The TONYA STOKES Podcast

When the economy shifts, your clients do too. Here’s how to guide them with strategywithout lowering your value.The Salon Suite Life book: https://a.co/d/0dmSgmWrhttps://a.co/d/iYUUqQo

Sometimes what you create will work… but that doesn’t mean it’s what was promised. In this episode, we break down Genesis 16 and the real cost of forcing something that wasn’t ready. If you’ve ever made a move out of pressure instead of trust, this conversation will hit home.The Salon Suite Life book: https://a.co/d/0dmSgmWrhttps://a.co/d/iYUUqQo

AI isn’t the future it’s already in your salon. In this episode, Tonya breaks down simple, real ways stylists can use AI to save time, reduce burnout, and run a more efficient business, without losing their personal touch. The Salon Suite Life book: https://a.co/d/0dmSgmWrhttps://a.co/d/iYUUqQo

Not all pricing is created equal. In this episode, we break down why your prices should reflect your market not what you see online and how to avoid one of the biggest mistakes in the beauty industry right now.The Salon Suite Life book: https://a.co/d/0dmSgmWrhttps://a.co/d/iYUUqQo

Are you really mad at the service, or just the price? Let’s talk about what goes into hair pricing, why costs vary, and why everything isn’t meant for everybody. The Salon Suite Life book: https://a.co/d/0dmSgmWrhttps://a.co/d/iYUUqQo

My Black Friday & Cyber Monday deals flopped, my other promo went crazy, and I’m trying to figure out what’s happening out here. Let’s talk salon deals, timing, and client behavior.https://a.co/d/iYUUqQo

Tonya wants to chat a little about this economy and your mindset. This is a short check in, HOW ARE YOU and HOW ARE YOU SHOWING UP FOR YOUR CLIENTS? https://a.co/d/iYUUqQo

 In this episode of Style: Salon Talks You'll Love Every Time, Tonya Stokes breaks down how today's economic slowdown is reshaping salon life. From clients stretching appointments and cutting luxury add-ons to rising costs on everyday essentials, salons everywhere are feeling the squeeze. Tonya shares real behind-the-chair insights, the tough choices independent stylists are facing, and three practical strategies to protect your business in uncertain times. If you've been wondering how to keep clients coming back and your salon profitable during a downturn, this episode will give you clarity, confidence, and a plan to move from struggle to strength.  Get your copy on Amazon https://a.co/d/i5yatGwhttps://a.co/d/iYUUqQo

In this episode, I share two powerful analogies to remind you that not all movement means progress. If you’ve been working hard but feeling stuck, this message is for you. It's time to move with purpose and expectation. You're not behind. You're just in a planting season. #builttorise https://a.co/d/iYUUqQo

No matter how focused you are, your surroundings shape your future. This episode Tonya Stokes, breaks down why upgrading your environment is non-negotiable. Click here to grow your Salon business Be my guest, email me at [email protected] https://a.co/d/iYUUqQo

In this episode, I dive into the powerful concept of mindset — inspired by Mindset by Dr. Carol Dweck. Are you operating with a growth mindset, or are you stuck in fixed thinking? More importantly, are you holding on to your career or business long after your effectiveness? Tune in as I explore this honest question through the lens of the beauty industry and entrepreneurship — and shares empowering tips to help you reset, realign, and rise. Because you were Built to Rise.https://a.co/d/iYUUqQo

In this episode, we're diving deep into a truth that quietly shapes our lives: Those who commit to nothing are distracted by everything. If you've been feeling pulled in every direction, stuck in overwhelm, or unsure where to focus — this conversation is for you. Learn why commitment isn’t about locking yourself in — it’s about setting yourself free. Get ready for a mindset shift that will help you protect your energy, regain your clarity, and start moving with purpose.🎧 Tune in and take your power back — one intentional decision at a time.Get a copy of my bookhttps://a.co/d/62b8Y8Ihttps://a.co/d/iYUUqQo

In this episode of STYLE: Salon Talks You’ll Love Every Time, we break down how rising tariffs are impacting salon owners and stylists—from supply shortages to increased costs. Plus, I’ll share 3 practical ways to protect your profits without losing client trust.https://a.co/d/iYUUqQo

In this honest and unfiltered episode, I open up about a personal bias I’ve never shared with my clients—my discomfort with braids in Corporate America. I talk about where that belief came from, how it clashes with my support for natural hair, and what it means to "play the game" while staying true to yourself. This is a real conversation about perception, professionalism, and the fine line between self-expression and career success.Checkout my book on Amazonhttps://a.co/d/iYUUqQo

