PODCAST · health
The Truth About Dentistry
by Dr. Peggy Bown
Welcome to The Truth About Dentistry Podcast! This is a podcast for you if you are a dentist looking to learn more about digital dentistry, or you’re just dreaming of practicing in a more modern way.I will be interviewing leaders in the industry, as well as sharing my own personal journey in becoming the successful solo practitioner I am today.I aim to inspire you, and give you helpful tips, insights, and actionable step-by-step strategies, to help you navigate the modern dentistry landscape. Let's learn together and get down to the TRUTH about dentistry.
Episodes
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The VIP Experience: How To Make Your Patients Market For You
In this episode of The Truth About Dentistry, I'm pulling back the curtain on what it really takes to create a VIP experience in a dental practice—and no, it’s not about fancy coffee bars or spa music. It’s about the little things that leave a big impression. I’ll walk you through the mindset,...
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From Managing to Inspiring: Leading a Team That Cares
As a practice owner, I’ve learned that caring deeply about your work is only part of the equation—getting your team aligned with that same level of purpose is where the real magic happens. In this episode, I’m diving into what’s helped me build a team that’s not just skilled, but genuinely...
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Why Every GP Dentist Should Be Treating Sleep Apnea
In this episode, I’m breaking down why offering sleep apnea treatment is one of the smartest and most impactful additions a general dental practice can make. As GPs, we see the signs of sleep-disordered breathing every day—wear facets, scalloped tongues, narrow arches, chronic fatigue—but too…
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Your Secret Weapon: How I Empower My Hygienist to Help Grow the Practice
Over the years, I’ve learned that one of the most powerful assets in my practice isn’t a piece of equipment — it’s my hygienist. In this episode, I’m sharing how I’ve turned hygiene appointments into one of the most effective ways to build trust, boost case acceptance, and truly elevate the…
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Getting a YES Without Feeling Salesy – with Laura Cafik-Martin
In this episode of The Truth About Dentistry, we’re joined by dental communication expert Laura Cafik-Martin to talk about how to confidently guide patients toward treatment—without ever feeling pushy or salesy. We dive into how the magic happens when patients co-discover their dental conditions,...
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The Power of Technology in Patient Education & Case Acceptance
In today’s world, patients don’t just want great dentistry—they want to understand it. In this episode of The Truth About Dentistry, I break down how leveraging technology can revolutionize the way you educate patients, leading to higher case acceptance, better patient trust, and a stronger brand...
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Marketing Moment: The Power of Google Reviews
In this Marketing Moments episode, we’re diving into one of the most powerful tools for growing your practice—Google reviews! 📲✨ We break down a fascinating study on how different generations use online reviews to choose their dentist and share simple yet effective strategies to collect more...
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Going Non-Assignment: What We’ve Learned and How to Communicate It
Making the switch to a non-assignment model in your dental practice can feel daunting, but with the right approach, it can be a game-changer for both your team and your patients. In this episode, we break down our experience going non-assignment—what worked, what didn’t, and how we refined our...
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Protect Your Posture: Tools & Tips for Dentist Physical Health
Dentistry can take a serious toll on your body over time, but it doesn’t have to. In this episode of The Truth About Dentistry, we dive into the physical demands of the profession and share practical strategies to safeguard your health. Discover ergonomic tools, equipment upgrades, and simple...
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Invisible Opportunities: Unlocking the Power of Invisalign in Your Practice
In this episode of The Truth About Dentistry, I explore why GP dentists should consider offering Invisalign in their own practices. From increasing patient retention to addressing critical oral health concerns in children, Invisalign can be a powerful tool for both patient care and practice…
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New Year, New Goals: Building Balance in Life and Dentistry
Welcome to the first episode of The Truth About Dentistry for the new year! We’re kicking things off with a deep dive into goal setting—both for personal growth and practice success. From building physical balance and mental clarity to refining your consultations and marketing strategies, this...
