PODCAST · business
The Unstoppable 5%
by Laurie Drummond
This podcast explores why some people do what others won't.I'm Laurie Drummond, and each episode dives into the psychology, decision-making and identity shifts that separate the 5 percent from the rest. I sit down with people who have taken bold action, navigated uncertainty and built momentum when it would have been easier to stay comfortable, as well as experts who study the science behind human behaviour and performance.These conversations go beyond motivation and surface-level success. We unpack how people think under pressure, why most hesitate when it's time to act, and what actually helps individuals move through fear, resistance and self-doubt.If you're building something, facing a crossroads, or trying to understand what drives execution and resilience, this show will give you a deeper lens on what it takes to move forward when others stall.New episodes every two weeks.
Episodes
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E72: £200 to 4 Salons, an Academy and a Franchise | Tara Rose
Welcome to another episode of The Unstoppable 5% Tara Rose arrived in the UAE 17 years ago with £200, no grades and no plan, and has since built four company owned salons, the Tara Rose Academy and a first franchise in Bahrain with no outside backing. She tells Laurie how scaling 50% three years...
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E71: One Facebook Comment Forced Her to Start a Business with Nadia Al Shimmari
Nadia launched Hello&Goodbuy, a pre-loved boutique in Abu Dhabi, after replying to a stranger's Facebook comment with a promise she hadn't built yet. Since January 2022 it has saved roughly 20,000 pieces of clothing, shoes and accessories from potential landfill, and it still nearly closed.…
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E70: From Nanny to CEO: How Lynsay Kilbane Built a Business the World's Wealthiest Trust
Lynsay Kilbane spent 15 years inside some of the most elite households on the planet. Royal families. UHNW principals. People whose names you'll never see in a Google search. She was trusted with everything and nobody knew who she was. Then she lost her brother. And everything changed. In this...
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E69: Who Are You When the Title's Gone? | Shelley Bosworth
Shelley Bosworth spent 25 years in corporate. Big brands, big teams, big budgets. KFC, Tesco, Starbucks. She was the person organisations called when things got hard. And then life got hard for her. In 2019, after personal loss, a health scare and a growing feeling that none of it made sense...
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E68: Visibility, Credibility and the Truth About Building in Dubai | Anika Berger
Episode Description She spent over a decade doing PR for some of the biggest names in the region. Then she walked away, went boutique, and built NikNak PR on one premise. Less fluff, more impact. In this episode I sit down with Anika Berger to find out what PR actually does for a founder, why…
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E67: My own business was taking my soul. So I walked away | Keila Doyle
She had the career. The money. The success. And it was taking her soul. Keila Doyle built and sold a tech company in London, then quietly fell apart. The anxiety crept in, the identity started to unravel, and she had to make a call: keep going, or step back and actually take care of herself. She...
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E66: She Lost $10M, Both Hips, and a Baby. She Rebuilt Anyway | Samantha Williams
If you've ever looked at someone who's rebuilt from nothing and wondered what they actually have that you don't, this episode is going to answer that question. Samantha Williams has had more full-stop moments than most people have excuses. Wall Street trader. UK's first female trampoline park...
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E65: Why HR Has an Image Problem (And How to Fix It) | Natalie Cairns
Why HR Has an Image Problem (And How to Fix It) | Natalie Cairns Most people think HR is there to protect the company. And that's exactly why it has an image problem. In this episode of The Unstoppable 5%, I sit down with Natalie Cairns, who's spent over 20 years inside HR… and chose to do it...
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E64: She sat with people at the end of their lives. Here's what they taught Hannah Lucy about living.
Hannah Lucy spent 16 years in corporate, working her way from carer to Chief Operating Officer, managing £2 million worth of services and leading a team of 50+ staff. From the outside, she had it made. But it was the quieter moments, sitting with people at the end of their lives, carrying grief…
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E63: She Walked Away From What Was Working with Kelly Lundberg
In this episode, I'm joined by Kelly Lundberg, someone I've known for over 13 years and had a front-row seat watching evolve. From building a successful styling business in Dubai to stepping onto global stages, delivering TEDx talks, writing books, and moving into personal branding, Kelly's…
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E62 When words don't match behaviour, with Lori Warren
In this episode, Laurie sits down with her good friend Lori Warren, a former FBI agent, polygrapher, and crisis negotiator, for an honest conversation about human behaviour, deception, manipulation, and trust. It's a conversation about the subtle signals we often sense but talk ourselves out of……
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E61: When Coping Stops Working with Naima Spencer
Welcome to another episode of The Unstoppable 5% You are smart, capable, and motivated. So why does it feel like you're just treading water? In this episode, Laurie sits down with Naima Spencer, a mindset facilitator for high-performing leaders, to answer a critical question: What separates the...
