, using cold traffic sources can be the key to unlocking interests, demographics, psychographics, and aspects of your audience that…
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How Customer Persona's Can Make or Break Your Marketing Strategy and Potential
Good morning, good afternoon, good evening everyone. Customer personas are essential for your business's growth and your marketing's success. I discuss Rick, the mock customer persona that I will walk through with you throughout the podcast, as well as some bonus tips for business and sales…
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The Top Social Media Questions for 2022, Answered: Part 1
Social Media is here in 2022 (obviously) and there is no doubt that social media can drive business results, but there are questions to be answered about each platform, and the best platforms for you and your business. What platforms will drive the most business results? What platforms will drive...
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How to Advertise on TikTok in 2022
You've heard all about TikTok, and how young teens are dancing, how the platform is so young that there's no point for a business to be on there, and that "those people won't buy." In this episode, I discuss how to advertise on TikTok, the 4 aspects of a successful TikTok ad, and budgeting!
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Catch-Up: #1 - Michael Langreck
In the Catch-Up Series, I sit down with current and old friends to discuss what they have been up to in life, where they are headed, and discuss things that are relevant to their world. Michael Langreck is a graduate of Belmont University in Nashville, Tennessee with a degree in Finance. His...
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The Benefits and Challenges of Entrepreneurship
In this podcast, I discuss the challenges of Entrepreneurship, as well as the benefits. There are many benefits and challenges to entrepreneurship but in the end, I have found that it has been one of the best decisions I have made up to this point. I discuss challenges such as patience…
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How to Create 25 Different Pieces of Content Off One Macro Content Piece
In this episode, I discuss how you can create 25-30 pieces of content from one piece of macro content. Creating social media content can be daunting, but it can be done in an effective way! It's called creating one macro piece of content (podcast, blog, etc.) and turning into bit sized pieces…
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How to Win in Business in 2022 with Storytelling
In this episode, I talk about how to win in business in 2022 and beyond with storytelling. I dive deep into my five to six main points on how to grow your following as well as invoke action and emotion within the people you are trying to reach with your social media content. If you are someone…
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How to Develop An Exercise Routine
In this episode, I discuss the following topics on how to develop an exercise routine and what I have learned through trial and error about when to go to the gym, and what the most important aspects of going to the gym are. I will discuss: - What do you want to achieve when you work out - What...
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Features vs. Benefits: How to Market Your Product Or Service
In this episode, I am going to discuss the difference between a feature and a benefit. Why is this crucial for your marketing success? Features don't sell products, benefits do. People focus on how their lives will be better with your product: the benefits. If you love entrepreneurship and want…
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Which Social Media Platforms Should You Use in 2022: B2B Edition
In this episode, I talk about which social media platforms you should use in 2022 for a B2B entity. Some of the platforms include LinkedIn, TikTok, YouTube shorts, and Instagram reels.
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Instagram is Reintroducing the Chronological Feed
Hey business owners and friends! Instagram announced that they are going to reintroduce the chronological feed as an option for your account starting in the beginning of 2022!
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5 Actionable Tips You Can Take Today to Create a Strong Social Media Presence
Creating a strong social media presence can be daunting, but with these 5 steps, you can create a presence that is true, authentic, and real. This can be done for personal brand social media pages and business social media accounts. Do you struggle with coming up with content ideas or need help...
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Facebook Announces Internet-Breaking Changes!
Facebook has announced that they will be rebranding and changing their name in response to the hype and upcoming state of the internet known as the "metaverse"
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Split Testing Your Ads: Why Every Business Owner Should Split Test
In this episode, I talk about why it is important to split test your ads on the ad set level (specifically talking about Facebook.) You can get daily content via my social media channels here: Instagram Facebook
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I Am Back! Find Out What I Have Been Up To
I have been away for a while and I am back! Welcome to the show!
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The 5 P's to Starting a Business in a Post Pandemic Landscape
In this episode, I discuss my 5 P's to starting a business in a post-pandemic landscape. This can be applied to local and small businesses as well as medium sized businesses.
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Are You Striving Towards Something? Why Work Ethic Can Be The Unlock
In this episode, I talk about how work ethic can be the unlock to what you want in life, whether that’s success, good grades, clients, that job you’ve dreamt of, etc. It would mean the world to me if you have The John Dirugeris Show a like or a follow, and if you want to hear about a specific...
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The Launch of the TikTok Book Club
I am excited to announce that I am starting a TikTok book club where we will read some of the best books around entrepreneurship, personal finance, motivation, marketing, and more. We are reading "The Millionaire Next Door", and you can grab the book here: https://amzn.to/3gPFkJN
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How You Need to Take Control of Your Role in Your Life: AKA Accountability
In this episode, I discuss a quote from the book, "The One Thing" by Gary Keller. He talks about accountability and owning your role in the events in your life. If you are in Nashville, I would love to get a cup of coffee with you and talk about all things business, mindset, marketing, money,...
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Why Brand is As Essential As Customers For A Business in 2021
In this episode, I talk about why brand is as essential as customers for a business in 2021. Here are the 5 tips to build brand within your business: 1. Have a social media presence 2. Use the jab, jab, jab, right hook marketing method for your advertising efforts 3. In your social media content,...
