The Trustbound™ Podcast

Paul Gladen didn't set out to become one of the most connected people in Montana. He moved there almost by accident, started a community just to find people to drink beer with, and spent a decade making thousands of introductions without ever keeping score.In this episode, Paul and Mauricio unpack what that actually looks like in practice, how to decide who gets your time, why giving first without an agenda is the most powerful GTM motion that nobody talks about, and where AI fits into all of this without replacing the thing that makes relationships real.If you've ever wondered how the most connected people in any room got there, this is the answer.Connect with our founder, Mauricio Suarez: https://www.linkedin.com/in/mauricio-suarez-velez/Connect with Paul Gladen: linkedin.com/in/paulgladenLearn more about itogai:Website: https://www.itogai.com/LinkedIn: https://www.linkedin.com/company/itogai/

Ranya Barakat said two things in Episode 8 that stayed with Mauricio all week.One: she could not think of a single time she had rebuilt trust after it broke. Once it is gone, she walks. Two: she closed the conversation offering to connect anyone in her network to anyone who needed it. No agenda. No ask. The same phrase Mauricio has been using for years, said by someone from a completely different background.Same relationship operating system. Ten years apart.In this Breakdown, Mauricio unpacks three principles the episode surfaces: the trust that outlasts the deal, what happens when context resets and threads break, and why a hundred percent of what Ranya has built came from her network.One conversation. Three principles. Ten years of evidence.Learn more: https://itogai.appConnect with Mauricio: https://www.linkedin.com/in/mauricio-suarez-velez/

Ranya Barakat is a tech entrepreneur and GTM leader who has built her entire career through her network. Not mostly. 100% percent.She and Mauricio have known each other for over a decade. It started as a co-selling partnership at HubSpot. The business reason disappeared. The relationship didn't.In this episode, they unpack what actually makes a relationship last when most business ones don't. Ranya's operating system is simple: trust is given, not earned. And when it breaks, it's gone. No recovery. Not because she can't forgive, but because she can't change her default.They cover what it means to genuinely care for your network, why the context that makes a relationship real never lives in a CRM, and what happens when trust breaks in business and you know it's gone for good.This episode is about the relationships that outlast the deal. And why those are the only ones worth building.Connect with our founder, Mauricio Suarez: https://www.linkedin.com/in/mauricio-suarez-velez/Connect with Ranya Barakat: https://www.linkedin.com/in/ranyabarakat/Learn more about itogai:Website: https://app.itogai.comLinkedIn: https://www.linkedin.com/company/itogai/

Austin Walker didn't talk about one relationship. He reverse-engineered 15 years of his life, from a high school business competition in Belt, Montana to this podcast. Every turn traced back through a thread of genuine connections. None of them planned. All of them real.In this Trustbound™ Breakdown, Mauricio goes back into that conversation to unpack what he's calling the waterfall effect, why every introduction you make puts your reputation on the line, and what happens when AI automates everything except the one thing that actually moves deals forward.🎧 Listen to the episode with Austin first, then come back for this.

Austin Walker grew up in a small town in Montana, almost went to school for trombone, and somehow ended up in a conversation with Mauricio Suárez about trust, relationships, and why the best things in life, and in business, are never planned.In this episode, Austin traces the chain of connections that took him from high school DECA competitions to a fly fishing trip that turned into something much bigger, to eventually landing here. And along the way, he makes one of the clearest cases yet for why warm introductions will outlast every cold outreach tool AI can build.Because AI can personalize a message. It can't replace the person who would put their reputation on the line for you.Connect with our founder, Mauricio Suarez: https://www.linkedin.com/in/mauricio-suarez-velez/Connect with Austin Walker: linkedin.com/in/austinwalkerLearn more about itogai:Website: https://www.itogai.com/LinkedIn: https://www.linkedin.com/company/itogai/

In this Trustbound™ Breakdown, Mauricio goes back into that conversation to unpack how Landa grew to 500+ members with zero leads from paid ads, what Gabriel meant when he said the first 50 people set the culture for the next 5,000, and what the Go-Giver book taught both of them about the line between generosity and burnout.Listen to the episode with Gabriel first, then come back for this.Learn more at itogai.com