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E60: The Identity Freefall - Dr Liesl Keen
In this episode, Laurie is joined by Dr Liesl Keen, an industrial psychologist and applied neuroscience practitioner, for a grounded conversation about navigating uncertainty, rebuilding identity, and developing real resilience when life no longer looks the way you expected. After spending 20…
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E59: Sally Maddison Talks Choosing Presence Over Pressure
Welcome to another episode of The Unstoppable 5% High performers don't just work harder… they operate differently. In this interview, I speak with Sally about the conscious choice to lead, build, and connect from **presence over pressure**, and why this way of operating consistently produces…
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E58: I didn't hate myself… but I didn't want to be here anymore. Dr Katherine Iscoe
In this episode of The Unstoppable 5%, Laurie sits down with the powerhouse that is Dr Katherine Iscoe… speaker, author, self-respect advocate, and a woman who has reinvented herself more times than most people dare to try once. From Canada, to Australia, to Dubai, Dr K's journey is anything but...
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E57: Rosie Gunn: From Corporate Burnout to Building Endless in the UAE
Rosie Gunn: From Corporate Burnout to Building Endless in the UAE Rosie Gunn had a corporate career at M&S, hit a ceiling, and walked away during one of the darkest times of her life. She co-founded Endless, a circular fashion platform in the UK, secured funding, then watched COVID shut…
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E56: From $500 and a suitcase to COO
Marlené Brewis (Marms Hope) landed in Dubai with $500, a suitcase, and no job. She was sleeping on a friend's sofa with no idea what came next. This is the first time Marms has shared her full story publicly. We talk about growing up as the unwanted child, the husband who isolated her, the moment...
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E55 When your dream shows up in disguise
You had the vision. You knew exactly what life would look like once you reached your dream, until it didn't go the way you imagined. But what if the dream is still there, just showing up in disguise? In this episode of Lounging with Laurie, we talk about: How dreams often unfold in unexpected…
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E54 Why Achieving the Goal Isn't the End Game
You hit the goal. You did the thing. So… why doesn't it feel as good as you thought it would? In this episode of Lounging with Laurie, we're talking about the messy, unspoken truth behind success: that sometimes the moment you've been working towards doesn't feel like much at all. Whether you've...
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E53 This Is Why I Don't Do Perfect
In this episode, I'm discussing routines, results, and releasing the pressure to "do it all perfectly." Inspired by conversations with my mentees (and reminders from my own messy weeks), we're talking about what actually matters when it comes to progress and it's not ticking off a 6-step morning...
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E52 Your Voice Still Matters: Why AI Can't Replace You
We're in an era where AI can write everything, but just because it can, doesn't mean it should. In this episode, I'm highlighting a powerful reminder that was sparked by a podcast I recently listened to, and a message I received that resonated so profoundly: people are craving real connection…
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E51 Stuck, Searching, or Ready to Start? What to Do When You Know You Want More
So many incredible women are reaching out to me lately, all saying the same thing in different ways: "I want more." Maybe you're feeling it too, that quiet pull toward something different. A new chapter. A new business. A life that feels more aligned. But you're not quite sure what that looks…
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E50 How to Build an Unshakable Mindset with Naima Spencer
If you've been stuck in your head lately, questioning your decisions, doubting your path, and wondering if this is really the life you're meant to be living, this episode is for you. Today I'm joined by the incredible Naima Spencer, a mindset facilitator and coach who helps women build emotional...
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E49 New People, New Places, New Energy
In this episode, I'm diving into something that hits all of us from time to time… that stuck, uninspired feeling where life just feels a bit... meh. You're doing the right things, showing up, ticking the boxes, but it's not lighting you up anymore. If you're feeling flat or a little foggy, this…
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E48 How to Make Decisions When You're Feeling Stuck or Confused
In this episode, I unpack the real reason decision-making feels so heavy and how to move through it with more clarity and confidence. From closing chapters and walking away from safe choices, to redefining what it means to trust your gut, this one's for the women who feel stuck. In this episode…
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E47 You Don't Need a New Business Idea, You Need a New Mindset
In this episode, I challenge the belief that your next big breakthrough lies in a perfect business idea. Spoiler: it doesn't. What you actually need is a mindset that backs you! One that fuels your confidence, gets you moving, and helps you show up even when it feels messy or uncertain. I'll take...
