Therapy Marketing Solutions
by Heather Jensen
On this podcast, our host Heather Jensen, owner of Therapy Marketing Solutions, brings real-world applications on how to market your practice, diffuses the mystical power behind marketing, and meets with everyday clinic owners to discuss what is working for them in their marketing to help them grow thriving businesses.
Episodes
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The 5 Biggest or Most Common Copywriting Mistakes
Are you pouring your heart and soul into your website copy, but crickets are your only response? Maybe you're unknowingly making one of the biggest copywriting mistakes that's killing your conversions. This week on the podcast, we're diving deep into the top 5 copywriting blunders that sabotage...
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Brand Arche-what? Finding Your Voice And Tone
Feeling lost in the wilderness of brand voice and tone? This episode of Brand Arche-what? is your guide! We'll introduce the powerful concept of brand archetypes, the universal characters that tap into our deepest emotions and motivations. Join us as we unpack why brand archetypes are essential…
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Who Is Your Perfect Client?
The more we understand about our ideal clients and who they are, the better we will be able to create marketing that resonates with them on a deeper level. In this episode, we will spend some time talking about customer personas, how to create one, and why they are important for your practice....
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The Customer is King: Building a Brand Your Audience Loves
Many people think their brand is only about their logo, color scheme, and font. Your brand is about so much more! This episode breaks down key elements of creating a solid brand. You don't want to miss this one!
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Unlocking The Secrets To Growth In Your Therapy Practice With Nicole McCance
Scaling your therapy practice while avoiding burnout and achieving financial and personal freedom might sound like an elusive unicorn, but what if it were possible? Join us today as we chat with Nicole McCance, founder of the McCance Method. Her journey is nothing short of inspiring. With toddler...
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Mapping Out A Sales Funnel
Explore the art of creating a sales funnel: from the first interaction to lead generation, follow-up calls, and nurturing emails. Learn how touchpoints, outreach strategies, and a well-defined process can transform your sales funnel. Join us as we decipher the steps to uncover the key elements to...
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How To Get Regular Local Media Coverage For Your Therapy Practice Without Spending A Dime
Therapists Gains Credibility and Visibility Without Spending a Dime, read all about it, or better yet, listen! In today's episode, we dive into the topic of leveraging local media coverage through PR to boost credibility and close more sales, all without spending a dime. I speak with Mickie...
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Websites, Websites, Websites, Oh My!
Let's talk websites. What goes on a website? What is essential for creating a great website? In this episode, we discuss it all on this website. Let's unravel the mysteries of successful websites as we delve into the top 5 crucial elements your digital space can't afford to overlook. Whether…
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Running a Multi-Location Clinic
Whether you are currently running a multi-location clinic or considering opening a second location, it is imp Whether you're a seasoned clinic owner or considering expanding your practice, this episode offers practical tips and real-world experiences to help you navigate the complexities of…
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The Importance of Blogging
You may be thinking..ugh blogging, but having a blog for your business has a TON of benefits.In this episode, I talk about some of the benefits to blogging, why people don't blog, who should not be blogging, and how to get started on your blog. If you have ever considered starting a blog for your...
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From Therapist to Coach: One Therapist's Journey
Are you running your practice, or do you feel like it is running you? This question may cross your mind from time to time. As a solopreneur, you bring clients in, treat clients, take progress notes, and still do all the admin for your business. It is no wonder that many can start to feel burnout....
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Positioning Yourself as a Guide in Your Marketing
Many practices and clinics make the mistake of positioning themselves as the hero in their marketing and not the guide. In this episode, we delve into what exactly is a guide. And, why it is important in marketing your therapy practice?
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Creating Value For Your Clients
Creating value in your practice is vital for continued success, but knowing exactly how to do it can be a challenge. In this episode, we are joined by Sheri Colaluca from Colaluca Marketing to discuss how creating value for your clients can bring in new clients, retain current clients, increase...
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Tell Me Your Problem
Marketing your business well really comes down to one concept. This one concept can be the difference between a prospect choosing to work with you or another practice. It is a small idea, but it has a huge impact. In this week's episode, we talk about problems. Not your problems or mine, but your...
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Telehealth: Where It Is Going and How It Can Help You Build a Thriving Practice
Let's dive into the exciting world of telehealth! In this episode, we speak to Kim Dutro Allen and K. Todd Houston, cohosts of the podcast Telepractice Today. Together, we'll uncover the potential of telehealth in transforming the way we approach healthcare delivery, its current state, and where…
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Backlinks, Not Backstrokes
If you have done any amount of SEO or hired an SEO professional, then you have probably heard the term backlink. On today's episode, I am joined by Elliott Jensen, our SEO guy. We break down what a backlink is, and how it can benefit, or even hurt your business.
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Owning a Business Means On the Job Training
You went to school to help individuals live healthier lives, but then you decided to open up a practice. While you are knowledgeable within your discipline, you may feel a little out of your depth when it comes to the day-to-day operations of running a business, which is understandable since…
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What Should I Have on My Website?
You know you need a website. Whether you decide to hire someone to build it or for you to build it on your own, you are going to need content. But what goes on a website? Do you just put some random information or is there a strategy for the content that is placed on your website? We got the...