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2024 in Review: My Top 10 Dental and Professional Favorites
It’s that time of year again! In this annual tradition, I’m sharing my 10 favorite things from 2024—both dental and personal. From standout products and technologies to memorable moments and personal growth highlights, this episode is packed with reflections and inspiration. Join me for a fun and...
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TOP TEN Lessons Learned in 2024 (don't make the same mistakes!)
In this end-of-year episode of The Truth About Dentistry, Quincy and I reflect on the wins, challenges, and game-changing insights that defined 2024. From refining marketing strategies to prioritizing team morale and personal well-being, this episode is packed with actionable advice for dentists...
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Breaking It Gently: The Art of Delivering Tough News in Dentistry
How do you tell patients something they don’t want to hear without making them dread coming back? In this episode, we’ll explore proven strategies for delivering difficult news while maintaining trust, clarity, and hope. Whether it’s a major treatment plan or a surprising diagnosis, learn how to...
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TOP 3 Clinical Skills to SET YOU APART
In this episode, we explore the top three clinical skills that can elevate your practice and amaze your patients immediately. From delivering painless injections to mastering occlusion and addressing airway health, I’ll share actionable tips that you can start using today to create unforgettable...
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Work/Life Balance: Tips on How to "Do it All"
In this episode of the podcast, we’re tackling the vital issue of work-life balance for dentists. Being a dentist can mean balancing clinical responsibilities, patient care, and administrative work, often leaving little room for personal time. We’ll share essential strategies to help you separate...
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TOP 5 TIPS to Sharpen Your Marketing Pencil
Join us in this episode as we explore simple yet effective strategies to elevate your online presence and engagement. Discover how making small changes can lead to significant impacts on your brand. Key Points: Authentic Imagery: Learn why using familiar faces instead of stock images can build...
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The 3 Fs: Overcoming Patient Objections
In this episode, we dive into the 3 key factors that often hold patients back from proceeding with dental treatment: Fear, Finances, and Family Responsibility. We break down each of these barriers and share the practical strategies we use to help our patients overcome their concerns, enabling…
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Top Ten Habits to Live By!
HABITS. Forming healthy habits is one of the hardest and best things you can do for yourself! And these are my top ten that have improved my life and made me a healthier and more productive person. If you have any habits that have changed your life, please share them with me by email at...
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Part 2: Lessons I've Learned
Welcome back to this 2 part mini series where I try and save you from making mistakes in your career that will ultimately lead to unhappiness and stress in your work life! GET $550 OFF OUR MARKETING COURSE FOR THE MONTH OF JUNE! Click HERE to gain access to tons of advice and templates to...
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Part 1: Mistakes I've Made
Reflecting on my last 25 years in dentistry, I can tell you there are many mistakes that I have made. And my hope is that maybe by sharing my mistakes, I can help you avoid making the same! Next week I will be back with Lessons I've Learned! GET $550 OFF OUR MARKETING COURSE FOR THE MONTH OF…
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Social Media: 5 Tips to Make it EASY!
What I hear from dentists time and time again is that they want to do social media, they know it is important, but they just don't have time. And I'm here to tell you that that is an excuse not to try. When you think about these 5 tips, you will realize that it doesn't need to be a huge amount of...
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Part 2: Why I STILL LOVE Dental Monitoring 4 years Later
Back in 2021 we reviewed our first year using Dental Monitoring and what we loved about it. Now, 4 years of using Dental Monitoring later and we are still so happy with the decision to implement this product. We have learned lots over the last 4 years and we wanted to share this with you today....
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Throwback Episode: Dental Monitoring Review
Hello everyone! In today's throwback episode, we are throwing it way back to 2021 when we had only been using Dental Monitoring for a little less than a year. This will set the stage for next week's episode where we do another update now having been using the product or almost 4 years!...