In this episode of STYLE – Salon Talks You’ll Love Every Time, Tonya shares a heartfelt Mother’s Day message and opens up about the eerie similarities between today’s economy and the 2008 downturn. If you’re feeling a slowdown in the salon or wondering what to do next in real estate, this episode offers six actionable tips to help you stay ready—not just reactive.https://a.co/d/iYUUqQo

This podcast is about small thinkers — who they are, how they operate, and the impact of their mindset.https://a.co/d/iYUUqQo

In this episode of STYLE — Salon Talks You’ll Love Every Time — Tonya Stokes poses a powerful question: Are you performing your business at a lower register? Through a heartfelt story about singing at weddings and the quiet power of mentorship, Tonya draws a bold connection between playing it safe and rising to your potential.If you’ve been showing up small, waiting for permission, or stuck in your comfort zone — this episode is your gentle push and firm reminder: you’ve got range.It’s time to step into your higher register — in business, in life, and in leadership.https://a.co/d/iYUUqQo

In this bite-size episode of STYLE: Salon Talks You’ll Love Every Time, Tonya Stokes reflects on the power of unlimited potential. She shares why staying consistent with marketing—even during slow seasons—is key to long-term success. If you’ve ever felt stuck waiting for clients to return, this one’s for you. It’s a quick reminder to keep showing up, because your potential truly has no limits. https://a.co/d/iYUUqQo

Are you truly making progress in your business, or just staying busy? In this bite-sized episode, let’s talk about the power of focused productivity. Inspired by a well-known challenge, I asked myself: “Tonya, name five things you did today to move your business forward.” The answer was eye-opening.Tune in to hear why shorter, intentional to-do lists can lead to greater success—and why holding yourself accountable to just five key tasks a day might be the game-changer you need.Can you name five things you did today? Let’s find out.Get your copy of Salon Suite Life today!https://a.co/d/iYUUqQo

Setting boundaries isn’t just about saying no—it’s about protecting your time, energy, and business. In this episode of STYLE – Salon Talks You’ll Love Every Time, I dive into why boundaries are essential for salon owners and stylists who want to avoid burnout and create a stress-free work environment.Learn three key strategies to set and enforce boundaries with clients and team members, including:✅ Establishing clear business policies and sticking to them✅ Taking control of your schedule (instead of letting it control you)✅ Saying ‘no’ without guilt while maintaining professionalismIf you’ve ever felt overbooked, underappreciated, or pressured to bend your own rules, this episode is for you! Tune in and start setting boundaries that support both your business and your well-being. 💇🏾‍♀️✂️✨Get a copy of my book: The Salon Suite Life  https://a.co/d/7MMEwsChttps://a.co/d/iYUUqQo

Stop worrying about finding clients in your new city! This episode provides actionable steps to build a loyal following.  www.magicmind.com/TONYAJANhttps://a.co/d/iYUUqQo

Tired of chasing the wrong clients? On this episode of Salon Talks You'll Love Every time 'STYLE,' we dive deep into the art of attracting your ideal client. Learn how to define your dream customer, leverage your unique strengths, and build a powerful online presence to bring in more of the clients you love to work with. Stay Focused in 2025 use my 45% discount code and try MAGIC MIND.WWW.MAGICMIND.COM/TONYAJANhttps://a.co/d/iYUUqQo

In this episode of STYLE, Salon Talks You'll Love Everytime, we explore what it means to be a visionary leader in the salon industry. Discover how to create a bold vision for your business, inspire your team, and turn your dreams into actionable goals. With three simple tips, you’ll learn how to define your “why,” paint a clear picture of success, and communicate your vision consistently. Get ready to lead your salon to new heights!  www.magicmind.com/TONYAJAN a 45% discount on a 24 pack day and nighttime Magic Mind shotshttps://a.co/d/iYUUqQo

Happy New Year! 🎉 In this episode of STYLE, we’re diving into the power of setting intentions for 2025. What is your word for 2025....Breaking free from restrictions can open doors to a more fulfilling life.You’ll hear practical advice on overcoming social media struggles, leveraging Google Maps to attract qualified clients, and embracing imperfection to make progress. Plus, you'll get three actionable tips to help you start the year with clarity and purpose.Ready to choose your word or mantra for 2025? Tune in and start the year with intention and focus! #11824https://a.co/d/iYUUqQo

Thinking about leaving your hairstylist or salon career behind? Before you make the jump, tune in as I break down three key questions to ask yourself. This episode will help you reflect and decide if it’s time to move on or reignite your passion for the industry.  WWW.THEACADEMY4U.COMhttps://a.co/d/iYUUqQo

This episode focuses on the power of asking for what you want, even when faced with rejection, and learning to be at peace with the responses you receive. Over time, those "no's" will turn into "yes's," and your business will thrive. It’s all about embodying, taking action, and achieving everything you’ve dreamed of. You’ve got this! Share your thoughts with me call/text 704-756-2752Check out my online store www..theacademy4u.com.Book Reference: Go for NoBy Richard Fenton and Andrea Waltzhttps://a.co/d/iYUUqQo