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E46 Reignite Your Spark: Why You Need to Step Out of the Everyday
Feeling stuck in the same old routine? You're not alone. Life can feel "fine" on the outside but inside, you might be feeling flat, uninspired, or like you've lost that spark that makes you feel you. In this episode, I'm sharing what helped me shake off the fog and get re-energised after a recent...
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E45 Balancing Hormones and Energy after 35 with Kylie Pinwill
In this episode, I'm joined by Kylie Pinwill from the Hormone Hub to dive into the key hormonal shifts women experience after 35. We talk about how hormones impact energy, mood, and overall well-being and more importantly, what you can do about it! Kylie shares her insights on recognising…
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E44 The Confidence Code – How to Back Yourself (Even When No One Else Does)
Ever held back from taking action because you didn't feel ready? Waiting for confidence before making a move is a trap, and in this episode, we're breaking free from it. I'm sharing some of the biggest moments in my life where I had to back myself before I had proof it would work, including one...
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E43 Breaking Free from Approval-Seeking: Trust Yourself
Do you ever catch yourself looking for validation, whether it's through likes, comments, or the approval of others? In this episode, I delve into what it really means to stop seeking external validation and start trusting yourself. I share personal experiences of breaking free from…
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E42 Letting Go to Level Up: Why I'm Leaving My Safety Net
Sometimes the biggest growth comes from letting go. In this episode, I share my decision to step away from my role as a mentor at Two Brain Business after seven years. It wasn't an easy choice—Two Brain has been a huge part of my journey, shaping me as a leader, business owner, and mentor. But…
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E41 This Simple Word is Reshaping My Life in 2025
In this episode, I share how one simple word is reshaping my life in 2025 and what it really means to reclaim your strength by putting yourself first. Staying true to your path often means making tough decisions and saying no, setting boundaries, and letting go of what no longer serves you. I'll...
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E40 8 Bold Lessons to Close out 2024
In this final episode of 2024, Loz reflects on a year of taking risks, embracing growth, and redefining what success means. Join her as she shares 8 powerful lessons learned along the way, designed to inspire you to step into 2025 with confidence, clarity, and conviction. If you're ready to stop...
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E39 Taking the leap after 15 years - A conversation with Lauren
In this heartfelt and inspiring episode, Loz sits down with her best friend and business partner, Lauren, to talk about life's twists and turns, from traveling the world to stepping back into the workforce after 15 years. Lauren opens up about her journey from superyacht adventures to becoming a...
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E38 Are You Ready to Risk It All? Or Just Enough?
In this episode, Laurie explores the big question: Are you really living the life you want, or are you just playing it safe? With the average person spending around 90,000 hours at work over their lifetime, Laurie challenges you to think about how you're spending your time and whether your…
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E37 The Courage to Stand Alone": Choosing Authenticity Over Conformity
In this episode of the Sisterhood Collective Podcast, Laurie looks into the powerful choice between authenticity and fitting in. Inspired by Brené Brown's words on belonging, Laurie explores why staying true to yourself is essential, even in a world that often pressures us to conform. Laurie…
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E36 Bullies, Business, and Bold Moves: Laurie's Unfiltered Journey
In this special episode of the Sisterhood Collective Podcast, Samantha Jackson, psychologist, organizational coach, and human factors professional, takes the host seat to interview our founder, Laurie. They take a deep dive into her journey of building the Sisterhood Collective, the story behind...
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E35 Embracing Life in Seasons with Jess Richards
In today's episode, I sit down with the incredible Jess Richards—Australian fitness influencer, entrepreneur, and daughter of one of Shark Tank Australia's familiar faces. We dive into the importance of authenticity and how Jess stays true to herself in an often filtered and polished world. She...
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E34 Chasing Quick Wins: Why Long-Term Growth Matters
In this episode, Laurie explores the dangers of chasing instant gratification and the importance of focusing on long-term growth. Quick wins might feel good in the moment, but real fulfillment comes from pushing through challenges and enjoying the process. Laruie shares personal insights and...