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GP to Cosmetic Dentist: My Journey & Advice
One of the questions I get asked frequently is "How did you make the switch from GP to Cosmetic dentist?". And the truth is, there was no rule book on how to make this switch. But through my trial and error, I feel I know exactly what changes brought me to this point of my career. And now through...
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Patient Management: Setting Realistic Expectations
As Dr. Bob Barkley once said in the 1970s, "The goal of dentistry is to make the patient worse at the slowest possible rate". Dentistry is not a perfect science. Any time we have to touch a tooth, all we are doing is slowing down a train already in motion. So the #1 mistake you can make as a...
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Guidelines to a KILLER Monthly Meeting
As dentists, we know that we can only be as strong as our team. So making sure we take the time to come together and reconnect on the clinic's on-goings is such a vital role to a healthy business. And I really feel that our team has figured out the secret sauce to a productive and high energy…
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Keeping The Schedule Filled: Stop Blaming it on the Economy
I recently received a text from a good friend who was hearing from other colleagues in her area that her friends are "having trouble with the economy" which has led to their chairs being empty. I gave this a lot of thought and decided it could make a great podcast. Because while the economy can...
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Treatment Acceptance: Engage First, Diagnose Later
Most of us do not suffer from having too few clients, the problem is one of quality not quantity. And we will sometimes attempt to compensate by adding more clients. If we are to build a lucrative clinic with patients who appreciate our work, we need to work at creating great patient…
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Throwback Episode: Dental Marketing
Marketing is a big scary word for most dentists because WHERE DO YOU START?! And honestly, starting is the hardest part! With so many platforms, and analytics, and funnels, it is basically a new language. But it can also be SO. FUN. Join me this week for a very basic intro course to marketing and...
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The Sleep Consult: A Thorough Approach for Patient Satisfaction
If you feel ready to jump into the world of sleep medicine, it can give you a sense of imposter syndrome when you first start doing your consultations. That's why having a solid system with your team will always make you feel more confident. Diagnostics and asking the right questions will give…
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Black Triangles: Using Bioclear With a Twist
Maybe one of the hardest aesthetic concerns in dentistry is masking a large black triangle while still delivering natural looking results. But with some great additions to your tool belt, you can conquer anything! In today's episode we discuss: The importance of a planned approach. The Bioclear...
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Marketing Moment: Creating Content with your Team
Although I am obsessed with marketing, believe it or not, not all dentists love doing social media! And even for a self-proclaimed marketing addict, I even struggled to keep the consistency in my marketing for a long time. But what I have learned is that your team can be a huge asset IF you know...
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Vertical Bite Changes Made Simple
Having clearance for composite bonding is one of the most important things you can do to have long lasting work that your patients are happy with for years to come. However, not all patients are willing to go the ortho route, or aren't even good candidates for orthondontics! That is why I have…
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Rural Opportunities: Evaluating Multidisciplinary Clinics
In the past 6 months I have had the opportunity to join two incredible multidisciplinary clinics in my province, New Brunswick. These types of clinics are on the rise in rural areas so that these communities can attact various health services that they would otherwise not be able to draw in....
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Whitening: Thoughts after 20 Years of Use in My Clinic
WHITER TEETH - The #1 patient sought-after cosmetic treatment. This affordable treatment has a complicated history of sensistivity and lack-lustre results. I have offered whitening services for most of my career, with varying results from each product I have tried. In today's episode we discuss:...
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Assistants: The Dentist's Play-Maker
As a dentist, I cannot have more gratitude for my assistants and all of the work they put in behind the scenes and when I am not in the room to ensure successful appointments and patient satisfaction. I especially value their insights into our new patient consultation appointments and have put...