In this episode, I look into the concept of emotional discounts and why they can be detrimental to your beauty business. Learn why offering discounts based on emotions can undermine your value, set unclear boundaries, and impact your bottom line. I also share practical tips on what to do instead, so you can maintain your professionalism, build trust with your clients, and ensure a thriving, sustainable business. Tune in and discover how to confidently stand firm on your pricing!"  https://a.co/d/iYUUqQo

In summary, engaging in conversation is not just about being friendly—it's about building relationships, understanding needs, creating a positive atmosphere, and building trust. These elements are key to providing an exceptional client experience and ensuring long-term success in this industry.  I hope this episode helps you. Please share it with a fellow hairstylist, barber, mua, or a novice in the beauty industry. Checkout my online academy at www.theacademy4u.com .Enjoy, Tonya Stokes704-756-2752 https://a.co/d/iYUUqQo

Customer Experience and Service are vital elements that can make or break a hair salon business. In this episode, we explore the pivotal role they play in your business. From the importance of first impressions to the art of effective communication and attention to detail, we uncover the secrets behind creating memorable experiences for salon clients. Tune in for expert insights and actionable tips on how to elevate your salon's customer experience game and drive business success."www.theacademy4u.com 704-756-2752 https://a.co/d/iYUUqQo

In this episode, let's discuss common concerns among those on weight loss journeys: hair loss. We explore the phenomenon of telogen effluvium, shedding light on its connection to rapid weight loss and certain medications like semaglutide (Ozempic or Wegovy). While these medications may not directly cause hair loss, the body's response to significant metabolic changes can trigger this shedding phase. We discuss the importance of understanding the hair growth cycle and offer advice on patience, self-care, and seeking professional guidance. Tune in as we navigate this aspect of the weight loss journey with compassion and insight.www.theacademy4u.com 704-756-2752https://a.co/d/iYUUqQo

Join us as we share insightful tips to help you with creativity and personal development. Tune in to discover new perspectives, proven methods, and transformative insights that will help you break free from creative stagnation and unleash your full creative potential."https://a.co/d/iYUUqQo

Www.theacademy4u.comhttps://a.co/d/iYUUqQo

In this episode, we're diving headfirst into the world of goal setting. It's January, and we're all about making 2024 your most fabulous year yet.Join us as we discuss the importance of goal setting and explore the different frequencies – from daily to yearly goals. Are you a daily planner or a big-picture dreamer? We've got tips and insights for every salon cutie out there.Discover the power of S.M.A.R.T. goals, learn to prioritize like a pro, and find out why celebrating small wins is the secret ingredient to long-term success. Whether you're behind the styling chair or managing a salon empire, this episode is your guide to crafting a beautiful path to success.I will also give you a brief overview of what setting a goal to make an EXTRA $30K looks like in Months, Weeks or daily. Give it a listen and let me know what you think. You can always reach me at 704-756-2752 or www.theacademy4u.com https://a.co/d/iYUUqQo

As the year draws to a close, join us in the latest episode where we explore invaluable tips to keep you motivated and focused on crushing your year-end goals. Whether you're a goal-setting pro or just getting started, these practical insights from experts and real-life success stories will guide you through the final stretch. Tune in, buckle up, and let's finish the year strong together! 🚀 #YearEndGoals #MotivationTips #SuccessJourney 🌟https://a.co/d/iYUUqQo

"In 'Specialize to Thrive,' we dive into the power of niching down in your business to make a significant impact in the last quarter of 2023. Discover how focusing on a specific audience can reduce competition, build expertise, and foster strong customer loyalty. Learn from real-life examples, like how a natural hair specialist found their niche through data analysis. Join us for insights on specializing for success and unlocking your full potential in your field."www.theacademy4u.com 📞 📲 feedback704-756-2752 https://a.co/d/iYUUqQo

A very informative 4th Quarter Rant for Beauty Industry Professionals. Press the Gas on your earnings in the last quarter of the year. You're Welcome!WWW.THEACADEMY4U.COM 704-756-2752 https://a.co/d/iYUUqQo

Join our experts in the salon industry as they break down the advantages and drawbacks of two popular stylist arrangements: booth renters and commission-based stylists. Learn how booth renters enjoy independence and higher earnings potential, while commission-based stylists benefit from stability and salon support. Find out which path suits you best and discover strategies to overcome the challenges in either role. Tune in for valuable insights to make informed decisions in your salon career or business. Click here --- Send in a voice message: https://podcasters.spotify.com/pod/show/tonyastokes/messagehttps://a.co/d/iYUUqQo