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Why Being Present on Multiple Social Media Channels is Necessary for Your Business
In this episode, I talk about why it is important to be present on multiple social media channels. Thank you to all the loyal listeners and subscribers out there! It means a lot. Much love! John Dirugeris
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2021: The Abundance of Opportunity, Why You Need Micro Speed, and The Importance of Macro Patience
In this episode, I talk about the abundance of opportunity in the world, why do you need to be fast in the short term, and why you need to realize that long-term patient is the key to success. I also had a bonus step about failure. I’d love for you to connect with me on LinkedIn or Instagram!...
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The Facebook Ad Funnel: The Conversion Stage
In this episode, I finished the 3-step Facebook ad funnel for small businesses that you can implement today! This step includes targeting your BOFU (Bottom of Funnel) individuals, adding a call to action to your ad copy, and enticing them to buy from you. If you are in Nashville, I’d love to meet...
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The Facebook Ad Funnel: The Consideration Stage
In this episode, I dive into the consideration stage of the Facebook ad funnel specifically for small and medium size businesses. If you’re in Nashville, this funnel will work effectively to get local Nashvillians in.
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The Facebook Ad Funnel: The Awareness Stage
In this episode, I dive into the awareness stage of the Facebook ad funnel specifically for small and medium-size businesses and honestly for any size business. I would love for you to connect with me on social! My Instagram and TikTik is @thejohndirugeris and connect with me on LinkedIn!
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The Facebook Ad Funnel for Small Businesses: Brief Overview
In this episode I discuss my Facebook ad funnel that I use for all my clients to bring customers in cultivate their curiosity and encourage them to buy from you. It is a brief podcast, but I will be putting out a more in-depth podcast on each step soon!
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How To Target People on Facebook with The iOS Change
Hey everyone in this podcast I discuss 3 to 4 main ways to target people after the iOS change. If you’re in Nashville, I’d love to meet up and talk business and marketing over a cup of coffee so I’m going to extend that invitation out to you. If you would like to hear a specific topics on social...
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Instagram Introduces Hiding Like and View Counts
Hey everyone in this podcast I’m going to talk about Instagram’s new feature that allows you to remove your like count and your view count from accounts that you follow and from your own individual posts. I hope you enjoy!
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Entrepreneurship: Fakeness, Automation, and the Future with Brandon Shields
In this episode, Brandon and I discuss the current state of entrepreneurship, where entrepreneurship is headed with automation, self-awareness/passion/work ethic/passion, and entrepreneurship will go in the future with NFT's and the digital landscape. You can follow Brandon here:...
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May 1st Update + Social Content Update + New Agency Website & Socials
Happy May everyone! I have a lot of great things coming up this month so be on the lookout for some social content!
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Personal Update & Update on Apples New iOS Facebook Ad Restriction
Hey everyone! In this episode I’m gonna give you a little bit of a deep dive into what I’ve been up to you the last couple months and also some information around my agency and processes. I will also talk about Apple’s new iOS Facebook ad restriction and what you can do with that other update and...
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What is a Facebook Pixel
In this episode, I dive into what a Facebook pixel is and how you can use it to your advantage in your business. I'd love for you to check out my other content on other platforms! My handle is @thejohndirugeris on Instagram and TikTok!
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What is a Facebook Lookalike Audience
Facebook lookalike audiences are audiences that are based on your custom audiences. Facebook will ask you if you want to create a lookalike audience after you create a custom audience, and what this audience will do is find other people like your base custom audience that you already created....
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What are Custom Audiences on Facebook?
Custom audiences on Facebook are great tools to use to retarget people who have taken some action with your business online. This can be a website visit, someone who has followed your Instagram account, or someone who has liked your Facebook post. I'd love for you to check out my other content on...
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Can Any Business Run Facebook Ads?
Yes. Period. Just make sure your business isn't in the special ads category (real estate, credit, politics, medicine), and if it is, simply read the guidelines on how you can run Facebook Ads too. I'd love for you to check out my other content on other platforms! My handle is @thejohndirugeris on...
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Why Organic Reach is Going Down on Facebook
Facebook is one of the biggest and one of the oldest social media platforms alive, and is still churning but not at the same pace it used to when it comes to organic content. Billions of users and Trillions of posts later, and the algorithm has changed. I'd love for you to check out my other...
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ABOUT THIS SHOW
The Slice by John Dirugeris is your go-to podcast for business growth, marketing, and entrepreneurship. Join me for:- Entrepreneur Interviews: Dive into the journeys of fellow entrepreneurs, exploring their struggles, achievements, and wisdom.- Expert Insights: Solo episodes where I unpack social media, marketing, and advertising strategies.Whether you're an aspiring entrepreneur or a seasoned business owner, The Slice offers practical advice and inspiration to help you achieve your goals. Learn, grow, and elevate your business with us.
HOSTED BY
John Dirugeris
CATEGORIES
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Frequently Asked Questions
How many episodes does The Slice have?
The Slice currently has 102 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Slice about?
The Slice by John Dirugeris is your go-to podcast for business growth, marketing, and entrepreneurship. Join me for:- Entrepreneur Interviews: Dive into the journeys of fellow entrepreneurs, exploring their struggles, achievements, and wisdom.- Expert Insights: Solo episodes where I unpack social...
How often does The Slice release new episodes?
The Slice publishes regularly with 102 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Slice?
You can listen to The Slice on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Slice?
The Slice is created and hosted by John Dirugeris.
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