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E33 Facing Fear: Turning Anxiety into Your Greatest Growth Tool
In this episode, we discuss how fear and anxiety, often seen as barriers, can actually be the keys to unlocking growth and transformation. Laurie shares personal stories, including a powerful experience from her deployment in East Timor, where fear and bravery coexisted in challenging moments.…
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E32 Mastering Your Time: Making Every Hour Count
In this episode, Loz shares her tried-and-true strategies for mastering time management while juggling multiple businesses and personal commitments. She dives into the importance of making time for what truly matters, highlighting how aligning your weekly and daily calendar with your goals can…
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E31 Navigating Life's Curveballs
In this episode, Laurie shares her personal experiences with life's unexpected twists and how she's learned to navigate them with flexibility and a sense of humor. From a move overseas that didn't go as planned to a hilarious mix-up between AUDI and ALDI during a job interview, Laurie opens up...
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E30 Are you living in the past?
In this solo episode, Laurie explores how living in the past can impact your present and future. Reflecting on happy memories can boost your mood, but dwelling too much on the past can create unrealistic expectations and hinder your growth. Laurie shares personal stories from her travels with...
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E29 Navigating the High Seas of Entrepreneurship with Gemma, The Yacht Stew
In this episode, Laurie chats with the incredible Gemma, infamously known as The Yacht Stew. Gemma shares her journey from working on superyachts, rising through the ranks from day work to Chief Stew, to founding The Yacht Stew Academy and TYS Recruiting. We talk all about her experiences in the...
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E28 Lori Warren on finding strength when isolated
In this episode Laurie chats with the fabulous Lori Warren - former FBI agent, now operating her own polygraph examination business. They explore her isolating experience working in the FBI - where women are few and far between - and she shares how she found strength in isolation continued to...
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E27 Talking reward culture with Kylie Pinwill
In this episode Laurie chats once again with Kylie Pinwill - who we introduced you to in Episode 21 on stressing less and striving more. Today they dive into reward culture - is it good for your business, your kids or your own personal motivation? What are some of the down sides, how can you use…
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E26 Why We Let Others' Thoughts and Opinions Impact Our Decisions
In this episode of the Sisterhood Collective Podcast, Laurie explores why we let others' thoughts and opinions influence our decisions and choices. She discusses both the benefits and hindrances of external opinions and offers insights on how to navigate these influences effectively. Key points...
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E25 Don't let self imposed barriers hold you back, reclaim the power!
In this episode, Laurie explores the barriers that often hold individuals back from reaching their full potential and encourages listeners to break free from these self-imposed limitations. Laurie highlights the importance of acknowledging and embracing vulnerability as a catalyst for growth. She...
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E24 You don't need permission to write your own story
In this podcast, Laurie discusses the empowering concept of realising our ability to shape our own lives through the choices you make. She explores common barriers that often hinder us from taking action towards change, including fear, self-doubt, and societal expectations. Laurie emphasizes the...
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E23 Cultivating the right team
In this episode of the Sisterhood Collective podcast, Laurie delves into the crucial topic of team dynamics and its impact on scaling up a business. Drawing inspiration from the lessons she's learned in business, Laurie emphasizes the significance of having the right team in place for business...
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ABOUT THIS SHOW
This podcast explores why some people do what others won't.I'm Laurie Drummond, and each episode dives into the psychology, decision-making and identity shifts that separate the 5 percent from the rest. I sit down with people who have taken bold action, navigated uncertainty and built momentum when it would have been easier to stay comfortable, as well as experts who study the science behind human behaviour and performance.These conversations go beyond motivation and surface-level success. We unpack how people think under pressure, why most hesitate when it's time to act, and what actually helps individuals move through fear, resistance and self-doubt.If you're building something, facing a crossroads, or trying to understand what drives execution and resilience, this show will give you a deeper lens on what it takes to move forward when others stall.New episodes every two weeks.
HOSTED BY
Laurie Drummond
CATEGORIES
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Frequently Asked Questions
How many episodes does The Unstoppable 5% have?
The Unstoppable 5% currently has 74 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Unstoppable 5% about?
This podcast explores why some people do what others won't.I'm Laurie Drummond, and each episode dives into the psychology, decision-making and identity shifts that separate the 5 percent from the rest. I sit down with people who have taken bold action, navigated uncertainty and built momentum when...
How often does The Unstoppable 5% release new episodes?
The Unstoppable 5% has 74 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Unstoppable 5%?
You can listen to The Unstoppable 5% on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Unstoppable 5%?
The Unstoppable 5% is created and hosted by Laurie Drummond.
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