Mauricio sits down with Gabriel Tudela, co-founder of Landa Club, to explore how being a natural connector became the foundation for building LatAm’s first fractional work ecosystem. Gabriel and his team have grown to 500+ members with 65% referrals and zero paid marketing. They talk about what it actually looks like to give value without expecting anything in return, why disqualifying clients builds more trust than closing them, and how Gabriel’s experience across four unicorns taught him that the best business always starts with a relationship that already has memory in it.Connect with our founder, Mauricio Suarez: https://www.linkedin.com/in/mauricio-suarez-velez/Connect with our guest, Gabriel Tudela: https://www.linkedin.com/in/gabrieltudela/Learn more about itogai:Website: https://www.itogai.com/LinkedIn: https://www.linkedin.com/company/itogai/

Walter Cervantes, RevOps leader and go-to-market architect, came to his episode with a completely different perspective than every other guest, and it produced one of the sharpest framings yet: a trusted referral isn't a hot lead. It's an exploding sun.In this Trustbound™ Breakdown, Mauricio goes back into that conversation to unpack why trust is the biggest signal that exists, what happens to relationships when handoffs go wrong, and what it really means to maintain trust without constant contact.🎧 Listen to the episode with Walter first. then come back for this.The system behind the seller with Walter Cervantes Spotify → https://open.spotify.com/episode/7oogwdbRKRxJACCR4WeLlD?si=kVThNRqJT1Scg111VTQR9gYouTube → https://youtu.be/mDQw2_FjD5kApple Podcast→https://podcasts.apple.com/us/podcast/the-system-behind-the-seller-why-ops-and-trust/id1879864488?i=1000766258254Learn more at itogai.com

Mauricio sits down with Walter Cervantes, RevOps consultant and fellow HubSpot alumnus, to dig into the invisible layer beneath every trust-based motion - the systems, data, and architecture that either amplify relationships or flatten them into CRM rows. They explore why the highest-performing reps are the ones who shape the system around them, how operations can protect context instead of destroying it, and what happens when RevOps stops being reactive and starts serving the relationship.Connect with our founder, Mauricio Suarez: https://www.linkedin.com/in/mauricio-suarez-velez/Connect with our guest, Walter Cervantes: https://www.linkedin.com/in/walter-cervantes-37615853/Learn more about itogai:Website: https://www.itogai.com/LinkedIn: https://www.linkedin.com/company/itogai/

Pedro Marin, co-founder of Landa Club, referenced Charlie Munger in his episode and one phrase hasn't left since: a seamless web of deserved trust.In this Trustbound™ Breakdown, Mauricio goes back into that conversation to unpack what that phrase actually means, how Pedro and his co-founder built it from scratch, and why the way trust networks grow has nothing to do with campaigns.🎧 Listen to the episode with Pedro first,  then come back for this.https://open.spotify.com/episode/3yRx1DJIhxwL2fKOW7A7QC?si=QaVbKDGJQ0KwjR0nlmlvug

In this episode, Mauricio sits down with Pedro Marin Campero, co-founder of Landa, to explore trust as the invisible infrastructure that supports everything meaningful, from lifelong partnerships to the biggest life decisions. They dive into why choosing a partner is more akin to a marriage than a simple agreement, and why true diligence is found in shared values rather than just data points.Inspired by a mental model from Charlie Munger, Pedro explains the concept of a "seamless web of deserved trust" and how reliability compounds into deep, lasting connections when earned over time.Connect with our founder, Mauricio Suarez: https://www.linkedin.com/in/mauricio-suarez-velez/Connect with our guest, Pedro Marin: https://www.linkedin.com/in/marincampedro/Learn more about itogai:Website: https://www.itogai.com/ LinkedIn: https://www.linkedin.com/company/itogai/

Rick Roberge, 50-year sales veteran and creator of the Project 200 methodology, said something in his episode that's hard to shake: the person making the referral is the greatest beneficiary.In this Trustbound™ Breakdown, Mauricio goes back into that conversation to unpack why that one sentence reframes everything about networking, what Rick meant when he called inbound marketing "a drug," and why the most important question you can ask yourself is: when's the last time you reached out to your 40 without wanting anything?🎧 Listen to the episode with Rick first, then come back for this.Learn more at itogai.com