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How to Talk About Money with Your Clients
As a therapist, talking about money can feel like a taboo topic. Picture this: you're sitting across from a potential client, eager to start therapy, but the mere thought of discussing money makes you break out in a cold sweat. We've all been there, but fear not! 🙅♂️ In our latest episode…
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You've Got Mail! Email Marketing 101
Email marketing is not often talked about. In fact, it is often completely forgotten as a viable marketing tool by small business owners, which could mean you are missing a HUGE opportunity to market your practice. In today's episode, we will break down what email marketing is, the different…
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Finding Your Niche
Streamlined processes, less competition, and audience-targeted marketing are just some of the benefits of choosing to niche down within your field. On this episode, we talk with Barry McGarrah, LMFT and the owner of Blue Sky Intensive Therapy about why he decided to niche down and how it has…
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Reduce, Reuse, Recycle Your Content
Marketing can seem overwhelming, but it doesn't have to be if you have a content strategy in place. In this week's episode, we break down how to build an effective and feasible content strategy. 20 Creative Ways To Repurpose Content by Hubspot:...
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Make Private Pay an Even Easier Solution for Your Clients
We can probably all agree that dealing with insurance is about as much fun as getting a root canal, which is just one of the contributing reasons that private pay has become a better option for more therapists and counselors. But if you have run a private practice for any amount of time, you also...
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The Best Lead Generators For Your Clinic
Lead generators are a powerful tool for building your marketing. In this episode, we discuss how lead generators can help your business, what my favorite lead generators are, and how to identify the right lead generator for your practice. Additional Reading: 12 Lead Generators That Your Clients...
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Setting Up Client Expectations In Therapy
Creating clear expectations with clients can look different depending on the field you are in, but one thing is for sure, creating expectations for treatment is important for the success of your client and practice. In this episode, we sit down with Dr. Erin Berenz, Licensed Clinical…
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Your About Page is Not About What You Think
Many businesses fall into the trap of making their About Us page on their website about them. So what should it be about? On this episode, I break down your About Us page and tell you how to create content that both interests and compels your ideal clients into wanting to work with you.
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Creating Systems and Recruiting Help
Creating systems and processes may not be at the top of your to-do list, but just maybe they should and here's why. When you create systems in your practice, you can delegate work to employees, set them up for success, free up more time to focus on your clients, and create more head space to…
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Get Clients to Take Action with Call to Actions
Call to actions are powerful tools that get prospects to take an action. They can be used to fill out an intake form, request more information, sign up for your newsletter, and so much more, but picking the right call to action and where to place it can take strategy. Listen to today's episode...
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How Templates Can Make Work Easier and More Enjoyable
Reports are just a part of being a therapist, right? Well, yes, but maybe there is a better way. Learn how Dr. Michelle Boisvert, Speech-Language Pathologist, took burnout and turned it into an opportunity for additional revenue and more time for clients. Michelle Boisvert, Ph.D., CCC-SLP,...
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Drive More Traffic to Your Therapy Website with These SEO Techniques
Maybe you have heard of SEO? Maybe you have just heard of the name. Or maybe you have tried a few SEO techniques? Whatever your experience with SEO is, this episode is for you. In this episode, we dive into what SEO is, why it is important, and a few tips you can do to drive more traffic to your...
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School Contracts and Summer Camps: Creating Long-Term Success in Therapy and Your Clinic
Thinking outside the box can be a powerful tool in a clinic owner's arsenal. In this episode, I interviewed Sara Bergsma and Melissa Swander, co-owners of We are Better Together, a Speech-Language Pathology and Occupational Therapy Clinic in Idaho. We hear how they used school contracts and…
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Design Is About More Than Just Looking Good
Most businesses focus on design when it comes to their marketing. It is probably the thing most businesses think they need first. Because if the design is right, it will make their business look professional and legitimate. But design does so much more than make your business look good. This is a...
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HIPAA and Marketing: What You Need to Know to Protect Yourself and Your Clients
HIPAA, does it make you sweat? Is it keeping you up worrying at night? If so, this episode on HIPAA and marketing will help you better understand how to use it and how not to use it in your marketing and business. In this episode, I met with Rolf Lowe, an attorney at Wachler Associates, a law…
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How Story Can Transform Your Marketing
Stories have been around for thousands of years. They are how we passed down history and culture before the internet and books were available. From our early years, stories have been used to teach us. Story is one major aspect that sets us apart from all other creatures in the animal kingdom. It...
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How Setting The Right Tone and Feel Can Help Your Office Seem More Inviting and Comfortable
Set The Right Tone For an Inviting And Comfortable Office Creating an experience includes a solid intake process, great marketing, and beautiful branding, but many practices don't give much thought to creating an inviting atmosphere for their ideal clients. "There is so much emphasis nowadays on...
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Three Steps To Create A High-Converting Website
All your marketing efforts on social media, ads, emails, etc, typically drive traffic to your website. Your website is your home plate for your business, so understanding how to create an effective, high-converting website is imperative to building a successful practice. In this episode, you will...
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How Building A Network Has Helped Me Build My Business - with Rian Chatterton
For some business owners, networking may sound scary or intimidating, but it does not have to be when we understand the true nature of networking. A renowned business speaker, Sarah Zolecki says, "Networking is not about collecting contacts. Networking is about planting relationships." On this...
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In the Beginning...
This episode is a quick introduction to our host, Heather Jensen, owner of Therapy Marketing Solutions and Inspired Web Design. She discusses how she started working with therapy-based clinics and the overall goal of this podcast to help small clinic owners build thriving businesses while…
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About this show
On this podcast, our host Heather Jensen, owner of Therapy Marketing Solutions, brings real-world applications on how to market your practice, diffuses the mystical power behind marketing, and meets with everyday clinic owners to discuss what is working for them in their marketing to help them grow thriving businesses.
Hosted by
Heather Jensen