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Team Training: Ideas for Engaged Learning
An engaged team is a powerful thing! When your team is excited and putting their 100% into your team training, that is when you get the best pay-off for the time you have put aside to help level up their skills. But it isn't always easy to foster. That's why this episode is dedicated to putting…
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2024: My TOP 5 FAVOURITE Tools
Every year I like to do a round up of my favourite tools I'm bringing from the previous year into the new one. These 5 tools have totally changed the game and help my clinic perform at the next level. Have you ever wanted to try your own team TRAINING DAY, but not sure where to start? Grab our…
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Treatment Planning: Efficient Workflows for Fast Turn-Around
You've just really impressed your client in their consult, but will what comes next hold the same value? The simple truth is, a weak closing can really harm your patient's first impression of you. If they feel like they are leaving with a shakey idea of what comes next, and a unprepared treatment...
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Paediatric Anxiety: Helping Kids Overcome their Fears
Sometimes as dentists, we run into children who need restorative work and we are their last hope. Now I'm not sure how it works in your area, but in New Brunswick, our children are looking at a 6-12 month waiting period for OR sedation. So being able to quell anxieties and get control of the...
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Back to Basics: Avoiding Sensitivity After Fillings
Every once and awhile it's good to look back at your work and make sure you are delivering the best patient experience possible. This episode mainly goes out to my audience of newer dentists who are looking to hone their skills, but I hope my more experienced audience can also take away a few...
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Marketing Moments: Story for a Smile Update!
We are back with another segment of our Marketing Moments Series! We discussed previously this great give away that promotes your skills and creates huge engagement. So now I'd like to talk to you about the follow through and how to make the most of a smile give away! Today we discuss: - Choosing...
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UnconDentional Series: Ribbond Maryland Bridges
We're back with a brand new addition to our UnconDentional Series with a really unique way to deliver anterior Maryland Bridges. This ribbond method puts all of the esthetic control of your bridge in your hands. It is a great cost effective option that has given me many beautiful results over the...
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The Dental Mental Game: The Challenges of Cosmetic Dentistry for Doctors
While working in cosmetic dentistry is usually rewarding, you can't please everyone on the first attempt! While you and your team may know that we can always make things right and adjust as needed, our patients can react poorly at first! And if you don't know how to handle these situations both…
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Content Batching Made Easy
Stock Images are CANCELLED. 🛑 It's more important than ever to come across as an authentic brand, and your potential patients can spot a stock image photo a mile a way. This episode will help you sort out how to go about having a content Batching day so that your authenticity can shine through…
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(Throwback Episode) Patient Relationships: Building a Foundation for Success
We went back through the archives to repost one of our favourite episodes on building patient relationships! This is the most crucial part of dentistry and cannot be emphasized enough! There is a reason there are so many patients with dental anxiety and it is our responsibility, to correct the...
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Diode Lasers: An Impressive Addition to Your Toolkit
Probably one of the most common cosmetic issues I see that can throw off the harmony of a smile is uneven gum tissue. It's often hard for a patient to identify as the root cause which leads to them being disappointed in their smiles even after undergoing Invisalign or previous bonding. Being able...
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Spilling the Secrets: My Free Hand Composite Technique
By popular demand, today's episode will discuss my free-hand technique that gets me many of the results seen on my Instagram. Today I will be discussing: Using my mock-up template that was previously done in the consultation process. Favourite materials. Finishing techniques for the final polish....
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Marketing Moment: Contests that WORK
Today I bring to you my new mini-series called Marketing Moments! This will be a segment I do that focuses on new marketing and social media trends & developments that I learn about or experiments I have done with my own platforms that have been really successful. Today’s moment is about a recent...
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ABOUT THIS SHOW
Welcome to The Truth About Dentistry Podcast! This is a podcast for you if you are a dentist looking to learn more about digital dentistry, or you’re just dreaming of practicing in a more modern way.I will be interviewing leaders in the industry, as well as sharing my own personal journey in becoming the successful solo practitioner I am today.I aim to inspire you, and give you helpful tips, insights, and actionable step-by-step strategies, to help you navigate the modern dentistry landscape. Let's learn together and get down to the TRUTH about dentistry.
HOSTED BY
Dr. Peggy Bown
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