PODCAST · business
The Video Reformation
by Ben Oliver and Justin Plant
When it comes to business, video is no longer a novelty, but a necessity.Storyboard Media co-founders Ben Oliver and Justin Plant lead The Video Reformation with a bi-weekly discussion about the world of video strategy and production. Whether you're looking for insights into video production, want to hear interviews with leaders in video content marketing, or just like listening to two guys engage in mildly off-color banter, this pod is for you.
Episodes
-
69. Video Deep Dive: The Making of Contract Hound (Video)
When you're looking at a finished video, it can be easy to forget what it takes to turn a video concept from vision to reality. That's why this week, Ben and Justin break down one of their favorite videos they made for their client Contract Hound. This episode is brought to you by LinkOut.
-
69. Video Deep Dive: The Making of Contract Hound
When you're looking at a finished video, it can be easy to forget what it takes to turn a video concept from vision to reality. That's why this week, Ben and Justin break down one of their favorite videos they made for their client Contract Hound. This episode is brought to you by LinkOut.
-
68. The Evolution of the B2B Sales Funnel (Video)
How well does the traditional sales funnel represent today's B2B customer journey? In this week's episode, Ben and Justin break down alternative funnels for the modern B2B company including the flywheel, content marketing funnels vs. sales funnels, and the transtheoretical model of change. This...
-
68. The Evolution of the B2B Sales Funnel
How well does the traditional sales funnel represent today's B2B customer journey? In this week's episode, Ben and Justin break down alternative funnels for the modern B2B company including the flywheel, content marketing funnels vs. sales funnels, and the transtheoretical model of change. This...
-
67. How to Fail at B2B Video: Part 2 (Video)
Everybody makes mistakes, and we've made so many that we had to divide this topic into 2 episodes. Join Ben and Justin for a retrospective of even more ways you can mess up your video - everything from poorly managing your crew to not organizing and streamlining your post-production.
-
67. How to Fail at B2B Video: Part 2
Everybody makes mistakes, and we've made so many that we had to divide this topic into 2 episodes. Join Ben and Justin for a retrospective of even more ways you can mess up your video - everything from poorly managing your crew to not organizing and streamlining your post-production.
-
66. How to Fail at B2B Video: Part 1 (Video)
Everybody makes mistakes. Join Ben and Justin for a retrospective on the myriad of ways you can mess up your video - everything from trying to go viral to bringing in the wrong team. There's so many different ways to fail, we had to divide it into two episodes! This episode is brought to you by...
-
66. How to Fail at B2B Video: Part 1
Everybody makes mistakes. Join Ben and Justin for a retrospective on the myriad of ways you can mess up your video - everything from trying to go viral to bringing in the wrong team. There's so many different ways to fail, we had to divide it into two episodes! This episode is brought to you by...
-
65. Reimagining the Testimonial Video (Video)
Haven't we as a society moved past the standard testimonial video? In this episode, Ben and Justin talk about their disdain for the outdated, traditional testimonial video and re-envision how these videos can be more personal and powerful by adjusting your creativity and execution. This episode…
more -
65. Reimagining the Testimonial Video
Haven't we as a society moved past the standard testimonial video? In this episode, Ben and Justin talk about their disdain for the outdated, traditional testimonial video and re-envision how these videos can be more personal and powerful by adjusting your creativity and execution. This episode…
more -
64. Choosing the Right Location for Your B2B Video (Video)
What should you look for when location scouting for your B2B video? And if you have rental space, how can you be a good video location host? In this episode, Storyboard Media founders Ben and Justin explore everything from noisy HVAC systems to parking and access, as they debate what can make or...
-
64. Choosing the Right Location for Your B2B Video
What should you look for when location scouting for your B2B video? And if you have rental space, how can you be a good video location host? In this episode, Storyboard Media founders Ben and Justin explore everything from noisy HVAC systems to parking and access, as they debate what can make or...
-
63. Employer Branding in the Great Resignation (Video)
In the age of the Great Resignation, it takes more than decent benefits to attract and retain high-quality talent. Join us in wishing Justin a "Happy Birthday" as him and Ben dive in to how video can elevate your employer branding and help you send the right messages that attract the right...
-
63. Employer Branding in the Great Resignation
In the age of the Great Resignation, it takes more than decent benefits to attract and retain high-quality talent. Join us in wishing Justin a "Happy Birthday" as him and Ben dive in to how video can elevate your employer branding and help you send the right messages that attract the right...
-
62. Spicy Predictions for 2022 (Video)
On this episode of The Video Reformation Podcast, Ben and Justin are joined by Creative Director David Olson to discuss their spicy predictions for video marketing in 2022. They dig into the prospects of live events ever happening again, the role of microinfluencers, and what the rise of the...
-
62. Spicy Predictions for 2022
On this episode of The Video Reformation Podcast, Ben and Justin are joined by Creative Director David Olson to discuss their spicy predictions for video marketing in 2022. They dig into the prospects of live events ever happening again, the role of microinfluencers, and what the rise of the...