Please send me some feedback. I want to know what you think. [email protected] 704-756-2752 --- Send in a voice message: https://podcasters.spotify.com/pod/show/tonyastokes/messagehttps://a.co/d/iYUUqQo

Increasing your clientele can be easily with consistency. Do these four things over the next few weeks and watch your business grow. Www.theacademy4u.com 704-756-2752 --- Send in a voice message: https://podcasters.spotify.com/pod/show/tonyastokes/messagehttps://a.co/d/iYUUqQo

Navigating the Recession requires a game plan. Many Salon Owners and stylist, fly by the seat of our pants daily. Consider these tips to avoid slow days in the salon. Let me know what you think. Lets connect, email me: [email protected] For Education Click here Lets Chat: 704-756-2752 --- Send in a voice message: https://podcasters.spotify.com/pod/show/tonyastokes/messagehttps://a.co/d/iYUUqQo

You owe you. Make 2023 your Jordan go hard or get outta the way! www.tonyastokes.com 704-756-2752 --- Send in a voice message: https://podcasters.spotify.com/pod/show/tonyastokes/messagehttps://a.co/d/iYUUqQo

Who are the people you bounce most of your ideas off of?  Are they comfortable correcting or redirecting you?  Or do they agree with everything you say?  Entrepreneurship can be very lonely at times not to mention difficult.  But with the right people around you, it doesn't have to be.  This episode is about having a support system.  Let me know what you think?  [email protected] 704-756-2752  --- Send in a voice message: https://podcasters.spotify.com/pod/show/tonyastokes/messagehttps://a.co/d/iYUUqQo

How's it going in 2023?  I just wanted to check in on your progress and give you a little update.  Remember 2023 will give you everything you need if you put in the work.  It won't be easy but it will definitely be worth it.  Let's stay in touch  704-756-2752  www.theacademy4u.com  www.tonyastokes.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tonyastokes/messagehttps://a.co/d/iYUUqQo

This conversation will never go away.  What is your specialty?  What are you known for? What is your most requested service?  Check your POS what product or  service does it say you sell most of?  If the answer to those questions is the same.  That should be your Niche.  I know there are other things that you enjoy doing and you can continue to do those things.    However, your advertising and marketing should be what your client base is asking for.  That is what you are good at.  Do your research and make a decision.   Call me if you have questions.  704-756-2752 or www.theacademy4u.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tonyastokes/messagehttps://a.co/d/iYUUqQo

This is the easiest Hack to increase your business and it's completely FREE.  Take out your cellphone or your laptop so you can download the app.  Your Welcome! www.theacademy.you  call/text 704-756-2752 --- Send in a voice message: https://podcasters.spotify.com/pod/show/tonyastokes/messagehttps://a.co/d/iYUUqQo

It Bites Stop complaining and find solutions.  When you complain you get more of the same.  Here is why   @Energytherapy.biz --- Send in a voice message: https://podcasters.spotify.com/pod/show/tonyastokes/messagehttps://a.co/d/iYUUqQo

I gotta give @MelRobins credit for this one.  No one is coming to save me.  It is my job.  I don't know why it took me a while to really understand that I am responsible for my mental, physical and financial well-being.  What is happening with your business.  Why are you blaming the economy and the recession for your slow days.   Take 5 mins to look in the mirror.  The reflection looking back at you.......is the problem.   Listen to this episode and tell me what you think.  [email protected] or 704-756-2752 Take a look at my online Academy.  www.theacademy4u.com  --- Send in a voice message: https://podcasters.spotify.com/pod/show/tonyastokes/messagehttps://a.co/d/iYUUqQo

I QUIT and you should join me.  Quit playing small, quit shrinking and doubting yourself.  Quit letting other people ruin your day.  Say it....I QUIT! www.theacademy4u.com  704-756-2752 --- Send in a voice message: https://podcasters.spotify.com/pod/show/tonyastokes/messagehttps://a.co/d/iYUUqQo

We all can use a little help in some areas of life.  Be it from a Friend, Church, coworker or a paid coach or therapist.   Don't go into 2023, 2024, 2025 with the same goals and dreams from 2021.  Hire a coach to help you become a better version of yourself and share your gifts and talents with the world.  www.theacademy4u.com   704-756-2752 --- Send in a voice message: https://podcasters.spotify.com/pod/show/tonyastokes/messagehttps://a.co/d/iYUUqQo

Whoaaaaa, I missed a few things. At this point, it's probably not going to happen before the end of 2022.  But, I will start again TAHDAY!  You should too.  If you haven't achieved what you set out to do in 2022.  Start over, you got this!  www.theacademy4u.com 704-756-2752 --- Send in a voice message: https://podcasters.spotify.com/pod/show/tonyastokes/messagehttps://a.co/d/iYUUqQo