Mauricio and Rick Roberge go straight at what is missing in modern GTM - real one-to-one relationships. Rick argues that one-to-many go-to-market thinking can become a drug and leaves teams unable to build trust with people who are not ready to buy yet.They discuss what it means to be real, why referrals work (and why the referrer often benefits most), how relationships branch and compound, and Trust Circles as a practical way to focus energy on the few relationships that drive most outcomes.Connect with our founder, Mauricio Suarez: https://www.linkedin.com/in/mauricio-suarez-velez/Connect with our guest, Rick Roberge: https://www.linkedin.com/in/rickroberge/Learn more about itogai:Website: https://www.itogai.com/ LinkedIn: https://www.linkedin.com/company/itogai/

From strangers to a two-year partnership in one WhatsApp intro. That's the story behind this episode. And in this Trustbound™ Breakdown, Mauricio goes back into that conversation with Tomás Uribe to pull apart exactly how it happened, the moment that sealed the decision, why the introduction carried so much weight, and what it actually means when trust travels through someone else.🎧 Listen to the episode with Tomás first, then come back for this.Spotify → https://open.spotify.com/episode/6ibmUQqMmGUbNeCBqs7IaC?si=uuuendAmRbirxLw-G0WPjgYouTube → https://youtu.be/AI2QXzITnVYApple Podcasts → https://podcasts.apple.com/us/podcast/where-relationships-move-business/id1879864488?i=1000757058948Learn more at itogai.com

Mauricio sits down with Tomás Uribe, CEO of Mavity, to to unpack what a real Trustbound™ relationship looks like in practice - a warm introduction, a long-term working relationship that feels like co-building, and the compounding trust that turns vendor into partner.They discuss how Mavity evolved over time, the realities of VC pressure, and why the best work happens when trust and alignment show up before execution requests.Connect with our founder, Mauricio Suarez: https://www.linkedin.com/in/mauricio-suarez-velez/Connect with our guest, Tomás Uribe: https://www.linkedin.com/in/tomasuribemedia/Learn more about itogai:Website: https://www.itogai.com/ LinkedIn: https://www.linkedin.com/company/itogai/

Every great founder, seller, and partnerships leader has been running the same motion intuitively: building trust before opportunity, making introductions that compound, showing up before they're needed.They just didn't have a name for it…or a system.In this first Trustbound™ Breakdown, Mauricio walks through the 7 Principles that sit underneath every trust-driven deal you've ever seen move fast, and every one you've watched die slowly from silence.This is the lens. Everything else will make more sense after this.Learn more at itogai.com

Why do some deals move fast while others feel like you are restarting from zero? In Episode 1, Mauricio breaks down the pattern behind Trustbound™ - the idea that the lightest momentum almost never starts cold.We cover the Human Bridge, why context decays when relationships get flattened into CRM rows, and why trust does not replace diligence - it focuses it. If you are tired of manufacturing urgency, this episode gives you language for designing continuity so trust can travel ahead of the ask.Stop restarting from zero every month. Learn how to let trust do the work for you.Connect with our founder, Mauricio Suarez: https://www.linkedin.com/in/mauricio-suarez-velez/Learn more about itogai Website: https://www.itogai.com/ LinkedIn: https://www.linkedin.com/company/itogai/

Growth feels heavier than it used to, even with more tools and noise everywhere. In this first episode, Mauricio Suarez defines Trustbound™: a trust-first motion where momentum is shaped by trust, timing, and context, not pressure or volume.This is a space for real conversations about how trust moves people and ideas forward. It is not about tactics or growth hacks; it is about the architecture of connection. If this shift resonates, pay attention to where trust is already doing the work for you, that is where true momentum begins.Connect with our founder, Mauricio Suarez: https://www.linkedin.com/in/mauricio-suarez-velez/Learn more about itogai:Website: https://www.itogai.com/ LinkedIn: https://www.linkedin.com/company/itogai/