-
61. Reviewing Our 2021 Predictions (Video)
At the start of 2021, we had some ideas for how this past year would go. But what predictions did we get right and what didn't go as planned? David Olson joins Justin and Ben on this week's podcast to revisit Our Bold Predictions for 2021. Together, they'll discuss how B2B video has changed, and...
-
61. Reviewing Our 2021 Predictions
At the start of 2021, we had some ideas for how this past year would go. But what predictions did we get right and what didn't go as planned? David Olson joins Justin and Ben on this week's podcast to revisit Our Bold Predictions for 2021. Together, they'll discuss how B2B video has changed, and...
-
60. Video Through the Marketing Funnel (Video)
The quantity, quality, and cost of your B2B video content can differ based on where you're putting it in your marketing funnel. On this episode, Ben and Justin discuss how your video content may change based on where it lives in the marketing funnel. Some of those differences include the type of...
-
60. Video Through the Marketing Funnel
The quantity, quality, and cost of your B2B video content can differ based on where you're putting it in your marketing funnel. On this episode, Ben and Justin discuss how your video content may change based on where it lives in the marketing funnel. Some of those differences include the type of...
-
59. Everything Freelancers (Video)
As a video agency, we depend on a network of talented freelancers to help us create consistently high quality B2B video content. This week, our project manager, producer, and freelancer wrangler Jaclyn Batts joins Ben to talk everything freelance, including how to hire freelancers for video...
-
59. Everything Freelancers
As a video agency, we depend on a network of talented freelancers to help us create consistently high quality B2B video content. This week, our project manager, producer, and freelancer wrangler Jaclyn Batts joins Ben to talk everything freelance, including how to hire freelancers for video...
-
58. Hard Truths About Video
Video isn't a magic bullet for your marketing. It's not a quick fix that you can churn out overnight. It's not meant to replace all of your other content, and it's rarely going to be the cheapest content to create. This week, Ben and Justin get real and break down some hard truths about video.…
more -
58. Hard Truths About Video (Video)
Video isn't a magic bullet for your marketing. It's not a quick fix that you can churn out overnight. It's not meant to replace all of your other content, and it's rarely going to be the cheapest content to create. This week, Ben and Justin get real and break down some hard truths about video.…
more -
57. The Digital Tools We Use to Make Video
From pre-production platforms like Studiobinder to editing software like Premiere Pro, there are a bounty of digital tools we use to make video for business. This week, Ben and Justin rundown the list of the digital tools they use to strategize, produce, and distribute video content, as well as...
-
57. The Digital Tools We Use to Make Video (Video)
From pre-production platforms like Studiobinder to editing software like Premiere Pro, there are a bounty of digital tools we use to make video for business. This week, Ben and Justin rundown the list of the digital tools they use to strategize, produce, and distribute video content, as well as...
-
56. How Can a Video Strategy Save You Money?
A video strategy provides a comprehensive understanding of the purpose of your video, its audience, the message, the call to action, and how the video will be shared. But how can a video strategy save you money? This week, Ben and Justin break down the benefits of a video strategy to your bottom...
-
56. How Can a Video Strategy Save You Money? (Video)
A video strategy provides a comprehensive understanding of the purpose of your video, its audience, the message, the call to action, and how the video will be shared. But how can a video strategy save you money? This week, Ben and Justin break down the benefits of a video strategy to your bottom...
-
55. How to Replace a BDR with Video
A BDR, or Business Development Representative, conducts cold outreach and qualifies marketing qualified leads for the sales team. Today, Ben and Justin discuss how and why you might consider replacing or supplementing this role with video. They rundown the pros and cons of replacing a BDR with...
-
55. How to Replace a BDR with Video (Video)
A BDR, or Business Development Representative, conducts cold outreach and qualifies marketing qualified leads for the sales team. Today, Ben and Justin discuss how and why you might consider replacing or supplementing this role with video. They rundown the pros and cons of replacing a BDR with...
-
54. Overcoming the Fear of Video
This week Ben and Justin discuss overcoming the fear of video. This episode is brought to you Symptompatico.
-
54. Overcoming the Fear of Video (Video)
This week Ben and Justin discuss overcoming the fear of video. This episode is brought to you Symptompatico.
-
53. Wistia's 2021 State of Video Report
Wistia's 2021 State of Video Report contains a treasure trove of video statistics related to both B2B and B2C video. This week, Ben and Justin sort through the data to draw insights about the current state of video for business –– and where it's headed in the next year. This episode is brought to...
-
53. Wistia's 2021 State of Video Report (Video)
Wistia's 2021 State of Video Report contains a treasure trove of video statistics related to both B2B and B2C video. This week, Ben and Justin sort through the data to draw insights about the current state of video for business –– and where it's headed in the next year. This episode is brought to...
-
52. Vidyard's 2021 Video in Business Benchmarks
Vidyard recently dropped its 2021 Video in Business Benchmark Report. This week, Ben and Justin dig through the numbers, charts, stats, and trends to break down the state of B2B video marketing and what to expect in video for business this year. This episode is brought to you by ai.io.ai.org....
-
52. Vidyard's 2021 Video in Business Benchmarks (Video)
Vidyard recently dropped its 2021 Video in Business Benchmark Report. This week, Ben and Justin dig through the numbers, charts, stats, and trends to break down the state of B2B video marketing and what to expect in video for business this year. This episode is brought to you by ai.io.ai.org....
-
51. In-House Video w/ Jim Kozyra
Ben and Justin talk with Jim Kozyra about in-house video production. This episode brought to you by A.R.S.E. Micro 4/3 format: https://youtu.be/m072i-jDSg4
-
51. In-House Video w/ Jim Kozyra (Video)
Ben and Justin talk with Jim Kozyra about in-house video production. This episode brought to you by A.R.S.E. Micro 4/3 format: https://youtu.be/m072i-jDSg4
-
50. How to Build Your Video Roadmap, Pt. II
A video roadmap is the strategic solution to creating effective B2B video content. It's one part diagnosis, one part prescription. This week Ben and Justin continue breaking down the process of building a video roadmap. This episode is brought to you by Plant Magic.
-
50. How to Build Your Video Roadmap, Pt. II (Video)
A video roadmap is the strategic solution to creating effective B2B video content. It's one part diagnosis, one part prescription. This week Ben and Justin continue breaking down the process of building a video roadmap. This episode is brought to you by Plant Magic.
-
49. How to Build Your Video Roadmap, Pt. I
A video roadmap is the strategic solution to creating effective B2B video content. It's one part diagnosis, one part prescription. This week, Ben and Justin teach you how to build a video roadmap, beginning with the diagnosis. They break down the questions you need to ask, and who you need to be...
-
49. How to Build Your Video Roadmap, Pt. I (Video)
A video roadmap is the strategic solution to creating effective B2B video content. It's one part diagnosis, one part prescription. This week, Ben and Justin teach you how to build a video roadmap, beginning with the diagnosis. They break down the questions you need to ask, and who you need to be...
-
48. Working Well With Others w/ Mack Garrison (Video)
Video production and content creation is a team sport, like it or not. This week, Ben and Justin sit down to discuss collaboration with Mack Garrison of Dash Studio. This episode brought to you by Politipops.
-
48. Working Well With Others w/ Mack Garrison
Video production and content creation is a team sport, like it or not. This week, Ben and Justin sit down to discuss collaboration with Mack Garrison of Dash Studio. This episode brought to you by Politipops.
-
47. Cold Calling with Video Messages
The days of "smile and dial" are over. Now, cold calling with video messages is a far more effective way to warm up a prospect. This week, Ben and Justin dig into the benefits and best practices of cold calling using video, and offer some first-hand advice for how to do it right. This episode is...
-
47. Cold Calling with Video Messages (Video)
The days of "smile and dial" are over. Now, cold calling with video messages is a far more effective way to warm up a prospect. This week, Ben and Justin dig into the benefits and best practices of cold calling using video, and offer some first-hand advice for how to do it right. This episode is...
-
46. Fill Your Funnel: Why, What, and How Videos
According to Simon Sinek, "people don't buy what you do; they buy why you do it." This week, Ben and Justin break down brand "why" videos, feature and benefit "what" videos, and "how" our products work videos to keep your funnel filled with content relevant to your customer and where they are in...
-
46. Fill Your Funnel: Why, What, and How Videos (Video)
According to Simon Sinek, "people don't buy what you do; they buy why you do it." This week, Ben and Justin break down brand "why" videos, feature and benefit "what" videos, and "how" our products work videos to keep your funnel filled with content relevant to your customer and where they are in...
-
45. The Shift to Educational Content w/ Tyler Lessard
Vidyard's VP Marketing Tyler Lessard joins Ben and Justin to discuss the shift from promotional video content to truly educational video content. They talk about why the shift is happening before diving into how and when to deploy educational content in your marketing funnel. This episode is...
-
45. The Shift to Educational Content w/ Tyler Lessard (Video)
Vidyard's VP Marketing Tyler Lessard joins Ben and Justin to discuss the shift from promotional video content to truly educational video content. They talk about why the shift is happening before diving into how and when to deploy educational content in your marketing funnel. This episode is...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
When it comes to business, video is no longer a novelty, but a necessity.Storyboard Media co-founders Ben Oliver and Justin Plant lead The Video Reformation with a bi-weekly discussion about the world of video strategy and production. Whether you're looking for insights into video production, want to hear interviews with leaders in video content marketing, or just like listening to two guys engage in mildly off-color banter, this pod is for you.
HOSTED BY
Ben Oliver and Justin Plant
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does The Video Reformation have?
The Video Reformation currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Video Reformation about?
When it comes to business, video is no longer a novelty, but a necessity.Storyboard Media co-founders Ben Oliver and Justin Plant lead The Video Reformation with a bi-weekly discussion about the world of video strategy and production. Whether you're looking for insights into video production, want...
How often does The Video Reformation release new episodes?
The Video Reformation has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Video Reformation?
You can listen to The Video Reformation on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Video Reformation?
The Video Reformation is created and hosted by Ben Oliver and Justin Plant.
URL copied to clipboard!